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Fresh resources for your emailing needs
In New York, as in most large cities, there are only a fortunate few that live alone. Rent keeps increasing by the day and spacious apartments are hard to come by, so we live with roommates. Sharing an apartment with someone means sharing less favorable habits; dishes left in the sink, waking up at dawn to do Pilates in the living room … but it also means a lessened financial burden and responsibility on maintaining the place. The same kind of con...
Oct 17, 2014Comments
There are some gifts that no one wants; the itchy, orange sweater your aunt knitted for you, the latest Nickelback album or a 12-pack of toilet paper. But here’s a gift that we can guarantee no one wants this holiday season: spam. As you’re starting to put together your shopping lists as well as your email lists for the holiday season, keep your recipient’s interests in mind. As with gifts, customizing your email campaigns with ISP and customers p...
Oct 15, 2014Comments
How to create eye catching newsletters?
For anyone sending newsletters, there are generally speaking three things we want our recipients to do after the email lands in their inbox: open it, read it and click on our call-to-action, thereby generating a new lead. The ...Read More
Open your inbox, hop on Twitter or Facebook - there’s no shortage of promoted content packaged into a series of high quality photos, puns and enticing discounts. Message your customers more frequently and they start to tune out. Message your customers less frequently and you’re giving your competitors the advantage. It can feel like a lose-lose situation in a situation where customers are overwhelmed with noise. What’s the best way to cut through ...
Oct 10, 2014Comments
If you’re using emails for your business, you’re probably already familiar with transactional emails. If you don’t know what they are, transactional emails are one-to-one emails, sent in response to an action by a user. They come in many forms, but a few examples of transactional emails are newslette...
Sep 24, 2014Comments
The holiday season is just around the corner and that means it’s time to gear up and get your email marketing campaigns ready for the busiest quarter of the year in e-commerce. Not sure where to start? Here’s a tip: have a look at your goals and set specific targets to identify what exactly you want to achieve with your holiday campaigns. The holidays are a busy time, but before the panic starts to set in and you choke on your gingerbread latte, t...
Oct 08, 2014Comments