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Fresh resources for your emailing needs
We’re just about a week from December, what some would consider the official start of the holiday season. You’ve likely received a few promotional emails in your inbox already: gift guides, holiday style ideas, recipes for dinner parties…I’ve gotten them too. For email marketers, the pressure is on to come up with witty, clickable subject lines. There’s so much focus on monitoring what your competitors are saying, plus topping the subject lines th...
Nov 19, 2014Comments
We have all received spam at one point in our life - most of us receive it every day. Generated by bots and sent in bulk, spam and phishing email is actually not all that creative. Yes, it constantly adapts and changes in an attempt to outsmart email users, ISPs and ESPs, but not very fast (at least not fast enough to elude our very own phish-i-nator). This being said, patterns emerge and, here at Mailjet, we take time to systematically gather an...
Nov 18, 2014Comments
How to create eye catching newsletters?
For anyone sending newsletters, there are generally speaking three things we want our recipients to do after the email lands in their inbox: open it, read it and click on our call-to-action, thereby generating a new lead. The ...Read More
Just like how Santa is always looking for new ways to deliver presents (because, let’s be honest, who still maintains an operational chimney when you have central heating), email marketers are always looking for new ways to improve their campaigns. Email is constantly evolving, and to keep track of and stay ahead of the trends, you have to test different strategies.This holiday season, after having exhausted the usual tricks over the past year (st...
Nov 12, 2014Comments
If you’re using emails for your business, you’re probably already familiar with transactional emails. If you don’t know what they are, transactional emails are one-to-one emails, sent in response to an action by a user. They come in many forms, but a few examples of transactional emails are newslette...
Sep 24, 2014Comments
We recently got back from Product Hunt’s inaugural hackathon. Originally launched in San Francisco (...
Nov 11, 2014Comments
Happy Monday! This week, we sat down to chat with Judy Boniface, CMO of Mailjet. Over the past few months, Judy oversaw the rollout of our product update (with features including A/x testing, campaign comparison), the redesign of our website and has quickly picked up speaking almost fluent French. Prior to Mailjet, Judy worked with social enterprise and tech start-ups in West Africa for two years on strategies and operations.What does a typica...
Nov 10, 2014Comments