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StartupBus Day 2-3

Brussels equalled bed. What a luxury. After crashing on the floor of SpacePortX the night before, an actual bed was a nice surprise and even a few hours sleep recharged the batteries.On the road by 6:30 am, we were heading for Rockstart workspace in Amsterdam for a combination of quickfire pitch battles with the locals (currently in a mini accelerator) and some frantic work with some solid internet (bliss!).Rockstart did not disappoint and we were...

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Toby

Oct 29, 2014

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Personalization techniques that win hearts and minds (and wallet!)

Imagine receiving an email titled “The Gift You’ve Been Secretly Hoping For”. You click through to find a personalized link to redeem that gift you’ve been hoping for this holiday. The only catch is... you haven’t told anyone about this gift and you haven’t searched for it on the internet. The marketing algorithm was just that good - it read your mind through your computer.While email marketing today is no where as advanced (or as creepy), there a...

Thomas

Thomas

Oct 29, 2014

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Mailjet @ RubyConf - Obrigado, Braga!

Bom dia!Mailjet’s DevRel team went to the first ever RubyConf Portugal event which took place in Braga on October 13 and 14. Spoiler alert: it was really awesome.Do you know Braga? (no shame if you don't - I didn’t) Braga is t...

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How to create eye catching newsletters?

For anyone sending newsletters, there are generally speaking three things we want our recipients to do after the email lands in their inbox: open it, read it and click on our call-to-action, thereby generating a new lead. The ...

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Send Email With MATLAB

MATLAB is a very powerful engineering tool for simulations and computations. For those who use it - and use it extensively - you know the power that it can offer and basically how awesome it is.So, how do you send email through MATLAB? Here is a code snippet utilizing their built in ‘sendmail’ function:% begin codemy_default_email_address = 'your-email-address-with-mailjet@example.com';my_username = 'YOUR API KEY';my_password = 'YOUR SECRET KEY'...

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Tyler

Oct 27, 2014

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How can the performance of transactional email be optimized?

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If you’re using emails for your business, you’re probably already familiar with transactional emails. If you don’t know what they are, transactional emails are one-to-one emails, sent in response to an action by a user. They come in many forms, but a few examples of transactional emails are newslette...

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Mailjet

Sep 24, 2014

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StartupBus: Day 1

One of the first things I heard over coffee at BL:NK event space (just off Old Street in London's "Te...

Toby blog

Toby

Oct 27, 2014

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5 Ways To Avoid Landing On An ISP Blacklist

ISP blacklist: also known as an email marketer's worst nightmare. Landing on a blacklist means that you've been labeled as a spammer and are blocked from sending. It can be tough to get yourself off the list, affect your reputation with customers and cost you revenue.According to Return Path, a surprising 20% of businesses in the U.S. have been blacklisted. These are “white hat” email marketers who are not intentionally spamming customers, rather...

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Denise

Oct 24, 2014

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