What is the difference between email marketing and transactional email?

Marketing emails are one-to-many emails sent to a list of subscribers, who have opted-in for content from your brand. These emails can include newsletters, ads, sales offers, etc.

Transactional emails are emails sent on a "one-to-one" basis triggered by an action from the user. Examples include a sign-up confirmation, password reset, personalized notification, or an invoice.

To learn more, visit the different types of emails page.

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