What is deliverability?

Deliverability: getting your emails delivered to your recipient’s inbox, rather than in their spam folder.

Although the definition sounds simple enough, there are many factors that affect your email deliverability, including:

•   Sender’s IP address reputation
•   Quality of your contact list
•   Message design and content
•   Message frequency and relevance

Learn more on how to improve your deliverability. Download our Deliverability Guide that lists 34 factors that can impact your deliverability.

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