What is a transactional email?

Transactional emails are sent due to an action triggered by the user. These can be automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc.

Transactional emails are sent to one person whereas Marketing emails are sent in bulk to many opted-in subscribers at the same time. Marketing (or Bulk) emails include newsletters, party invitations, announcements, promotions, and can be customized using personalization and segmentation.

Want to know more?

• Read our blog post: What are the prerequisites for concrete transactional emailing
• Watch our Email Explained video: Transactional vs Marketing Emails

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