What is a transactional email?

Transactional emails are sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc. These emails are so important and give users peace of mind in knowing that their transactions have been processed properly.

There are different types of emails and understanding these terminologies are very important to comply with the emailing regulations.

They are categorized as:

1. “Bulk”, “Marketing”, “Commercial” emails
Bulk, Marketing, Commercial emails are sent in bulk (traditionally referred to as email blast) to family, friends, subscribers and customers such as party invitations, group messages, forwarded messages, announcements, newsletters, promotions, marketing tools and tips, classified ads, and direct email marketing campaigns. These emails contain commercial messages such as advertisements, requests for business, or sales or donation solicitation to help build customer loyalty, trust in a product or company or brand recognition.

2. “Transactional” emails
Transactional emails are sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc. These emails are so important and give users peace of mind in knowing that their transactions have been processed properly.

If you are interested, you may want to read this blog post: What are the prerequisites for concrete transactional emailing?

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