Mailjet Support Center

Statistical Reports

What is a normal open rate?

“Opened” rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of “Open” rate is between 15% and 25% for marketing emails, and between 30% to 40% for transactional emails.

What is a good unsubscribe rate?

Generally speaking, an unsubscribe rate of less than 1% means you are within industry norm. The only exception is when you send your email to new lists because these tend to generate a higher unsubscribe rate than former emailed lists. However, the industry where you belong also plays a major factor. Overall, a good unsubscribe rate is below 0.5%.

What is an acceptable bounce rate?

Bounced emails hurt your reputation as well as Mailjet’s, so it’s important to keep your bounce rate low (ideally as close to 0% as possible).

Where can I see the statistics of my sent emails?

Your Dashboard will give you a quick overview of the stats of your emails, whereas the Stats gives a more comprehensive view of your emails over time.

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