Segmentation

Segmentation involves dividing the target audience or leads into groups with specific attributes like age, location, gender, and interests, so email marketers reach only interested recipients to increase conversion rates. It’s an excellent way to improve brand image and demonstrate unique personality and products. Market segmentation can be broken down into five broad categories: demographic, geographic, psychographic, firmographic, and behavioral.

To perform customer segmentation, a company should research its target market and find the optimal group to communicate with. This helps the company increase efficiency by marketing to responsive leads who are more likely to make a purchase and become loyal customers.