Zapier is an online tool that allows you to connect two or more apps to automate repetitive tasks – like synchronizing information between them – without coding or relying on developers to build the integration. Most importantly, workflows can be created with only a few clicks, which makes it extremely easy.

In this guide we will describe the advantages of linking a CRM app with Mailjet through zaps, as well as the commonly used zaps you can create to better use the platforms’ functionalities.


If the CRM app you are using is marked as a Premium one on Zapier, then you will need to have a Zapier subscription plan that allows you to create zaps for Premium apps. For more information check Zapier’s home page and Pricing Plan.

As this guide is general in nature, we will not be able to get into specifics regarding the steps to configure the zaps on the CRM side. You can get a better understanding of the application of the instructions by using our Pipedrive and Salesforce guides as examples.