[{"id":41013,"date":"2025-07-02T16:38:10","date_gmt":"2025-07-02T16:38:10","guid":{"rendered":"https:\/\/www.mailjet.com\/?post_type=resources&#038;p=41013"},"modified":"2025-09-30T12:36:00","modified_gmt":"2025-09-30T12:36:00","slug":"email-academy","status":"publish","type":"resources","link":"https:\/\/www.mailjet.com\/fr\/ressources\/email-academy\/","title":{"rendered":"Email Academy"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Email Academy<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                D\u00e9couvrez les secrets d&rsquo;un email marketing efficace                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>L&rsquo;Email Academy est une s\u00e9rie de webinars \u00e9ducatifs con\u00e7us pour aider les marketeurs \u00e0 optimiser leur strat\u00e9gie d&#8217;emailing, \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 et \u00e0 maximiser le succ\u00e8s de leurs campagnes. Que vous soyez un client Mailjet cherchant \u00e0 tirer le meilleur parti de la plateforme ou \u00e0 explorer les tendances de l&#8217;email marketing, la s\u00e9rie fournit des conseils d&rsquo;experts et des \u00e9tudes de cas r\u00e9els pour vous aider \u00e0 am\u00e9liorer votre email marketing. Vous en tirerez des informations exploitables \u00e0 appliquer imm\u00e9diatement \u00e0 vos campagnes.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >S&rsquo;inscrire<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                        <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            <img decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Hero_-_650x400_2x.png\" class=\"skip-lazy img-fluid\" alt=\"Image pourD\u00e9couvrez les secrets d&#039;un email marketing efficace\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Hero_-_650x400_2x.png 1300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Hero_-_650x400_2x-300x185.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Hero_-_650x400_2x-1024x630.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Hero_-_650x400_2x-768x473.png 768w\" \/>\r\n                        \r\n                        \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-lg-5 order-lg-2\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Inscrivez-vous \u00e0 l&rsquo;Email Academy<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Assistez \u00e0 des sessions anim\u00e9es par des experts abordant des sujets essentiels tels que le design d&#8217;emails, la personnalisation, les statistiques d&#8217;emailing, la d\u00e9livrabilit\u00e9 et bien plus encore. Vous b\u00e9n\u00e9ficiez de plus d&rsquo;un acc\u00e8s et d&rsquo;une inscription prioritaires \u00e0 tous les prochains webinars. Inscrivez-vous d\u00e8s aujourd&rsquo;hui pour apprendre \u00e0 cr\u00e9er des campagnes d&#8217;emailing percutantes et ax\u00e9es sur les r\u00e9sultats.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-lg-7 mt-5 mt-md-7 mt-lg-0 order-lg-1 pe-lg-10\">\r\n\r\n                                            \n\r\n\t<div class=\"form-block longform-spacings\" data-theme=\"light\">\r\n\r\n\t\t<div class=\"form-block-container shadow-lg bg-body px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"goldcast-form-container\">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div id=\"goldcast-registration-form\"><\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<!-- Goldcast embed script -->\r\n\t\t\t\t<script src=\"https:\/\/dnf20ypvrc856.cloudfront.net\/embed.js\"><\/script>\r\n\r\n\t\t\t\t<!-- Your registration widget code -->\r\n\t\t\t\t<script>\r\n\t\t\t\t\t(function() {\r\n\t\t\t\t\t\tconst MAX_RETRY_COUNT = 10;\r\n\t\t\t\t\t\tlet retryCount = 0;\r\n\r\n\t\t\t\t\t\tfunction initGoldcastWidget() {\r\n\t\t\t\t\t\t\t\/\/ Check if GOLDCAST is available\r\n\t\t\t\t\t\t\tif (!window.GOLDCAST || !window.GOLDCAST.RegistrationWidget) {\r\n\t\t\t\t\t\t\t\tif (retryCount < MAX_RETRY_COUNT) {\r\n\t\t\t\t\t\t\t\t\tretryCount++;\r\n\t\t\t\t\t\t\t\t\tsetTimeout(initGoldcastWidget, 300);\r\n\t\t\t\t\t\t\t\t} else {\r\n\t\t\t\t\t\t\t\t\tconsole.error('GOLDCAST.RegistrationWidget is not available after multiple attempts.');\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t\treturn;\r\n\t\t\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\t\ttry {\r\n\t\t\t\t\t\t\t\tlet widget = new window.GOLDCAST.RegistrationWidget({\r\n\t\t\t\t\t\t\t\t\tseriesId: \"95b6d72d-73dd-47c7-a2c9-4a3849aa50c6\",\r\n\t\t\t\t\t\t\t\t\tisSeries: true,\r\n\t\t\t\t\t\t\t\t\tregistrationFormUrl: \"https:\/\/form.goldcast.io\/prod-llzxmmjcfhepzjb\/b73c37cb-6c55-40d0-b0e3-5d8c30c2dc79\",\r\n\t\t\t\t\t\t\t\t\tmode: 'embed',\r\n\t\t\t\t\t\t\t\t\tcontainerSelector: '#goldcast-registration-form', \/\/ MUST match the container div\r\n\t\t\t\t\t\t\t\t\ttheme_obj: {\r\n\t\t\t\t\t\t\t\t\t\t'--splash-background-color': '#FFF',\r\n\t\t\t\t\t\t\t\t\t\t'--splash-font-name': 'Roboto',\r\n\t\t\t\t\t\t\t\t\t\t'--theme-secondary-color': '#1860F0',\r\n\t\t\t\t\t\t\t\t\t\t'--splash-text-color': '#000000',\r\n\t\t\t\t\t\t\t\t\t\t'--splash-input-text-color': '#000000',\r\n\t\t\t\t\t\t\t\t\t\t'--input-border': '1px solid #808A91',\r\n\t\t\t\t\t\t\t\t\t\t'--form-padding': '0px',\r\n\t\t\t\t\t\t\t\t\t\t'--input-radius': '8px',\r\n\t\t\t\t\t\t\t\t\t\t'--button-radius': '8px',\r\n\t\t\t\t\t\t\t\t\t\t'--vertical-spacing': '0px',\r\n\t\t\t\t\t\t\t\t\t},\r\n\t\t\t\t\t\t\t\t\tbackendUrl: 'https:\/\/backend.goldcast.io'\r\n\t\t\t\t\t\t\t\t});\r\n\r\n\t\t\t\t\t\t\t\twidget.mount(); \/\/ REQUIRED \u2014 loads the embedded form\r\n\t\t\t\t\t\t\t} catch (error) {\r\n\t\t\t\t\t\t\t\tconsole.error('Error initializing Goldcast widget:', error);\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\t\/\/ Start initialization when DOM is ready\r\n\t\t\t\t\t\tif (document.readyState === 'loading') {\r\n\t\t\t\t\t\t\tdocument.addEventListener('DOMContentLoaded', initGoldcastWidget);\r\n\t\t\t\t\t\t} else {\r\n\t\t\t\t\t\t\tinitGoldcastWidget();\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t})();\r\n\t\t\t\t<\/script>\r\n\t\t\t\t<!-- GOLDCAST Form Container -- End -->\r\n\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                        <div class=\"d-flex flex-column flex-md-row align-items-start justify-content-between gap-6 gap-md-7 gap-lg-9\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Derniers webinars<\/h2>\r\n                    <\/div>\r\n\r\n                                                            <\/div>\r\n                                                            <div class=\"\">\r\n                                        <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-13b23bb959e0d1c3d0e3a7a8b918cdf3\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Diapositive pr\u00e9c\u00e9dente\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-13b23bb959e0d1c3d0e3a7a8b918cdf3\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Diapositive suivante\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n        <\/button>\r\n    <\/div>\r\n                                    <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                <div class=\"w-100 mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"carousel\" data-carousel=\"block-13b23bb959e0d1c3d0e3a7a8b918cdf3\" data-carousel-active-index=\"0\" data-carousel-dragable=\"false\">\r\n                        <div class=\"container\">\r\n                            <div class=\"carousel__track carouselTrack\" data-transition=\"true\">\r\n                                <div class=\"row position-relative flex-nowrap\">\r\n                                    \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"0\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/entreprise\/email-acedemy-qa1\/\" class=\"card-link text-decoration-none \" title=\"Email Academy\u00a0: Mailjet r\u00e9pond \u00e0 vos questions\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2048\" height=\"960\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1.jpg\" class=\"rounded-0\" alt=\"Image for Email Academy\u00a0: Mailjet r\u00e9pond \u00e0 vos questions\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1.jpg 2048w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1-300x141.jpg 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1-768x360.jpg 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1-1024x480.jpg 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_3_-_Version_1-1-1536x720.jpg 1536w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Entreprise<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Email Academy\u00a0: Mailjet r\u00e9pond \u00e0 vos questions                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Thomas-Hajdukowicz.jpg\" width=\"40\" height=\"40\" alt=\"Photo de Thomas Hajdukowicz\">\r\n                                                                <span class=\"fs-xs\">Thomas Hajdukowicz<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/produit\/generateur-texte-ia\/\" class=\"card-link text-decoration-none \" title=\"G\u00e9n\u00e9rateur de texte IA : r\u00e9digez vos emails plus vite avec Mailjet\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2048\" height=\"960\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3.png\" class=\"rounded-0\" alt=\"Image for G\u00e9n\u00e9rateur de texte IA : r\u00e9digez vos emails plus vite avec Mailjet\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3.png 2048w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3-300x141.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3-768x360.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3-1024x480.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-AI-3-1536x720.png 1536w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Produit<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                G\u00e9n\u00e9rateur de texte IA : r\u00e9digez vos emails plus vite avec Mailjet                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Thomas-Hajdukowicz.jpg\" width=\"40\" height=\"40\" alt=\"Photo de Thomas Hajdukowicz\">\r\n                                                                <span class=\"fs-xs\">Thomas Hajdukowicz<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/marketing\/alternative-brevo\/\" class=\"card-link text-decoration-none \" title=\"Quelle alternative \u00e0 Brevo pour vos envois d\u2019emailing\u00a0?\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2048\" height=\"960\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2.jpg\" class=\"rounded-0\" alt=\"Image for Quelle alternative \u00e0 Brevo pour vos envois d\u2019emailing\u00a0?\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2.jpg 2048w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2-300x141.jpg 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2-768x360.jpg 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2-1024x480.jpg 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Deliverability_6_-_Version_3-2-1536x720.jpg 1536w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Marketing<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Quelle alternative \u00e0 Brevo pour vos envois d\u2019emailing\u00a0?                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/The-Sinch-Mailjet-Team.png\" width=\"40\" height=\"40\" alt=\"Photo de L&#039;\u00e9quipe Sinch Mailjet\">\r\n                                                                <span class=\"fs-xs\">L'\u00e9quipe Sinch Mailjet<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"3\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/marketing\/alternative-acumbamail\/\" class=\"card-link text-decoration-none \" title=\"Alternative \u00e0 Acumbamail : quelle plateforme emailing choisir pour passer \u00e0 l\u2019\u00e9chelle ?\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1207\" height=\"798\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-05-a-16.41.41.png\" class=\"rounded-0\" alt=\"Image for Alternative \u00e0 Acumbamail : quelle plateforme emailing choisir pour passer \u00e0 l\u2019\u00e9chelle ?\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-05-a-16.41.41.png 1207w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-05-a-16.41.41-300x198.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-05-a-16.41.41-1024x677.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-05-a-16.41.41-768x508.png 768w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Marketing<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Alternative \u00e0 Acumbamail : quelle plateforme emailing choisir pour passer \u00e0 l\u2019\u00e9chelle ?                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Thomas-Hajdukowicz.jpg\" width=\"40\" height=\"40\" alt=\"Photo de Thomas Hajdukowicz\">\r\n                                                                <span class=\"fs-xs\">Thomas Hajdukowicz<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"4\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/resources\/videos\/optimize-mail-domain\/\" class=\"card-link text-decoration-none \" title=\"Email Academy: Ensure email delivery success by optimizing your mail domain\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2048\" height=\"960\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7.png\" class=\"rounded-0\" alt=\"Image for Email Academy: Ensure email delivery success by optimizing your mail domain\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7.png 2048w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7-300x141.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7-768x360.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7-1024x480.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Marketing_2_-_version_7-1536x720.png 1536w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Webinar<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Email Academy: Ensure email delivery success by optimizing your mail domain                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"5\">\r\n                                                                                                                    <a href=\"https:\/\/www.mailjet.com\/resources\/videos\/email-bad-habits\/\" class=\"card-link text-decoration-none \" title=\"Email Academy: Break up with bad email habits\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2048\" height=\"960\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10.jpg\" class=\"rounded-0\" alt=\"Image for Email Academy: Break up with bad email habits\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10.jpg 2048w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10-300x141.jpg 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10-768x360.jpg 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10-1024x480.jpg 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Deliverability_4_-_Version_10-1536x720.jpg 1536w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Webinar<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Email Academy: Break up with bad email habits                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    \r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-af3e1522c50c6816d8c27f15126464d0\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Rencontrez l\u2019\u00e9quipe<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Notre s\u00e9rie Email Academy vous est propos\u00e9e par une \u00e9quipe d'experts chevronn\u00e9s de l'email marketing qui ont \u00e0 c\u0153ur de vous aider \u00e0 r\u00e9ussir. Vous pouvez d\u00e9sormais mettre un visage sur leurs noms&nbsp;!<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/MJ-Web-Email-Academy-Headshot-Stephanie-Watson.jpg\" alt=\"Image de\">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Stephanie Watson<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable senior du Produit chez Sinch Mailjet<\/p>\r\n                    \r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/MJ-Web-Email-Academy-Headshot-Marion-Deveaux.jpg\" alt=\"Image de\">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Marion Deveaux<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable senior de l\u2019ing\u00e9nierie chez Sinch Mailjet<\/p>\r\n                    \r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/MJ-Web-Email-Academy-Headshot-Thomas-Hajdukowicz.jpg\" alt=\"Image de\">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas Hajdukowicz<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable marketing France<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailjet<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/MJ-Web-Email-Academy-Headshot-Laura-Itner.jpg\" alt=\"Image de\">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Laura Itner<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable senior du cycle de vie<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailjet<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/themes\/simpletexting-theme-blank\/assets\/images\/blocks\/cta\/cta-banner.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                            <div class=\"d-flex flex-column gap-5\">\r\n                                                        <div class=\"h4 fw-bold mb-0\">\r\n                                Vous avez des commentaires pour am\u00e9liorer l'Email Academy&nbsp;? Nous aimerions savoir ce que vous en pensez.                            <\/div>\r\n                            \r\n      <div class=\"btn-group\">\r\n        <a href=\"mailto:community@mailjet.com\"  class=\"btn btn-secondary btn-lg btn-animated text-nowrap \" >Dites-le-nous&nbsp;!<\/a>\r\n      <\/div>                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-08b69685f91fb18d69ec9a25db6d1633\" class=\"section section-altblo section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ressources et outils suppl\u00e9mentaires<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Explorez une collection de guides, d'outils et d'articles de blog qui compl\u00e8tent les webinars de l'Email Academy. Ils vous fournissent des informations plus d\u00e9taill\u00e9es et des conseils pratiques pour am\u00e9liorer vos efforts en mati\u00e8re d'email marketing.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"512\" height=\"315\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Additional_Ressources_-_650x400_2x.jpg\" class=\"img-fluid\" alt=\"Image for Ressources et outils suppl\u00e9mentaires\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Additional_Ressources_-_650x400_2x.jpg 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Additional_Ressources_-_650x400_2x-300x185.jpg 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ_-_Email_Academy_-_Website_Additional_Ressources_-_650x400_2x-768x473.jpg 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/open-email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Je veux am\u00e9liorer mon email marketing                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/blog\/marketing\/\" class=\"btn-arrow fs-sm \" title=\"Je veux am\u00e9liorer mon email marketing\">En savoir plus<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Je veux am\u00e9liorer la d\u00e9livrabilit\u00e9 de mes emails                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/\" class=\"btn-arrow fs-sm \" title=\"Je veux am\u00e9liorer la d\u00e9livrabilit\u00e9 de mes emails\">En savoir plus<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/lightbulb.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Je souhaite en savoir plus sur les bonnes pratiques en mati\u00e8re d'emailing                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/\" class=\"btn-arrow fs-sm \" title=\"Je souhaite en savoir plus sur les bonnes pratiques en mati\u00e8re d'emailing\">En savoir plus<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/book.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Je veux avoir acc\u00e8s \u00e0 des rapports et des guides d\u00e9taill\u00e9s                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/resources\/research\/\" class=\"btn-arrow fs-sm \" title=\"Je veux avoir acc\u00e8s \u00e0 des rapports et des guides d\u00e9taill\u00e9s\">En savoir plus<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n        <section data-content-type=\"component\" id=\"faq_1\" class=\"section section-py bg-light-subtle bg-light-subtle\" data-theme=\"light\">\r\n            <div class=\"container\">\r\n                                    <div class=\"row\">\r\n                        <div class=\"col-12 col-lg-9 offset-lg-1\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Posez-nous vos questions<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Foire aux questions<\/h2>\r\n                    <\/div>\r\n\r\n                                                                    <p class=\"content-body mb-0 text-body-color\">Voici les r\u00e9ponses \u00e0 certaines des questions les plus fr\u00e9quemment pos\u00e9es au sujet de la s\u00e9rie Email Academy.<\/p>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"row justify-content-lg-center mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"col-12 col-lg-10\">\r\n                        <div class=\"accordion accordion-faq faq d-flex flex-column gap-3\">\r\n\r\n                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-d27333f305a75b1845aa38f25b361f12-1\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-d27333f305a75b1845aa38f25b361f12-1\"\r\n                                            aria-expanded=\"true\"\r\n                                            aria-controls=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-1\">\r\n                                            \u00c0 qui s'adresse l'Email Academy&nbsp;?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-1\"\r\n                                        class=\"accordion-collapse collapse show\"\r\n                                        aria-labelledby=\"title-block-d27333f305a75b1845aa38f25b361f12-1\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">L'Email Academy est con\u00e7ue pour tous ceux qui souhaitent am\u00e9liorer leurs comp\u00e9tences en mati\u00e8re d'email marketing. Que vous soyez propri\u00e9taire d'entreprise, sp\u00e9cialiste du marketing ou des emails, les sessions s'adressent \u00e0 tous les niveaux d'exp\u00e9rience. Les d\u00e9butants y trouveront des informations fondamentales, tandis que les professionnels chevronn\u00e9s pourront explorer des strat\u00e9gies avanc\u00e9es.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-d27333f305a75b1845aa38f25b361f12-2\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-d27333f305a75b1845aa38f25b361f12-2\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-2\">\r\n                                            \u00c0 quelle fr\u00e9quence se tiennent les sessions de l'Email Academy&nbsp;?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-2\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-d27333f305a75b1845aa38f25b361f12-2\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Nous essayons de publier de nouveaux webinars deux fois par trimestre, ce qui vous permet de b\u00e9n\u00e9ficier d'un flux r\u00e9gulier de nouveau contenu pour vous tenir au courant des derni\u00e8res tendances et des bonnes pratiques en mati\u00e8re d'email marketing.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-d27333f305a75b1845aa38f25b361f12-3\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-d27333f305a75b1845aa38f25b361f12-3\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-3\">\r\n                                            Les sessions sont-elles en direct ou enregistr\u00e9es&nbsp;?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-3\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-d27333f305a75b1845aa38f25b361f12-3\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Les webinars se d\u00e9roulent en direct. Vous pouvez aussi les regarder \u00e0 la demande au moment qui vous convient et revenir sur les sessions cl\u00e9s aussi souvent que n\u00e9cessaire.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-d27333f305a75b1845aa38f25b361f12-4\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-d27333f305a75b1845aa38f25b361f12-4\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-4\">\r\n                                            Quels sont les th\u00e8mes abord\u00e9s par l'Email Academy&nbsp;?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-4\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-d27333f305a75b1845aa38f25b361f12-4\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>La s\u00e9rie aborde de nombreux sujets li\u00e9s \u00e0 l'email marketing, notamment le design d'emails, les bonnes pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9, la personnalisation et la segmentation, les statistiques d'emailing, l'automatisation et bien d'autres th\u00e8mes. Chaque session contient des informations utiles pour am\u00e9liorer vos campagnes.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-d27333f305a75b1845aa38f25b361f12-5\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-d27333f305a75b1845aa38f25b361f12-5\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-5\">\r\n                                            Comment puis-je acc\u00e9der aux sessions&nbsp;?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-d27333f305a75b1845aa38f25b361f12-5\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-d27333f305a75b1845aa38f25b361f12-5\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Tous les webinars sont h\u00e9berg\u00e9s sur le hub de l'Email Academy. Il suffit de vous inscrire pour acc\u00e9der instantan\u00e9ment \u00e0 toutes les sessions de la biblioth\u00e8que, ainsi qu'aux informations sur les nouvelles versions et les ressources connexes.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                                                    <\/div>\r\n                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/ressources\/email-academy\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00c0 qui s&#039;adresse l&#039;Email Academy&nbsp;?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;L&#039;Email Academy est con\u00e7ue pour tous ceux qui souhaitent am\u00e9liorer leurs comp\u00e9tences en mati\u00e8re d&#039;email marketing. 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\u00e0 l&rsquo;\u00e8re du numerique\u00a0:\u00a0Conformit\u00e9, Application et Gestion des risques"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Conf\u00e9rence RGPD : Retour sur l\u2019\u00e9v\u00e9nement en vid\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le 15 novembre dernier le plus&nbsp;<strong>grand \u00e9v\u00e9nement RGPD<\/strong>&nbsp;jamais organis\u00e9 \u00e0 Paris se d\u00e9roulait dans les locaux de station F. 200 participants ont r\u00e9pondu \u00e0 l\u2019invitation afin d\u2019entendre les avis et recommandations de l\u00e9gislateurs et d\u2019applicateurs sur ce nouveau r\u00e8glement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Philippe Lemoine \u00e0 introduit la conf\u00e9rence en mentionnant l\u2019objectif premier du RGPD :<strong>&nbsp;construire un meilleur \u00e9quilibre entre les donn\u00e9es et les personnes au sein de notre soci\u00e9t\u00e9<\/strong>. Par la suite, Jean Lessi a expliqu\u00e9 que la volont\u00e9 de la CNIL n\u2019\u00e9tait pas de sanctionner, mais d\u2019<strong>accompagner les entreprises dans leur mise en conformit\u00e9<\/strong>. Florian D\u00e8bes (Les Echos) a ensuite anim\u00e9 des discussions d\u2019experts sur les multiples cons\u00e9quences du RGPD sur les entreprises. Pour finir, des experts ont anim\u00e9 des ateliers marketing, technique et juridique, et ont r\u00e9pondu aux nombreuses questions des participants. Vous trouverez ci-dessous les photos et vid\u00e9os des interventions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de d\u00e9tails sur l\u2019\u00e9v\u00e9nement&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/a-propos\/evenements\/conference-rgpd-paris\/\"><u>https:\/\/www.mailjet.com\/fr\/a-propos\/evenements\/conference-rgpd-paris\/<\/u><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vid\u00e9os de l\u2019\u00e9v\u00e9nement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/TnKlVMfD_-Y\">Les 10 points cl\u00e9s du RGPD<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Muriel F\u00e9raud-Courtin, Avocat Associ\u00e9e, Taj, une entit\u00e9 du r\u00e9seau Deloitte Guillaume Flambard, Avocat Directeur, Taj, une entit\u00e9 du r\u00e9seau Deloitte<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un certain nombre de dispositions l\u00e9gales sont \u00e0 prendre pour se conformer au RGPD. Il faudra notamment nommer un DPO et inclure le nouveau r\u00e8glement d\u00e8s la conception d\u2019un produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.taj.fr\/partners\/muriel-feraud-courtin\/\">Contacter Taj \u2013 Une entit\u00e9 du r\u00e9seau Deloitte<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/WFc3zAkzYQ0\">Les implications de la nouvelle r\u00e9glementation sur les entreprises cloud<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alexis Renard, PDG, Mailjet Arnaud Gouachon, Chief Legal &amp; Compliance Officer, PeopleDoc Guillaume Desgens-Pasanau, Magistrat et Ancien Directeur Juridique de la CNIL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 une responsabilit\u00e9 accrue des entreprises lors de la selection de leurs prestataires, des d\u00e9marches d\u2019\u00e9valuation et de contr\u00f4le sont \u00e0 mettre en place pour d\u00e9montrer son r\u00e9el engagement \u00e0 se mettre en conformit\u00e9 avec le RGPD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.people-doc.fr\/contact\">Contacter PeopleDoc<\/a>&nbsp;<a href=\"mailto:contact@mailjet.com\">Contacter Mailjet<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/BdM8KkowQ14\">Certification RGPD<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sandra Di Giovanni, Responsable du P\u00f4le Num\u00e9rique &amp; RSE, AFNOR Certification<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en application du nouveau r\u00e8glement implique une responsabilit\u00e9 \u00e9thique et commerciale des entreprises, un label pourrait \u00eatre le garant de&nbsp;cette certification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/certification.afnor.org\/media\/Download\/66b5a5dd-b19d-4878-890d-2e918e9b96a8.pdf\">Contacter AFNOR Certification<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/t5btwaG59MY\">La r\u00e9ponse des assureurs face aux impacts du RGPD<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bernard Duterque, Directeur Souscription Risques Sp\u00e9cialis\u00e9s, Generali<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Face aux potentielles sanctions&nbsp;pour non-application du RGPD, les assureurs ont con\u00e7u des offres adapt\u00e9es&nbsp;afin d\u2019accompagner les entreprises dans leur transition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:protection.numerique@generali.fr\">Contacter Generali<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/sfiVuF9QGU0\">Workshop Marketing<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Darine Fayed, Head of Legal &amp; DPO, Mailjet<\/strong>&nbsp;<strong>Guillaume Marcerou, Senior CounselGlobal Privacy Product, Criteo<\/strong>&nbsp;<strong>Mireille Monnier, Directeur Juridique Adjoint, Infopro Digital<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9thodes de collecte et de traitement des donn\u00e9es clients devront \u00eatre adapt\u00e9es au nouveau r\u00e8glement, il faudra notamment informer explicitement le consommateur et obtenir son \u00ab&nbsp;double&nbsp;\u00bb consentement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:contact@mailjet.com\">Demander plus d\u2019informations<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voir les photos de l\u2019\u00e9v\u00e9nement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/photos.app.goo.gl\/BX4VbwDeHZOClV9m1\">Voir l\u2019album complet<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ressources RGPD<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\">Le RGPD et l\u2019Email Marketing<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ultimategdprquiz.com\/\">Quiz RGPD \u2013 \u00cates vous directement touch\u00e9 par le RGPD ?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.people-doc.fr\/services\/hr-compliance-assist\">PeopleDoc HR Compliance Assist<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/taj-strategie.fr\/rgpd-6-etapes-de-conformite\">Taj \u2013&nbsp;les 6 \u00e9tapes de la conformit\u00e9<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-36131","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RGPD \u00e0 l&#039;\u00e8re du numerique\u00a0:\u00a0Conformit\u00e9, Application et Gestion des risques - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/videos-event\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RGPD \u00e0 l&#039;\u00e8re du numerique\u00a0:\u00a0Conformit\u00e9, Application et Gestion des risques - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Conf\u00e9rence RGPD : Retour sur l\u2019\u00e9v\u00e9nement en vid\u00e9o Le 15 novembre dernier le plus&nbsp;grand \u00e9v\u00e9nement RGPD&nbsp;jamais organis\u00e9 \u00e0 Paris se d\u00e9roulait dans les locaux de station F. 200 participants ont r\u00e9pondu \u00e0 l\u2019invitation afin d\u2019entendre les avis et recommandations de l\u00e9gislateurs et d\u2019applicateurs sur ce nouveau r\u00e8glement. 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en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) a un impact direct sur les actions marketing, incluant l\u2019email marketing. Avec l\u2019entr\u00e9e en vigueur du RGPD le 25 mai 2018, tous les marketeurs&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#a-qui-le-rgpd-sapplique-t-il\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">concern\u00e9s par le RGPD<\/a>&nbsp;doivent rapidement changer leur fa\u00e7on d\u2019obtenir et de conserver le consentement. Mailjet \u00e9tant un acteur de l\u2019email marketing, avons r\u00e9uni de pr\u00e9cieuses informations au sein de cette bo\u00eete \u00e0 outils du RGPD. Laissez notre guide vous aider \u00e0 comprendre, \u00e0 vous pr\u00e9parer et \u00e0 devenir conforme \u00e0 la nouvelle r\u00e9glementation europ\u00e9enne avant&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#quand-est-ce-que-le-rgpd-sera-applique\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">la date butoir<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet est conforme au RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes fiers d\u2019annoncer la mise en \u0153uvre compl\u00e8te de toutes les exigences du RGPD \u00e0 compter de d\u00e9cembre 2017. Grace \u00e0 ses efforts, nous avons \u00e9t\u00e9 certifi\u00e9 AFAQ par AFNOR Certification. Consultez notre&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/mailjet-certification-iso-27001-conformite-rgpd\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">communiqu\u00e9 de presse<\/a>&nbsp;pour plus d\u2019informations ainsi que notre feuille de route sur les mesures que nous avons prises au cours de l\u2019ann\u00e9e 2017.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles \u00e9tapes ont \u00e9t\u00e9 prises pour assurer cette conformit\u00e9 RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple des \u00e9tapes que Mailjet a travers\u00e9 lors de la mise en conformit\u00e9 au RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment sont g\u00e9r\u00e9es les donn\u00e9es chez Mailjet ? Avez-vous une politique de confidentialit\u00e9 ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous valorisons grandement la confidentialit\u00e9 et la protection des donn\u00e9es de nos clients. Vous pouvez consulter notre&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/legal\/politique-confidentialite\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">politique de confidentialit\u00e9<\/a>&nbsp;pour plus d\u2019informations sur la fa\u00e7on dont nous g\u00e9rons, traitons et stockons vos donn\u00e9es en relation avec l\u2019utilisation de nos services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous classifions la politique de confidentialit\u00e9 en 6 parties :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Les donn\u00e9es personnelles collect\u00e9es<\/li>\n\n\n\n<li>Les donn\u00e9es des prestataires<\/li>\n\n\n\n<li>P\u00e9riodes de r\u00e9tention de donn\u00e9es<\/li>\n\n\n\n<li>Localisation des donn\u00e9es stock\u00e9es et transf\u00e9r\u00e9es<\/li>\n\n\n\n<li>S\u00e9curit\u00e9<\/li>\n\n\n\n<li>Changements de la politique de confidentialit\u00e9<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Nous fournissons \u00e9galement des accords de protection de donn\u00e9es personnelles aux clients qui sont responsables du traitement. Vous pouvez nous contacter \u00e0 privacy@mailjet.com si vous souhaitez obtenir cet accord de protection de donn\u00e9es personnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment Mailjet g\u00e8re les requ\u00eates de protection de donn\u00e9es (par exemple les demandes de droit d\u2019acc\u00e8s aux donn\u00e9es \u00e0 caract\u00e8res personnelles ou une demande de portabilit\u00e9 des donn\u00e9es) ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous respectons le droit d\u2019information, de modification, de portabilit\u00e9 des donn\u00e9es et le droit d\u2019\u00eatre oubli\u00e9 et traitons ces demandes dans les meilleurs d\u00e9lais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre client ou la personne concern\u00e9e peut ouvrir un ticket de support via notre site Internet ou nous envoyer une demande par e-mail \u00e0 privacy@mailjet.com. Nous r\u00e9pondons directement \u00e0 la demande et informons nos clients s\u2019ils sont concern\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment assurez-vous le respect de la protection des donn\u00e9es personnelles par vos prestataires ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important pour nous que tous les acteurs impliqu\u00e9s dans le flux de donn\u00e9es, y compris nos prestataires, respectent la confidentialit\u00e9 des donn\u00e9es et nous examinons ces fournisseurs de pr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons mis en place des clauses contractuelles garantissant que les mesures techniques et organisationnelles appropri\u00e9es sont en place avec tous nos sous-traitants et, le cas \u00e9ch\u00e9ant, avec les clauses mod\u00e8les de l\u2019UE. Nous envoyons \u00e9galement des questionnaires \u00e0 des tiers et nous incluons un droit de v\u00e9rification dans nos contrats afin d\u2019assurer le respect de ces obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple des \u00e9tapes prises durant notre processus de v\u00e9rification :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Permettre \u00e0 vos contacts de s\u2019abonner et de se d\u00e9sabonner facilement est tout aussi important pour assurer le respect du RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet dispose d\u2019un processus de notification personnelle de violation de donn\u00e9es ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons mis en place des proc\u00e9dures sp\u00e9cifiques de notification des violations de donn\u00e9es lorsque Mailjet est responsable du traitement et lorsque Mailjet est sous-traitant des donn\u00e9es personnelles et respecte les d\u00e9lais du RGPD pour communiquer toute violation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet dispose d\u2019un processus de gestion des incidents ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si un probl\u00e8me est d\u00e9tect\u00e9 sous la surveillance Mailjet ou par les autres \u00e9quipes travaillant sur la plate-forme, il est directement signal\u00e9 \u00e0 l\u2019\u00e9quipe informatique de Mailjet. Le plan de r\u00e9ponse aux incidents comprend une action au niveau manag\u00e9rial en plus de la messagerie en temps r\u00e9el pour d\u00e9finir les probl\u00e8mes et les mesures sur la plate-forme. Gr\u00e2ce \u00e0 cela, nous pouvons assurer un plan de communication pour nos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailjet signale tout incident \u00e0 https:\/\/status.mailjet.com\/ (email et notification par SMS \u00e9galement disponibles sur demande sp\u00e9cifique). Le client sera contact\u00e9 si l\u2019incident a affect\u00e9 ses donn\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32244","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mise en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/mailjet-conformite-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mise en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) a un impact direct sur les actions marketing, incluant l\u2019email marketing. 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RGPD et le Profilage"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu\u2019est ce que le profilage ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le profilage consiste pour une entreprise \u00e0 utiliser les donn\u00e9es en sa possession pour tenter d\u2019\u00e9tablir, de mani\u00e8re automatis\u00e9e, diff\u00e9rents profils parmi ses contacts et pr\u00e9dire le comportement de chacun afin de leur proposer un contenu adapt\u00e9 et plus susceptible de les int\u00e9resser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le profilage est-il autoris\u00e9 par le RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, sous certaines conditions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les droits qui prot\u00e8gent les individus soumis au profilage ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les droits des individus soumis au profilage sont:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le droit \u00e0 l\u2019oubli; d\u2019\u00eatre inform\u00e9; de supprimer ses donn\u00e9es; d\u2019obtenir une copie de ses donn\u00e9es personnelles (gratuitement, en moins d\u2019un mois);<\/li>\n\n\n\n<li>Le droit \u00e0 la portabilit\u00e9 des donn\u00e9es;<\/li>\n\n\n\n<li>Le droit d\u2019objecter;<\/li>\n\n\n\n<li>Le droit d\u2019arr\u00eater; et<\/li>\n\n\n\n<li>Les droits en lien avec toute d\u00e9cision bas\u00e9e sur le profilage ou les d\u00e9cisions automatiques<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Que se passe-t-il si un individu soumis au profilage en demande l\u2019arr\u00eat ?<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s l\u2019<a href=\"https:\/\/www.privacy-regulation.eu\/fr\/19.htm\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Article 19<\/a>, l\u2019usage des donn\u00e9es doit cesser imm\u00e9diatement \u00e0 moins que l\u2019entreprise puisse d\u00e9montrer que la demande de l\u2019individu outrepasse ses int\u00e9r\u00eats, droits et libert\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le profilage des enfants est-il autoris\u00e9 ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non, le profilage et la prise de d\u00e9cision automatis\u00e9e ne sont pas autoris\u00e9s sur les enfants.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32224","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le RGPD et le Profilage - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD et le Profilage - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est ce que le profilage ? Le profilage consiste pour une entreprise \u00e0 utiliser les donn\u00e9es en sa possession pour tenter d\u2019\u00e9tablir, de mani\u00e8re automatis\u00e9e, diff\u00e9rents profils parmi ses contacts et pr\u00e9dire le comportement de chacun afin de leur proposer un contenu adapt\u00e9 et plus susceptible de les int\u00e9resser. 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RGPD et le Consentement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Respecter la nouvelle r\u00e9glementation europ\u00e9enne signifie repenser la mani\u00e8re dont vous obtenez le consentement de vos contacts. Les pratiques marketing utilis\u00e9es sans le consentement clair de chaque individu en vertu de la directive 95\/46\/CE ne sont plus autoris\u00e9es selon le RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est ce que le \u201csoft opt-in\u201d ou opt-in passif ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La pratique dite d\u2019opt-in passif consiste \u00e0 obtenir le consentement d\u2019un internaute de mani\u00e8re d\u00e9tourn\u00e9e. Le cas le plus connu consiste \u00e0 pr\u00e9-cocher \u00e0 la place de l\u2019internaute la d\u00e9claration \u201cje souhaite recevoir vos offres par email\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019opt-in passif compte-il comme une preuve valable de consentement pour le RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non, une autorisation donn\u00e9e par le biais d\u2019une pratique d\u2019opt-in passif n\u2019est pas consid\u00e9r\u00e9 comme un consentement explicite par le RGPD. Ne pas d\u00e9cocher une case n\u2019implique pas n\u00e9cessairement que l\u2019internaute souhaite activement recevoir des offres. M\u00eame si votre taux d\u2019engagement est \u00e9lev\u00e9, si vos utilisateurs n\u2019ont pas explicitement exprim\u00e9 le souhait de recevoir vos offres, vous ne pouvez pas le faire. Le consentement doit \u00eatre demand\u00e9 de mani\u00e8re explicite avec une phrase facile \u00e0 comprendre expliquant les raisons pour lesquelles les donn\u00e9es vont \u00eatre utilis\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce-que la proc\u00e9dure double opt-in ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elle consiste \u00e0 demander une double confirmation \u00e0 chaque internaute pour recevoir vos campagnes d\u2019email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment \u00e9crire une demande de consentement de mani\u00e8re claire et concise ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La demande de consentement doit \u00eatre facilement compr\u00e9hensible pour tout individu. Toute technique de d\u00e9stabilisation, comme pr\u00e9-cocher la case d\u2019opt-in ou avoir recours \u00e0 une formulation trop vague ou pr\u00eatant \u00e0 confusion (emploi de double n\u00e9gation ou incoh\u00e9rences) sera refus\u00e9e par le RGPD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple de message clair et concis :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVous acceptez que [nom de votre organisation] collecte et utilise les donn\u00e9es personnelles que vous venez de renseigner dans ce formulaire dans le but de vous envoyer des offres marketing personnalis\u00e9es que vous avez accept\u00e9es de recevoir, en accord avec notre politique de protection des donn\u00e9es [lien de votre politique]. Veuillez cocher les cases ci dessous si vous acceptez de recevoir : [cases appropri\u00e9es].\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que faire de ma liste de contacts existante ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne disposez plus de la preuve de consentement de vos contacts, une nouvelle autorisation explicite devra \u00eatre obtenue avant de pouvoir continuer \u00e0 leur envoyer des campagnes marketing par email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment stocker le consentement dans le cadre du RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre du RGPD, vous devez garder un enregistrement de la fa\u00e7on dont vous avez obtenu le consentement du chaque individu. Cela inclut : les donn\u00e9es de l\u2019individu qui a donn\u00e9 le consentement, la date d\u2019obtention des donn\u00e9es, et le but pr\u00e9cis de ce consentement.<br>\nL\u2019enregistrement de l\u2019adresse IP, de la localisation et du moment auquel l\u2019individu a donn\u00e9 son consentement sont insuffisantes si il n\u2019y a pas de capture d\u2019\u00e9cran du formulaire. L\u2019email de confirmation contenant ces informations est fortement recommand\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment dois-je g\u00e9rer le consentement ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre du RGPD, Vous devez revoir les donn\u00e9es du consentement r\u00e9guli\u00e8rement afin de contr\u00f4ler que la relation, le traitement et les fins n\u2019ont pas chang\u00e9. De plus, vous pouvez consid\u00e9rer l\u2019utilisation de tableaux de bords de confidentialit\u00e9 pour rendre simple la mise \u00e0 jour de leur consentement. Toutes demandes de retraits de consentement doivent \u00eatre trait\u00e9es aussi t\u00f4t que possible et les enregistrement gard\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le consentement et les prestataires ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous fournissez ou transf\u00e9rez des donn\u00e9es personnelles \u00e0 des prestataires, les propri\u00e9taires de donn\u00e9es doivent \u00eatre d\u2019accord pour partager les donn\u00e9es.<br>\nLe consentement pour certaines cat\u00e9gories de prestataires ne suffit pas \u00e0 la nouvelle r\u00e9gulation Europ\u00e9enne puisque d\u00e9sormais vous devez lister les prestataires impliqu\u00e9s. Si vous utilisez des donn\u00e9es personnelles appartenant \u00e0 des prestataire, vous devez d\u2019abord confirmer que le consentement de chaque individu a \u00e9t\u00e9 collect\u00e9 correctement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019int\u00e9r\u00eat l\u00e9gitime ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l\u2019article 6, les organisations du secteur priv\u00e9 peuvent traiter les donn\u00e9es de personnes sans leur consentement si elles ont une raison l\u00e9gitime de le faire et ne doivent pas \u00eatre contrebalanc\u00e9es par un impact injustifi\u00e9 sur les individus. Les droits fondamentaux et la libert\u00e9 du sujet ne devraient pas \u00eatre l\u00e9s\u00e9s. Le traitement de donn\u00e9es \u00e0 caract\u00e8re personnel dans le but de pr\u00e9venir la fraude est consid\u00e9r\u00e9 comme un int\u00e9r\u00eat l\u00e9gitime, ce qui n\u2019est pas le cas du&nbsp;<a href=\"\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">marketing direct<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consulter la&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/checklist-rgpd-consentement\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">check-list du consentement RGPD<\/a>&nbsp;pour une mise en place efficace et claire.<\/p>\n\n\n","protected":false},"author":5,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32216","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le RGPD et le Consentement - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD et le Consentement - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Respecter la nouvelle r\u00e9glementation europ\u00e9enne signifie repenser la mani\u00e8re dont vous obtenez le consentement de vos contacts. Les pratiques marketing utilis\u00e9es sans le consentement clair de chaque individu en vertu de la directive 95\/46\/CE ne sont plus autoris\u00e9es selon le RGPD. Qu\u2019est ce que le \u201csoft opt-in\u201d ou opt-in passif ? 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RGPD et l\u2019Email Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le RGPD encadre la mani\u00e8re dont les entreprises collectent, utilisent et conservent les donn\u00e9es personnelles dans leurs campagnes email marketing. Pour envoyer des messages \u00e0 vos contacts, vous devez respecter plusieurs r\u00e8gles RGPD : d\u00e9finir une base l\u00e9gale, expliquer la finalit\u00e9 du traitement, recueillir un consentement lorsque c\u2019est n\u00e9cessaire, permettre la d\u00e9sinscription et prot\u00e9ger les droits des personnes concern\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces r\u00e8gles ne concernent pas seulement les formulaires d\u2019inscription. Elles touchent aussi la prospection commerciale, le marketing direct, la personnalisation, le profilage, la conservation des donn\u00e9es, le r\u00f4le du responsable de traitement et le choix des sous-traitants. Elles s\u2019inscrivent \u00e9galement dans un cadre plus large, avec la CNIL en France et la directive ePrivacy pour les communications \u00e9lectroniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous faisons le point sur les obligations \u00e0 conna\u00eetre pour envoyer des campagnes email marketing conformes, limiter les risques de non-conformit\u00e9 et construire une relation plus transparente avec vos abonn\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour compl\u00e9ter ce guide, vous pouvez aussi consulter notre<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/\">&nbsp;centre de ressources RGPD Mailjet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019implique le RGPD en ce qui concerne l\u2019email marketing ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD impose aux entreprises de traiter les donn\u00e9es personnelles de mani\u00e8re claire, loyale et s\u00e9curis\u00e9e. Dans le cadre de l\u2019email marketing, cela signifie que vous devez savoir pourquoi vous collectez une adresse email, comment vous allez l\u2019utiliser, combien de temps vous allez la conserver et sur quelle base l\u00e9gale vous vous appuyez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La base l\u00e9gale est le point de d\u00e9part. Pour certaines campagnes, le consentement explicite est n\u00e9cessaire : la personne doit accepter de recevoir vos communications par une action claire, par exemple une case \u00e0 cocher non pr\u00e9-coch\u00e9e. Dans d\u2019autres cas, notamment en B2B, l\u2019int\u00e9r\u00eat l\u00e9gitime peut \u00eatre mobilis\u00e9 si le message est li\u00e9 \u00e0 l\u2019activit\u00e9 professionnelle de la personne et si elle peut s\u2019opposer facilement \u00e0 la prospection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autrement dit, la bonne question n\u2019est pas seulement : \u201cPuis-je envoyer cet email ?\u201d mais plut\u00f4t : \u201cPourquoi ai-je le droit de l\u2019envoyer, \u00e0 qui, dans quel but, et avec quelles garanties ?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici une grille simple pour vous orienter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>si vous envoyez une newsletter \u00e0 un particulier, le consentement pr\u00e9alable est g\u00e9n\u00e9ralement attendu ;<\/li>\n\n\n\n<li>si vous contactez un professionnel sur son adresse de travail, l\u2019int\u00e9r\u00eat l\u00e9gitime peut parfois s\u2019appliquer, \u00e0 condition que le message soit pertinent pour son activit\u00e9 ;<\/li>\n\n\n\n<li>si vous utilisez des donn\u00e9es pour personnaliser vos campagnes, la finalit\u00e9 doit \u00eatre claire et proportionn\u00e9e ;<\/li>\n\n\n\n<li>si vous travaillez avec un prestataire, son r\u00f4le de sous-traitant doit \u00eatre encadr\u00e9 ;<\/li>\n\n\n\n<li>si une personne s\u2019oppose ou se d\u00e9sabonne, vous devez respecter ce choix.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une strat\u00e9gie d\u2019emailing marketing, le RGPD ne doit pas \u00eatre vu comme un frein, mais comme un cadre juridique pour mieux structurer la relation client. Chaque campagne doit avoir un objectif clair : informer, fid\u00e9liser, proposer un service, pr\u00e9senter un produit ou reprendre contact avec un prospect. Cette finalit\u00e9 doit \u00eatre coh\u00e9rente avec ce qui a \u00e9t\u00e9 annonc\u00e9 au moment de l\u2019inscription.<br>La r\u00e8gle \u00e0 respecter est simple : vous devez pouvoir expliquer pourquoi vous d\u00e9tenez une donn\u00e9e, comment vous l\u2019utilisez et sur quelle base l\u00e9gale vous vous appuyez. C\u2019est valable pour une newsletter, une liste de diffusion, une campagne d\u2019emailing ponctuelle ou une s\u00e9quence automatis\u00e9e. Le responsable du traitement doit aussi \u00eatre capable de documenter ses choix, notamment en cas de demande d\u2019un contact ou de contr\u00f4le.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD repose aussi sur le principe de minimisation : ne collectez que les donn\u00e9es r\u00e9ellement n\u00e9cessaires. Si une adresse email suffit pour envoyer une newsletter, inutile de demander des informations suppl\u00e9mentaires sans justification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de non-respect du RGPD, une entreprise peut s\u2019exposer \u00e0 des sanctions RGPD et \u00e0 une amende CNIL. Le risque n\u2019est pas seulement financier : une violation RGPD peut aussi nuire \u00e0 la confiance de vos contacts et \u00e0 votre image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour limiter ces risques d\u00e8s l\u2019inscription, le double opt-in reste une pratique utile : la personne renseigne son adresse, puis confirme son inscription via un email d\u00e9di\u00e9. Cela vous aide \u00e0 documenter le consentement et \u00e0 maintenir une base plus propre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez en place un <a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/#double-opt-in\" type=\"link\" id=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/#double-opt-in\">double opt-in<\/a> conforme en quelques clics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment envoyer des emails marketing en conformit\u00e9 avec le RGPD ?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1-1024x584.png\" alt=\"\" class=\"wp-image-41193\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1-1024x584.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1-300x171.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1-768x438.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1-1536x876.png 1536w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/07\/Email-marketing-securite-Mailjet-RGPD-1.png 1824w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour envoyer des emails marketing en conformit\u00e9, vous devez regarder l\u2019ensemble du parcours : collecte, stockage, segmentation, envoi, d\u00e9sinscription et conservation des donn\u00e9es. Une campagne conforme ne d\u00e9pend pas d\u2019un seul formulaire ou d\u2019une seule mention l\u00e9gale. Elle repose sur une m\u00e9thode claire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par v\u00e9rifier la collecte. Chaque formulaire doit expliquer la finalit\u00e9 : newsletter, offres commerciales, invitations, contenu \u00e9ditorial, informations produit ou communication partenaire. La personne doit comprendre ce qu\u2019elle va recevoir avant de s\u2019inscrire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, identifiez les mentions obligatoires dans vos emails de prospection. Un message conforme doit permettre au destinataire de reconna\u00eetre l\u2019exp\u00e9diteur, comprendre pourquoi il re\u00e7oit ce message et se d\u00e9sinscrire facilement. Il est recommand\u00e9 d\u2019inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019identit\u00e9 de l\u2019exp\u00e9diteur ;<\/li>\n\n\n\n<li>la finalit\u00e9 du message ;<\/li>\n\n\n\n<li>un lien de d\u00e9sinscription visible ;<\/li>\n\n\n\n<li>des coordonn\u00e9es ou un moyen de contact ;<\/li>\n\n\n\n<li>une information claire sur l\u2019usage des donn\u00e9es ;<\/li>\n\n\n\n<li>un rappel du droit d\u2019opposition lorsque c\u2019est pertinent.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour assurer la conformit\u00e9, il est utile de formaliser une courte check-list avant chaque envoi : la base l\u00e9gale est-elle claire ? Le recueil du consentement est-il document\u00e9 lorsque n\u00e9cessaire ? Le lien de d\u00e9sinscription fonctionne-t-il ? Les informations collect\u00e9es sont-elles vraiment utiles ? Le contenu correspond-il bien \u00e0 la promesse initiale faite au contact ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode permet d\u2019\u00e9viter les erreurs fr\u00e9quentes : utiliser une base trop ancienne, envoyer un message sans lien avec la finalit\u00e9 initiale, oublier le droit d\u2019opposition ou m\u00e9langer plusieurs usages dans un m\u00eame formulaire. Pour approfondir ces bonnes pratiques RGPD, vous pouvez aussi consulter notre guide pour <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/bonnes-pratiques-emailing\/creer-campagnes-emailing-conformes-rgpd\/\">cr\u00e9er des campagnes emailing conformes au RGPD<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en \u0153uvre doit aussi impliquer vos \u00e9quipes marketing, commerciales et techniques. Le RGPD ne concerne pas uniquement le formulaire d\u2019inscription : il touche aussi le CRM, les exports, les int\u00e9grations, les outils d\u2019envoi et la gestion des donn\u00e9es au quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensez aussi \u00e0 documenter vos traitements. Le responsable de traitement doit pouvoir expliquer quelles donn\u00e9es sont collect\u00e9es, pour quelle finalit\u00e9, pendant combien de temps et avec quels prestataires. Si vous utilisez un outil d\u2019emailing ou un autre sous-traitant, le DPA, ou accord de traitement des donn\u00e9es, permet d\u2019encadrer les responsabilit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conformit\u00e9 passe \u00e9galement par la s\u00e9curit\u00e9. Prot\u00e9gez l\u2019acc\u00e8s aux bases de contacts, limitez les droits utilisateurs, nettoyez les listes obsol\u00e8tes et v\u00e9rifiez les exports. Une bonne hygi\u00e8ne de base r\u00e9duit les erreurs, les envois non ma\u00eetris\u00e9s et les risques li\u00e9s \u00e0 la conservation inutile de donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour aller plus loin dans la mise en \u0153uvre op\u00e9rationnelle, consultez notre guide pour<a href=\"https:\/\/www.mailjet.com\/fr\/blog\/bonnes-pratiques-emailing\/creer-campagnes-emailing-conformes-rgpd\/\">&nbsp;cr\u00e9er des campagnes emailing conformes au RGPD<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez aussi d\u00e9couvrir les engagements de Mailjet en mati\u00e8re de<a href=\"https:\/\/www.mailjet.com\/fr\/produits\/securite-des-donnees-et-confidentialite\/\">&nbsp;s\u00e9curit\u00e9 des donn\u00e9es et confidentialit\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puis-je continuer \u00e0 envoyer ma liste existante ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, mais seulement si votre liste existante respecte les r\u00e8gles applicables. Une ancienne base de contacts ne devient pas automatiquement conforme parce qu\u2019elle est d\u00e9j\u00e0 dans votre outil. Vous devez pouvoir d\u00e9montrer l\u2019origine de la collecte, la finalit\u00e9 annonc\u00e9e et, lorsque c\u2019est n\u00e9cessaire, la preuve du consentement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est souvent le point sensible des bases historiques. Certaines adresses ont \u00e9t\u00e9 collect\u00e9es via d\u2019anciens formulaires, des \u00e9v\u00e9nements, des t\u00e9l\u00e9chargements, des imports CRM ou des \u00e9changes commerciaux. Avant de continuer \u00e0 envoyer, demandez-vous si ces contacts savaient clairement qu\u2019ils allaient recevoir vos communications marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n\u2019avez pas de preuve suffisante, vous pouvez envisager une campagne de requalification ou de r\u00e9engagement. L\u2019objectif est de confirmer l\u2019int\u00e9r\u00eat du contact, mettre \u00e0 jour ses pr\u00e9f\u00e9rences et nettoyer la base. Cette approche permet aussi de supprimer les adresses inactives ou les contacts dont la finalit\u00e9 de collecte n\u2019est plus claire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD impose \u00e9galement de respecter le principe de dur\u00e9e de conservation. Vous ne devez pas conserver ind\u00e9finiment des donn\u00e9es personnelles sans raison valable. Une base inactive depuis longtemps doit \u00eatre r\u00e9\u00e9valu\u00e9e, purg\u00e9e ou anonymis\u00e9e selon votre politique interne et votre contexte juridique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, gardez une trace de vos choix. Date d\u2019inscription, source de collecte, preuve du consentement, statut de d\u00e9sinscription et historique des pr\u00e9f\u00e9rences sont des \u00e9l\u00e9ments utiles en cas de contr\u00f4le ou de demande d\u2019un contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le consentement est-il obligatoire dans tous les cas ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pas toujours. Le consentement explicite est g\u00e9n\u00e9ralement requis pour la prospection vers les particuliers. En B2B, certaines communications peuvent reposer sur l\u2019int\u00e9r\u00eat l\u00e9gitime si elles sont li\u00e9es \u00e0 l\u2019activit\u00e9 professionnelle du destinataire, proportionn\u00e9es et accompagn\u00e9es d\u2019un droit d\u2019opposition clair. Dans tous les cas, le contact doit \u00eatre inform\u00e9 et pouvoir se d\u00e9sinscrire facilement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puis-je acheter des listes de contacts sous le RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailjet est contre l\u2019achat de listes de contacts. Au-del\u00e0 de l\u2019impact n\u00e9gatif sur la d\u00e9livrabilit\u00e9, ces pratiques posent de vrais probl\u00e8mes de conformit\u00e9 RGPD. Lorsque vous achetez ou louez une base, vous devez \u00eatre capable de prouver que les personnes ont \u00e9t\u00e9 inform\u00e9es de l\u2019usage de leurs donn\u00e9es et, lorsque n\u00e9cessaire, qu\u2019elles ont consenti \u00e0 recevoir vos messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me, c\u2019est que cette tra\u00e7abilit\u00e9 est souvent fragile. Vous ne ma\u00eetrisez pas toujours la source exacte de la collecte, la formulation utilis\u00e9e, la date de consentement, la finalit\u00e9 annonc\u00e9e ni les partenaires mentionn\u00e9s. R\u00e9sultat : vous envoyez un message de prospection commerciale \u00e0 des personnes qui ne vous connaissent pas et qui n\u2019ont peut-\u00eatre jamais accept\u00e9 de recevoir vos emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces pratiques peuvent aussi d\u00e9grader vos performances. Une liste achet\u00e9e contient souvent des adresses peu qualifi\u00e9es, obsol\u00e8tes ou non engag\u00e9es. Cela peut entra\u00eener davantage de d\u00e9sabonnements, de plaintes spam, de rebonds et de signaux n\u00e9gatifs pour votre r\u00e9putation d\u2019exp\u00e9diteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le marketing direct, mieux vaut construire progressivement une base saine : formulaires d\u2019inscription clairs, contenus utiles, double opt-in, pr\u00e9f\u00e9rences d\u2019abonnement et d\u00e9sinscription simple. Vous gagnez moins vite en volume, mais vous gagnez en qualit\u00e9, en confiance et en conformit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez un doute sur la conformit\u00e9 d\u2019une base, sur la responsabilit\u00e9 li\u00e9e \u00e0 un fournisseur ou sur la tra\u00e7abilit\u00e9 du consentement, mieux vaut v\u00e9rifier avant d\u2019envoyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailjet.com\/fr\/contact\/vente\/\" type=\"link\" id=\"https:\/\/www.mailjet.com\/fr\/contact\/vente\/\">Un doute sur votre conformit\u00e9 ? Parlez \u00e0 un expert<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9sabonnement sous le RGPD ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9sabonnement est un droit essentiel dans une strat\u00e9gie email marketing conforme. Chaque destinataire doit pouvoir s\u2019opposer simplement \u00e0 la r\u00e9ception de vos messages. Le lien de d\u00e9sinscription doit \u00eatre visible, fonctionnel et facile \u00e0 utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une d\u00e9sinscription ne doit pas devenir un parcours compliqu\u00e9. \u00c9vitez les formulaires trop longs, les connexions obligatoires ou les messages ambigus. Si une personne veut arr\u00eater de recevoir vos communications, son choix doit \u00eatre respect\u00e9 rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD donne aussi plusieurs droits aux personnes concern\u00e9es : droit d\u2019acc\u00e8s, droit de rectification, droit de suppression, droit d\u2019opposition et, dans certains cas, droit \u00e0 la limitation du traitement. Vos processus doivent permettre de r\u00e9pondre \u00e0 ces demandes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La dur\u00e9e de conservation est \u00e9galement importante. Vous pouvez conserver certaines donn\u00e9es pour g\u00e9rer la preuve du d\u00e9sabonnement ou \u00e9viter de recontacter une personne oppos\u00e9e \u00e0 vos communications, mais vous ne devez pas garder toutes les informations sans justification. L\u2019enjeu consiste \u00e0 conserver ce qui est n\u00e9cessaire, pendant une dur\u00e9e coh\u00e9rente avec la finalit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une bonne pratique consiste \u00e0 mettre en place une politique de purge : contacts inactifs, adresses obsol\u00e8tes, anciennes listes non qualifi\u00e9es, pr\u00e9f\u00e9rences non confirm\u00e9es. Cette approche am\u00e9liore \u00e0 la fois la conformit\u00e9, la qualit\u00e9 de la base et la d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combien de temps puis-je conserver les donn\u00e9es de mes contacts ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019existe pas une dur\u00e9e unique valable pour tous les cas. La dur\u00e9e de conservation d\u00e9pend de la finalit\u00e9, de la relation avec le contact et de votre contexte. Le principe \u00e0 retenir est simple : ne conservez pas les donn\u00e9es plus longtemps que n\u00e9cessaire. D\u00e9finissez une r\u00e8gle interne, documentez-la et pr\u00e9voyez des actions de mise \u00e0 jour, suppression ou anonymisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Profilage et personnalisation conformes<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"870\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-FR-Contact-List-Fanned-Save-Money-1024x870.png\" alt=\"Stack of user profile cards with a form to add a new user's name and email\" class=\"wp-image-46119\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-FR-Contact-List-Fanned-Save-Money-1024x870.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-FR-Contact-List-Fanned-Save-Money-300x255.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-FR-Contact-List-Fanned-Save-Money-768x653.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-FR-Contact-List-Fanned-Save-Money.png 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La personnalisation peut am\u00e9liorer la pertinence de vos campagnes, mais elle doit rester encadr\u00e9e. Utiliser le pr\u00e9nom d\u2019un contact, adapter une newsletter \u00e0 ses pr\u00e9f\u00e9rences ou segmenter selon ses centres d\u2019int\u00e9r\u00eat ne pose pas les m\u00eames enjeux qu\u2019un profilage avanc\u00e9 ou une d\u00e9cision automatis\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD impose de rester transparent sur la finalit\u00e9 du traitement. Si vous collectez des donn\u00e9es pour personnaliser vos emails, expliquez-le clairement. Si vous utilisez des segments, des scores, des comportements d\u2019ouverture ou de clic, assurez-vous que cette utilisation est proportionn\u00e9e et compr\u00e9hensible pour vos contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l\u2019arriv\u00e9e de nouveaux outils d\u2019IA et d\u2019automatisation, cette vigilance devient encore plus importante. Les \u00e9quipes marketing peuvent personnaliser plus finement les messages, mais elles doivent \u00e9viter de collecter trop de donn\u00e9es, de cr\u00e9er des segments opaques ou de r\u00e9utiliser des informations pour une finalit\u00e9 diff\u00e9rente de celle annonc\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le bon \u00e9quilibre consiste \u00e0 personnaliser sans surprendre. Un abonn\u00e9 doit comprendre pourquoi il re\u00e7oit un message, comment ses donn\u00e9es sont utilis\u00e9es et comment il peut modifier ses pr\u00e9f\u00e9rences ou se d\u00e9sinscrire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour approfondir ce sujet, consultez notre ressource d\u00e9di\u00e9e au<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/\">\u00a0RGPD et au profilage<\/a>. Et si vous travaillez avec des outils externes, vous pouvez aussi lire notre guide sur les<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\">\u00a0prestataires et le RGPD<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faire du RGPD un cadre de confiance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD n\u2019est pas seulement une contrainte juridique. C\u2019est un cadre qui vous aide \u00e0 construire une relation plus saine avec vos contacts : collecte transparente, consentement ma\u00eetris\u00e9, donn\u00e9es minimis\u00e9es, d\u00e9sinscription simple et personnalisation responsable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vos campagnes email marketing, l\u2019objectif est clair : envoyer \u00e0 des personnes qui comprennent pourquoi elles re\u00e7oivent vos messages, qui peuvent g\u00e9rer leurs pr\u00e9f\u00e9rences et qui gardent le contr\u00f4le sur leurs donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Mailjet, vous pouvez cr\u00e9er des campagnes, g\u00e9rer vos contacts et vous appuyer sur une plateforme pens\u00e9e pour la confidentialit\u00e9 et la s\u00e9curit\u00e9 des donn\u00e9es.<\/p>\n\n\n\r\n        <section data-content-type=\"component\" id=\"faq_1\" class=\"section section-py bg-light bg-light\" data-theme=\"light\">\r\n            <div class=\"container\">\r\n                                    <div class=\"row\">\r\n                        <div class=\"col-12 col-lg-9 offset-lg-1\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">FAQ<\/h2>\r\n                    <\/div>\r\n\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"row justify-content-lg-center mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"col-12 col-lg-10\">\r\n                        <div class=\"accordion accordion-faq faq d-flex flex-column gap-3\">\r\n\r\n                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-1\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-1\"\r\n                                            aria-expanded=\"true\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-1\">\r\n                                            Sur quelle base l\u00e9gale puis-je envoyer mes campagnes email marketing ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-1\"\r\n                                        class=\"accordion-collapse collapse show\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-1\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">La base l\u00e9gale d\u00e9pend de votre cible et de votre contexte. Pour les particuliers, le consentement pr\u00e9alable est g\u00e9n\u00e9ralement n\u00e9cessaire. Pour les professionnels, l\u2019int\u00e9r\u00eat l\u00e9gitime peut parfois s\u2019appliquer si le message est li\u00e9 \u00e0 leur activit\u00e9 et s\u2019ils peuvent s\u2019opposer facilement \u00e0 la prospection. Dans tous les cas, vous devez informer clairement les destinataires.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-2\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-2\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-2\">\r\n                                            Quelles sanctions risque-t-on en cas de non-respect du RGPD ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-2\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-2\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">Une non-conformit\u00e9 peut entra\u00eener un rappel \u00e0 l\u2019ordre, une mise en demeure, une limitation de traitement ou une amende CNIL. Les cons\u00e9quences d\u00e9pendent de la gravit\u00e9 du manquement, du volume de donn\u00e9es, du niveau de coop\u00e9ration et des mesures mises en place pour corriger la situation.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-3\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-3\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-3\">\r\n                                            Les r\u00e8gles RGPD sont-elles les m\u00eames en B2B et en B2C ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-3\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-3\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">Les principes du RGPD s\u2019appliquent dans les deux cas, mais les r\u00e8gles de prospection diff\u00e8rent. En B2C, le consentement pr\u00e9alable est g\u00e9n\u00e9ralement requis. En B2B, la prospection peut \u00eatre possible sous conditions, notamment si le message est pertinent pour l\u2019activit\u00e9 professionnelle du destinataire et si le droit d\u2019opposition est clairement propos\u00e9.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-4\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-4\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-4\">\r\n                                            Quelles mentions sont obligatoires dans un email de prospection ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-4\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-4\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">Un email de prospection doit permettre d\u2019identifier l\u2019exp\u00e9diteur, comprendre la finalit\u00e9 du message et se d\u00e9sinscrire facilement. Il est aussi recommand\u00e9 d\u2019ajouter un moyen de contact, une information sur l\u2019usage des donn\u00e9es et un lien vers votre politique de confidentialit\u00e9.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-5\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-5\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-5\">\r\n                                            Combien de temps puis-je conserver les donn\u00e9es de mes contacts ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-5\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-5\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">Vous devez d\u00e9finir une dur\u00e9e coh\u00e9rente avec la finalit\u00e9 de collecte. Une adresse collect\u00e9e pour une newsletter active ne r\u00e9pond pas au m\u00eame besoin qu\u2019un contact inactif depuis longtemps ou qu\u2019une ancienne base jamais requalifi\u00e9e. L\u2019essentiel est de documenter votre r\u00e8gle et de supprimer ou anonymiser les donn\u00e9es devenues inutiles.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-6\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-6\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-6\">\r\n                                            Le tracking des ouvertures et des clics est-il conforme au RGPD ?\r\n                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-b73c8a20c1c7642ca25c8e870f8d5404-6\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-b73c8a20c1c7642ca25c8e870f8d5404-6\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">Le tracking peut \u00eatre utilis\u00e9 si vous respectez les principes de transparence, de finalit\u00e9 et de proportionnalit\u00e9. Expliquez \u00e0 vos contacts comment vous mesurez les performances de vos campagnes, pourquoi vous le faites et comment ils peuvent exercer leurs droits.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                                                    <\/div>\r\n                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Sur quelle base l\u00e9gale puis-je envoyer mes campagnes email marketing ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;La base l\u00e9gale d\u00e9pend de votre cible et de votre contexte. Pour les particuliers, le consentement pr\u00e9alable est g\u00e9n\u00e9ralement n\u00e9cessaire. Pour les professionnels, l\u2019int\u00e9r\u00eat l\u00e9gitime peut parfois s\u2019appliquer si le message est li\u00e9 \u00e0 leur activit\u00e9 et s\u2019ils peuvent s\u2019opposer facilement \u00e0 la prospection. Dans tous les cas, vous devez informer clairement les destinataires.&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Quelles sanctions risque-t-on en cas de non-respect du RGPD ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;Une non-conformit\u00e9 peut entra\u00eener un rappel \u00e0 l\u2019ordre, une mise en demeure, une limitation de traitement ou une amende CNIL. Les cons\u00e9quences d\u00e9pendent de la gravit\u00e9 du manquement, du volume de donn\u00e9es, du niveau de coop\u00e9ration et des mesures mises en place pour corriger la situation.&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Les r\u00e8gles RGPD sont-elles les m\u00eames en B2B et en B2C ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;Les principes du RGPD s\u2019appliquent dans les deux cas, mais les r\u00e8gles de prospection diff\u00e8rent. En B2C, le consentement pr\u00e9alable est g\u00e9n\u00e9ralement requis. En B2B, la prospection peut \u00eatre possible sous conditions, notamment si le message est pertinent pour l\u2019activit\u00e9 professionnelle du destinataire et si le droit d\u2019opposition est clairement propos\u00e9.&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Quelles mentions sont obligatoires dans un email de prospection ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;Un email de prospection doit permettre d\u2019identifier l\u2019exp\u00e9diteur, comprendre la finalit\u00e9 du message et se d\u00e9sinscrire facilement. Il est aussi recommand\u00e9 d\u2019ajouter un moyen de contact, une information sur l\u2019usage des donn\u00e9es et un lien vers votre politique de confidentialit\u00e9.&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Combien de temps puis-je conserver les donn\u00e9es de mes contacts ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;Vous devez d\u00e9finir une dur\u00e9e coh\u00e9rente avec la finalit\u00e9 de collecte. Une adresse collect\u00e9e pour une newsletter active ne r\u00e9pond pas au m\u00eame besoin qu\u2019un contact inactif depuis longtemps ou qu\u2019une ancienne base jamais requalifi\u00e9e. L\u2019essentiel est de documenter votre r\u00e8gle et de supprimer ou anonymiser les donn\u00e9es devenues inutiles.&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Le tracking des ouvertures et des clics est-il conforme au RGPD ?\\r\\n\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p class=&quot;mb-0&quot;&gt;Le tracking peut \u00eatre utilis\u00e9 si vous respectez les principes de transparence, de finalit\u00e9 et de proportionnalit\u00e9. Expliquez \u00e0 vos contacts comment vous mesurez les performances de vos campagnes, pourquoi vous le faites et comment ils peuvent exercer leurs droits.&lt;\/p&gt;\"}}]}<\/script>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n    \n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_e8907211e2f322a9d481c3ad3ff1b4c7\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_e8907211e2f322a9d481c3ad3ff1b4c7\">\r\n                D\u00e9couvrez les engagements de Mailjet en mati\u00e8re de s\u00e9curit\u00e9 et confidentialit\u00e9            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/securite-des-donnees-et-confidentialite\/\"  class=\"btn btn-secondary\" >D\u00e9couvrir<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"author":5,"featured_media":42637,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32219","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le RGPD et l\u2019Email Marketing - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD et l\u2019Email Marketing - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Le RGPD encadre la mani\u00e8re dont les entreprises collectent, utilisent et conservent les donn\u00e9es personnelles dans leurs campagnes email marketing. Pour envoyer des messages \u00e0 vos contacts, vous devez respecter plusieurs r\u00e8gles RGPD : d\u00e9finir une base l\u00e9gale, expliquer la finalit\u00e9 du traitement, recueillir un consentement lorsque c\u2019est n\u00e9cessaire, permettre la d\u00e9sinscription et prot\u00e9ger les [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T15:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/05\/BFCM-Hub-Image-5-Deliverability-FR.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1424\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailjet.com\\\/fr\\\/ressources\\\/centre-apprentissage\\\/rgpd\\\/email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.mailjet.com\\\/fr\\\/ressources\\\/centre-apprentissage\\\/rgpd\\\/email-marketing\\\/\",\"name\":\"Le RGPD et l\u2019Email Marketing - 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travailler avec des entreprises prestataires en conformit\u00e9 avec le RGPD?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Que dois-je faire si j\u2019ai recours \u00e0 des entreprises tierces pour la gestion de mes donn\u00e9es ?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Faites la liste de toutes les solutions de type <i>cloud <\/i>que vous utilisez.<\/li>\n\n\n\n<li>D\u00e9finissez clairement le cycle de vie de vos donn\u00e9es, et assurez-vous que le niveau de s\u00e9curit\u00e9 d\u00e9ploy\u00e9 est adapt\u00e9 \u00e0 chaque \u00e9tape.<\/li>\n\n\n\n<li>\u00c9valuez les risques que pourrait engendrer la perte ou le vol des donn\u00e9es que vous d\u00e9tenez.<\/li>\n\n\n\n<li>D\u00e9terminez si il vous faut ou non nommer un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es.<\/li>\n\n\n\n<li>V\u00e9rifiez tous vos contrats pour comprendre o\u00f9 vos donn\u00e9es et applications sont stock\u00e9es et si elles sont trait\u00e9es en dehors de l\u2019Union Europ\u00e9enne.<\/li>\n\n\n\n<li>Incluez des clauses de confidentialit\u00e9, de protection et des lieux o\u00f9 pourront \u00eatre stock\u00e9es les donn\u00e9es dans vos contrats.<\/li>\n\n\n\n<li>Demandez \u00e0 vos prestataires, en particulier ceux bas\u00e9s en dehors de l\u2019UE, s\u2019ils sont conformes au RGPD.<\/li>\n\n\n\n<li>Si vos prestataires ne pensent pas pouvoir \u00eatre conformes au RGPD d\u2019ici \u00e0 mai 2018, commencez \u00e0 \u00e9valuer leurs concurrents et planifiez le changement pour un prestataire respectueux du RGPD.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Le RGPD me permet-il de travailler avec des solutions tierces en dehors de l\u2019UE ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, tant que ces entreprises adh\u00e8rent aux directives du RGPD en ce qui concerne le traitement et stockage des donn\u00e9es. Les donn\u00e9es personnelles ne peuvent \u00eatre transf\u00e9r\u00e9es en dehors de l\u2019UE que vers des pays respectant les m\u00eames exigences en mati\u00e8re de protection des donn\u00e9es, ou si vous pouvez garantir un niveau de protection \u00e9quivalent \u00e0 celui du RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que signifie Binding Corporate Rules (BCRs)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les BCR ou&nbsp;<a href=\"https:\/\/www.cnil.fr\/fr\/les-bcr-regles-internes-dentreprise\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">r\u00e8gles internes d\u2019entreprise<\/a>&nbsp;constituent un code de conduite \u00e9quivalent au RGPD permettant d\u2019offrir une protection ad\u00e9quate aux donn\u00e9es transf\u00e9r\u00e9es depuis l\u2019Union europ\u00e9enne vers des pays tiers \u00e0 l\u2019Union europ\u00e9enne au sein d\u2019une m\u00eame entreprise ou d\u2019un m\u00eame groupe. Une sorte d\u2019\u00e9talon-or de protection des donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles questions dois-je poser \u00e0 mes prestataires en ce qui concerne le RGPD ?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O\u00f9 sont stock\u00e9es vos donn\u00e9es et applications ?<\/li>\n\n\n\n<li>Ces donn\u00e9es ont-elle d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9plac\u00e9es en dehors de l\u2019Espace Economique Europ\u00e9en ?<\/li>\n\n\n\n<li>Vos donn\u00e9es ont-elle d\u00e9j\u00e0 \u00e9t\u00e9 transf\u00e9r\u00e9es vers un centre de donn\u00e9es situ\u00e9 en dehors de l\u2019Union Europ\u00e9enne ?<\/li>\n\n\n\n<li>M\u2019informez-vous syst\u00e9matiquement de tout transfert de donn\u00e9es ?<\/li>\n\n\n\n<li>Avez-vous un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es ?<\/li>\n\n\n\n<li>Quelles proc\u00e9dures de management des risques et de contr\u00f4le des donn\u00e9es avez-vous d\u00e9j\u00e0 mis en place ?<\/li>\n\n\n\n<li>Est-ce-que votre gestion des r\u00e9visions assure un niveau de s\u00e9curit\u00e9 suffisant des donn\u00e9es ?<\/li>\n\n\n\n<li>Qui peut avoir acc\u00e8s \u00e0 mes donn\u00e9es, sous quelles circonstances, et que peuvent-ils voir? 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RGPD : Comment se pr\u00e9parer ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Quelles sont les \u00e9tapes pour se pr\u00e9parer \u00e0 l\u2019application du RGPD ?<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 1 \u2013 Informer et \u00e9duquer l\u2019\u00e9quipe de direction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous que tous les membres de la direction connaissent et comprennent les enjeux du RGPD et de l\u2019impact qu\u2019il aura sur l\u2019ensemble de votre organisation, afin qu\u2019ils adh\u00e8rent aux changements n\u00e9cessaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 2 \u2013 V\u00e9rifier l\u2019\u00e9tat des donn\u00e9es et de la documentation<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelles sont les donn\u00e9es personnelles que vous d\u00e9tenez \u00e0 l\u2019heure actuelle ?<\/li>\n\n\n\n<li>D\u2019o\u00f9 proviennent-elles et qui vous les a confi\u00e9es ?<\/li>\n\n\n\n<li>Quelles sont vos faiblesses et qu\u2019est-ce qui pourrait vous causer des ennuis ?<\/li>\n\n\n\n<li>O\u00f9 sont actuellement stock\u00e9es vos donn\u00e9es ? Gardez une trace de cette information.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 3 \u2013 Revoir ses clauses de confidentialit\u00e9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelles mises \u00e0 jour sont n\u00e9cessaires ?<\/li>\n\n\n\n<li>Int\u00e9grer le principe de respect de la vie priv\u00e9e par d\u00e9faut dans chaque projet, d\u00e8s leur conception \u2013 ne demandez pas plus de donn\u00e9es personnelles que vous n\u2019en avez r\u00e9ellement besoin, et ayez recours \u00e0 l\u2019anonymisation, la pseudonymisation et l\u2019encryption.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 4 \u2013 S\u2019assurer que les droits des utilisateurs sont respect\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9rifiez vos proc\u00e9dures actuelles en ce qui concerne les donn\u00e9es personnelles de vos utilisateurs et assurez-vous que vous \u00eates bien en mesure de faire respecter leurs droits :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019\u00eatre inform\u00e9s de tout ce qui concerne leurs donn\u00e9es et l\u2019utilisation qui en est faite, d\u2019objecter, de les supprimer,\u00a0<a data-component-name=\"ExternalLink\" href=\"https:\/\/blog.sextantbizdev.com\/fr\/rgdp-\/-gdpr-et-marketing-quelles-cons%C3%A9quences-et-comment-se-pr%C3%A9parer#obligatoire\" target=\"_tabs\" rel=\"noopener noreferrer\">d\u2019\u00eatre oubli\u00e9s<\/a>, d\u2019en obtenir une copie (gratuitement et en moins d\u2019un mois).<\/li>\n\n\n\n<li>A la portabilit\u00e9 des donn\u00e9es, qui permet \u00e0 une personne de r\u00e9cup\u00e9rer les donn\u00e9es qu\u2019elle a fournies sous une forme ais\u00e9ment r\u00e9utilisable.<\/li>\n\n\n\n<li>D\u2019interdire l\u2019utilisation de leur donn\u00e9es pour des traitements aboutissant \u00e0 une prise de d\u00e9cision automatis\u00e9e ou un profilage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 5 \u2013 S\u2019assurer que le consentement des utilisateurs est respect\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluez la mani\u00e8re dont vous cherchez, obtenez et archivez les diff\u00e9rentes&nbsp;<a href=\"https:\/\/www.privacy-regulation.eu\/fr\/7.htm\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">autorisations<\/a>&nbsp;de vos utilisateurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos archives sont-elles pr\u00e9cises, mises \u00e0 jour et s\u00e9curis\u00e9es ?<\/li>\n\n\n\n<li>Demandez vous l\u2019autorisation de vos utilisateurs de mani\u00e8re explicite et distincte selon l\u2019usage que vous souhaitez faire de leurs donn\u00e9es ?<\/li>\n\n\n\n<li>Les enfants ne peuvent donner personnellement leur autorisation qu\u2019\u00e0 partir de l\u2019\u00e2ge de <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.privacy-regulation.eu\/fr\/8.htm\" target=\"_tabs\" rel=\"noopener noreferrer\">16 ans, parfois 13<\/a>. En dessous de cette limite, le consentement doit \u00eatre recueilli aupr\u00e8s du titulaire de l\u2019autorit\u00e9 parentale. \u00cates-vous concern\u00e9s par ce cas sp\u00e9cifique ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 6 \u2013 Mettre en place une proc\u00e9dure de management des risques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous d\u2019avoir mis en place les proc\u00e9dures n\u00e9cessaires pour d\u00e9tecter, signaler et investiguer en cas de violation des donn\u00e9es que vous traitez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 7 \u2013 Impl\u00e9menter une AIPD (Analyse d\u2019Impact relative \u00e0 la Protection des Donn\u00e9es)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit de s\u2019assurer que tout risque \u00e9lev\u00e9 pour les droits et libert\u00e9s des personnes physiques li\u00e9 au traitement de donn\u00e9es, au sein de votre organisation, soit parfaitement identifi\u00e9 et trait\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9terminez s\u2019il vous faut nommer\/engager un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es, qui sera charg\u00e9 de l\u2019application des r\u00e8gles en mati\u00e8re de protection des donn\u00e9es au sein de votre organisation et notamment d\u2019en informer directement les membres de l\u2019\u00e9quipe de direction.<\/li>\n\n\n\n<li>Assurez-vous que tous les contrats qui vous lient \u00e0 des entreprises tierces soient \u00e9galement mis \u00e0 jour pour tout ce qui concerne le respect et la protection des donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 8 \u2013 Nommer un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez soit directement l\u2019engager, soit avoir recours \u00e0 un consultant externe. Il\/elle aura pour mission de s\u2019assurer de la protection de l\u2019ensemble des donn\u00e9es de vos utilisateurs. Cette nomination est&nbsp;<a href=\"https:\/\/www.cnil.fr\/fr\/designer-un-pilote\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">obligatoire<\/a>&nbsp;si :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre organisation appartient au secteur public;<\/li>\n\n\n\n<li>Le coeur de l\u2019activit\u00e9 de votre entreprise implique le suivi r\u00e9gulier et syst\u00e9matique des donn\u00e9es d\u2019individus \u00e0 grande \u00e9chelle; ou<\/li>\n\n\n\n<li>Le coeur de l\u2019activit\u00e9 de votre entreprise implique la gestion \u00e0 grande \u00e9chelle de donn\u00e9es personnelles sensibles ou relatives \u00e0 des condamnations p\u00e9nales et infractions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous engagez un\/e DPO, en tant qu\u2019employeur, vous vous devez de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lui fournir les ressources n\u00e9cessaires pour mener sa t\u00e2che \u00e0 bien et conserver son niveau de connaissances;<\/li>\n\n\n\n<li>Lui donner acc\u00e8s aux donn\u00e9es personnelles et aux op\u00e9rations de traitement;<\/li>\n\n\n\n<li>Vous assurer qu\u2019il\/elle est impliqu\u00e9e dans tout ce qui concerne de pr\u00e8s ou de loin la protection des donn\u00e9es personnelles;<\/li>\n\n\n\n<li>Faire en sorte qu\u2019il\/elle puisse \u00eatre facilement contact\u00e9(e) par les autorit\u00e9s publiques et de contr\u00f4le.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 9 \u2013 Sous-traitants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plus d\u2019informations sur&nbsp;<a href=\"\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">RGPD et prestataires<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 10 \u2013 Informer et \u00e9duquer vos employ\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous devez d\u2019informer et \u00e9duquer l\u2019ensemble de vos employ\u00e9s sur la mani\u00e8re dont doivent l\u00e9galement \u00eatre collect\u00e9es et trait\u00e9es les donn\u00e9es de vos clients.<\/p>\n\n\n","protected":false},"author":5,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32232","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obligation RGPD : Comment se pr\u00e9parer ? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/preparation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obligation RGPD : Comment se pr\u00e9parer ? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les \u00e9tapes pour se pr\u00e9parer \u00e0 l\u2019application du RGPD ? 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Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/resources\/32232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/resources\/32232\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/resources\/26650"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/media?parent=32232"}],"wp:term":[{"taxonomy":"integrations_category","embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/integrations_category?post=32232"},{"taxonomy":"case_studies_region","embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/case_studies_region?post=32232"},{"taxonomy":"guides_ebooks_category","embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/guides_ebooks_category?post=32232"},{"taxonomy":"videos_webinars_category","embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/videos_webinars_category?post=32232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32251,"date":"2025-05-07T09:20:53","date_gmt":"2025-05-07T09:20:53","guid":{"rendered":"https:\/\/www.mailjet.com\/?post_type=resources&#038;p=32251"},"modified":"2025-05-08T06:00:01","modified_gmt":"2025-05-08T06:00:01","slug":"changements-majeurs","status":"publish","type":"resources","link":"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/changements-majeurs\/","title":{"rendered":"Quels changements majeurs apporte le RGPD ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une d\u00e9finition \u00e9largie des donn\u00e9es personnelles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout ce qui peut permettre d\u2019identifier un individu sera compt\u00e9e comme donn\u00e9e personnelle, que cela ait trait \u00e0 sa vie priv\u00e9e, publique ou professionnelle. Cela peut \u00eatre un nom, l\u2019adresse du domicile, une adresse email, une photo, des donn\u00e9es bancaires, biom\u00e9triques, g\u00e9n\u00e9tiques, une information m\u00e9dicale, des publications sur les r\u00e9seaux sociaux, l\u2019adresse IP d\u2019un ordinateur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des droits individuels renforc\u00e9s en mati\u00e8re de consentement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut aller du droit d\u2019acc\u00e8s au droit \u00e0 l\u2019effacement en passant par le droit \u00e0 la portabilit\u00e9.<br>\nLes entreprises collectant ou traitant des donn\u00e9es ont l\u2019obligation de clairement communiquer les informations suivantes aux individus dont ils collectent les donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combien de temps les donn\u00e9es seront stock\u00e9es;<\/li>\n\n\n\n<li>Si ces donn\u00e9es seront transf\u00e9r\u00e9es \u00e0 d\u2019autres pays ou non;<\/li>\n\n\n\n<li>Leur droit de demander l\u2019acc\u00e8s \u00e0 leurs donn\u00e9es;<\/li>\n\n\n\n<li>Leur droit d\u2019obtenir que leurs donn\u00e9es soient modifi\u00e9es ou effac\u00e9es dans certaines circonstances;<\/li>\n\n\n\n<li>Le renforcement des conditions de contr\u00f4le. Les entreprises ne pourront plus avoir recours \u00e0 des Termes &amp; Conditions interminables et truff\u00e9s de jargon juridique, dans la mesure o\u00f9 la demande de consentement devra \u00eatre communiqu\u00e9e de mani\u00e8re intelligible et facile d\u2019acc\u00e8s, expliquant clairement \u00e0 quoi serviront les donn\u00e9es demand\u00e9es. Et il devra \u00eatre aussi facile \u00e0 l\u2019utilisateur de donner son consentement que de le reprendre.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plus d\u2019informations sur le&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">RGPD et le consentement<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une responsabilisation accrue des sous-traitants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les gestionnaires de donn\u00e9es (entreprises) comme les services d\u2019h\u00e9bergement des donn\u00e9es (<i>cloud<\/i>) pourront maintenant \u00eatre tenus responsables et des mesures pourront \u00eatre prises \u00e0 leur encontre. Les entreprises auront \u00e9galement le droit de contr\u00f4ler l\u2019usage que les Clouds font des donn\u00e9es qu\u2019ils h\u00e9bergent. En cas de non-conformit\u00e9, l\u2019amende peut s\u2019\u00e9lever \u00e0 20 millions d\u2019euros, ou 4% du chiffre d\u2019affaires global de l\u2019entreprise si celui-ci s\u2019av\u00e8re plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus d\u2019informations sur&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">le RGPD et les prestataires<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une application extraterritoriale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD s\u2019appliquera \u00e0 votre entreprise si vous traitez les donn\u00e9es de citoyens europ\u00e9ens, quelque soit le pays o\u00f9 votre soci\u00e9t\u00e9 est bas\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019obligation de mettre en place de mesures pr\u00e9ventives de protection des donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u2019il n\u2019est plus obligatoire d\u2019informer les autorit\u00e9s comp\u00e9tentes dans le traitement des donn\u00e9es personnelles, il est d\u00e9sormais imp\u00e9ratif de mettre en \u0153uvre toutes les mesures techniques et organisationnelles n\u00e9cessaires afin de pr\u00e9venir tout risque. Cela concernera entre autres les contrats, la politique de confidentialit\u00e9, la gestion des risques, la conservation des donn\u00e9es\u2026etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019obligation d\u2019informer les personnes concern\u00e9es de toute fuite des donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de fuite, l\u2019entreprise gestionnaire sera tenue de notifier l\u2019autorit\u00e9 nationale de protection dans les 72 heures suivant l\u2019incident, afin que les utilisateurs puissent prendre des mesures appropri\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la fuite pr\u00e9sente un risque majeur pour les droits et libert\u00e9s des individus concern\u00e9s, ces derniers devront \u00e9galement \u00eatre inform\u00e9s. L\u2019entreprise devra conserver un registre internes des diff\u00e9rents incidents. Le non-respect de cette clause pourrait entra\u00eener une amende de 10 millions d\u2019euros, voire de 2% du chiffre d\u2019affaires annuel global si celui-ci s\u2019av\u00e8re plus \u00e9lev\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La n\u00e9cessit\u00e9 d\u2019engager un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela s\u2019applique aux entreprises qui traitent comme celles qui contr\u00f4lent les donn\u00e9es, quelque soit leur taille. Trois sp\u00e9cifiques cas de figure rendent n\u00e9cessaires l\u2019engagement d\u2019un DPO (plus d\u2019information sur&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/preparation\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Comment se pr\u00e9parer au RGPD ?<\/a>). Les entreprises concern\u00e9es qui ne respectent pas cette exigence peuvent se voir inflig\u00e9es d\u2019une amende du montant le plus \u00e9lev\u00e9, entre 10 millions d\u2019euros et 2% de leur chiffre d\u2019affaires. Si une entit\u00e9e choisit de ne pas nommer un DPO, elle devra \u00e9tablir un rapport des raisons appuyant sa d\u00e9cision, prouvant qu\u2019elle ne correspond \u00e0 aucun des trois cas de figures mentionn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des mesures techniques et organisationnelles plus strictes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entit\u00e9s doivent mettre en place les mesures de s\u00e9curit\u00e9 d\u00e9j\u00e0 existantes, comme par exemple, celles pr\u00e9conis\u00e9es par le National Cyber Security Center ou le CIS Critical Security Controls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques exemples des mesures \u00e0 prendre pour se prot\u00e9ger et \u00e9viter les sanctions :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Mesures organisationnelles :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruter un D\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es, ou faire appel \u00e0 un prestataire ext\u00e9rieur;<\/li>\n\n\n\n<li>Incorporer un r\u00e9gime de gestion des risques<\/li>\n\n\n\n<li>\u00c9duquer les utilisateurs et mettre en place des programmes de sensibilisation;<\/li>\n\n\n\n<li>Former les employ\u00e9s \u00e0 respecter les mesures de s\u00e9curit\u00e9 en dehors des lieux de travail<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Mesures techniques :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e9curiser la configuration de tous les syst\u00e8mes (correctifs de s\u00e9curit\u00e9, syst\u00e8me d\u2019inventaire, concevoir une base de r\u00e9f\u00e9rence pour tous les appareils);<\/li>\n\n\n\n<li>Assurer la s\u00e9curit\u00e9 des r\u00e9seaux (contr\u00f4les et test de s\u00e9curit\u00e9);<\/li>\n\n\n\n<li>Avoir le contr\u00f4le sur les permissions des utilisateurs (les r\u00e9duire et surveiller leurs activit\u00e9s);<\/li>\n\n\n\n<li>Suivi continu de tous les syst\u00e8mes et r\u00e9seaux;<\/li>\n\n\n\n<li>Cryptage des donn\u00e9es;<\/li>\n\n\n\n<li>Tokenization des donn\u00e9es;<\/li>\n\n\n\n<li>Rendre les donn\u00e9es anonymes<\/li>\n\n\n\n<li>Proposer l\u2019utilisation d\u2019un pseudonyme, de sorte qu\u2019il soit impossible de faire le lien entre l\u2019utilisateur et ses donn\u00e9es et donc de l\u2019identifier sans information additionnelle;<\/li>\n\n\n\n<li>Renforcer la r\u00e9sistance des syst\u00e8mes et services de traitement des donn\u00e9es;<\/li>\n\n\n\n<li>Permettre \u00e0 l\u2019entreprise de restaurer l\u2019acc\u00e8s aux donn\u00e9es en cas de fuite;<\/li>\n\n\n\n<li>Tester fr\u00e9quemment l\u2019efficacit\u00e9 des mesures de s\u00e9curit\u00e9.<\/li>\n<\/ul>\n","protected":false},"author":5,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32251","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quels changements majeurs apporte le RGPD ? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/changements-majeurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels changements majeurs apporte le RGPD ? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Une d\u00e9finition \u00e9largie des donn\u00e9es personnelles Tout ce qui peut permettre d\u2019identifier un individu sera compt\u00e9e comme donn\u00e9e personnelle, que cela ait trait \u00e0 sa vie priv\u00e9e, publique ou professionnelle. 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