[{"id":46389,"date":"2026-02-03T13:02:49","date_gmt":"2026-02-03T13:02:49","guid":{"rendered":"https:\/\/www.mailjet.com\/?post_type=releases&p=46389"},"modified":"2026-02-03T13:02:49","modified_gmt":"2026-02-03T13:02:49","slug":"segmentation-grace-a-lia","status":"publish","type":"releases","link":"https:\/\/www.mailjet.com\/fr\/mises-a-jour\/segmentation-grace-a-lia\/","title":{"rendered":"Segmentation gr\u00e2ce \u00e0 l’IA"},"content":{"rendered":"\n

Au lieu d’\u00e9laborer manuellement des filtres ou des r\u00e8gles complexes, vous pouvez d\u00e9sormais d\u00e9crire votre public cible en langage naturel, et l’IA de Mailjet transforme instantan\u00e9ment votre prompt en un segment pr\u00e9cis et pr\u00eat \u00e0 l’emploi. Il vous suffit de taper quelque chose comme \u00ab Montre-moi les contacts en Allemagne qui ont ouvert un email au cours des 30 derniers jours \u00bb<\/em>, et votre assistant IA \u00e9labore le segment pour vous. C’est le moyen le plus rapide et le plus intuitif de cr\u00e9er des listes de publics significatives, bas\u00e9es sur des donn\u00e9es, qui stimulent l’engagement et les conversions. Acc\u00e9dez \u00e0 une segmentation intelligente dans la nouvelle \u00e9dition de segmentation. <\/p>\n\n\n\n

Pour plus d’informations, consultez la documentation Mailjet.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Segmentez votre public avec pr\u00e9cision en utilisant vos propres mots <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-46389","releases","type-releases","status-publish","hentry"],"acf":[],"yoast_head":"\nSegmentation gr\u00e2ce \u00e0 l'IA - Mailjet: Solution d'emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/mises-a-jour\/segmentation-grace-a-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation gr\u00e2ce \u00e0 l'IA - Mailjet: Solution d'emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:description\" content=\"Segmentez votre public avec pr\u00e9cision en utilisant vos propres mots\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/mises-a-jour\/segmentation-grace-a-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d'emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/mises-a-jour\/segmentation-grace-a-lia\/\",\"url\":\"https:\/\/www.mailjet.com\/fr\/mises-a-jour\/segmentation-grace-a-lia\/\",\"name\":\"Segmentation gr\u00e2ce \u00e0 l'IA - 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Vos automatisations peuvent r\u00e9pondre au comportement des clients en temps r\u00e9el (ouverture d’un email, clic, achat ou inscription) et d\u00e9clencher des parcours dynamiques qui s’adaptent \u00e0 l’engagement de votre public. Qu’il s’agisse de convertir des prospects, de r\u00e9cup\u00e9rer des paniers abandonn\u00e9s ou de r\u00e9engager des clients, vos campagnes peuvent r\u00e9agir instantan\u00e9ment \u00e0 ce qui compte le plus. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez des sc\u00e9narios r\u00e9actifs qui s’adaptent au comportement des clients en temps r\u00e9el<\/li>\n\n\n\n<li>D\u00e9clenchez des automatisations bas\u00e9es sur des \u00e9v\u00e9nements du site ou de l’application \u00e0 l’aide de webhooks<\/li>\n\n\n\n<li>Modifiez les sc\u00e9narios actifs sans interruption<\/li>\n\n\n\n<li>Combinez les mod\u00e8les pr\u00e9-construits de la galerie de sc\u00e9narios pour une configuration plus rapide.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/documentation.mailjet.com\/hc\/fr\/articles\/35021196504219-Emails-automatis%C3%A9s\">En savoir plus sur l’automatisation des emails de Mailjet<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Envoyez des emails plus pertinents en fonction des actions des clients en temps r\u00e9el <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-46392","releases","type-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatisations avanc\u00e9es - Mailjet: Solution d'emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"description\" content=\"Allez au-del\u00e0 du bouton de d\u00e9sinscription unique en offrant \u00e0 vos abonn\u00e9s une certaine flexibilit\u00e9 dans leur engagement avec votre marque. 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Il r\u00e9unit nos nouveaux g\u00e9n\u00e9rateurs de texte et d\u2019objet d\u2019emails par IA dans une exp\u00e9rience de type chat, directement dans l\u2019outil de cr\u00e9ation d\u2019emails. G\u00e9n\u00e9rez, affinez, traduisez et ajustez facilement votre texte gr\u00e2ce \u00e0 des actions guid\u00e9es et des suggestions contextuelles. C\u2019est comme si vous aviez un assistant de r\u00e9daction qui vous aide \u00e0 trouver le bon ton, \u00e0 corriger la grammaire et m\u00eame \u00e0 raccourcir ou \u00e0 rallonger votre texte, le tout en quelques clics. 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