[{"id":46888,"date":"2026-02-19T16:57:21","date_gmt":"2026-02-19T16:57:21","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/case-studies\/book-n-drive\/"},"modified":"2026-02-19T16:57:24","modified_gmt":"2026-02-19T16:57:24","slug":"book-n-drive","status":"publish","type":"case-studies","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/book-n-drive\/","title":{"rendered":"book-n-drive"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Comment book-n-drive a donn\u00e9 \u00e0 l&rsquo;automatisation un caract\u00e8re personnel<\/h2>\n\n<p>book-n-drive est l&rsquo;un des principaux fournisseurs de services d&rsquo;autopartage dans la r\u00e9gion Rhin-Main en Allemagne. Il propose \u00e0 la fois des services d&rsquo;autopartage en station pour les d\u00e9placements planifi\u00e9s et des services d&rsquo;autopartage en libre-service pour les d\u00e9placements spontan\u00e9s dans les centres-villes. L&rsquo;entreprise s&rsquo;adresse \u00e0 un large public, des conducteurs occasionnels aux grands utilisateurs, et a besoin d&rsquo;une strat\u00e9gie de communication flexible en cons\u00e9quence.<\/p>\n\n<p>Au fur et \u00e0 mesure que sa base d&rsquo;utilisateurs augmentait, l&#8217;email est devenu un canal de plus en plus vital pour l&rsquo;int\u00e9gration, le partage d&rsquo;informations sur les produits, l&rsquo;engagement et la fid\u00e9lisation des clients \u00e0 long terme.<\/p>\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: concilier pertinence et \u00e9volutivit\u00e9<\/h2>\n\n<p>Au fur et \u00e0 mesure que sa base d&rsquo;utilisateurs s&rsquo;\u00e9largissait et se diversifiait, il est devenu crucial pour book-n-drive de rendre sa communication avec les clients plus cibl\u00e9e et plus personnelle.<br\/>Les principaux objectifs \u00e9taient les suivants\u00a0:<br\/><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adapter le contenu aux diff\u00e9rents types d&rsquo;utilisateurs<\/li>\n\n\n\n<li>Fournir des informations sp\u00e9cifiques \u00e0 un lieu<\/li>\n\n\n\n<li>Mettre en place des campagnes automatis\u00e9es pour r\u00e9duire la charge de travail de l&rsquo;\u00e9quipe marketing<\/li>\n\n\n\n<li>Cr\u00e9er un processus d&rsquo;envoi \u00e9volutif capable de suivre le rythme de la croissance<\/li>\n<\/ul>\n\n<p>book-n-drive avait besoin d&rsquo;une solution permettant d&rsquo;atteindre tous ces objectifs de mani\u00e8re efficace et durable<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/01\/book-n-drive-Logo_CS-scaled.png\" alt=\"Logo de citation de Charlotte Rothl\u00e4nder\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-cb358b98169c073c2f8f12b9e60ef6b3\">\r\n            Mailjet nous a s\u00e9duits par sa plateforme conviviale et son excellent service client.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2026\/01\/Charlotte-Rothlander.jpg\" alt=\"Photo de Charlotte Rothl\u00e4nder\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-cb358b98169c073c2f8f12b9e60ef6b3\">\r\n                        Charlotte Rothl\u00e4nder                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable marketing, book-n-drive  <\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: structure, segmentation et automatisation avec Mailjet<\/h2>\n\n<p>book-n-drive a choisi Mailjet pour centraliser et automatiser progressivement sa communication par email. La plateforme permet \u00e0 l&rsquo;\u00e9quipe de cr\u00e9er, d&rsquo;envoyer et de mesurer efficacement des lettres d&rsquo;information personnalis\u00e9es, m\u00eame si le volume d&rsquo;envoi augmente.<\/p>\n\n<h3 class=\"wp-block-heading\">La segmentation comme fondement<\/h3>\n\n<p>En utilisant la liste de contacts et les fonctions de segmentation de Mailjet, book-n-drive regroupe strat\u00e9giquement ses utilisateurs en fonction des \u00e9l\u00e9ments suivants\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Comportement d&rsquo;utilisation<\/li>\n\n\n\n<li>Mod\u00e8le d&rsquo;autopartage (en station ou en flotte libre)<\/li>\n\n\n\n<li>Localisation<\/li>\n<\/ul>\n\n<p>Cela permet de s&rsquo;assurer que les newsletters sont toujours envoy\u00e9es au bon public, au lieu d&rsquo;envoyer un contenu g\u00e9n\u00e9rique \u00e0 tous les utilisateurs.  <\/p>\n\n<h3 class=\"wp-block-heading\">Automatisation des workflows tout au long du cycle de vie de l&rsquo;utilisateur<\/h3>\n\n<p>Sur la base de ces segments, book-n-drive a mis en place plusieurs s\u00e9quences d&#8217;emails automatis\u00e9es, notamment\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Campagnes d&rsquo;int\u00e9gration qui permettent aux nouveaux utilisateurs de se familiariser avec le service \u00e9tape par \u00e9tape<\/li>\n\n\n\n<li>Campagnes de r\u00e9activation pour les clients inactifs<\/li>\n\n\n\n<li>Emails \u00e9v\u00e9nementiels pour les \u00e9v\u00e9nements marquants tels que les anniversaires<\/li>\n\n\n\n<li>Ces emails automatis\u00e9s sont d\u00e9clench\u00e9s par des actions sp\u00e9cifiques de l&rsquo;utilisateur, ce qui \u00e9limine la n\u00e9cessit\u00e9 d&rsquo;une planification et d&rsquo;un envoi manuels<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: une gestion sans effort et un envoi fiable<\/h2>\n\n<p>Mailjet fournit \u00e0 l&rsquo;\u00e9quipe marketing un outil unique et intuitif pour g\u00e9rer les campagnes, les emails transactionnels et les workflows automatis\u00e9s. L&rsquo;interface conviviale simplifie la maintenance des newsletters, la cr\u00e9ation de mod\u00e8les et l&rsquo;analyse des performances.  <\/p>\n\n<p>De plus, l&rsquo;excellente d\u00e9livrabilit\u00e9 de Mailjet garantit que les emails atterrissent de mani\u00e8re fiable dans la bo\u00eete de r\u00e9ception du destinataire, et non dans son dossier de courrier ind\u00e9sirable. M\u00eame avec un volume d&rsquo;envoi allant jusqu&rsquo;\u00e0 200\u00a0000\u00a0emails par mois, les performances restent stables et \u00e9volutives.<\/p>\n\n<p>Gr\u00e2ce \u00e0 cette puissante combinaison de segmentation, d&rsquo;automatisation et de facilit\u00e9 d&rsquo;utilisation, book-n-drive peut envoyer efficacement des newsletters pertinentes et personnalis\u00e9es tout en r\u00e9duisant de mani\u00e8re significative la charge de travail manuelle de l&rsquo;\u00e9quipe marketing.<\/p>\n\n<h3 class=\"wp-block-heading\">Perspectives pour l&rsquo;avenir<\/h3>\n\n<p>\u00c0 l&rsquo;avenir, book-n-drive pr\u00e9voit d&rsquo;exploiter ses donn\u00e9es de mani\u00e8re encore plus efficace, en affinant encore sa communication par email afin d&rsquo;am\u00e9liorer en permanence la pertinence et l&rsquo;efficacit\u00e9 de ses messages.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion\u00a0: une base \u00e9volutive pour une communication pertinente avec les clients<\/h2>\n\n<p>Mailjet fournit \u00e0 book-n-drive une plateforme simple et fiable pour structurer, automatiser et d\u00e9velopper sa communication par email. L&#8217;email est ainsi pass\u00e9 d&rsquo;un simple canal op\u00e9rationnel \u00e0 un pilier central de sa strat\u00e9gie de fid\u00e9lisation client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment book-n-drive a d\u00e9velopp\u00e9 une strat\u00e9gie d&#8217;emailing \u00e9volutive avec les workflows de segmentation et d&rsquo;automatisation de Mailjet, leur permettant de guider les utilisateurs avec une communication pertinente tout au long du cycle de vie du client.  <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11304],"class_list":["post-46888","case-studies","type-case-studies","status-publish","hentry","case_studies_region-allemagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>book-n-drive - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment book-n-drive utilise les workflows de segmentation et d&#039;automatisation de Mailjet pour envoyer des emails pertinents, stimuler l&#039;engagement et d\u00e9velopper la communication avec les clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/book-n-drive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"book-n-drive - 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L&rsquo;objectif est d&rsquo;informer les clients potentiels de leurs propres offres et de les fid\u00e9liser \u00e0 long terme par le biais de l&#8217;email.<\/p>\n\n<p>Cependant, la combinaison d&rsquo;un pr\u00e9-lancement, d&rsquo;un (re)lancement et d&rsquo;un programme continu, ainsi que l&rsquo;approche multicanale, impose des exigences sp\u00e9cifiques au service de messagerie. Un autre d\u00e9fi de taille consiste \u00e0 garantir l&rsquo;acc\u00e8s au programme et aux applications \u00e0 partir de diff\u00e9rents appareils.<\/p>\n\n<p>Dans ce cas, il est essentiel que les emails envoy\u00e9s soient enti\u00e8rement responsifs. Le service de messagerie doit \u00e9galement \u00eatre en mesure d&rsquo;envoyer des emails de marketing et des emails transactionnels, de mani\u00e8re enti\u00e8rement automatis\u00e9e si n\u00e9cessaire. Cela n\u00e9cessite des API sophistiqu\u00e9es, une int\u00e9gration facile dans leur propre syst\u00e8me, une gestion professionnelle des contacts, ainsi qu&rsquo;une personnalisation et une segmentation pour r\u00e9pondre \u00e0 la forte demande d&rsquo;individualisation des emails.<\/p>\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n<p>Rodale-Motor-Presse a trouv\u00e9 en Mailjet un service d&#8217;emailing capable de relever tous ces d\u00e9fis. Les puissantes API de Mailjet en constituent la base. En utilisant les diff\u00e9rentes API, le client peut mettre en place l&rsquo;ensemble du processus d&rsquo;envoi sans probl\u00e8me. Gr\u00e2ce au respect de la r\u00e9glementation europ\u00e9enne en mati\u00e8re de protection des donn\u00e9es, Mailjet atteint un taux de d\u00e9livrabilit\u00e9 tr\u00e8s \u00e9lev\u00e9 pour tous les emails envoy\u00e9s.<\/p>\n\n<p>Gr\u00e2ce \u00e0 une gestion professionnelle des contacts et \u00e0 des possibilit\u00e9s \u00e9tendues de personnalisation et de segmentation, l&rsquo;ensemble du trafic d&#8217;emails pour les diff\u00e9rentes applications de fitness et le programme en ligne est automatiquement coordonn\u00e9 et trait\u00e9. La possibilit\u00e9 de mettre en place des s\u00e9quences d&#8217;emails automatis\u00e9s pour chaque segment d\u00e9fini facilite \u00e9galement la vente incitative.<\/p>\n\n<p>Pendant la phase de pr\u00e9-lancement du programme NXT LVL, tous les participants potentiels ont \u00e9t\u00e9 ajout\u00e9s \u00e0 une liste de contacts et ont \u00e9t\u00e9 r\u00e9guli\u00e8rement inform\u00e9s concernant l&rsquo;\u00e9tat du lancement. Lors du lancement, les clients potentiels ont re\u00e7u un unique email les informant qu&rsquo;il \u00e9tait d\u00e9sormais possible d&rsquo;effectuer des r\u00e9servations pour le programme en ligne, ainsi qu&rsquo;un email de rappel peu de temps apr\u00e8s indiquant que l&rsquo;offre de lancement allait bient\u00f4t expirer.<\/p>\n\n<p>Depuis la phase de lancement, le processus est le suivant\u00a0: lorsqu&rsquo;un prospect devient client, il est automatiquement transf\u00e9r\u00e9 dans la liste de contacts des clients. Si un prospect s&rsquo;inscrit au programme NXT LVL, il re\u00e7oit automatiquement un email de bienvenue, le premier programme d&rsquo;entra\u00eenement et tous les programmes d&rsquo;entra\u00eenement mensuels suivants dans un mod\u00e8le HTML. Les messages sp\u00e9ciaux, tels que les emails de vente incitative, sont \u00e9galement cr\u00e9\u00e9s dans le mod\u00e8le HTML. Si un utilisateur annule son inscription, il est automatiquement d\u00e9plac\u00e9 dans la liste des utilisateurs ayant annul\u00e9.<\/p>\n\n<p>Pour les applications Men&rsquo;s Health Personal Trainer et Women&rsquo;s Health Personal Trainer, plusieurs emails transactionnels ont \u00e9t\u00e9 envoy\u00e9s en cinq\u00a0langues (anglais, espagnol, italien, allemand et chinois) lors du lancement et du relancement\u00a0: confirmation d&rsquo;inscription, lien d&rsquo;activation, r\u00e9initialisation du mot de passe et bon d&rsquo;achat. Un email personnalis\u00e9 et envoy\u00e9 automatiquement, qui fournit un aper\u00e7u r\u00e9gulier de la progression de l&rsquo;entra\u00eenement de l&rsquo;utilisateur, est pr\u00e9vu pour les deux applications afin de compl\u00e9ter l&rsquo;offre.<\/p>\n\n<p>Gr\u00e2ce \u00e0 cette collaboration avec Mailjet, l&rsquo;\u00e9diteur gagne un temps pr\u00e9cieux et peut ainsi se concentrer sur d&rsquo;autres t\u00e2ches cruciales, comme le d\u00e9veloppement et la promotion du programme en ligne et des applications.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Restez \u00e0 la pointe de l&rsquo;actu. Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources pr\u00e9cieuses directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-3231\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-3231\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6610\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6610\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Oui, je souhaite m&rsquo;abonner \u00e0 la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux \u00e0 tout moment me d\u00e9sinscrire.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Merci pour votre abonnement.                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Comment les programmes et applications de fitness en ligne gagnent avec l&#8217;email marketing<\/p>\n","protected":false},"featured_media":38238,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11304],"class_list":["post-46502","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-allemagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rodale-Motor-Presse\u00a0: \u00c9tude de cas | Mailjet<\/title>\n<meta name=\"description\" content=\"Rodale-Motor-Presse innove avec le programme de fitness en ligne NXT LVL et les applications Men&#039;s Health Personal Trainer et Women&#039;s Health Personal Trainer, qui combinent application et email.\" \/>\n<meta name=\"robots\" content=\"index, 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class=\"wp-block-heading\"><strong>Comment Outdooractive maintient son taux de spam inf\u00e9rieur \u00e0 0,1\u00a0% tout en envoyant plus de 300\u00a0millions d&#8217;emails par an avec une segmentation complexe<\/strong><\/h2>\n\n<p>Avec plus de 60\u00a0millions d&rsquo;utilisateurs, 8\u00a0500\u00a0partenaires B2B et plus de 1,5\u00a0million d&rsquo;excursions, <a href=\"https:\/\/www.outdooractive.com\/fr\/\">Outdooractive<\/a> est la plus grande plateforme d&rsquo;exp\u00e9riences de plein air en Europe.<\/p>\n\n<p>Son d\u00e9fi\u00a0? G\u00e9rer de gros volumes d&#8217;emails, de la messagerie communautaire aux campagnes B2B en passant par les emails automatis\u00e9s, qui doivent \u00eatre personnalis\u00e9s et d\u00e9livr\u00e9s de mani\u00e8re fiable. Pour fournir un contenu coh\u00e9rent, conforme au RGPD et cibl\u00e9, l&rsquo;\u00e9quipe avait besoin d&rsquo;une configuration d&#8217;email qui resterait efficace, \u00e9volutive et transparente, m\u00eame avec de nombreuses parties prenantes internes impliqu\u00e9es.<\/p>\n\n<p>La solution pr\u00e9c\u00e9dente manquait de flexibilit\u00e9 pour g\u00e9rer efficacement les diff\u00e9rents types d&#8217;emails et n&rsquo;\u00e9tait pas assez intuitive pour permettre une collaboration fluide entre les \u00e9quipes.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution\u00a0: une installation p\u00e9renne qui s&rsquo;adapte \u00e0 la demande<\/h2>\n\n<p>Pour r\u00e9pondre aux exigences croissantes de son programme d&#8217;emailing, Outdooractive a choisi une plateforme qui offre \u00e0 la fois l&rsquo;automatisation et le contr\u00f4le cr\u00e9atif. Au c\u0153ur du dispositif\u00a0: une configuration qui favorise la collaboration tout en permettant un contr\u00f4le total des processus de d\u00e9livrabilit\u00e9 et des performances de la campagne.<\/p>\n\n<p>Avec Sinch Mailjet, l&rsquo;\u00e9quipe a trouv\u00e9 une solution qui permet d&rsquo;envoyer diff\u00e9rents types d&#8217;emails de mani\u00e8re efficace et coh\u00e9rente, directement dans la bo\u00eete de r\u00e9ception, avec un aspect et une convivialit\u00e9 unifi\u00e9s.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Plateforme + API\u00a0: une combinaison flexible<\/strong><br\/>Outdooractive utilise l&rsquo;<a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/editeur-emails\/\">\u00e9diteur d&#8217;emails<\/a> intuitif de Mailjet pour le contenu \u00e9ditorial et les approbations, tandis que l&rsquo;<a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-api\/\">email API<\/a> g\u00e8re les flux automatis\u00e9s tels que la synchronisation des donn\u00e9es des utilisateurs et les newsletters. Cette configuration permet de maintenir l&rsquo;envoi int\u00e9gr\u00e9, efficace et \u00e9volutif.<\/li>\n\n\n\n<li><strong>Mod\u00e8les d&#8217;emails modulaires<\/strong><br\/>Des mod\u00e8les de marque pr\u00e9d\u00e9finis et des blocs de contenu r\u00e9utilisables garantissent une communication coh\u00e9rente entre les \u00e9quipes, avec un minimum d&rsquo;efforts.<\/li>\n\n\n\n<li><strong>Personnalisation \u00e0 grande \u00e9chelle<\/strong><br\/>Chaque semaine, Outdooractive envoie en moyenne 3,5\u00a0millions d&#8217;emails personnalis\u00e9s \u00ab\u00a0Pour vous\u00a0\u00bb en quatre langues, adapt\u00e9s \u00e0 la langue, aux int\u00e9r\u00eats et au comportement des destinataires. <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/segmentation\/\">La segmentation avanc\u00e9e<\/a> et les blocs de contenu dynamique de Mailjet permettent d&rsquo;envoyer le bon contenu aux bonnes personnes, \u00e0 l&rsquo;image de la marque et \u00e0 grande \u00e9chelle. Les campagnes automatis\u00e9es garantissent que chaque message arrive dans la bonne bo\u00eete de r\u00e9ception au bon moment.<\/li>\n\n\n\n<li><strong>Rationalisation des processus d&rsquo;approbation<\/strong><br\/>Gr\u00e2ce aux commentaires et aux <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/collaboration-en-temps-reel\/\">outils de collaboration<\/a> int\u00e9gr\u00e9s, l&rsquo;\u00e9quipe r\u00e9duit les frictions et gagne du temps, m\u00eame lorsque plusieurs services sont impliqu\u00e9s.<\/li>\n\n\n\n<li><strong>D\u00e9livrabilit\u00e9 int\u00e9gr\u00e9e<\/strong><br\/>Outdooractive donne la priorit\u00e9 \u00e0 des listes propres, \u00e0 des taux de spam faibles et \u00e0 une d\u00e9livrabilit\u00e9 \u00e9lev\u00e9e. Mailjet soutient ces objectifs gr\u00e2ce \u00e0 l&rsquo;hygi\u00e8ne automatique des listes, \u00e0 des informations d\u00e9taill\u00e9es sur la d\u00e9livrabilit\u00e9 et \u00e0 l&rsquo;exclusion des contacts inactifs, garantissant ainsi une livraison fiable aux destinataires engag\u00e9s.<\/li>\n<\/ul>\n\n<p>Un <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/delivrabilite\/expert-deliverabilite\/\">charg\u00e9 de compte technique <\/a>est \u00e0 la disposition de l&rsquo;\u00e9quipe pour l&rsquo;aider \u00e0 int\u00e9grer des API, \u00e0 configurer des mod\u00e8les ou \u00e0 r\u00e9pondre \u00e0 des questions sur la d\u00e9livrabilit\u00e9.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Untitled-design-7.png\" alt=\"Logo de citation de Pirmin M\u00f6sle\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-5b0b7cc32087db795008f085c2db34e5\">\r\n            Avec Sinch Mailjet, nous ne disposons pas seulement de la bonne configuration technique, mais aussi des conseils et du support fournis par des experts. Notre charg\u00e9 de compte technique sp\u00e9cialis\u00e9 nous aide \u00e0 maintenir un taux de livraison sup\u00e9rieur \u00e0 96&nbsp;%.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Pirmin-Mosle_CTO_Outdooractive.jpeg\" alt=\"Photo de Pirmin M\u00f6sle\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5b0b7cc32087db795008f085c2db34e5\">\r\n                        Pirmin M\u00f6sle                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie d&rsquo;Outdooractive<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">R\u00e9sultat\u00a0: plus de rapidit\u00e9, moins d&rsquo;efforts<\/h2>\n\n<p>Outdooractive a ainsi cr\u00e9\u00e9 une infrastructure d&#8217;emailing \u00e9volutive qui couvre de mani\u00e8re fiable aussi bien les envois de masse que les communications cibl\u00e9es, adapt\u00e9es aux diff\u00e9rents groupes cibles et domaines d&rsquo;application.<\/p>\n\n<p>Depuis l&rsquo;adoption de Mailjet, l&rsquo;\u00e9quipe est en mesure de cr\u00e9er des campagnes plus rapidement, de les cibler plus pr\u00e9cis\u00e9ment et d&rsquo;en assurer la livraison. L&rsquo;\u00e9diteur d&#8217;emails intuitif permet m\u00eame aux \u00e9quipes non techniques de cr\u00e9er du contenu de mani\u00e8re autonome.<\/p>\n\n<p>Gr\u00e2ce aux mod\u00e8les modulaires, l&rsquo;identit\u00e9 de la marque reste coh\u00e9rente. L&rsquo;int\u00e9gration d\u2019API permet de synchroniser les donn\u00e9es et de r\u00e9duire les \u00e9tapes manuelles. Les outils de collaboration acc\u00e9l\u00e8rent l&rsquo;alignement interne, tandis qu&rsquo;une bonne hygi\u00e8ne des listes permet de maintenir un <strong>taux de d\u00e9livrabilit\u00e9 sup\u00e9rieur \u00e0 96\u00a0%<\/strong> et un <strong>taux de spam inf\u00e9rieur \u00e0 0,01\u00a0%<\/strong>, avec des taux d&rsquo;ouverture toujours \u00e9lev\u00e9s. \u00c0 titre de comparaison\u00a0: dans l&rsquo;ensemble du secteur, le taux moyen de d\u00e9livrabilit\u00e9 est d&rsquo;environ 85,1\u00a0% et le taux de spam d&rsquo;environ 0,1\u00a0% <a href=\"https:\/\/www.emailtooltester.com\/en\/email-deliverability-test\/\">(source\u00a0: EmailToolTester)<\/a>. Outdooractive d\u00e9passe largement ces deux points de r\u00e9f\u00e9rence.<\/p>\n\n<p><\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Untitled-design-7.png\" alt=\"Logo de citation de Pirmin M\u00f6sle\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-a737e2b73227cb5b3ca21a3477b0cb44\">\r\n            Mailjet est une solution de messagerie puissante issue de Sinch Communication Cloud. La suite de produits Sinch nous offre une base \u00e9volutive pour g\u00e9rer tous les cas d&rsquo;utilisation de nos communications clients \u00e0 partir d&rsquo;une plateforme unique.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Pirmin-Mosle_CTO_Outdooractive.jpeg\" alt=\"Photo de Pirmin M\u00f6sle\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-a737e2b73227cb5b3ca21a3477b0cb44\">\r\n                        Pirmin M\u00f6sle                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie d&rsquo;Outdooractive<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment l&rsquo;entreprise de technologie touristique atteint un taux de d\u00e9livrabilit\u00e9 moyen de 96&nbsp;%, malgr\u00e9 une segmentation complexe et des volumes d&#8217;emails \u00e9lev\u00e9s.<\/p>\n","protected":false},"featured_media":46022,"template":"","meta":{"_acf_changed":true},"case_studies_region":[11304],"class_list":["post-46337","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-allemagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outdooractive \u00a0: Am\u00e9liorer la d\u00e9livrabilit\u00e9 des emails en pratique<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas\u00a0: d\u00e9couvrez 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class=\"wp-block-heading\">Des communications globales parfaites&nbsp;: comment Burson a unifi\u00e9 ses processus d&#8217;emailing dans 43 march\u00e9s diff\u00e9rents gr\u00e2ce \u00e0 Sinch Mailjet<\/h2>\n\n\n\n<p>Pour Burson, une agence de communication mondiale, l&#8217;email reste le canal principal pour permettre \u00e0 ses \u00e9quipes de toucher leurs clients. Depuis ses d\u00e9buts dans les ann\u00e9es 1950, l&rsquo;entreprise a connu d&rsquo;importants d\u00e9veloppements, au point qu&rsquo;aujourd&rsquo;hui, Burson a des \u00e9quipes r\u00e9parties dans 43 pays et march\u00e9s diff\u00e9rents. Chaque \u00e9quipe disposait jusque l\u00e0 de ses propres outils et processus, cr\u00e9ant un r\u00e9seau complexe d&rsquo;outils d&#8217;emailing.<\/p>\n\n\n\n<p>Ce manque de standardisation rendait le suivi des performances, le maintien de la conformit\u00e9 et la bonne d\u00e9livrabilit\u00e9 des emails compliqu\u00e9s. Burson s&rsquo;est alors mis en qu\u00eate d&rsquo;une plateforme d&#8217;emailing pouvant satisfaire tous les besoins de ses agences et \u00e9quipes r\u00e9parties partout dans le monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution&nbsp;: trouver le bon \u00e9quilibre entre contr\u00f4le et souplesse<\/h2>\n\n\n\n<p>Apr\u00e8s avoir \u00e9valu\u00e9 plus de 30 solutions d&#8217;emailing diff\u00e9rentes, Burson a jet\u00e9 son d\u00e9volu sur Sinch Mailjet. D\u00e9sormais, toute \u00e9quipe utilisant l&#8217;emailing dans ses activit\u00e9s a acc\u00e8s \u00e0&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/editeur-emails\/\">\u00e9diteur d&#8217;emails<\/a> polyvalent et facile d&rsquo;utilisation, pour cr\u00e9er dans des campagnes simples que sur-mesure&nbsp;;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/segmentation\/\">Des fonctionnalit\u00e9s de gestion et de segmentation des listes de contacts<\/a>, pour envoyer des messages personnalis\u00e9s plus pertinents tout en respectant les r\u00e8gles d&rsquo;opt-in et d&rsquo;opt-out propres aux diff\u00e9rents march\u00e9s\u00a0;<\/li>\n\n\n\n<li>Des outils de maintien de l&rsquo;hygi\u00e8ne des listes de contacts, permettant l&rsquo;automatisation du retrait des rebonds, de l&rsquo;identification des adresses invalides, et de la mise \u00e0 jour des listes de suppression\u00a0;<\/li>\n\n\n\n<li>Des outils de <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/tracking-tools\/\">suivi des performances d&#8217;emailing en temps r\u00e9el<\/a>, notamment des taux d&rsquo;ouverture, de clics, et toute autre statistique d&rsquo;engagement.<\/li>\n<\/ul>\n\n\n\n<p>En trois mois, <strong>Burson a accompagn\u00e9 des milliers de collaborateurs de son r\u00e9seau d&rsquo;agences<\/strong> avec l&rsquo;aide des \u00e9quipes de Sinch Mailjet. Cela s&rsquo;est fait via des formations aux produits de Sinch Mailjet, des sessions de questions-r\u00e9ponses en direct, et l&rsquo;acc\u00e8s \u00e0 un centre de ressources d\u00e9di\u00e9es en ligne. Sinch Mailjet a \u00e9galement mis en place <strong>un sous-domaine d\u00e9di\u00e9 pour chaque bureau de Burson<\/strong>, pour leur permettre de maintenir une r\u00e9putation de domaine positive, et de hauts taux de d\u00e9livrabilit\u00e9.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Burson-Icon.jpg\" alt=\"Logo de citation de Maria Vasiliev\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-0e56e329c0965316b797c97d89b88847\">\r\n            Mailjet nous offre le parfait \u00e9quilibre entre contr\u00f4le et souplesse, ainsi qu&rsquo;une standardisation globale des processus, avec une adaptabilit\u00e9 locale.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0e56e329c0965316b797c97d89b88847\">\r\n                        Maria Vasiliev                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Product Lead chez Burson<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Le r\u00e9sultat\u00a0: de nouveaux records d&rsquo;engagement et de d\u00e9livrabilit\u00e9<\/h2>\n\n\n\n<p>Avec Sinch Mailjet, Burson standardise ses communications par email dans son r\u00e9seau global d&rsquo;agences, et double ses volumes d&rsquo;envois mois apr\u00e8s mois. Aujourd&rsquo;hui, <strong>les bureaux les plus performants de l&rsquo;entreprise envoient plus de 100\u00a0000 emails par mois<\/strong>.<\/p>\n\n\n\n<p>En tirant parti des fonctionnalit\u00e9s de statistiques et de reporting de Sinch Mailjet, Burson peut d\u00e9sormais suivre les performances de ses campagnes d&#8217;emailing dans tous les march\u00e9s, am\u00e9liorer ses strat\u00e9gies d&rsquo;engagement et optimiser l&rsquo;efficacit\u00e9 de ses envois. L&rsquo;agence de communication globale a d\u00e9sormais <strong>un taux moyen d&rsquo;ouverture de 30\u00a0%<\/strong>, bien au-dessus de <a href=\"https:\/\/dma.org.uk\/article\/email-benchmarking-report-2018\">la moyenne de 15,1\u00a0% dans le secteur du B2B<\/a>.<\/p>\n\n\n\n<p>Par ailleurs, les taux de d\u00e9livrabilit\u00e9 de Burson se maintiennent au-dessus des 90\u00a0%, d\u00e9passant l\u00e0 encore la moyenne globale de <a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-deliverability-statistics\/\">83,1\u00a0% pour les services d&#8217;emailing<\/a>. Ces donn\u00e9es sont particuli\u00e8rement spectaculaires si l&rsquo;on prend \u00e9galement en consid\u00e9ration le fait que les emails envoy\u00e9s vers \u00e0 des destinataires B2B font g\u00e9n\u00e9ralement l&rsquo;objet de filtres et de conditions plus strictes.<\/p>\n\n\n\n<p>La transition vers Sinch Mailjet a \u00e9galement <strong>aid\u00e9 Burson \u00e0 am\u00e9liorer sa r\u00e9putation de domaine<\/strong>. Les fonctionnalit\u00e9s de reporting de Sinch Mailjet, ainsi que les rapports complets fournis par <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/delivrabilite\/expert-deliverabilite\/\">nos \u00e9quipes de d\u00e9livrabilit\u00e9<\/a> ont permis d&rsquo;identifier diff\u00e9rentes actions \u00e0 prendre, concernant par exemple la gestion des contacts, pour maximiser la d\u00e9livrabilit\u00e9 et la r\u00e9putation du domaine.<\/p>\n\n\n\n<p>Chaque \u00e9quipe g\u00e8re d\u00e9sormais son sous-domaine d\u00e9di\u00e9, lui permettant d&rsquo;agir ind\u00e9pendamment, et de pr\u00e9server la r\u00e9putation du domaine principal. Les sous-domaines qui ont commenc\u00e9 les envois b\u00e9n\u00e9ficient d\u00e9j\u00e0 d&rsquo;une bonne r\u00e9putation, comme confirm\u00e9 par les outils de Google Postmaster.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Burson-Icon.jpg\" alt=\"Logo de citation de Maria Vasiliev\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-66952ab27fd1d169cfcc8fc13fdc4d72\">\r\n            Sinch Mailjet nous aide \u00e0 maintenir une r\u00e9putation de domaine solide, avec des listes propres, une meilleure d\u00e9livrabilit\u00e9, et une conformit\u00e9 maintenue dans tous nos bureaux.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-66952ab27fd1d169cfcc8fc13fdc4d72\">\r\n                        Maria Vasiliev                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Product Lead chez Burson<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Avec une solution d&#8217;emailing adaptative et centr\u00e9e sur les donn\u00e9es, l&rsquo;agence de communication globale Burson permet \u00e0 ses \u00e9quipes d&rsquo;atteindre des r\u00e9sultats d&rsquo;engagement client toujours plus \u00e9lev\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment une des principales agences de communication dans le monde a fluidifi\u00e9 son processus d&#8217;emailing, donn\u00e9 plus d&rsquo;autonomie \u00e0 ses \u00e9quipes locales, et am\u00e9lior\u00e9 son engagement client.<\/p>\n","protected":false},"featured_media":46290,"template":"","meta":{"_acf_changed":true},"case_studies_region":[11300,82,79],"class_list":["post-46307","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr","case_studies_region-france-fr","case_studies_region-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Burson a unifi\u00e9 son emailing global avec Mailjet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l&#039;agence globale Burson a unifi\u00e9 ses op\u00e9rations d&#039;emailing sur 43 march\u00e9s, en am\u00e9liorant sa d\u00e9livrabilit\u00e9 et son engagement.\" \/>\n<meta name=\"robots\" content=\"index, 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AskAI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">My AskAI ouvre un nouveau canal de revenus gr\u00e2ce \u00e0 l&rsquo;API de Mailjet<\/h2>\n\n<p><a href=\"https:\/\/myaskai.com\/\">My AskAI<\/a> est une soci\u00e9t\u00e9 SaaS bas\u00e9e au Royaume-Uni qui aide les entreprises \u00e0 automatiser le support client gr\u00e2ce \u00e0 des agents aliment\u00e9s par l&rsquo;intelligence artificielle. Ces agents s&rsquo;int\u00e8grent \u00e0 des plateformes telles que <a href=\"https:\/\/myaskai.com\/ai-agent-integration\/zendesk-tickets\">Zendesk<\/a>, <a href=\"https:\/\/myaskai.com\/ai-agent-integration\/intercom\">Intercom<\/a>, Gorgias et Freshdesk, et r\u00e9solvent automatiquement plus de 75\u00a0% des tickets tout en confiant les probl\u00e8mes complexes \u00e0 des \u00e9quipes humaines.<\/p>\n\n<p>La mission\u00a0: Une assistance \u00e9volutive et instantan\u00e9e qui r\u00e9pond sans d\u00e9lai \u00e0 tous les emails des clients.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-2dcf51af63ccdf81696234b4fda5d5a6\">\r\n            Mailjet nous a permis de lancer notre assistant email IA, ce qui n&rsquo;\u00e9tait tout simplement pas possible auparavant. Cela a d\u00e9bloqu\u00e9 une toute nouvelle fonctionnalit\u00e9 et un nouveau canal de revenus pour nous.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-2dcf51af63ccdf81696234b4fda5d5a6\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: Construire une base fiable pour un support pilot\u00e9 par l&rsquo;IA<\/h2>\n\n<p>Pour tenir ses promesses, My AskAI avait besoin d&rsquo;une infrastructure fiable pour envoyer et suivre en temps r\u00e9el des milliers de r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA.<\/p>\n\n<p>La plupart des fournisseurs d&#8217;emails n&rsquo;ont pas \u00e9t\u00e9 con\u00e7us pour ce niveau d&rsquo;automatisation. Les messages manquants ou les retards peuvent entra\u00eener la frustration des clients et la perte de confiance.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-c6ffd93bf40f1a6a4684203c7ae0d665\">\r\n            Nous avions besoin d&rsquo;une solution qui nous permette d&rsquo;\u00e9couter les nouveaux emails re\u00e7us sur un domaine personnalis\u00e9. Ces emails sont ensuite trait\u00e9s par notre agent d&rsquo;IA afin d&rsquo;automatiser la r\u00e9ponse au client.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-c6ffd93bf40f1a6a4684203c7ae0d665\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: L&rsquo;API de Mailjet a permis une automatisation en temps r\u00e9el<\/h2>\n\n<p>My\u00a0AskAI s&rsquo;est tourn\u00e9 vers Sinch Mailjet pour obtenir une infrastructure d&#8217;email robuste et conviviale pour les d\u00e9veloppeurs, capable de g\u00e9rer facilement les envois automatis\u00e9s de gros volumes.<\/p>\n\n<p>Tandis que les syst\u00e8mes internes de My AskAI (int\u00e9gr\u00e9s \u00e0 Zendesk et \u00e0 d&rsquo;autres plateformes) capturent les emails entrants et g\u00e9n\u00e8rent des r\u00e9ponses bas\u00e9es sur l&rsquo;IA, Mailjet veille \u00e0 ce que chaque r\u00e9ponse parvienne aux clients rapidement et en toute s\u00e9curit\u00e9, formant ainsi l&rsquo;\u00e9pine dorsale des capacit\u00e9s d&rsquo;assistance en temps r\u00e9el de l&rsquo;entreprise.<\/p>\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;API \u00e9volutive et aux webhooks de Mailjet, My AskAI a pu\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Envoyer des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA avec une d\u00e9livrabilit\u00e9 et une rapidit\u00e9 constantes, en veillant \u00e0 ce qu&rsquo;aucun message client ne reste sans r\u00e9ponse.<\/li>\n\n\n\n<li>Suivre la livraison et l&rsquo;engagement gr\u00e2ce \u00e0 l&rsquo;API de Mailjet pour une visibilit\u00e9 compl\u00e8te.<\/li>\n\n\n\n<li>Int\u00e9grer de fa\u00e7on transparente avec Zendesk, Intercom, Gorgias et Freshdesk pour d\u00e9clencher des r\u00e9ponses automatis\u00e9es par email directement \u00e0 partir de workflows existants.<\/li>\n\n\n\n<li>Passer en toute confiance sous la barre des 10\u00a0000\u00a0emails mensuels tout en planifiant une croissance continue.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-a2fde8368c694bd7a2135b4570ec44fa\">\r\n            Mailjet a compl\u00e8tement d\u00e9bloqu\u00e9 cette fonctionnalit\u00e9 pour nous et nos clients. Son API et sa fiabilit\u00e9 permettent de g\u00e9rer l&#8217;email \u00e0 grande \u00e9chelle sans effort.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-a2fde8368c694bd7a2135b4570ec44fa\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>L&rsquo;installation a \u00e9t\u00e9 rapide et simple. L&rsquo;API et la documentation de Mailjet ont permis \u00e0 l&rsquo;\u00e9quipe de configurer des webhooks et de g\u00e9rer les messages sans avoir \u00e0 construire une infrastructure complexe \u00e0 partir de z\u00e9ro.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: Des r\u00e9ponses en temps r\u00e9el, des livraisons fiables et une \u00e9volutivit\u00e9 assur\u00e9e<\/h2>\n\n<p>Depuis l&rsquo;adoption de Mailjet, My AskAI a \u00e9t\u00e9 en mesure de\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Lancer un nouvel assistant d&#8217;email aliment\u00e9 par l&rsquo;IA, ce qui n&rsquo;\u00e9tait pas possible auparavant.<\/li>\n\n\n\n<li>\u00c9liminer les emails manqu\u00e9s et garantir que chaque ticket client est enregistr\u00e9.<\/li>\n\n\n\n<li>Permettre aux agents d&rsquo;IA de r\u00e9pondre instantan\u00e9ment aux demandes des clients.<\/li>\n\n\n\n<li>Maintenir un excellent taux de livraison pour jusqu&rsquo;\u00e0 10\u00a0000 emails mensuels.<\/li>\n\n\n\n<li>Construire en toute confiance l&rsquo;infrastructure de Mailjet pour soutenir la croissance future.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-ac7c4ec562895113bd06250034a29085\">\r\n            Il est tr\u00e8s facile d&rsquo;utiliser les API et de configurer les webhooks.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-ac7c4ec562895113bd06250034a29085\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>\u00c0 l&rsquo;avenir, l&rsquo;\u00e9quipe pr\u00e9voit d&rsquo;optimiser davantage la d\u00e9livrabilit\u00e9 afin de s&rsquo;assurer que chaque r\u00e9ponse aliment\u00e9e par l&rsquo;IA parvienne au client rapidement et de mani\u00e8re fiable.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion\u00a0: Con\u00e7u pour \u00e9voluer, avec Mailjet comme pilier central<\/h2>\n\n<p>Mailjet a fourni \u00e0 My AskAI l&rsquo;infrastructure n\u00e9cessaire pour lancer et d\u00e9velopper une fonctionnalit\u00e9 IA essentielle \u00e0 sa mission. En alliant flexibilit\u00e9, fiabilit\u00e9 et excellente documentation, Mailjet n&rsquo;a pas seulement soutenu le produit My AskAI, il l&rsquo;a amplifi\u00e9.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-114c45e5b39ebe7f30160e297e0adbed\">\r\n            Consultez la documentation de l&rsquo;API. Ils sont formidables&nbsp;!        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-114c45e5b39ebe7f30160e297e0adbed\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment My AskAI a utilis\u00e9 l&rsquo;API de Mailjet pour d\u00e9clencher des r\u00e9ponses d&rsquo;IA en temps r\u00e9el et lancer une nouvelle fonctionnalit\u00e9 produit qui n&rsquo;\u00e9tait pas possible auparavant.<\/p>\n","protected":false},"featured_media":45665,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-46091","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Elle accompagne plus de 500 clients dans leurs projets de marketing, e-commerce, d\u00e9veloppement&#8230; et leur propose \u00e9galement diff\u00e9rentes formations. Dans le cadre de la mise en place de nouvelles strat\u00e9gies d&rsquo;e-marketing, Pic Digital d\u00e9ploie l&#8217;emailing pour ses clients, afin que ces derniers puissent toucher une audience toujours plus importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: g\u00e9rer une multitude de sous-comptes pour r\u00e9pondre aux besoins en emailing sp\u00e9cifiques \u00e0 chaque client<\/h2>\n\n\n\n<p>Avant d&rsquo;adopter Sinch Mailjet, Caroline Phillips a test\u00e9 quelques autres plateformes d&#8217;emailing, avec pour objectif de piloter les diff\u00e9rentes campagnes de ses clients depuis une m\u00eame plateforme. Cependant, le param\u00e9trage de sous-compte pour chaque client s&rsquo;est toujours r\u00e9v\u00e9l\u00e9 \u00eatre un casse-t\u00eate tant technique qu&rsquo;op\u00e9rationnel. <\/p>\n\n\n\n<p>\u00ab\u00a0Le passage \u00e0 Mailjet a chang\u00e9 la donne, tout est hyper facile. Il suffit d&rsquo;aller dans \u00ab\u00a0Param\u00e8tres\u00a0\u00bb pour voir quels acc\u00e8s sont donn\u00e9s \u00e0 chaque sous-compte.\u00a0\u00bb \u2014 Caroline Phillips, fondatrice et dirigeante<\/p>\n\n\n\n<p>En outre, Pic Digital b\u00e9n\u00e9ficie des nombreuses fonctionnalit\u00e9s mises \u00e0 disposition par Sinch Mailjet, parmi lesquelles\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La d\u00e9livrabilit\u00e9 optimis\u00e9e et maximis\u00e9e de nos serveurs\u00a0;<\/li>\n\n\n\n<li>Les processus d&rsquo;automatisation des envois pour fluidifier les parcours clients\u00a0;<\/li>\n\n\n\n<li>Les fonctionnalit\u00e9s de cr\u00e9ation acc\u00e9l\u00e9r\u00e9e d&#8217;emails gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle.<\/li>\n<\/ul>\n\n\n\n<p>Mais ce que l&rsquo;agence appr\u00e9cie par dessus tout, c&rsquo;est la facilit\u00e9 avec laquelle elle peut \u00e9changer avec le support prioritaire de Sinch Mailjet. La prise en charge rapide des tickets permet \u00e0 l&rsquo;agence d&rsquo;obtenir les r\u00e9ponses aux questions que ses clients peuvent avoir, et, le cas \u00e9ch\u00e9ant, une r\u00e9solution rapide des probl\u00e8mes li\u00e9s \u00e0 l&#8217;emailing qu&rsquo;elle peut rencontrer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des volumes d&rsquo;envoi croissants et des clients satisfaits<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des heures de travail et de param\u00e9trage de sous-comptes sauv\u00e9es\u00a0: la cr\u00e9ation et la gestion simplifi\u00e9es des sous-comptes de Sinch Mailjet a permis l&rsquo;acc\u00e9l\u00e9ration de la prise en charge de l&#8217;emailing par les clients de l&rsquo;agence, et un gain de temps consid\u00e9rable pour tout le monde.<\/li>\n\n\n\n<li>Des volumes d&rsquo;envoi toujours plus importants\u00a0: les envois d&#8217;emails par Pic Digital pour ses clients ont augment\u00e9, et les taux d&rsquo;ouverture moyens sont pass\u00e9s de 25\u00a0% \u00e0 plus de 30\u00a0% en l&rsquo;espace de 12 mois, soulignant non seulement une am\u00e9lioration quantitative des envois, mais aussi qualitative.<\/li>\n<\/ul>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-09b165101c72cc9e959ab8cb32ba651d\">\r\n            L&#8217;email a une vraie fonction, beaucoup moins intrusive qu&rsquo;un SMS ou une notification sur t\u00e9l\u00e9phone. L&#8217;email a toute sa place.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Capture-decran-2025-11-27-a-10.31.16.png\" alt=\"Photo de Caroline Phillips\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-09b165101c72cc9e959ab8cb32ba651d\">\r\n                        Caroline Phillips                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Fondatrice et dirigeante de Pic Digital<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Regardez l&rsquo;interview vid\u00e9o que Caroline Phillips nous a accord\u00e9 sur sa relation avec Sinch Mailjet.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE\" class=\"lazy-video-link\" data-lazy-video=\"FYhPq6jUdJE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\" alt=\"Comment l&#039;agence Pic Digital utilise l&#039;emailing avec Mailjet\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/FYhPq6jUdJE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE\",\n    \"name\": \"Comment l'agence Pic Digital utilise l'emailing avec Mailjet\",\n    \"description\": \"Caroline Phillips, CEO de l'agence Pic Digital, nous explique comment les fonctionnalit\\u00e9s de sous-comptes, d'automatisation, et de cr\\u00e9ation assist\\u00e9e par IA de Sinch Mailjet ont aid\\u00e9 son entreprise \\u00e0 cro\\u00eetre, et quelle place occupe l'email dans une strat\\u00e9gie de marketing omnicanale.\\n\\n#emailing #agence\",\n    \"uploadDate\": \"2025-11-14T14:59:10+00:00\",\n    \"duration\": \"PT1M47S\"\n}        <\/script>\r\n        \r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment l&rsquo;agence Pic Digital a simplifi\u00e9 et acc\u00e9l\u00e9r\u00e9 la gestion des envois d&#8217;emails pour ses clients et boost\u00e9 leurs taux d&rsquo;ouverture pour atteindre les 30\u00a0% gr\u00e2ce aux sous-comptes de Sinch Mailjet.<\/p>\n","protected":false},"featured_media":46042,"template":"","meta":{"_acf_changed":false},"case_studies_region":[82],"class_list":["post-46028","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-france-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Aprendemas.com s&rsquo;est associ\u00e9 \u00e0 Mailjet dans le but d&rsquo;utiliser l&#8217;email pour communiquer et informer ses utilisateurs sur les derniers cours et bourses, afin de les aider \u00e0 trouver les meilleurs centres dans lesquels se former et progresser tant sur le plan personnel que professionnel.<\/p>\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n<p>\u00c0 l&rsquo;origine, Aprendemas.com travaillait avec un autre service d&#8217;emailing, mais son prix \u00e9lev\u00e9 et ses outils, qui commen\u00e7aient \u00e0 devenir obsol\u00e8tes par rapport \u00e0 ceux d&rsquo;autres plateformes, l&rsquo;ont pouss\u00e9e \u00e0 chercher une alternative plus moderne et plus abordable. Dans sa recherche, Aprendemas.com a fini par limiter ses options finales \u00e0 deux fournisseurs, Mailjet et une autre solution de messagerie. En fin de compte, les prix tr\u00e8s bas de l&rsquo;autre solution ont fait pencher la balance en faveur de cette plateforme. Cependant, l&rsquo;exp\u00e9rience d&rsquo;Aprendemas.com avec cet autre service d&#8217;emailing n&rsquo;a pas \u00e9t\u00e9 \u00e0 la hauteur de ses attentes, mais a \u00e9galement eu des effets n\u00e9gatifs sur sa strat\u00e9gie d&#8217;emailing. Le support pendant la phase de pr\u00e9chauffe de l&rsquo;IP \u00e9tait tr\u00e8s limit\u00e9 et l&rsquo;\u00e9quipe d&rsquo;Aprendemas.com s&rsquo;est sentie livr\u00e9e \u00e0 elle-m\u00eame, avec peu de chances d&rsquo;obtenir l&rsquo;aide dont elle avait besoin pour faire d\u00e9coller sa strat\u00e9gie d&#8217;emailing.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>Finalement, Aprendemas.com a d\u00e9cid\u00e9 de revenir sur sa d\u00e9cision et de choisir Mailjet pour lancer sa strat\u00e9gie d&#8217;email marketing, en raison du rapport qualit\u00e9\/prix de notre solution, mais surtout en raison du traitement et de la confiance que l&rsquo;\u00e9quipe lui a inspir\u00e9e d\u00e8s le premier contact. L&rsquo;\u00e9quipe r\u00e9ussite client de Mailjet a \u00e9t\u00e9 pr\u00e9sente d\u00e8s le d\u00e9but pour aider Aprendemas.com \u00e0 trouver un bon plan personnalis\u00e9 pour sa strat\u00e9gie d&#8217;emailing, en l&rsquo;assistant pendant la phase de pr\u00e9chauffe de l&rsquo;IP et en la pr\u00e9parant \u00e0 envoyer en toute s\u00e9curit\u00e9 son volume estim\u00e9 de 30\u00a0millions d&#8217;emails par an. Gr\u00e2ce \u00e0 ce travail initial, Aprendemas.com a acquis une excellente r\u00e9putation aupr\u00e8s de Google, Outlook, Yahoo, AOL et d&rsquo;autres clients de messagerie, ce qui a entra\u00een\u00e9 une augmentation des taux d&rsquo;ouverture et de clics, ainsi qu&rsquo;une am\u00e9lioration du taux de conversion des clients de 10\u00a0% au cours des premiers mois qui ont suivi le d\u00e9but de ce partenariat. En outre, Aprendemas.com a tir\u00e9 pleinement parti de notre \u00e9diteur d\u2019emails en \u00ab\u00a0drag-and-drop\u00a0\u00bb puissant et intuitif, ce qui lui a permis d&rsquo;\u00e9conomiser du temps et des co\u00fbts de d\u00e9veloppement pour la conception de ses campagnes.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Aprendemas-logo.png\" alt=\"Logo de citation de Enrique Reyes\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-64276ee1f094409dde9fc81ce355bddf\">\r\n            Le service que Mailjet nous offre est sa meilleure valeur, en particulier la qualit\u00e9 de toutes les personnes impliqu\u00e9es, de l&rsquo;aspect commercial au service technique. Notre responsable de la relation client, en particulier, nous a conseill\u00e9s, a apais\u00e9 nos doutes et nous a aid\u00e9s \u00e0 nous lancer avec succ\u00e8s dans cette nouvelle \u00e9tape.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Enrique-Reyes-Aprendemas.png\" alt=\"Photo de Enrique Reyes\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-64276ee1f094409dde9fc81ce355bddf\">\r\n                        Enrique Reyes                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, Aprendemas.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n<p>Pour Aprendemas.com, l&rsquo;objectif de sa strat\u00e9gie d&#8217;emailing est de trouver de nouveaux moyens de fournir les informations demand\u00e9es par les utilisateurs, de mani\u00e8re efficace, rapide et s\u00fbre.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Aprendemas-logo.png\" alt=\"Logo de citation de Enrique Reyes\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-9ff0604031a8bcba63d0ba148056b15a\">\r\n            Notre exp\u00e9rience avec notre service de messagerie n&rsquo;a pas \u00e9t\u00e9 bonne en raison du peu d&rsquo;aide propos\u00e9 par leur support technique pour pr\u00e9chauffer l&rsquo;IP attribu\u00e9e. Nous nous sommes sentis livr\u00e9s \u00e0 nous-m\u00eames et nous avons rapidement r\u00e9alis\u00e9 que ce n&rsquo;\u00e9tait pas l&rsquo;outil de marketing qui nous convenait. Gr\u00e2ce aux conseils de Mailjet et \u00e0 l&rsquo;\u00e9tude conjointe d&rsquo;un plan appropri\u00e9 et personnalis\u00e9 de pr\u00e9chauffe des IP, nous avons acquis une excellente r\u00e9putation aupr\u00e8s de Google, Microsoft (Hotmail et Outlook), Yahoo, AOL, etc. En seulement trois mois, nous avons augment\u00e9 les taux d&rsquo;ouverture et de clics ainsi que le taux de conversion de nos clients de plus de 10&nbsp;%.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Enrique-Reyes-Aprendemas.png\" alt=\"Photo de Enrique Reyes\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9ff0604031a8bcba63d0ba148056b15a\">\r\n                        Enrique Reyes                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, Aprendemas.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>\u00c0 cette fin, Mailjet et Aprendemas.com continueront \u00e0 travailler main dans la main pour d\u00e9finir une strat\u00e9gie d&#8217;emailing qui continuera \u00e0 pr\u00e9server son excellente r\u00e9putation d&rsquo;exp\u00e9diteur et \u00e0 apporter de la valeur aux utilisateurs du moteur de recherche, am\u00e9liorant ainsi leurs taux d&rsquo;ouverture et de clics.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Restez au courant&nbsp;! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6042\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6042\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-9000\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-9000\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter Mailjet.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    D\u00e9couvrez la newsletter de Mailjet chaque mois dans votre bo\u00eete de r\u00e9ception.                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Aprendemas.com s&rsquo;associe \u00e0 Mailjet pour dynamiser sa strat\u00e9gie d&#8217;emailing<\/p>\n","protected":false},"featured_media":38243,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11303],"class_list":["post-46020","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-espagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Les offres d&rsquo;Exoticca sont disponibles pour une dur\u00e9e limit\u00e9e sur son site et se concentrent sur des destinations \u00e0 moyenne ou longue distance, class\u00e9es par th\u00e8me, comme les excursions, les plages, la nature ou les villes.<\/p>\n\n<p>L&#8217;email marketing est pour Exoticca l&rsquo;une des principales strat\u00e9gies pour stimuler ses ventes. Lorsque l&rsquo;entreprise a commenc\u00e9 \u00e0 se d\u00e9velopper dans d&rsquo;autres pays europ\u00e9ens, elle a d\u00e9cid\u00e9 de s&rsquo;associer \u00e0 Mailjet, car elle avait besoin d&rsquo;une plateforme \u00e9volutive capable de s&rsquo;adapter en toute fluidit\u00e9 \u00e0 sa croissance rapide et de fournir un service de support plus rapide et plus privil\u00e9gi\u00e9.<\/p>\n\n<p>Aujourd&rsquo;hui, Exoticca envoie ses newsletters hebdomadaires \u00e0 50\u00a0000\u00a0contacts en Europe et aux \u00c9tats-Unis, dans quatre langues diff\u00e9rentes.<\/p>\n\n<p><strong>Le d\u00e9fi<\/strong><\/p>\n\n<p>L&rsquo;ancien service de messagerie d&rsquo;Exoticca proposait un outil de cr\u00e9ation de campagnes obsol\u00e8te et pas assez agile et intuitif pour que n&rsquo;importe quel partenaire marketing puisse facilement \u00e9diter et concevoir des mod\u00e8les d&#8217;email. En outre, la r\u00e9solution des incidents affectant le syst\u00e8me \u00e9tait assez lente et co\u00fbteuse, et \u00e9tait toujours effectu\u00e9e par un autre agent de support.<\/p>\n\n<p>Avec l&rsquo;internationalisation qu&rsquo;elle souhaitait mettre en place, Exoticca \u00e9tait \u00e0 la recherche d&rsquo;une plateforme d&#8217;email qui, en plus d&rsquo;\u00eatre agile et s\u00e9curis\u00e9e, offrirait un support continu et des conseils d&rsquo;experts en d\u00e9livrabilit\u00e9 et en bonnes pratiques d&#8217;email, afin qu&rsquo;elle puisse se concentrer sur ce qui est vraiment important\u00a0: la croissance de l&rsquo;entreprise.<\/p>\n\n<p>\u00ab\u00a0Nous \u00e9tions confront\u00e9s \u00e0 une nouvelle \u00e9tape pour notre entreprise. Nous devions nous lancer \u00e0 l&rsquo;international et mettre en place une nouvelle strat\u00e9gie mondiale d&#8217;email marketing, et nous avions donc besoin d&rsquo;un outil \u00e0 la hauteur de la t\u00e2che.\u00a0\u00bb<\/p>\n\n<p><strong>La solution<\/strong><\/p>\n\n<p>Exoticca a trouv\u00e9 en Mailjet un partenaire dot\u00e9 d&rsquo;une structure solide et fiable, ce qui a permis de r\u00e9duire le nombre d&rsquo;incidents techniques qui freinait normalement le travail de l&rsquo;entreprise. En outre, son \u00e9diteur d&#8217;emails est tr\u00e8s intuitif et simple \u00e0 utiliser, ce qui facilite le processus de cr\u00e9ation de newsletters et permet au d\u00e9partement marketing de travailler de mani\u00e8re plus cr\u00e9ative sans avoir besoin de connaissances sp\u00e9cifiques.<\/p>\n\n<p>Toutefois, pour Samuel Mart\u00ed, responsable de l&#8217;email marketing chez Exoticca, le service qui a fait la diff\u00e9rence par rapport aux autres concurrents a \u00e9t\u00e9 l&rsquo;attention accord\u00e9e\u00a0: \u00ab\u00a0La relation avec notre responsable de la relation client est l&rsquo;une des valeurs ajout\u00e9es que Mailjet nous a apport\u00e9es et qui, sans aucun doute, nous ont incit\u00e9s \u00e0 rester sur cette plateforme. La relation est directe et privil\u00e9gi\u00e9e, et les r\u00e9ponses \u00e0 nos questions sont imm\u00e9diates.\u00a0\u00bb<\/p>\n\n<p>Ce qu&rsquo;elle appr\u00e9cie le plus chez son responsable de la relation client, ce sont les connaissances techniques qu&rsquo;il lui transmet (par exemple, sur la d\u00e9livrabilit\u00e9, la r\u00e9putation de l&rsquo;adresse IP ou m\u00eame les tendances du secteur) et, surtout, les bonnes pratiques d&rsquo;envoi qui font le succ\u00e8s de sa strat\u00e9gie d&#8217;email marketing. Gr\u00e2ce \u00e0 ce travail conjoint, Exoticca a obtenu une r\u00e9putation de l&rsquo;adresse IP optimale aupr\u00e8s de tous les clients de messagerie (passant, dans certains cas, de 55\u00a0% \u00e0 90\u00a0%) et, par cons\u00e9quent, une am\u00e9lioration qualitative de ses indicateurs cl\u00e9s de performance.<\/p>\n\n<p><strong>La vision<\/strong><\/p>\n\n<p>Le travail d&rsquo;Exoticca et de Mailjet a des perspectives d&rsquo;avenir claires. Bient\u00f4t, l&rsquo;entreprise pr\u00e9voit de lancer des campagnes d&#8217;emailing automatis\u00e9es afin de tirer parti de toutes les informations dont elle dispose d\u00e9j\u00e0 sur ses contacts, et d&rsquo;utiliser la puissante API de Mailjet pour g\u00e9rer \u00e9galement ses emails transactionnels.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/exoticca.svg\" alt=\"Logo de citation de Samuel Mart\u00ed\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-e2befd1627fb1f2f32cdfa487b0583a7\">\r\n            \u00ab&nbsp;Nous avons commenc\u00e9 \u00e0 travailler avec Mailjet et, d\u00e8s le premier instant, le support que nous avons re\u00e7u \u00e9tait tr\u00e8s privil\u00e9gi\u00e9, mais surtout d&rsquo;un niveau professionnel \u00e9lev\u00e9. Nous pouvons d\u00e9sormais affirmer que nous disposons d&rsquo;une strat\u00e9gie claire, avec une perspective internationale, qui nous a permis d&rsquo;am\u00e9liorer nos taux d&rsquo;ouverture et de clics. Mais ce n&rsquo;est pas tout, nous continuons \u00e0 travailler et notre prochain d\u00e9fi est ax\u00e9 sur la croissance et l&rsquo;automatisation des processus afin d&rsquo;accro\u00eetre notre efficacit\u00e9.&nbsp;\u00bb          <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Samuel-Marti-Exoticca.png\" alt=\"Photo de Samuel Mart\u00ed\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-e2befd1627fb1f2f32cdfa487b0583a7\">\r\n                        Samuel Mart\u00ed                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de l&#8217;email marketing, Exoticca<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Restez au courant&nbsp;! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6930\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6930\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2267\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2267\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter Mailjet.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    D\u00e9couvrez la newsletter de Mailjet chaque mois dans votre bo\u00eete de r\u00e9ception.                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Exoticca s&rsquo;associe \u00e0 Mailjet pour mettre en \u0153uvre sa strat\u00e9gie globale d&#8217;emailing<\/p>\n","protected":false},"featured_media":38253,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11303],"class_list":["post-46019","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-espagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Pour ce faire, ils sont organis\u00e9s en projets en \u00e9quipe \u00e0 distance appel\u00e9s \u00ab\u00a0Voyage\u00a0\u00bb, o\u00f9 ils travaillent comme d\u00e9veloppeurs, designers d&rsquo;UI\/UX, responsables produits ou scrum master. En utilisant les cadres scrum\/agile, ils combinent comp\u00e9tences techniques et savoir-\u00eatre pour se pr\u00e9parer au monde du travail. Chingu accompagne aujourd&rsquo;hui des participants dans plus de 75\u00a0pays et les aide \u00e0 former de solides r\u00e9seaux dans le monde entier.<\/p>\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: les processus manuels bloquaient un programme international<\/h2>\n\n<p>Avant d&rsquo;adopter Sinch Mailjet, le cofondateur de Chingu traitait manuellement les communications avec les cohortes en copiant les adresses email dans des listes ad hoc, en r\u00e9digeant des messages individuels et en les envoyant par l&rsquo;interm\u00e9diaire de clients de messagerie standard. Lorsque le nombre d&rsquo;inscriptions a atteint plusieurs centaines pour chaque Voyage, cette approche est devenue ing\u00e9rable\u00a0: les liens d&rsquo;accompagnement arrivaient en retard, les rappels \u00e9taient manqu\u00e9s et le personnel y passait des heures.<\/p>\n\n<p>\u00ab\u00a0La gestion manuelle de centaines d&#8217;emails \u00e9tait \u00e9puisante et insoutenable\u00a0\u00bb. \u2014 Jim Medlock, cofondateur<\/p>\n\n<p>Les retards et les messages manqu\u00e9s risquaient de perturber les projets et de faire perdre des participants, mena\u00e7ant ainsi la mission de Chingu, qui est de fournir une exp\u00e9rience professionnelle fluide. L&rsquo;\u00e9quipe avait un besoin urgent d&rsquo;une solution \u00e9volutive pour r\u00e9pondre \u00e0 son impact croissant.<\/p>\n\n<p>Chingu s&rsquo;est tourn\u00e9e vers Sinch Mailjet, qui combine des mod\u00e8les faciles \u00e0 cr\u00e9er et des API con\u00e7ues pour les d\u00e9veloppeurs\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Des mod\u00e8les en \u00ab\u00a0drag-and-drop\u00a0\u00bb ont permis \u00e0 des \u00e9quipes non techniques de cr\u00e9er des messages de marque en quelques minutes.<\/li>\n\n\n\n<li>Les emails transactionnels et le relais SMTP ont assur\u00e9 la livraison instantan\u00e9e des identifiants critiques, des invitations \u00e0 rejoindre Discord et des rappels de sprint.<\/li>\n\n\n\n<li>La gestion des contacts a permis de synchroniser les listes de cohortes avec le serveur Discord de Chingu et les bases de donn\u00e9es internes.<\/li>\n\n\n\n<li>Une REST API l\u00e9g\u00e8re permet de d\u00e9clencher automatiquement des emails personnalis\u00e9s lorsque des \u00e9quipes se forment, des projets sont lanc\u00e9s ou des \u00e9ch\u00e9ances sont modifi\u00e9es.<\/li>\n<\/ul>\n\n<p>Chingu a adopt\u00e9 Mailjet pour rationaliser les processus manuels, permettant une int\u00e9gration plus rapide et des communications plus coh\u00e9rentes. \u00c0 l&rsquo;avenir, l&rsquo;\u00e9quipe pr\u00e9voit d&rsquo;explorer les parcours d&rsquo;automatisation pour remplacer les scripts maison et simplifier davantage les sc\u00e9narios.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des envois fiables, des cohortes engag\u00e9es, une \u00e9volutivit\u00e9 future<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Des heures \u00e9conomis\u00e9es\u00a0: des mod\u00e8les pr\u00e9-construits et des listes segment\u00e9es ont transform\u00e9 des t\u00e2ches qui prenaient auparavant plusieurs heures en une simple r\u00e9vision avant d&rsquo;envoyer.<\/li>\n\n\n\n<li>Une livraison coh\u00e9rente\u00a0: environ 10\u00a0000\u00a0emails mensuels atterrissent de mani\u00e8re fiable dans les bo\u00eetes de r\u00e9ception avec un \u00ab\u00a0bon\u00a0\u00bb taux de d\u00e9livrabilit\u00e9, ce qui permet \u00e0 chaque Voyage de respecter le calendrier.<\/li>\n\n\n\n<li>Engagement durable\u00a0: l&rsquo;association des diffusions Mailjet et des annonces sur Discord permet de maintenir une participation active pendant les six semaines que durent les projets.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-3a16709863fec5262a9d028c7e752eb0\">\r\n            Mailjet a rationalis\u00e9 notre communication et a permis \u00e0 nos membres de s&rsquo;impliquer d\u00e8s le premier jour.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/08\/image-63.png\" alt=\"Photo de Jim Medlock\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-3a16709863fec5262a9d028c7e752eb0\">\r\n                        Jim Medlock                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;automatisation de la messagerie de base, Chingu peut se concentrer sur l&rsquo;expansion des Voyages et le soutien aux apprenants, tout en sachant que Mailjet s&rsquo;adaptera \u00e0 la croissance de sa communaut\u00e9 mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Chingu a troqu\u00e9 des heures de gestion manuelle de listes contre des envois automatis\u00e9s par Mailjet qui permettent \u00e0 sa communaut\u00e9 de d\u00e9veloppeurs du monde entier de rester concentr\u00e9e et de cr\u00e9er.<\/p>\n","protected":false},"featured_media":41497,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44503","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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D&rsquo;ailleurs, au-del\u00e0 des taux d&rsquo;ouverture, le nombre total d&rsquo;ouvertures a augment\u00e9 de 415\u00a0%, passant d&rsquo;une moyenne de 15\u00a0000 \u00e0 plus de 75\u00a0000 par campagne. Gr\u00e2ce \u00e0 un ciblage et \u00e0 une segmentation plus pouss\u00e9s, leur r\u00e9putation s&rsquo;est consid\u00e9rablement am\u00e9lior\u00e9e et un plus grand nombre de leurs emails sont arriv\u00e9s dans la bo\u00eete de r\u00e9ception plut\u00f4t que dans le dossier du spam. Gr\u00e2ce \u00e0 une cadence plus r\u00e9guli\u00e8re, avec l&rsquo;envoi d&rsquo;une newsletter par semaine, leurs clients savaient qu&rsquo;ils devaient \u00eatre \u00e0 l&rsquo;aff\u00fbt du nouveau message et leur engagement est par cons\u00e9quent devenu beaucoup plus fr\u00e9quent. Tout cela se r\u00e9sume \u00e0 une augmentation massive du retour sur investissement. Avant de passer \u00e0 un abonnement personnalis\u00e9, Videostream d\u00e9pensait en moyenne <b>20,14\u00a0$ pour 1\u00a0000 ouvertures<\/b>, car ils envoyaient des messages \u00e0 un large public et n&rsquo;obtenaient pas de r\u00e9sultats. Apr\u00e8s avoir nettoy\u00e9 leurs listes et \u00e9tabli une cadence r\u00e9guli\u00e8re, ils ont maintenant un <b>CPM de seulement 2,02\u00a0$<\/b>.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Quote-Videostream-Logo.png\" alt=\"Logo de citation de Matthew Gardner\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-796f9a22eef098c1b587dc24fad4693f\">\r\n            L&#8217;email est rapidement devenu un canal important pour nos communications avec les utilisateurs, mais nous ne comprenions pas bien comment g\u00e9rer les listes et les campagnes pour augmenter efficacement les taux d&rsquo;ouverture, les taux de clics et la d\u00e9livrabilit\u00e9. Les conseils personnalis\u00e9s de l&rsquo;\u00e9quipe de charg\u00e9s de comptes techniques de Mailjet ont \u00e9t\u00e9 incroyablement utiles pour retirer les utilisateurs inactifs de nos listes, mais aussi pour multiplier par 10 le nombre total d&rsquo;ouvertures et de clics.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Matthew-Gardner-Videostream.png\" alt=\"Photo de Matthew Gardner\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-796f9a22eef098c1b587dc24fad4693f\">\r\n                        Matthew Gardner                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Co-fondateur et responsable UX, Videostream<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! 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