GDPR Beyond Borders: Expert Guidance for Global Brands
Conference moderated by TBC
GDPR is just months away from moving into action. European and American businesses are scurrying to understand it and get prepared; the cost of not doing so are way too high. Are you ready?
In the largest GDPR conference ever held in New York City, our panel of lawmakers, lawyers, CTO’s, and CMO’s from both the EU and USA will join to answer the following questions:
- What does GDPR mean for the future of your business?
- Who will be a target for fines?
- What are the steps that your legal, marketing, and technical teams need to complete to prepare for it?
- How can you do all of this fast, before the regulation comes into effect May 25, 2018?
Hosted by Mailjet, Braze, X, and X, GDPR Beyond Borders will define what this regulation is, reveal expert predictions on what’s to come, and provide valuable guidance for the huge changes that lie ahead.
For more information on GDPR, get briefed with these resources.
9:00 AM – Welcome
9:05 AM – GDPR Demystified for US Companies
Have you started learning about GDPR but feel like it’s still over your head? You’re not the only one. Invited experts will explain in plain language what the new regulations are and why they matter. The discussion will also touch on elements of GDPR that will be different for companies located outside of Europe (like the USA).
9:15 AM – Risk Exposure & Penalties Under GDPR
Why are companies taking GDPR so seriously? Because the price tag for nonconformity can be up to €20 million or 4% of annual global turnover. In additional to this, fines are distributed per country which means that global companies could be at risk of prosecution by different Data Protection Authorities. During this session, experts will share their opinions on what penalties will look like starting the moment that GDPR comes into effect.
9:55 AM – Concrete Steps Towards Making Yourself GDPR Compliant
Privacy Shield will allow US companies to have a head-start towards GDPR-compliance. That being said, with the GDPR deadline of May 25th 2018 encroaching, we will walk you through the major steps that your company’s roadmap to compliance should include. We’ll also share first-hand insight from companies who have completed the compliance journey on exactly where their challenges have been and what kind of resources are necessary to achieve this.
10:35 AM – You’re Only As Strong As Your Subcontractors
Whether it’s cloud hosting, an app provider, or an email service, today’s companies are using third party providers more than ever to get business done right. But do you have a complete view on where data about your customers is being shared? Under GDPR, being compliant means that your third party providers treating your customer’s data also need to be compliant. Hear from such providers themselves on best ways to prepare yourself.
11:15 AM – Pause
11:30 AM – 2 Workshops
Workshop IT: Building A GDPR-Ready Product
Learn from CTO’s who have already transformed their IT systems about concretely what you need to be considering in terms of Data Transfer, Treatment and Privacy by Design in your company.
Workshop Marketing: GDPR Is A Competitive Advantage
Marketing experts explain how they’ve used GDPR as a way to build brand loyalty and confidence amongst event their most challenging consumers.
12:25 PM – Networking Reception