GDPR Beyond Borders: Expert Guidance for Global Brands

GDPR Beyond Borders: Expert Guidance for Global Brands

General Data Protection Regulation (GDPR) will affect up to 80% of U.S. businesses.* If your company is noncompliant as of May 25, 2018 you run the risk of facing legal action by Data Protection Authorities or lawsuits filed by EU citizens. To help make sure you and other leadings brands are compliant, we convened expert panels and workshops in New York City to answer some key burning questions for American businesses.

We captured the entire event with videos below. Our panel of lawmakers, lawyers, technology and marketing experts from Europe and the U.S. answered the following questions:

  • What does GDPR mean for the future of your business?
  • What are the consequences for businesses found not to be respecting GDPR?
  • Who will be a target for potential fines and class action lawsuits?
  • What are the steps that your legal, marketing, and technical teams need to complete before the regulation comes into effect May 25, 2018?

And more…

Watch The Video Here!

GDPR Decoded
Does it feel like GDPR is going over your head? Do you wish that you could get just the facts, plain and simple? In this session, a leading expert will nix the legal jargon to explain what the new EU data protection regulation is and why it matters to your company in language that you can understand. Our keynote, Pierre-Nicolas Schwab, kicks things off.

Risky Business: Invest in GDPR or Be Left Behind
Why should we care about GDPR? Why are companies across the globe talking about GDPR and why is everyone feeling apprehensive? This panel explores the reasons behind the current GDPR frenzy, the differences this law presents in contrast to privacy laws in other parts of the world, and explains the rationale for GDPR and what companies need to be thinking about as they finalize their GDPR compliance plans.

Approaches to GDPR Compliance
To get you prepared, we’ll walk you through major steps that should be included in your company’s compliance roadmap. We’ll also share first-hand insights from companies who are far along in their compliance journey, including common challenges and the necessary investments you need to make.

You’re Only As Strong As Your Partners
Whether it’s cloud hosting, a lifecycle engagement platform, or an email service provider, more companies are using third party vendors than ever before. If you’re one of them, do you have a complete view on how and where your data is being processed and stored? Under GDPR, being compliant means that your third party vendors also need to be compliant, or you both will be at risk. Hear from popular vendors to discover the best ways to understand manage risks.

Hosted by Mailjet, Braze, and mParticle, GDPR Beyond Borders interprets what this regulation is, how it is relevant to your business, offer expert guidance on the huge changes that lie ahead.

For more information on GDPR, check out all our resources here.