GDPR Beyond Borders: Expert Guidance for Global Brands

GDPR Beyond Borders: Expert Guidance for Global Brands

General Data Protection Regulation (GDPR) will affect up to 80% of U.S. businesses.* If your company is noncompliant on May 25, you’ll run the risk of facing legal action by Data Protection Authorities or lawsuits filed by EU citizens. Let’s make sure you’re ready. Join us for GDPR Beyond Borders.

February 22, 150 decision-makers will gather in New York City to listen to our panel of lawmakers, lawyers, technology and marketing experts from two separate continents – Europe and the U.S.- answer the following questions:

  • What does GDPR mean for the future of your business?
  • What are the consequences for businesses found not to be respecting GDPR?
  • Who will be a target for potential fines and class action lawsuits?
  • What are the steps that your legal, marketing, and technical teams need to complete before the regulation comes into effect May 25, 2018?

And more…

Hosted by Mailjet, Braze, OneTrust and mParticle, GDPR Beyond Borders will interpret what this regulation is, how it is relevant to your business, offer expert guidance on the huge changes that lie ahead.

For more information on GDPR, get briefed with these resources.

*Source: Computer Weekly

Time Table

9:00 AM – Welcome

9:05 AM – GDPR Decoded
Does it feel like GDPR is going over your head? Do you wish that you could get just the facts, plain and simple? In this session, a leading expert will nix the legal jargon to explain what the new EU data protection regulation is and why it matters to your company in language that you can understand.

9:15 AM – Risk Exposure & Penalties Under GDPR
Why are companies taking GDPR so seriously? Because the price tag for nonconformity may be up to €20 million or 4% of a company’s annual global turnover. In addition to this, fines could be distributed per country. This means that global companies could be at risk of prosecution by different Data Protection Authorities and possible class action lawsuits by individual EU citizens when a company fails to respect individual privacy rights. During this session, experts will share their opinions on what sanctions and fines could look like as soon as GDPR takes effect and how companies can limit these risks.

9:55 AM – Concrete Steps Towards GDPR Compliance
Privacy Shield could help U.S. companies have a head start towards GDPR compliance. To get you prepared, we’ll walk you through major steps that should be included in your company’s compliance roadmap. We’ll also share first-hand insights from companies who’ve completed the compliance journey, including common challenges and the necessary investment.

10:35 AM – You’re Only As Strong As Your Subcontractors
Whether it’s cloud hosting, a lifecycle engagement platform, or an email service provider, more companies are using third party vendors than ever before. If you’re one of them, do you have a complete view on where your data is being processed and stored? Under GDPR, being compliant means that your third party vendors also need to be compliant, or you both will be at risk. Hear from popular vendors to discover the best ways to get prepared and the verifications you must be making.

11:15 AM – Pause

11:30 AM – 2 Workshops

Structuring Your IT To Be GDPR-Ready
Learn from CTO’s who have already transformed their IT systems and processes. They will be sharing their experiences on managing Data Transfers, Treatment, and Privacy by Design as your company readies for 100% GDPR compliance.

Adapting Marketing Strategies in a GDPR World
In this session, Marketing experts give concrete examples of how they’ve adapted their communications – elements like customer consent, profiling and even marketing automation – so that it’s done in a GDPR-compliant way. The discussion will also explore how GDPR can be leveraged as a way to build brand loyalty and confidence amongst customers.

12:25 PM – Networking Reception