{"id":26483,"date":"2025-01-28T05:03:22","date_gmt":"2025-01-28T05:03:22","guid":{"rendered":"https:\/\/www.mailjet.com\/glossary\/pixel-seguimiento\/"},"modified":"2025-05-22T02:00:09","modified_gmt":"2025-05-22T02:00:09","slug":"pixel-seguimiento","status":"publish","type":"glossary","link":"https:\/\/www.mailjet.com\/es\/glosario\/pixel-seguimiento\/","title":{"rendered":"P\u00edxel de seguimiento"},"content":{"rendered":"\n<p>Un p\u00edxel de seguimiento es una imagen que tiene las dimensiones de 1&#215;1 p\u00edxel. Sirve para registrar lo que ocurre en una p\u00e1gina web, como las acciones de los usuarios, las visitas de la p\u00e1gina web, las conversiones y mucho m\u00e1s. Las empresas utilizan estos datos para optimizar sus pr\u00f3ximas campa\u00f1as de email marketing, mejorar las tasas de conversi\u00f3n y crear una gran base de clientes. Aunque su funcionamiento se asemeja al de las cookies, un p\u00edxel de seguimiento tiene algunos atributos \u00fanicos, como la capacidad de trasladarse de un dispositivo a otro. Los diferentes tipos de p\u00edxeles de seguimiento son: conversi\u00f3n, resegmentaci\u00f3n y Facebook. Cada categor\u00eda ofrece informaci\u00f3n vital acerca del comportamiento de los usuarios.<\/p>\n\n\n\n<p>Un p\u00edxel de seguimiento en un email contiene un p\u00edxel integrado que rastrea a los destinatarios cuando abren un mensaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un p\u00edxel de seguimiento es una imagen que tiene las dimensiones de 1&#215;1 p\u00edxel. Sirve para registrar lo que ocurre en una p\u00e1gina web, como las acciones de los usuarios, las visitas de la p\u00e1gina web, las conversiones y mucho m\u00e1s. Las empresas utilizan estos datos para optimizar sus pr\u00f3ximas campa\u00f1as de email marketing, mejorar [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-26483","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00edxel de seguimiento: Glosario de t\u00e9rminos de email | Mailjet<\/title>\n<meta name=\"description\" content=\"Los p\u00edxeles de seguimiento registran el comportamiento de los usuarios y otras m\u00e9tricas. 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