[{"id":47163,"date":"2026-04-07T19:56:41","date_gmt":"2026-04-07T19:56:41","guid":{"rendered":"https:\/\/www.mailjet.com\/blog\/estrategia-omnicanal-email-sms\/"},"modified":"2026-04-07T19:57:17","modified_gmt":"2026-04-07T19:57:17","slug":"estrategia-omnicanal-email-sms","status":"publish","type":"blog","link":"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/","title":{"rendered":"Email y SMS: c\u00f3mo navegar las comunicaciones con el cliente en un universo omnicanal"},"content":{"rendered":"\n<p>With an estimated <a href=\"https:\/\/www.statista.com\/forecasts\/1143723\/smartphone-users-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\">4.6 billion smartphone users worldwide<\/a> and an <a href=\"https:\/\/www.sinch.com\/blog\/email-vs-sms-vs-whatsapp-which-conversational-channel-best-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rate of 97%<\/a>, it\u2019s easy to see why SMS is proving a popular addition to email in customer communications strategies. Consumers are practically demanding it: nearly <a href=\"https:\/\/simpletexting.com\/blog\/texting-and-sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">64% say they want the ability to text<\/a> a business. Combining the power, reach, and engagement of both channels gives marketers one of the most potent channel mixes available today. A stunning <a href=\"https:\/\/simpletexting.com\/blog\/brand-texting-preferences-gen-z-vs-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% of consumers<\/a> have made a purchase in the last year as a direct result of receiving a brand text.<\/p>\n\n<p>However, many marketers are either unaware of the capabilities or unprepared to bring SMS into the fold. And this just won\u2019t do \u2013 especially not for Sinch Mailjet clients that have the full power of SMS at their fingertips through our comprehensive Sinch portfolio.\u00a0<\/p>\n\n<p>So, we decided to break down one of the highlight sessions from this year\u2019s <a href=\"https:\/\/hello.mailjet.com\/email-camp\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Email Camp<\/u><\/a> \u2013 our annual two-day email marketing event. The panel \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=2UcXV9XoWQ0\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Email and beyond<\/u><\/a>\u201d featured Julie Neumann, SVP Marketing (CPaaS) at Sinch, and Kate Gerwe, CMO (SaaS) at Sinch. <\/p>\n\n<p>Together, they looked at the importance of <b>going omnichannel<\/b>, including what channels to utilize, the key benefits and best practices to follow, how to implement a long-term strategy, and <b>why SMS could be a game changer for your businesses<\/b>. \u00a0<\/p>\n\n<p>If you missed the session or just want to go over the insights again, we\u2019ve got you covered. Read on!\u00a0<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-1828\"><p class=\"h5 m-0\" id=\"toc-title-1828\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#going-beyond-email-bringing-an-omnichannel-approach-to-your-customer-communications\">Going beyond email: Bringing an omnichannel approach to your customer communications<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#sms-and-email-a-match-made-in-heaven\">SMS and email: A match made in heaven \u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-benefits-of-an-email-sms-cross-channel-communication-strategy\">What are the benefits of an email + SMS cross-channel communication strategy?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-increased-reach\">#1 Increased reach\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-compatible-date-sets\">#2 Compatible date sets\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-robust-outreach-and-segmentation\">#3 Robust outreach and segmentation\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-increased-engagement-and-satisfaction\">#4 Increased engagement and satisfaction\u00a0\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#best-practices-for-integrating-email-and-sms\">Best practices for integrating email and SMS\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#common-faqs-for-combining-sms-email\">Common FAQs for combining SMS  email\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-whats-the-best-time-to-send-an-sms-message\">Q: What\u2019s the best time to send an SMS message?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-are-privacy-rules-different-for-different-communication-channels-like-sms-or-mobile-messaging-apps\">Q: Are privacy rules different for different communication channels like SMS or mobile messaging apps?\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-whats-the-recommended-character-count-is-it-recommended-to-use-bitly-for-shorter-link-characters-and-add-utms-to-the-links\">Q: What&#8217;s the recommended character count? Is it recommended to use bitly for shorter link characters and add UTMs to the links?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-for-b2c-what-are-creative-ways-to-leverage-replies-and-incorporate-two-way-communications\">Q: For B2C, what are creative ways to leverage replies and incorporate two-way communications?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-do-you-have-any-advice-or-thoughts-on-how-to-integrate-messaging-outside-of-sms-onsite-paid-media-newsletters-and-email-marketing\">Q: Do you have any advice or thoughts on how to integrate messaging outside of SMS (onsite, paid media, newsletters, and email marketing)?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-sms-appears-to-be-widely-adopted-in-b2c-any-success-stories-for-b2b\">Q: SMS appears to be widely adopted in B2C. Any success stories for B2B?\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-do-you-think-mms-would-work-in-b2b-marketing-if-so-how-would-you-implement-it-are-pictures-really-that-necessary\">Q: Do you think MMS would work in B2B marketing? If so, how would you implement it? Are pictures really that necessary?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-are-there-certain-industries-where-sms-isnt-successful\">Q: Are there certain industries where SMS isn&#8217;t successful?\u00a0\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-in-a-recent-campaign-to-get-feedback-we-had-a-94-response-rate-from-sms-and-only-6-from-emailing-do-you-think-i-should-keep-investing-in-emailing-or-let-it-go\">Q: In a recent campaign to get feedback, we had a 94% response rate from SMS and only 6% from emailing. Do you think I should keep investing in emailing or let it go?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#q-should-we-add-a-callable-phone-number-to-texts-for-sms-programs-that-dont-have-call-forwarding\">Q: Should we add a callable phone number to texts for SMS programs that don\u2019t have call forwarding?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up\u00a0<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Going beyond email: Bringing an omnichannel approach to your customer communications<\/h2>\n\n<p>Let\u2019s be honest \u2013 brand communications have changed a lot over the last few years. <\/p>\n\n<p>Not too long ago, discussions around how we communicate with customers would barely have got a look in. Brands controlled a unilateral, one-way system of communication. As Morpheus famously said, \u201c<i>They are the gatekeepers.\u00a0They are guarding all the doors, they are holding all the keys<\/i>.\u201d<\/p>\n\n<p>But times have changed, and a single channel no longer cuts it. <b>Customers now expect to be contacted on their terms<\/b>, when it suits them, and on their preferred channels. Yes, it\u2019s very much an <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/marketing-omnicanal\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">omnichannel<\/a> game now.<\/p>\n\n<p>Don\u2019t trust us? Check out this data Julie and Kate shared during their Email Camp session:  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-18716\" width=\"600\" height=\"992\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-01.png\" alt=\"Data from an Email Camp keynote showing customer communication preferences\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-01.png 600w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-01-181x300.png 181w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p>As you can see, a top priority of customers is that <b>brands be available<\/b>. We live in a world of instant gratification which means customers expect fast, responsive communication from whoever they are dealing with.\u00a0<\/p>\n\n<p>That communication needs to be personal, too. Customers want to communicate with businesses as if they were dealing with friends or family. We don\u2019t tend to do that just via email now, do we?\u00a0<\/p>\n\n<p>Ultimately, customers want to get value from their brand communication. We\u2019re living in a fast-paced world, and we\u2019re all bombarded daily by brands. So, it\u2019s time to face the truth: If your communication <b>doesn\u2019t stand out and doesn\u2019t add immediate value to customers, you\u2019ll be ignored<\/b>.<\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=NTlad0fy99M\" class=\"lazy-video-link\" data-lazy-video=\"NTlad0fy99M\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/NTlad0fy99M\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/NTlad0fy99M\/maxresdefault.jpg\" alt=\"Email Marketing: What do your customers want?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=NTlad0fy99M#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/NTlad0fy99M\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/NTlad0fy99M\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=NTlad0fy99M\",\n    \"name\": \"Email Marketing: What do your customers want?\",\n    \"description\": \"Customers demand easy, instant access to brands.\\n\\nHighlights\\n\\ud83d\\udcac 71% of customers expect real-time communication.\\n\\ud83d\\udc65 75% want to communicate with brands like they do with friends and family.\\n\\u2764\\ufe0f 88% value the experience they have with a company as much as the products they buy.\\n\\ud83e\\udd1d Customers want value from their communications with companies.\\n\\u23f0 People are busy and have many brands competing for their attention.\\n\\n#Mailjet #emailmarketing #emailcommunication\",\n    \"uploadDate\": \"2023-11-08T15:44:06+00:00\",\n    \"duration\": \"PT2M25S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h2 class=\"wp-block-heading\">SMS and email: A match made in heaven \u00a0<\/h2>\n\n<p>So, we\u2019ve established that omnichannel communication is a good thing. We\u2019ve convinced you to consider incorporating another channel. But why should SMS be the channel you consider adding?\u00a0<\/p>\n\n<p>You\u2019ve seen the data on smartphone penetration, and you\u2019ve probably experienced it yourself \u2013 nowadays, it\u2019s hard to imagine life without our phones.\u00a0<\/p>\n\n<p>If you had to take a stab at how many times people checked their cell phones a day, what would be your guess? Maybe 30, or 40, right? <b>Well, try <\/b><a href=\"https:\/\/uk.pcmag.com\/mobile-phones\/146917\/americans-check-their-phones-an-alarming-number-of-times-per-day\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>140+ times per day<\/b><\/a>. What\u2019s more, the engagement of SMS outperforms all other marketing channels with <a href=\"https:\/\/www.sinch.com\/blog\/sms-marketing\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>95% of people reading and responding within three minutes<\/u><\/a>.\u00a0<\/p>\n\n<p>Deploying a combination of email and SMS in your omnichannel communication strategy can <b>significantly enhance the effectiveness of your outreach and engagement with your audience<\/b>. In fact, <a href=\"https:\/\/www.braze.com\/resources\/articles\/better-together-unify-your-sms-and-email-strategy-to-drive-results\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>according to Braze<\/u><\/a>, a cross-channel activation strategy combining email and messaging <b>leads to a 6.6X increase in purchases per user and a 46% increase in repeat buyers<\/b>. A combination of SMS and email provides versatility by accommodating different communication preferences.\u00a0\u00a0<\/p>\n\n<p>While email is ideally suited for more formal communications or complex campaigns, SMS offers a quick and immediate way to reach individuals who prefer concise, direct messages. So, by offering both options, you\u2019re effectively catering to a broader range of customer preferences, ensuring your messages resonate with a more diverse audience.\u00a0<\/p>\n\n<p><b>This is particularly true when it comes to the holiday season<\/b>, as <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/promocionar-black-friday\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">the data from our latest survey shows<\/a>. During Email Camp 2023, Greg Zakowicz, Sr. Ecommerce Expert at Omnisend, delivered a <a href=\"https:\/\/www.youtube.com\/watch?v=g0lQSG92Nzg\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>fantastic session on holiday email marketing<\/u><\/a>, and this was one of the key points he brought up.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Black Friday was the highest converting day for both email and SMS campaigns in 2022. However, Saturday, November 26 (the day after Black Friday) was the highest order day for SMS, yet it didn\u2019t even break the top five for email marketing.<\/div>\r\n    <\/div>\r\n\n<p>Curious, right? It just goes to show why a <b>combined, omnichannel approach is so important for your communications strategy<\/b>. Learn more about how to leverage both channels during the holiday season in Greg Zakowicz\u2019s Email Camp 2023 session: <a href=\"https:\/\/www.youtube.com\/watch?v=g0lQSG92Nzg\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Black(hole) Friday and beyond: Launching a winning holiday email marketing strategy<\/a>.<\/p>\n\n<p>Still not convinced? Take a look at how one of Sinch\u2019s largest clients, a US telecom leader, benefited from integrating email and SMS:\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-18720\" width=\"600\" height=\"408\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-02.png\" alt=\"Data confirming the benefits of using an omnichannel communication strategy\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-02.png 600w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Blog-MJ-Email-and-beyond-02-300x204.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p>Simply by adding email and multimedia messaging service (MMS) to their existing SMS strategy, the telecoms provider saw a <b>260% increase in conversion rates and 20% decrease in opt-outs<\/b>. Not a bad result, right?\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What are the benefits of an email + SMS cross-channel communication strategy?<\/h2>\n\n<p>During their Email Camp 2023 session, Julie and Kate went beyond the big picture numbers to analyze why SMS and email form such a formidable combination. What makes it one of the most effective channel mixes available to marketers?<\/p>\n\n<p>They both concluded that the four most important benefits to integrating email and SMS are:\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><b>Increased reach<\/b>\u00a0<\/li>\n\n\n\n<li><b>Compatible data sets<\/b>\u00a0<\/li>\n\n\n\n<li><b>Robust outreach and segmentation<\/b>\u00a0<\/li>\n\n\n\n<li><b>Increased engagement<\/b>\u00a0<\/li>\n<\/ol>\n\n<p>Let\u2019s quickly run through each of them.\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">#1 Increased reach\u00a0\u00a0<\/h3>\n\n<p>As marketers, we know that not all messages are read in the same way or at the same time.\u00a0\u00a0<\/p>\n\n<p><b>Combining email and SMS allows brands to improve their reach and response rates<\/b>. Basically, what that means is that by using both channels, you increase the chances of your messages being seen and responded to promptly.\u00a0\u00a0<\/p>\n\n<p>For example, when it comes to sending time-sensitive announcements or promotions, SMS can be particularly effective, ensuring that your audience receives and acts upon important information in a timely manner.\u00a0<\/p>\n\n<p>Kate shared a great example of this during the session from <a href=\"https:\/\/www.maaco.com\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Maaco Midwest,<\/u><\/a> an auto repair franchise. After struggling to scale their lead nurture strategies, <a href=\"https:\/\/messagemedia.com\/us\/case-studies\/sms-helps-maaco-midwest-get-more-leads-with-less-time-and-effort\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Maaco Midwest turned to Sinch MessageMedia<\/u><\/a> to integrate texting into the sales cycle, diversifying their communications strategy. This approach gave the Maaco Midwest team that extra set of hands they\u2019d been looking for \u2014 and another way to <b>keep the conversation going on their customers\u2019 preferred terms<\/b>.\u00a0\u00a0<\/p>\n\n<p>The results? Combining phone calls, email, and SMS has resulted in greater engagement on <b>all<\/b> channels.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">#2 Compatible date sets\u00a0\u00a0<\/h3>\n\n<p>Another benefit of combining SMS with email is that there\u2019s a lot of synergy between different customer data sets. What we mean by that is that <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/auditoria-proteccion-datos\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>compliance and anti-spam laws<\/u><\/a> are similar for both channels, meaning one can easily bolster the other. This <b>allows for more robust outreach and fine-tuned customer segmentation<\/b>.\u00a0<\/p>\n\n<p>For example, if a customer shows an interest in car parts for a minivan from an SMS or MMS campaign, you can use that information to update their profile in your <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/hacer-crecer-lista-de-correos\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>email list<\/u><\/a>. The next time an email goes out with minivan-related content, they\u2019ll be included.\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">#3 Robust outreach and segmentation\u00a0<\/h3>\n\n<p>Using SMS and email in tandem allows marketers to personalize their outreach and tailor their content to the specific needs (and behaviors) of their customers. Remember, <b>people have different preferences<\/b> to how and when they want to receive brand communication depending on the type of content.\u00a0<\/p>\n\n<p>For instance, SMS could be the preferred channel to receive a purchase confirmation. But after purchase, an email might be more effective in following up with upsell\/cross-sell opportunities, before a follow-up survey on customer experience sent by SMS.\u00a0<\/p>\n\n<p>By combining the two different channels you can layer in multiple touchpoints (on customers\u2019 terms), <b>giving you greater outreach, more precise segmentation and ultimately, higher conversion rates<\/b>.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">#4 Increased engagement and satisfaction\u00a0\u00a0<\/h3>\n\n<p>The final benefit Julie and Kate highlighted is an increased engagement and satisfaction when using both channels. And while this is something we\u2019ve touched upon before, the necessity to engage with customers using the right messaging, at the right time, over the right channel <b>cannot <\/b>be underestimated.\u00a0\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.lacademy.edu\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Lawrence Academy<\/u><\/a>, a <!-- -->college-preparatory school for high-school age students grades 9-12<!-- --> based in Massachusetts, is a great example of how <b>choosing channels wisely can increase engagement<\/b>. Its marketing team faced a monumental challenge in communicating effectively with nearly 9,000 students, parents, volunteers, and alumni. By <a href=\"https:\/\/messagemedia.com\/us\/case-studies\/lawrence-academy-uses-sms-to-drive-effective-communication\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">incorporating SMS,<u> they were able to scale their efforts<\/u><\/a>, reach students through a new communication channel, and provide data to inform the rest of their communication strategy.\u00a0<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light-subtle\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_ace2f7b9d96bab3206618d6a890fdd61\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                SINCH MESSAGE MEDIA            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_ace2f7b9d96bab3206618d6a890fdd61\">\r\n                Unleash the combined power of email, SMS, and MMS            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">If you&#x27;re already sending emails, SMS can strengthen your omnichannel strategy. Find out how Sinch MessageMedia can help you diversify your customer outreach, increase engagement, and boost your conversion rates.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/lp.messagemedia.com\/mailjet\"  class=\"btn btn-secondary\" >Try For Free<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">Best practices for integrating email and SMS\u00a0\u00a0<\/h2>\n\n<p>So, we\u2019ve looked at why we should be diversifying our communication strategy and some of the benefits of doing so. Now, it\u2019s time to look at some of the best practices for getting started.\u00a0Before any action can be taken, though, <b>we must ask ourselves<\/b>:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Where does SMS fit into our business strategy?\u00a0<\/li>\n<\/ul>\n\n<p>The answer to that question will <b>define a blueprint for your omnichannel strategy<\/b>.\u00a0<\/p>\n\n<p>For example, you might want to explore SMS\u2019 capabilities as part of a long-term lead generation strategy. How you utilize this new channel, the audience you target, and the timeframe set for expected results should reflect that specific goal.<\/p>\n\n<p>However, you couldn\u2019t plug-in that same strategy if planning on using SMS to promote a time-sensitive event, right? The goal, audience, and timeframe would be completely different.<\/p>\n\n<p>Secondly, you\u2019ll want to ensure you leverage the key elements of an SMS message. Let\u2019s look at each of them in greater detail below:\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><b>Personalization<\/b>: Personalization is key in modern-day communications and SMS gives you a unique opportunity to use it to build a strong relationship with customers. Address your audience directly using their first name and always deliver relevant content that really speaks to them.\u00a0<\/li>\n\n\n\n<li><b>Value<\/b>:<b> <\/b>The SMS needs to provide some kind of value to customers and be worth their time opening. Some examples could be a service discount code, an abandoned cart reminder, or a special event invitation.\u00a0<\/li>\n\n\n\n<li><b>Opt<\/b>&#8211;<b>out<\/b>: <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.sinch.com\/blog\/sms-compliance-guide\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>SMS compliance laws<\/u><\/a> are clear when it comes to customers&#8217; right to revoke consent. You must always provide an opt-out option for customers. An <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/opt-out-unsubscribe\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>unsubscribe link<\/u><\/a> is as important for SMS as it is email.\u00a0<\/li>\n\n\n\n<li><b>Be succinct<\/b>: Keep your SMS short and simple to convey the important information only. A message under 160 characters will help you better maintain the reader\u2019s attention.\u00a0<\/li>\n\n\n\n<li><b>Call to action<\/b>: Whenever you\u2019re contacting users, you should have a clear goal in mind, so really consider what you want them to do after reading your text. Give customers a link to prompt a desired action, such as shipment progress or a new holiday sales campaign.\u00a0<\/li>\n<\/ol>\n\n<p>Finally, you\u2019ll want to <b>ensure your SMS messages are compliant <\/b>\u2013 and that goes beyond the opt-out we previously mentioned. It also means providing digital, paper, and\/or text opt-ins, correctly managing customer preferences, and providing an opt-out option for all marketing campaigns.\u00a0<\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=hCvgeKUXTdw\" class=\"lazy-video-link\" data-lazy-video=\"hCvgeKUXTdw\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/hCvgeKUXTdw\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/hCvgeKUXTdw\/maxresdefault.jpg\" alt=\"What are the best practices for integrating email and SMS?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=hCvgeKUXTdw#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/hCvgeKUXTdw\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/hCvgeKUXTdw\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=hCvgeKUXTdw\",\n    \"name\": \"What are the best practices for integrating email and SMS?\",\n    \"description\": \"\\u27a1\\ufe0f Defining Integration Strategy\\nIdentify Purpose and Goals: The first step in integrating SMS into your communication strategy is to clearly define its role. Whether the goal is to drive leads, increase awareness, reach specific customer segments, or promote time-sensitive events, understanding what you aim to achieve helps tailor the SMS strategy effectively.\\n\\nPersonalization and Platform Integration: Like email, SMS allows for customization such as using a recipient's first name to make messages feel more personal. Furthermore, integrating SMS with other platforms like Salesforce, NetSuite, and HubSpot can enhance the effectiveness of your communication strategy.\\n\\n\\u27a1\\ufe0f Messaging Best Practices\\nValue and Clarity: Ensure that the messages provide value and are succinct. Lengthy messages tend to lose the reader\\u2019s interest, so focus on delivering clear, concise information.\\n\\nCompliance and Engagement: It is crucial to adhere to compliance requirements by including opt-in and opt-out options in your SMS campaigns. Also, incorporating a direct call to action will likely increase engagement, as text messages often grab attention in between daily activities.\\n\\n\\u27a1\\ufe0f Optimization Techniques\\nOpt-In Convenience and Timing: Make the process of opting in for SMS updates easy during information collection stages, as this can increase the likelihood of engagement. Additionally, considering the time zone differences is vital to avoid disturbing recipients at inappropriate hours.\\n\\nPurposeful Communication: Sending SMS should be purpose-driven with a clear call to action. Messages should be timely and relevant to ensure they resonate more personally with the recipient, fostering better engagement and response rates.\\n\\n\\u27a1\\ufe0f Integrating SMS and Email\\nComplementary Strategy: SMS should not replace email but instead, complement it. The integration should focus on using SMS for immediate communications due to its intrusive nature, while email can handle less urgent information.\\n\\nSegmentation and Personalization: Tailor your outreach by segmenting your audience and personalizing the messages in both SMS and email. This approach helps in delivering targeted content that is likely to appeal to the interests of different user groups, enhancing overall campaign effectiveness.\\n\\n#emailmarketing\",\n    \"uploadDate\": \"2023-11-08T15:44:10+00:00\",\n    \"duration\": \"PT6M22S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h3 class=\"wp-block-heading\">Common FAQs for combining SMS &amp; email\u00a0<\/h3>\n\n<p>Julie and Kate\u2019s session during Email Camp 2023 covered a lot of great insights on why and how to best bring email and SMS closer together, but understandably it also raised a lot of further questions for email senders.\u00a0\u00a0<\/p>\n\n<p>Let\u2019s explore some of those commonly asked questions you too might ask yourself as you consider adding SMS to your customer communication\u2019s strategy.\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: What\u2019s the best time to send an SMS message?\u00a0<\/h3>\n\n<p>Our colleagues at <a href=\"https:\/\/simpletexting.com\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Sinch SimpleTexting<\/u><\/a> put together this fantastic resource on the <a href=\"https:\/\/simpletexting.com\/sms-marketing\/campaigns\/best-time-to-send\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">best time to send SMS messages<\/a>. In summary, the top three best times are noon, 2 PM and between 6-8 PM.\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><b>Noon:<\/b>\u202fWhether it\u2019s a weekday or a weekend, most people are awake and active at noon and are therefore much easier to reach.\u00a0<\/li>\n\n\n\n<li><b>2 PM:<\/b>\u202fSimilar to noon, you won\u2019t run the risk of catching contacts while they\u2019re asleep. Sending texts a little after peak daytime hours may also help your message stand out rather than getting lost among other marketing messages.\u00a0<\/li>\n\n\n\n<li><b>6-8 PM:<\/b>\u202fThe data says that people are active on their phones during the evening as they relax and browse after work.\u00a0<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Q: Are privacy rules different for different communication channels like SMS or mobile messaging apps?\u00a0\u00a0<\/h3>\n\n<p>Great question. Privacy rules for SMS and mobile messaging apps are the same and subject to the applicable jurisdiction. For example, the <a href=\"https:\/\/gdpr-info.eu\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>General Data Protection Regulation (GDPR)<\/u><\/a> rules in the EU and the <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>California Customer Protection Act (CCPA)<\/u><\/a> is the legal framework to follow in the US.\u00a0\u00a0<\/p>\n\n<p>More specifically, a key privacy policy rule in SMS compliance in the US that you\u2019ll want to keep in mind is that <b>end user (subscriber) numbers cannot be shared with partners\/affiliates for outreach<\/b>. If an organization does this, carriers will not allow their traffic to be delivered.\u00a0\u00a0<\/p>\n\n<p>Affiliate consent is also not allowed for SMS. Organizations can\u2019t get consent for messaging from one of their partners \u2013 all opt-ins need to be direct.\u00a0\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more: <\/b>If you want to find out more about SMS compliance, read through the <a href='https:\/\/simpletexting.com\/in-depth-guide\/sms-compliance-guide\/tcpa-violations-and-compliance\/'>Telephone Consumer Protection Act<\/a> and check out the post \u201c<a href='https:\/\/messagemedia.com\/us\/blog\/sms-opt-in-out-rules\/'>What you need to know about SMS opt-in and opt-out requirements<\/a>&quot;.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Q: What&#8217;s the recommended character count? Is it recommended to use bitly for shorter link characters and add UTMs to the links?\u00a0<\/h3>\n\n<p>Standard SMS character count is 160 including spaces. There are nuances to this like emojis, hidden Unicode characters, and URLs, so make sure you familiarize yourself with <a href=\"https:\/\/messagemedia.com\/us\/blog\/how-many-characters-in-a-text-message\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">how many characters a text message can contain<\/a> and the tips to stay within the SMS limits.\u00a0<\/p>\n\n<p>If you send using Sinch MessageMedia, our product will automatically turn your URL into a short trackable link, so you&#8217;re welcome to use UTMs (but do so before copying into the message!).\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: For B2C, what are creative ways to leverage replies and incorporate two-way communications?\u00a0<\/h3>\n\n<p>Both SMS and email are great channels for two-way communications that brands can leverage by incorporating some creative strategies.\u00a0<\/p>\n\n<p>Delivering a great customer experience with two-way communications can mean offering a product quick start guide after purchase, simply asking if they have any questions or concerns and providing an open channel for that response, or just sending a thank you loyalty offer.\u00a0<\/p>\n\n<p>Here are some great resources on using email and SMS automations and campaigns to improve your customer experience:\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/messagemedia.com\/us\/use-cases\/sms-for-marketing-campaigns\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Win more with an SMS marketing campaign<\/u><\/a><\/li>\n\n\n\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/messagemedia.com\/us\/blog\/how-to-get-started-with-sms-marketing-campaigns-for-lead-generation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">How to get started with SMS marketing campaign for lead generation<\/a><\/li>\n\n\n\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/messagemedia.com\/us\/blog\/supercharge-marketing-with-sms-automation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">4 tips for improving your SMS marketing automation.\u00a0<\/a><\/li>\n\n\n\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/partes-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">9 essential parts of an email marketing campaign.\u00a0<\/a><\/li>\n\n\n\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/improve-customer-experience-with-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">7 strategies to improve your customer experience with email.\u00a0<\/a><\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Q: Do you have any advice or thoughts on how to integrate messaging outside of SMS (onsite, paid media, newsletters, and email marketing)?\u00a0<\/h3>\n\n<p>Our main advice is to differentiate your message content and content by audience type depending on your goals.\u00a0<\/p>\n\n<p>You&#8217;ll want to remember that you&#8217;re using SMS, and any other channels, to enhance your customer journey and the overall experience. A good way to do this is to base messaging on your customers&#8217; behavior. Did they engage? Then keep using SMS.\u00a0<\/p>\n\n<p>Another way would be to use keyword automations to ensure they&#8217;re in the driver&#8217;s seat for what content they want to see.\u00a0\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more: <\/b>For integrating SMS with your existing communications channels, take a look at this post on<b> <\/b><a href='https:\/\/messagemedia.com\/us\/blog\/fit-sms-into-multichannel-marketing-mix\/'>deploying a multichannel mix<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Q: SMS appears to be widely adopted in B2C. Any success stories for B2B?\u00a0\u00a0<\/h3>\n\n<p>There are many brands that leverage SMS for B2B communications!\u00a0\u00a0<\/p>\n\n<p>Typically, these customers use our SMS messaging for partner communications, like sending approval requests on large orders, appointment scheduling, tracking and fulfillment updates for B2B sales, etc.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: Do you think MMS would work in B2B marketing? If so, how would you implement it? Are pictures really that necessary?\u00a0<\/h3>\n\n<p>\u00a0Honestly, whether you should incorporate MMS to your B2B marketing strategy or not depends on your audience and product. However, we have <b>some powerful stats that support MMS<\/b>: <a href=\"https:\/\/messagemedia.com\/us\/messaging\/mms\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>67% of customers say visuals are important in the buying decision<\/u><\/a>, and <a href=\"https:\/\/messagemedia.com\/us\/messaging\/mms\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>63% of users prefer images<\/u><\/a> over product descriptions.\u00a0<\/p>\n\n<p>So, using product images, cover images of helpful guides to encourage clicks, or even accepting MMS from vendors in a customer support capacity are all ways to use MMS in B2B settings.\u00a0<\/p>\n\n<p>Whether or not to insert a picture depends on your goal for the message. Some marketers believe \u201ctext is king\u201d, while others think very highly of visual assets.\u00a0<\/p>\n\n<p>At the end of the day, \u00abKing\u00bb is whatever works for your audience, so it wouldn&#8217;t be a bad idea to <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/tests-ab-email-marketing\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>A\/B test<\/u><\/a> linking to content vs providing abbreviated snippets right in the message, or via MMS.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: Are there certain industries where SMS isn&#8217;t successful?\u00a0\u00a0<\/h3>\n\n<p>If you\u2019re in B2B EdTech, like one of our Email Camp attendees, it might be hard to imagine K-12 educators engaging with your SMS.\u00a0<\/p>\n\n<p>However, the question on whether to use SMS or not isn&#8217;t necessarily industry-based but use- and\/or audience-based. Does the audience you want to communicate with or prefer mobile\/text messages in certain cases? Are there instances where timely messages direct to mobile would garner more visibility or engagement? Are there times when your customers would prefer to send a quick text question or complaint to your CSM team?\u00a0\u00a0<\/p>\n\n<p>While B2B might not be the most obvious fit for SMS, it&#8217;s important to keep in mind that we&#8217;re <b>still connecting with real people<\/b> and if real-time communication is needed, SMS may just do the trick.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: In a recent campaign to get feedback, we had a 94% response rate from SMS and only 6% from emailing. Do you think I should keep investing in emailing or let it go?\u00a0<\/h3>\n\n<p>Congrats on the success! It\u2019s great to see SMS has worked so well for this type of customer communication, but is that the case for all your other campaigns and messages?\u00a0<\/p>\n\n<p>Foregoing email entirely is alienating that patient group who truly don&#8217;t use SMS yet, and using SMS for all types of communications might decrease the effectiveness of the channel. A <b>combined approach that utilizes both SMS and email marketing <\/b>will always outperform a single channel.\u00a0\u00a0<\/p>\n\n<p>Our marketing advice would be to map what kind of messages work best through each channels, and also explore ways at how you could increase the response rates from your email campaign. You might want to look at A\/B testing, or leveraging <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/email-marketing-personalizado\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>personalization<\/u><\/a> and <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/segmentacion-en-email-marketing\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>segmentation<\/u><\/a> \u2013 they\u2019re all viable strategies I\u2019d delve into before discarding the channel completely. \u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Q: Should we add a callable phone number to texts for SMS programs that don\u2019t have call forwarding?\u00a0<\/h3>\n\n<p>Adding a callback number is a great idea, and one that is very popular.\u00a0<\/p>\n\n<p>Many organizations text using a number that\u202fcan\u2019t\u202fbe called back \u2013 the equivalent to using a <a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/direcciones-noreply\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>no-reply address<\/u><\/a> when sending mass emails. So, for campaigns that might have a need for a call back, clients <b>regularly include a number to call back in the body of their content<\/b>.\u00a0<\/p>\n\n<p>Many customers also have automations set up that will auto-reply to inbound messages with a call back number.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up\u00a0<\/h2>\n\n<p>So, have we convinced you of the importance of considering multiple channels when it comes to creating a communications strategy?\u00a0\u00a0<\/p>\n\n<p>The long and the short is that the way people consume information now has changed. A single channel doesn\u2019t cut it anymore and proving a strong omnichannel experience is key to building strong relationships with prospects and customers.\u00a0\u00a0<\/p>\n\n<p>If you\u2019d really like to deep dive into the topic, go back and watch the <a href=\"https:\/\/www.youtube.com\/watch?v=2UcXV9XoWQ0\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Julie Neumann and Kate Gerwe\u2019s whole session at Email Camp 2023<\/u><\/a> \u2013 you\u2019ll hear more on how to really power your brand communications by combining email and SMS.\u00a0<\/p>\n\n<p>And if you\u2019re ready to give SMS a go, then take a look at what Sinch MessageMedia could do for you. Sinch Mailjet customers can also benefit from contact synching capabilities to make your first steps in SMS even simpler.\u00a0<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light-subtle\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_ace2f7b9d96bab3206618d6a890fdd61\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                SINCH MESSAGE MEDIA            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_ace2f7b9d96bab3206618d6a890fdd61\">\r\n                Unleash the combined power of email, SMS, and MMS            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">If you&#x27;re already sending emails, SMS can strengthen your omnichannel strategy. Find out how Sinch MessageMedia can help you diversify your customer outreach, increase engagement, and boost your conversion rates.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/lp.messagemedia.com\/mailjet\"  class=\"btn btn-secondary\" >Try For Free<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>With an estimated 4.6 billion smartphone users worldwide and an open rate of 97%, it\u2019s easy to see why SMS is proving a popular addition to email in customer communications strategies. Consumers are practically demanding it: nearly 64% say they want the ability to text a business. Combining the power, reach, and engagement of both [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18724,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[68],"class_list":["post-47163","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email &amp; Beyond: Keys to Omnichannel Customer Communications | Mailjet<\/title>\n<meta name=\"description\" content=\"We live in an omnichannel world. In this Email Camp session, learn how to implement omnichannel communication strategies by combining the power of email and SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email &amp; Beyond: Keys to Omnichannel Customer Communications | Mailjet\" \/>\n<meta property=\"og:description\" content=\"We live in an omnichannel world. In this Email Camp session, learn how to implement omnichannel communication strategies by combining the power of email and SMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Servicio de env\u00edo de emails para marketing y desarrolladores | Mailjet\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T19:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-Email-and-SMS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/\",\"name\":\"Email & Beyond: Keys to Omnichannel Customer Communications | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/estrategia-omnicanal-email-sms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Product-Announcements-Email-and-SMS.png\",\"datePublished\":\"2026-04-07T19:56:41+00:00\",\"dateModified\":\"2026-04-07T19:57:17+00:00\",\"description\":\"We live in an omnichannel world. 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They&#8217;re starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school to college students and young adults starting careers.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6815\"><p class=\"h5 m-0\" id=\"toc-title-6815\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-makes-millennials-unique\">What makes millennials unique?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-makes-gen-z-unique\">What makes Gen Z unique?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#millennials-vs-gen-z-how-are-they-different\">Millennials vs. Gen Z: How are they different?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-does-this-impact-email-marketers\">How does this impact email marketers?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#challenges-marketers-face-with-both-generations\">Challenges marketers face with both generations<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#will-they-still-use-email\">Will they still use email?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_7-email-marketing-best-practices-for-millennials-and-gen-z\">7 email marketing best practices for millennials and Gen Z<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-few-final-words\">A few final words<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What makes millennials unique?<\/h2>\n\n<p><b>Millennials are the largest adult demographic<\/b>, with <a href=\"https:\/\/www.weforum.org\/agenda\/2021\/11\/millennials-world-regional-breakdown\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">1.8 million people comprising 23%<\/a> of the world\u2019s population. Like any other demographic, they have unique characteristics. If marketers design a <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/user-generated-content\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">tailored email marketing campaign<\/a>, they can increase the conversion rate. More than anything, millennials are well-informed and socially conscious and prefer companies that demonstrate sustainable products and practices.<\/p>\n\n<h2 class=\"wp-block-heading\">What makes Gen Z unique?<\/h2>\n\n<p><b>Generation Z is an even larger demographic<\/b>, with more than two million members making up <a href=\"https:\/\/truelist.co\/blog\/generation-z-statistics\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">about 30% of the global population<\/a>. Foremost among Gen Zers is racial diversity, with a membership that&#8217;s 52% white, 24% Latinx, 14% Black, and 4% Asian. Because of that and the social climate they grew up in, the Gen Z audience has more tolerance for differences in race, sexual orientation, and religion.<\/p>\n\n<p>Compared to millennials, Generation Z is even more technologically fluent, having grown up with social media platforms all their life. Another fundamental quality of Gen Z is financial responsibility. Since they witnessed their parents experience the Great Recession in 2007, they tend to be prudent in financial matters and value stable employment.<\/p>\n\n<p>With their aptitude for technology and familiarity with social media, <b>Gen Zers conduct extensive research to make informed purchases.<\/b> Before they decide on a particular product or service, they research many options to find the best one, whether reading a post from an influencer, watching a testimonial, or going through customer reviews. Additionally, they use their purchases to reflect their values, favoring sustainable companies, and are willing to spend more.<\/p>\n\n<h2 class=\"wp-block-heading\">Millennials vs. Gen Z: How are they different?<\/h2>\n\n<p>Millennials also came of age during the rapid rise of the internet. Older millennials will still remember dial-up and ethernet cables, while younger ones will remember the launch of the iPhone in 2007. On the other hand, Gen Z has a very different context. They grew up with the internet from their earliest years: They&#8217;re true digital natives, many of whom take smartphones, WiFi, and constant connectivity for granted.<\/p>\n\n<p>This digital fluency means email remains a vital and trusted channel for both groups. When it comes to brand promotions, email is a strong preference. For example, <a href=\"https:\/\/simpletexting.com\/blog\/brand-texting-preferences-gen-z-vs-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">40% of Millennials prefer to receive coupons and special offers via email<\/a>, showing its effectiveness for this key demographic.<\/p>\n\n<p>While Gen Z are true mobile natives, email continues to be a core part of their communication habits. A <a href=\"https:\/\/simpletexting.com\/blog\/brand-texting-preferences-gen-z-vs-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">significant one-third (33%) of Gen Z consumers<\/a> prefer to receive coupons and promotional offers through email. This demonstrates email&#8217;s sustained relevance and provides a direct line to a generation that values authentic brand communication. Understanding these preferences allows marketers to confidently use email to reach both influential generations.<\/p>\n\n<h2 class=\"wp-block-heading\">How does this impact email marketers?<\/h2>\n\n<p>Gen Zers are primarily in their teens. They&#8217;re hugely tech-savvy and used to <b>filtering lots of information and narrowing it down.<\/b> They&#8217;re <a href=\"https:\/\/www.forbes.com\/sites\/ibm\/2017\/01\/12\/move-over-millennials-generation-z-is-the-retail-industrys-next-big-buying-group\/#209fed8f2f0a\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">more likely than millennials to buy from their mobiles<\/a> and even more interested in entrepreneurship (where they&#8217;re inspired both by <a href=\"https:\/\/foundr.com\/extrinsic-vs-intrinsic-motivation-business\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">extrinsic and intrinsic<\/a> factors). Gen Z is also the most diverse generation ever. Socially, there are some striking differences:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gen Z is more risk-averse than millennials, meaning they\u2019re less likely to try alcohol and more likely to wear a seatbelt.<\/li>\n\n\n\n<li>Gen Z is mostly online \u2013 <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.herosmyth.com\/article\/75-eye-opening-statistics-how-each-generation-uses-technology\" target=\"_tabs\" rel=\"noopener noreferrer\">45% say they&#8217;re online \u00abalmost constantly,\u00bb with 44% saying they&#8217;re online multiple times daily<\/a>. The majority also check their email multiple times per day.<\/li>\n<\/ul>\n\n<p>In terms of purchasing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Millennials tend to value experiences over material things \u2013 with brands increasingly turning to special events like Meetups or Amazon&#8217;s <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.amazon.com\/tt\/webview\/oobe\/proposition\" target=\"_tabs\" rel=\"noopener noreferrer\">treasure truck<\/a>.<\/li>\n\n\n\n<li>Millennials don&#8217;t especially exhibit brand loyalty; they happily try new, innovative brands.<\/li>\n\n\n\n<li>Millennials trust endorsements from their peers.<\/li>\n\n\n\n<li>Gen Z is more engaged with mobile devices and social media than millennials and even less likely to see online advertising. Their <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.ctam.com\/industry-resources\/additional-resources\/millennials-vs-gen-z\/\" target=\"_tabs\" rel=\"noopener noreferrer\">attention span is only eight seconds<\/a>, which is why it&#8217;s vital to quickly capture their interest.<\/li>\n\n\n\n<li>Gen Z is more likely to use TikTok, Twitter, Instagram, and Snapchat over Facebook and Reddit.<\/li>\n\n\n\n<li>Gen Z is more likely to make impulse purchases, and in-store experiences are still important to them.<\/li>\n\n\n\n<li>Gen Z isn&#8217;t as concerned about healthy eating or organic produce as millennials; they&#8217;re more likely to focus on value.<\/li>\n\n\n\n<li>Both generations use email more than you might expect. In fact, many Gen Zers predict that their use of email will increase.<\/li>\n\n\n\n<li>Both generations love to <a data-component-name=\"ExternalLink\" href=\"https:\/\/foundationinc.co\/lab\/psychology-sharing-content-online\/\" target=\"_tabs\" rel=\"noopener noreferrer\">share content online<\/a>.<\/li>\n\n\n\n<li>Since many Gen Zers aren&#8217;t yet in the workforce, their parents are likely making the purchasing decisions, which ultimately impacts your email communications.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Challenges marketers face with both generations<\/h2>\n\n<p>Of course, millennials and Gen Z are hardly different species. Whichever of these generations you&#8217;re marketing to, you&#8217;re likely to face some common challenges:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>They use Adblocker.<\/b> Your customers may never see your online ads because they&#8217;re blocking them. <a data-component-name=\"ExternalLink\" href=\"https:\/\/marketingland.com\/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324\" target=\"_tabs\" rel=\"noopener noreferrer\">This is even more common with millennials than Gen Z<\/a>, although the latter is more aware of ad-blocking options on mobile.<\/li>\n\n\n\n<li><b>They hate clickbait.<\/b> Both millennials and Gen Z quickly catch spammy techniques, and neither generation is ever impressed by clickbait-y headlines.<\/li>\n\n\n\n<li><b>They know their inbox space is only theirs. <\/b>Gen Z and millennials will be quick to hit \u00abunsubscribe\u00bb if they feel spammed. As email marketers, give them the option to select how often they want to hear from you.<\/li>\n\n\n\n<li><b>They&#8217;re focused on mobile-friendly and convenient options.<\/b> You won&#8217;t make many sales if your website isn\u2019t mobile-optimized.<\/li>\n<\/ul>\n\n<p><b>They value their privacy.<\/b> Both millennials and Gen Z will be put off if you ask for unnecessary personal information (e.g. signing up for email newsletters). Gen Z members are particularly reluctant about sharing personal information.<\/p>\n\n<figure class=\"wp-block-image size-large size-full\"><img decoding=\"async\" width=\"350\" height=\"1024\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2022\/11\/apple-music-is-here_exported_from_WP-350x1024.png\" alt=\"Apple Music free trial email campaign.\" class=\"wp-image-41866\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2022\/11\/apple-music-is-here_exported_from_WP-350x1024.png 350w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2022\/11\/apple-music-is-here_exported_from_WP-103x300.png 103w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2022\/11\/apple-music-is-here_exported_from_WP-525x1536.png 525w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2022\/11\/apple-music-is-here_exported_from_WP.png 680w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Will they still use email?<\/h2>\n\n<p>The simple answer is yes. Email is still hugely popular, and it&#8217;s not showing any signs of going away just yet. It\u2019s still essential to a marketing strategy. In fact, <b>email remains the preferred channel for marketing communications for both millennials and Gen Z<\/b>. Despite many scare stories about \u00abthe end of email,\u00bb <a href=\"https:\/\/www.prdaily.com\/study-gen-z-likely-to-buoy-email-as-a-favored-channel\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">85% of Gen Z prefer using email over other communication channels<\/a>. This figure is estimated to increase as more Gen Zers enter the workforce. Many check their email multiple times a day.<\/p>\n\n<p>This is great news because email has significant advantages over other channels for marketing communications.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Emails facilitate easy personalization of messages at a mass scale.<\/b> They give marketers the opportunity to reach the right person at the right time with the right message (with the option to segment email lists based on customer behavior).<\/li>\n\n\n\n<li><b>Emails are more lasting than other marketing communications.<\/b> You can revisit old emails repetitively, but push notifications and social ads vanish quickly, or at the very least, are tricky to find again.<\/li>\n\n\n\n<li><b>Emails can be any length you want<\/b>. You can include as many (or as few) images as you want; your marketing messages aren&#8217;t limited by the format in the way that they are on social networks.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">7 email marketing best practices for millennials and Gen Z<\/h2>\n\n<p>While millennials have seen the advent of the internet, Gen Z has seen it evolve to a newer dimension. As marketers, it\u2019s your responsibility to send emails keeping in mind the unique characteristics of these generations. Here\u2019s a list of tips you can use to market these demographics:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><b>Emphasize your company&#8217;s environmental or ethical credentials. <\/b>Both generations increasingly value the environment \u2013 with Gen Z being, if anything, even more engaged than millennials about climate change.<\/li>\n\n\n\n<li><b>Don&#8217;t ask them to share a lot of personal information. <\/b>While millennials are generally relaxed about this, Gen Z is likely to be more reserved and cautious.<\/li>\n\n\n\n<li><b>Be sincere and direct \u2013 Gen Z, in particular, will appreciate this. <\/b>They neither like being talked down to nor sold to in a pushy way.<\/li>\n\n\n\n<li><b>Don&#8217;t force a loyalty program. <\/b>While this could work well with Generation X, millennials and Gen Z don&#8217;t particularly exhibit brand loyalty. They may be put off by the implication that you take their loyalty for granted.<\/li>\n\n\n\n<li><b>Offer social proof. <\/b>This is great for millennials but even more important for Gen Z, who are most likely to trust reviews from peers. For instance, you can include screenshots of Facebook reviews in your emails.<\/li>\n\n\n\n<li><b>Optimize for mobile. <\/b>More than 50% of millennials and Gen Zers use their phones to check emails, at a rate of 59% and 67%, respectively. Because of that, it&#8217;s vital to <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.mailjet.com\/blog\/marketing\/digital-marketing-guide\/\" target=\"_tabs\" rel=\"noopener noreferrer\">design responsive digital marketing communications<\/a> that load correctly on any device. If not, you may miss out on a significant number of click-throughs.<\/li>\n\n\n\n<li><b>Segmentation is key. <\/b>Today, it&#8217;s essential for customers to feel special and receive personalized emails. For that reason, segmenting an email list into specific categories helps tailor your content and ensures people open and interact with your messages. You can analyze user statistics, pick an approach (location, gender, interests), and then send personalized content.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">A few final words<\/h2>\n\n<p>While there are some differences between millennials and Gen Z, <b>the key to marketing to both generations is to be open, honest, and ethical. <\/b>Don&#8217;t talk down to them or patronize them. Ensure it&#8217;s as easy and convenient for them to buy as possible. And, if you have any wondrous marketing techniques, be sure to share them with the Mailjet community by tweeting us <a href=\"https:\/\/twitter.com\/mailjet?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">@Mailjet<\/a>.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light-subtle\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_f96c0ae040d17bd031fff79b1e34c7e5\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                A powerful email builder            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_f96c0ae040d17bd031fff79b1e34c7e5\">\r\n                Create beautiful responsive emails in minutes            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">With Mailjet\u2019s easy-to-use Email Editor, you can create email marketing campaigns, newsletters, and automated emails that engage your audiences and display perfectly in their inbox.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/app.mailjet.com\/signup?lang=en_US\"  class=\"btn btn-secondary\" >Sign Up Free<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Millennials are growing up! The generation born between 1981 and 1996 is now 26\u201341. They&#8217;re starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school to college students and young adults starting careers. What makes millennials unique? Millennials are [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":13456,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[70],"class_list":["post-47162","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-emailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Millennials and Generation Z Differ in Email Marketing | Mailjet<\/title>\n<meta name=\"description\" content=\"Digital marketing tailored to Gen Z and millennials can drive conversions and brand awareness. Here are seven helpful tips for your marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/email-marketing-millennials-generacion-z\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Millennials and Generation Z Differ in Email Marketing | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Digital marketing tailored to Gen Z and millennials can drive conversions and brand awareness. 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Adobe ha comunicado que sus ingresos alcanzaron la enorme suma <a href=\"https:\/\/news.adobe.com\/news\/2025\/12\/adobe-cyber-monday-hits-record\" target=\"_blank\" rel=\"noreferrer noopener\"> de 137\u00a0400 millones de d\u00f3lares durante noviembre de 2025<\/a> <strong>(un aumento interanual del 7,2\u00a0% )<\/strong>, por lo que la presi\u00f3n para llegar a las bandejas de entrada es inmensa.  <\/p>\n\n<p>Sin embargo, el \u00e9xito no se mide \u00fanicamente en funci\u00f3n de los env\u00edos promocionales. El verdadero reto consiste en garantizar que <a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/deliverability-benefits-and-risks-of-transactional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">los mensajes transaccionales<\/a> clave (como las confirmaciones de pedido y las alertas de env\u00edo) se entregan al instante. En un momento en que los consumidores dependen del email para estas actualizaciones tan cruciales, \u00bflas marcas de verdad han estado a la altura? Hemos analizado nuestros datos de env\u00edo para desvelar la historia completa tras este periodo decisivo.  <\/p>\n\n<h2 class=\"wp-block-heading\">BFCM 2025 en cifras  <\/h2>\n\n<p>Cada a\u00f1o, Sinch encuesta a miles de consumidores para entender mejor c\u00f3mo proceder a la hora de relacionarse con las marcas durante la temporada alta de compras. Y, como en a\u00f1os anteriores, nuestra <a href=\"https:\/\/sinch.com\/es\/blog\/black-friday-estadisticas-tendencias\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuesta de 2025 realizada a 3180 consumidores confirm\u00f3 una tendencia marcada y constante<\/a>: <strong>la hegemon\u00eda del email como canal para las ofertas promocionales y las actualizaciones transaccionales cr\u00edticas sigue siendo indiscutible<\/strong>.  <\/p>\n\n<p>Pero, \u00bfse han alineado realmente las estrategias de las marcas con esta clara preferencia de los consumidores?  <\/p>\n\n<p>Para responder a esa pregunta, hemos analizado miles de millones de correos electr\u00f3nicos enviados a trav\u00e9s de las plataformas de Sinch Mailgun y Sinch Mailjet durante el crucial mes de noviembre. Al comparar lo que los clientes quieren con lo que las marcas realmente han puesto en pr\u00e1ctica, hemos descubierto informaci\u00f3n tremendamente valiosa sobre sus estrategias de comunicaci\u00f3n para las fiestas.  <\/p>\n\n<p>Esto es lo que ha revelado nuestro an\u00e1lisis:  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"609\" height=\"2560\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-Infographic-BFCM-Review-2025-EN-scaled.png\" alt=\"Infograf&#xED;a que muestra los h&#xE1;bitos de gasto de los consumidores durante el BFCM de 2025\" class=\"wp-image-46235\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-Infographic-BFCM-Review-2025-EN-scaled.png 609w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-Infographic-BFCM-Review-2025-EN-768x3228.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/MJ-Infographic-BFCM-Review-2025-EN-487x2048.png 487w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">El email sigue desempe\u00f1ando un papel clave durante el periodo festivo  <\/h2>\n\n<p>Y ya tenemos los resultados. Para las compras festivas, la bandeja de entrada sigue sin tener rival. Nuestra encuesta de 2025 previa a las fiestas confirm\u00f3 que m\u00e1s de la mitad de los consumidores <strong>(un 56,5\u00a0%<\/strong> ) prefiere el email para las promociones del Black Friday y el Cyber Monday, mientras que un abrumador <strong>73,9\u00a0%<\/strong> depende de este canal para las actualizaciones transaccionales cruciales.  <\/p>\n\n<p>Est\u00e1 claro que las marcas prestan atenci\u00f3n. Un an\u00e1lisis de los datos de env\u00edo de Sinch Mailgun y Sinch Mailjet revela que el volumen de correos electr\u00f3nicos aument\u00f3 de forma constante a lo largo de noviembre, y alcanz\u00f3 su punto \u00e1lgido durante la Cyber Week, cuando <strong>la plataforma de email de Sinch envi\u00f3 20\u00a0400 millones de correos electr\u00f3nicos<\/strong> a medida que las campa\u00f1as promocionales se intensificaban antes de los principales eventos de ventas. El volumen tambi\u00e9n aument\u00f3 <strong>un 30\u00a0%<\/strong> interanual solo durante el Black Friday, lo que demuestra una clara sinton\u00eda entre las expectativas de los consumidores y la estrategia de los negocios, y sit\u00faa de nuevo el email en el centro de la experiencia de las compras festivas.  <\/p>\n\n<p>Con las bandejas de entrada desbordadas durante el Black Friday, la pregunta m\u00e1s importante para los profesionales del marketing es la siguiente <em>: \u00bfnuestros emails captan realmente atenci\u00f3n de los destinatarios?<\/em> <\/p>\n\n<p>Nuestros datos nos indican que la respuesta es un rotundo \u00abs\u00ed\u00bb. Los niveles de interacci\u00f3n durante el pico de la temporada festiva se mantuvieron tan altos como en cualquier otra \u00e9poca del a\u00f1o, lo que pone de manifiesto que los consumidores no experimentan fatiga por email, sino que buscan las ofertas activamente.  <\/p>\n\n<p>Incluso en su punto \u00e1lgido, las tasas medias de apertura se mantuvieron estables en un <strong>13\u00a0%<\/strong> <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/bot-clics-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">(excluyendo a los bots<\/a>). Esto demuestra que una campa\u00f1a lo suficientemente espec\u00edfica siempre destacar\u00e1 entre el ruido. Sin embargo, hacerse notar requiere algo m\u00e1s que una gran oferta. Exige una ejecuci\u00f3n impecable.  <\/p>\n\n<p>En este periodo hipercompetitivo, cumplir con <a href=\"https:\/\/www.mailjet.com\/es\/ruta-bandeja-entrada\/\" target=\"_blank\" rel=\"noreferrer noopener\">las mejores pr\u00e1cticas de entregabilidad del email<\/a> no es negociable. Es lo que garantiza que tus mensajes lleguen a las bandejas de entrada, listos para abrirse. Estos datos resaltan una realidad cr\u00edtica: para tener \u00e9xito durante la temporada alta, necesitas una infraestructura de email que pueda crecer bajo presi\u00f3n sin comprometer una entrega de primera clase.  <\/p>\n\n<h2 class=\"wp-block-heading\">Black Friday o&#8230; \u00bfnoviembre?  <\/h2>\n\n<p>Los eventos de compras se\u00f1alados de solo un d\u00eda son oficialmente cosa del pasado. Actualmente, los consumidores esperan tener ofertas mucho antes (el <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/promocionar-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">45,9\u00a0% quiere recibir promociones <em>al menos<\/em> un mes antes del Black Friday)<\/a> y las marcas se est\u00e1n adaptando al transformar el tradicional esprint del fin de semana en un marat\u00f3n de interacci\u00f3n de un mes.  <\/p>\n\n<p>Los datos son claros. Este noviembre, hemos observado un<strong> aumento interanual del 32\u00a0% en el volumen de emails<\/strong>, y el crecimiento m\u00e1s significativo se produjo la semana <em>anterior a<\/em> la Cyber Week, cuando se lanzaron las ofertas anticipadas. Este enfoque de campa\u00f1a sostenida gener\u00f3 una asombrosa cifra de<strong> 27\u00a0000 millones de interacciones con clientes en todos los canales <\/strong>solamente durante la semana del Black Friday.  <\/p>\n\n<p>Esta actividad intensa no se dio solo en un canal. Las marcas orquestaron su difusi\u00f3n por email, SMS y voz, lo que demuestra que la clave del \u00e9xito durante las fiestas ya no recae en un arranque de dos d\u00edas, sino en un impulso sostenido y multicanal durante todo el mes.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1-1024x1024.png\" alt=\"Gr&#xE1;fico que indica cu&#xE1;ndo quieren los consumidores recibir noticias de las marcas en relaci&#xF3;n con las promociones del BFCM\" class=\"wp-image-46139\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1-1024x1024.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1-300x300.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1-150x150.png 150w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1-768x768.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/EN-MJ-Infographic-BFCM-2025-Section-2-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">El email como parte de una estrategia omnicanal  <\/h2>\n\n<p>En el panorama minorista actual, depender de un \u00fanico canal es una estrategia condenada al fracaso. Nuestra encuesta de consumidores de 2025 revel\u00f3 que casi <strong>el 77,9\u00a0%<\/strong> de los clientes espera recibir noticias de las marcas a trav\u00e9s de m\u00faltiples canales durante los eventos de compras m\u00e1s significativos.  <\/p>\n\n<p>Las marcas claramente est\u00e1n captando el mensaje. Este Black Friday y Cyber Monday, Sinch ha impulsado la incre\u00edble cifra de <strong>27\u00a0000 millones de interacciones a trav\u00e9s de SMS, MMS, RCS, WhatsApp, email y voz<\/strong>, por lo que un <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/marketing-omnicanal\/\" target=\"_blank\" rel=\"noreferrer noopener\">enfoque omnicanal<\/a> verdaderamente integrado es el nuevo est\u00e1ndar.  <\/p>\n\n<p>En el caso de las ofertas sensibles al tiempo, los SMS resultaron esenciales para destacar entre el ruido. Sinch envi\u00f3 <strong>3400 millones de mensajes SMS en todo el mundo<\/strong> durante el fin de semana del BFCM, lo que consolid\u00f3 su papel como canal de preferencia para las ofertas de \u00faltima hora y las alertas de prioridad alta.  <\/p>\n\n<p>Y cuando hay mucho en juego, nada puede sustituir a la comunicaci\u00f3n humana. Para cuestiones complejas o delicadas, los clientes recurren mayoritariamente al tel\u00e9fono para obtener asistencia en tiempo real. Esto qued\u00f3 patente ya solo durante el Black Friday, cuando <strong>Sinch gestion\u00f3 3200 millones de minutos de tr\u00e1fico de voz<\/strong>. Lo anterior no hace sino subrayar el papel vital de la voz para la atenci\u00f3n al cliente y el escalado de servicios urgentes cuando m\u00e1s importa.  <\/p>\n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-4 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20&nbsp;400&nbsp;millones<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de emails enviados durante la semana del Black Friday<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-4 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">3400 millones<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de mensajes de SMS enviados durante la semana del Black Friday<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-4 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">3200 millones<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de minutos de tr\u00e1fico de voz durante la semana del Black Friday<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n<h2 class=\"wp-block-heading\">Prep\u00e1rate para 2026<\/h2>\n\n<p>Puede que nos estemos acercando al final de 2025, pero la temporada alta de env\u00edos est\u00e1 a\u00fan lejos de su conclusi\u00f3n: todav\u00eda quedan algunos momentos clave por delante y <a href=\"https:\/\/sinch.com\/blog\/black-friday-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">las expectativas de los consumidores son elevadas<\/a>.  <\/p>\n\n<p>Aunque el BFCM de 2025 ha batido nuevos r\u00e9cords, el periodo festivo sigue planteando tanto oportunidades como retos para los remitentes de email. El \u00e9xito durante este periodo requiere la combinaci\u00f3n de un partner de env\u00edo adecuado, unos excelentes conocimientos expertos sobre email y una vigilancia estrecha del rendimiento.  <\/p>\n\n<p>En Sinch Mailjet, nos enorgullecemos de ofrecerte la asistencia que necesitas para garantizar que tus emails llegan a las bandejas de entrada. Nuestra soluci\u00f3n de correo electr\u00f3nico f\u00e1cil de usar permite a los remitentes dise\u00f1ar, enviar y realizar un seguimiento de las campa\u00f1as de email de alto impacto, que impulsan las ventas y la interacci\u00f3n, sin importar si env\u00edan miles o miles de millones de mensajes.  <\/p>\n\n<p>\u00bfQuieres saber m\u00e1s sobre qu\u00e9 hace de Mailjet una gran soluci\u00f3n para los env\u00edos durante las fiestas? Consulta nuestra <a href=\"https:\/\/www.mailjet.com\/es\/email-marketing-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">suite completa de funciones de email marketing<\/a> y <a href=\"https:\/\/www.mailjet.com\/es\/productos\/entregabilidad\/grandes-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\">obt\u00e9n el asesoramiento experto<\/a> que necesitas para asegurarte de que tus correos electr\u00f3nicos llegan a las bandejas de entrada.  <\/p>\n        <aside data-content-type=\"longform\"  class=\"longform-spacings\">\r\n            <article>\r\n                                    <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/tendencias-de-email-marketing-2026\/\" class=\"card-link text-decoration-none \" title=\"Tendencias de email marketing a tener en cuenta en 2026\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-Blog-Trends-New-Years-3-784x486.png\" alt=\"Image for Tendencias de email marketing a tener en cuenta en 2026\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\">Emailing<\/span>\r\n                                        <\/span>\r\n                                                                                                                <span>&#8211;<\/span>\r\n                                                                                                                <span class=\"time text-nowrap\">\r\n                                            12 min                                        <\/span>\r\n                                                                    <\/div>\r\n                                                        <div class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                style='--sinch-card-title-clamp-lines: 4'>\r\n                                Tendencias de email marketing a tener en cuenta en 2026                            <\/div>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Thomas-Hajdukowicz.jpg\" width=\"40\" height=\"40\" alt=\"Foto de Thomas Hajdukowicz\">\r\n                                                                <span class=\"fs-xs\">Thomas Hajdukowicz<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                    <\/article>\r\n        <\/aside>\r\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email se mantiene como primera opci\u00f3n para las comunicaciones del Black Friday, ya que los consumidores lo prefieren tanto para los mensajes promocionales como para los transaccionales. Dicho esto, \u00bfcumplieron las marcas las expectativas de los consumidores este BFCM? \u00c9chale un vistazo a los datos de Sinch y desc\u00fabrelo.  <\/p>\n","protected":false},"author":13,"featured_media":5475,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[70],"class_list":["post-46312","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-emailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFCM 2025: Datos sobre el rendimiento del email durante el periodo festivo<\/title>\n<meta name=\"description\" content=\"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de correo electr\u00f3nico y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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de email marketing a tener en cuenta en 2026"},"content":{"rendered":"\n<p>Si 2024 y 2025 ense\u00f1aron algo a los profesionales del email marketing y remitentes,\u00a0es\u00a0que el cambio es la \u00fanica constante. Los proveedores de bandejas de entrada desplegaron\u00a0nuevas reglas de autenticaci\u00f3n, la IA irrumpi\u00f3 en el flujo de trabajo del email y las expectativas de los clientes avanzaron m\u00e1s r\u00e1pido de lo que muchas marcas pod\u00edan adaptarse. Y ahora, cuando miramos hacia 2026, el email est\u00e1 entrando en una nueva era, impulsada por bandejas de entrada inteligentes, IA predictiva y un renovado enfoque en la confianza.\u00a0<\/p>\n\n\n\n<p>En\u00a0Mailjet,\u00a0analizamos constantemente el panorama de los remitentes de email, los datos del sector y las tendencias de comunicaci\u00f3n en general. A continuaci\u00f3n desglosamos\u00a07\u00a0predicciones basadas en datos que los profesionales del email marketing y remitentes deber\u00edan tener en cuenta en 2026, y lo que puedes hacer hoy mismo para adelantarte a la competencia.\u00a0<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=v0A00zGxJK0\" class=\"lazy-video-link\" data-lazy-video=\"v0A00zGxJK0\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/v0A00zGxJK0\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/v0A00zGxJK0\/maxresdefault.jpg\" alt=\"Email Academy: Email Marketing Trends 2026\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=v0A00zGxJK0#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/v0A00zGxJK0\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/v0A00zGxJK0\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=v0A00zGxJK0\",\n    \"name\": \"Email Academy: Email Marketing Trends 2026\",\n    \"description\": \"Ready to launch your email strategy into the future? Welcome to the first Sinch Mailjet Email Academy of 2026!\\n\\nThe email world is getting smarter, stronger, and more competitive. To stand out in a crowded inbox, you need more than just great content; you need a forward-thinking strategy.\\n\\nJoin our email experts as they reveal the 7 essential trends that will shape email marketing in 2026. We'll give you the insights you need to build a more trusted, engaging, and effective email program that your subscribers will love.\\n\\nWhether you're looking to boost your deliverability, master personalization, or simply understand what's next, this session is for you.\\n\\nLove learning about email? Subscribe to our channel for more tips from the Mailjet team: https:\/\/www.youtube.com\/@mailjet\\n\\nTIMESTAMPS (What You'll Learn):\\n00:00 - Welcome to the Future of Email!\\n02:30 - The State of the Inbox: Bigger, Stronger & More Selective\\n06:07 - Trend #7: Why Trust is Your Most Valuable Asset\\n10:35 - Trend #6: The New KPIs That Actually Matter\\n14:41 - Trend #5: How to Build for Everyone (Accessibility Matters!)\\n19:35 - Trend #4: Smarter Omnichannel: More Connection, Less Noise\\n25:20 - Trend #3: The Non-Negotiables: SPF & DKIM Authentication\\n32:42 - Trend #2: Using AI with Purpose and Intention\\n36:48 - Trend #1: Winning in the Intelligent Inbox (Hello, AI Summaries!)\\n40:55 - Your Questions Answered: Live Q&A\\n\\nIN THIS SESSION, WE'LL SHOW YOU HOW TO:\\n- Build Unbreakable Trust: Use ethical data practices and preference centers to create a loyal fanbase.\\n- Measure Real Engagement: Move beyond open rates and focus on the metrics that show your audience truly cares.\\n- Design for Everyone: Make your emails accessible and inclusive with simple but powerful techniques.\\n- Master Your Omnichannel Mix: Thoughtfully combine email, SMS, and other channels to create a seamless customer journey.\\n- Protect Your Reputation: Understand why email authentication (SPF & DKIM) is your ticket to the inbox.\\n- Leverage AI Responsibly: Use artificial intelligence for smart content creation, segmentation, and adapting to the new AI-powered inbox.\\n\\nHELPFUL RESOURCES:\\n- Ready to send better emails? Get started with Mailjet: https:\/\/www.mailjet.com\\n- Read the latest from our email experts on the blog: https:\/\/www.mailjet.com\/blog\/\\n\\nCONNECT WITH OUR SPEAKERS:\\n- Natalie Lynch (Director, Product Management of Sinch Mailjet): https:\/\/www.linkedin.com\/in\/natalielync\/\\n- Chloe Dukes-Turner (Product Marketing Manager at Sinch Mailjet): https:\/\/www.linkedin.com\/in\/chloe-dukes-b89301164\/\\n- Thomas \\\"T-Bird\\\" Knierien (Host & Senior Multimedia Content Specialist at Sinch Mailgun): https:\/\/www.linkedin.com\/in\/thomas-knierien\/\\n- Laura Itner (Senior Lifecycle Marketing Manager & Lead of Email Academy at Sinch Mailjet): https:\/\/www.linkedin.com\/in\/laura-itner-576035186\/\",\n    \"uploadDate\": \"2026-01-21T19:55:59+00:00\",\n    \"duration\": \"PT59M\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6822\"><p class=\"h5 m-0\" id=\"toc-title-6822\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#el-estado-del-email-de-cara-a-2026\">El estado del\u00a0email de cara a 2026\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_7-predicciones-para-el-email-marketing-en-2026\">7 predicciones\u00a0para el email marketing en 2026\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-las-bandejas-de-entrada-inteligentes-reconfiguraran-la-forma-en-que-el-email-se-entrega-y-se-descubre\">#1 Las \u00abbandejas de entrada inteligentes\u00bb reconfigurar\u00e1n la forma en que el email se entrega y se descubre\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-la-personalizacion-basada-en-ia-se-convierte-en-la-norma-no-en-algo-innovador\">#2 La personalizaci\u00f3n basada en IA se convierte en la norma, no en algo \u00abinnovador\u00bb\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-las-senales-de-autenticacion-y-confianza-se-vuelven-no-negociables\">#3 Las se\u00f1ales de autenticaci\u00f3n\u00a0y\u00a0confianza se vuelven no negociables\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-el-email-se-convierte-en-parte-de-una-conversacion-omnicanal-unificada\">#4 El email se convierte en parte de una conversaci\u00f3n omnicanal unificada\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-el-diseno-de-email-se-vuelve-mas-ligero-ecologico-e-interactivo\">#5 El dise\u00f1o de email se vuelve m\u00e1s ligero, ecol\u00f3gico e interactivo\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-los-kpi-que-importan-cambiaran\">#6 Los KPI que importan cambiar\u00e1n<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-el-uso-etico-de-los-datos-y-el-consentimiento-transparente-definiran-la-reputacion-de-la-marca\">#7 El uso \u00e9tico de los datos\u00a0y\u00a0el consentimiento transparente definir\u00e1n la reputaci\u00f3n de la marca\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-sigue-en-2026\">\u00bfQu\u00e9\u00a0sigue en 2026?\u00a0<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">El estado del\u00a0email de cara a 2026\u00a0<\/h2>\n\n\n\n<p>A pesar de tener competidores m\u00e1s ruidosos\u00a0\u2013\u00a0s\u00ed, aplicaciones de chat y asistentes de IA,\u00a0os\u00a0estamos mirando a vosotros\u00a0\u2013,\u00a0el email\u00a0sigue siendo\u00a0uno de\u00a0<em>los<\/em>\u00a0canales de comunicaci\u00f3n m\u00e1s poderosos y\u00a0populares\u00a0del planeta.\u00a0De hecho,\u00a0Statista prev\u00e9\u00a0que los usuarios globales de email alcancen los\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">4700-4800 millones<\/a>\u00a0para\u00a0finales de\u00a02026, y se espera que el n\u00famero de emails enviados a diario alcance\u00a0alrededor de\u00a0<strong>392\u00a0000 millones<\/strong>.\u00a0<\/p>\n\n\n\n<p>Este sentimiento se vio reflejado en el informe de Sinch\u00a0<a href=\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/engaged\/\" target=\"_blank\" rel=\"noreferrer noopener\">El estado de las comunicaciones con los clientes<\/a>\u00a0\u00a0\u2013\u00a0publicado a principios de este a\u00f1o\u00a0\u2013,\u00a0donde una encuesta global de consumidores\u00a0seleccion\u00f3\u00a0hasta tres canales en los que\u00a0les\u00a0gustar\u00eda recibir promociones de las marcas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"773\" height=\"448\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-11-27-a-las-15.49.40.png\" alt=\"\" class=\"wp-image-46069\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-11-27-a-las-15.49.40.png 773w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-11-27-a-las-15.49.40-300x174.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-11-27-a-las-15.49.40-768x445.png 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p>Como\u00a0puedes ver, el canal de eficacia comprobada sali\u00f3 vencedor con\u00a0casi un\u00a0<strong>77\u00a0%<\/strong>.\u00a0<\/p>\n\n\n\n<p>As\u00ed que, aunque\u00a0las bandejas de entrada puedan evolucionar,\u00a0cambiar y adaptarse a las necesidades de los consumidores, no van a desaparecer\u00a0a corto plazo. Y\u00a0aquellos\u00a0profesionales del marketing\u00a0y remitentes\u00a0que evolucionen con ellas ganar\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 predicciones\u00a0para el email marketing en 2026\u00a0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Las \u00abbandejas de entrada inteligentes\u00bb reconfigurar\u00e1n la forma en que el email se entrega y se descubre\u00a0<\/h3>\n\n\n\n<p>Como profesionales del email marketing\u00a0y remitentes,\u00a0<strong>hemos\u00a0superado la era de las campa\u00f1as iguales para todos<\/strong>. Durante a\u00f1os,\u00a0hemos\u00a0confiado en el manual est\u00e1ndar: utilizar el nombre de pila de un suscriptor o crear algunos segmentos amplios para que nuestros emails parezcan m\u00e1s personales.\u00a0\u00a0<\/p>\n\n\n\n<p>Aunque esto fue un paso en la direcci\u00f3n correcta, las abarrotadas bandejas de entrada de hoy en d\u00eda y las altas expectativas de los clientes exigen m\u00e1s. En pocas palabras, la\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/email-marketing-personalizado\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalizaci\u00f3n de emails<\/a>\u00a0\u00a0b\u00e1sica ya no es suficiente para destacar entre el ruido.\u00a0<\/p>\n\n\n\n<p>Ya se est\u00e1 produciendo un cambio importante. Para 2026, los proveedores de bandejas de entrada como Google y Apple desempe\u00f1ar\u00e1n un papel a\u00fan mayor como guardianes inteligentes de tu audiencia. Sus sistemas decidir\u00e1n cada vez m\u00e1s qu\u00e9 mensajes tienen prioridad, cu\u00e1les se resumen y cu\u00e1les quedan relegados a una pesta\u00f1a secundaria. La batalla por la bandeja de entrada principal se est\u00e1 intensificando, y las reglas est\u00e1n cambiando.\u00a0<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=OQv6vmg1Muc\" class=\"lazy-video-link\" data-lazy-video=\"OQv6vmg1Muc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/OQv6vmg1Muc\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/OQv6vmg1Muc\/maxresdefault.jpg\" alt=\"Tomorrow\u2019s intelligent inbox reinvents email | Sinch Predictions 2026\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=OQv6vmg1Muc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/OQv6vmg1Muc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/OQv6vmg1Muc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=OQv6vmg1Muc\",\n    \"name\": \"Tomorrow\\u2019s intelligent inbox reinvents email | Sinch Predictions 2026\",\n    \"description\": \"For years, email has been cluttered with generic blasts, leaving customers frustrated. By 2026, intelligent inboxes will change that, prioritizing messages that truly matter to each user. \\n\\nSinch\\u2019s CMO, Jonathan Bean, explains how in 2026, inboxes will learn what truly matters to each user, filtering out noise and prioritizing meaningful messages. Brands that provide real value by anticipating consumer needs rather than just selling will earn attention and loyalty. \\n\\nThe intelligent inbox will finally deliver on the long-promised personalization at scale, making email a precise, curated, customer-focused channel.  \\n\\nThis video is part of Sinch Predictions 2026, our annual, research-driven look at the trends transforming customer communications in the year ahead. \\n\\nExplore all of Sinch\\u2019s Predictions for 2026: https:\/\/sinch.com\/blog\/customer-communications-predictions\/\",\n    \"uploadDate\": \"2025-11-20T21:55:56+00:00\",\n    \"duration\": \"PT2M28S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p>Entonces, \u00bfc\u00f3mo te aseguras de que tus mensajes pasen el corte?\u00a0<\/p>\n\n\n\n<p>Para ganarte y mantener tu lugar en la bandeja de entrada,\u00a0<em>debes<\/em>\u00a0aportar un\u00a0<strong>valor demostrable<\/strong>. Esto significa ir m\u00e1s all\u00e1 de las promociones gen\u00e9ricas y utilizar los datos\u00a0para\u00a0crear\u00a0<strong>experiencias verdaderamente relevantes que se\u00a0anticipen\u00a0a las necesidades de tus clientes<\/strong>.\u00a0<\/p>\n\n\n\n<p>Las investigaciones de Sinch muestran que\u00a0<a href=\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/engaged\/\" target=\"_blank\" rel=\"noreferrer noopener\">el 42 % de los consumidores espera promociones personalizadas<\/a>, y\u00a0casi un\u00a0<strong>30\u00a0%<\/strong>\u00a0espera que las marcas utilicen su historial de compras para enviarles mensajes m\u00e1s relevantes.<\/p>\n\n\n\n<p>Para los profesionales del marketing, esto significa una cosa:\u00a0<strong>la relevancia se convierte en la nueva entregabilidad.<\/strong>\u00a0Si tu mensaje\u00a0no est\u00e1\u00a0orientado al comportamiento,\u00a0no es oportuno o no es verdaderamente \u00fatil, cada vez se filtrar\u00e1 m\u00e1s en pesta\u00f1as secundarias\u00a0\u2013\u00a0o ser\u00e1 ignorado en silencio.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Cambia tu estrategia de \u00abenviar a muchos\u00bb a \u00abenviar a la persona adecuada en el momento preciso\u00bb. La profundidad de la interacci\u00f3n (clics, conversiones, respuestas) importar\u00e1 m\u00e1s que el volumen bruto.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 La personalizaci\u00f3n basada en IA se convierte en la norma, no en algo \u00abinnovador\u00bb\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/tendencias-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">El informe de 2025 de\u00a0Mailjet<\/a>\u00a0destac\u00f3 la creciente dependencia de la IA para acelerar la producci\u00f3n de campa\u00f1as, mejorar la segmentaci\u00f3n y personalizar el contenido. En 2026,\u00a0espera\u00a0que esto se generalice.\u00a0<\/p>\n\n\n\n<p>Por ejemplo,\u00a0Mailjet\u00a0lanz\u00f3 recientemente su nuevo\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/producto\/servidor-mcp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Servidor MCP de c\u00f3digo abierto<\/a>\u00a0\u2013 un puente que permite\u00a0<strong>a las herramientas de IA conversacional conectarse de forma directa y segura a la API de\u00a0Mailjet<\/strong>. Esto significa que los profesionales del marketing\u00a0y los remitentes\u00a0ya no necesitan exportar manualmente paneles o escribir scripts de an\u00e1lisis de datos\/SQL para obtener informaci\u00f3n.\u00a0\u00a0<br>En su lugar,\u00a0puedes\u00a0literalmente\u00a0<strong>hacer\u00a0preguntas en\u00a0lenguaje\u00a0natural\u00a0<\/strong>como: \u201cM<em>u\u00e9strame las tasas de apertura y clics de nuestra \u00faltima campa\u00f1a por pa\u00eds<\/em>\u201d, o \u201c<em>\u00bfQu\u00e9 segmento tuvo la tasa de cancelaci\u00f3n de suscripci\u00f3n m\u00e1s alta el mes pasado?<\/em>\u201d\u00a0para obtener\u00a0<strong>respuestas inmediatas y pr\u00e1cticas<\/strong>.\u00a0<\/p>\n\n\n\n<p>Estas son solo algunas de las formas en que puedes\u00a0aprovechar\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/inteligencia-artificial-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">la IA en el email marketing<\/a>\u00a0para enviar las campa\u00f1as relevantes que tu audiencia esperar\u00e1 de tu marca:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Caso de uso<\/td><td>Descripci\u00f3n<\/td><td>Ejemplo de consulta<\/td><\/tr><tr><td>An\u00e1lisis de rendimiento hiperespec\u00edfico<\/td><td>Ve m\u00e1s all\u00e1 de las simples tasas de aperturas y clics. Pide a la IA que elabore informes detallados sobre el rendimiento de la campa\u00f1a.\u00a0<\/td><td><em>\u201cMu\u00e9strame los 5 primeros pa\u00edses por tasa de apertura de\u00a0mi \u00faltima\u00a0campa\u00f1a. Adem\u00e1s, \u00bfcu\u00e1l fue la tasa de rebote para las direcciones de Gmail?\u201d\u00a0<\/em><\/td><\/tr><tr><td>Gesti\u00f3n automatizada de contenidos y plantillas<\/td><td>Deja que la IA te ayude a planificar tu contenido.\u00a0Preg\u00fantale\u00a0qu\u00e9 plantilla existente funciona mejor\u00a0para\u00a0ayudarte a orientar tu pr\u00f3ximo dise\u00f1o.\u00a0<\/td><td><em>\u201cMu\u00e9strame todas mis plantillas de newsletters en la categor\u00eda \u2018Resumen mensual\u2019. Quiero\u00a0reutilizar la\u00a0del mes pasado.\u201d\u00a0<\/em><\/td><\/tr><tr><td>Monitorizaci\u00f3n y optimizaci\u00f3n de flujos de trabajo<\/td><td>Vigila de cerca tus secuencias automatizadas de email. Consulta el rendimiento de un\u00a0<a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/email-workflow-automation\/\">flujo de trabajo espec\u00edfico<\/a>\u00a0para\u00a0identificar\u00a0los puntos de abandono.\u00a0<\/td><td><em>\u201c\u00bfCu\u00e1l es la tasa de apertura del tercer email en mi flujo de trabajo \u2018Incorporaci\u00f3n de nuevos usuarios\u2019? Mu\u00e9strame las estad\u00edsticas de los \u00faltimos 7 d\u00edas.\u201d\u00a0<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u00a0No\u00a0se trata\u00a0de enviar m\u00e1s emails\u00a0\u2013\u00a0se trata\u00a0de enviar\u00a0<strong>emails m\u00e1s inteligentes que parezcan hechos a medida para cada\u00a0destinatario.<\/strong>\u00a0<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ\" class=\"lazy-video-link\" data-lazy-video=\"AD9qc3yhhCQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\" alt=\"Mailjet&#039;s AI Overview\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/AD9qc3yhhCQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ\",\n    \"name\": \"Mailjet's AI Overview\",\n    \"description\": \"A quick run-through of Mailjet's AI capabilities, from email template generation and copy editing, to smart segmentation and unlocking deep, actionable insights from email data analysis.\",\n    \"uploadDate\": \"2025-10-31T12:27:53+00:00\",\n    \"duration\": \"PT4M37S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Audita tus recursos tecnol\u00f3gicos. Si tus\u00a0herramientas\u00a0no pueden\u00a0gestionar la segmentaci\u00f3n por comportamiento, el contenido din\u00e1mico o la optimizaci\u00f3n con IA,\u00a0estar\u00e1s\u00a0en desventaja.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Las se\u00f1ales de autenticaci\u00f3n\u00a0y\u00a0confianza se vuelven no negociables\u00a0<\/h3>\n\n\n\n<p>Las reglas m\u00e1s estrictas de la bandeja de entrada de\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/novedades-bandejas-entrada-gmail-yahoo-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google, Yahoo y otros proveedores principales<\/a>\u00a0han hecho que pasen\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/spf-dkim-dmarc-como-configurar\/\" target=\"_blank\" rel=\"noreferrer noopener\">autenticaci\u00f3n de email<\/a>\u00a0de ser\u00a0<em>buenas pr\u00e1cticas<\/em>\u00a0a ser\u00a0<em>lo m\u00ednimo indispensable<\/em>, especialmente para los remitentes de env\u00edos masivos en 2025\u20132026.\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/registro-spf-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPF<\/a>,\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/configurar-dkim\/\" target=\"_blank\" rel=\"noreferrer noopener\">DKIM<\/a>, y\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/deliverability\/some-words-about-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener\">DMARC<\/a>\u00a0forman ahora la capa de identidad esencial que demuestra que un remitente es\u00a0<strong>leg\u00edtimo\u00a0<\/strong>y que los mensajes\u00a0no han\u00a0sido alterados.\u00a0\u00a0<\/p>\n\n\n\n<p>Aun as\u00ed, la adopci\u00f3n sigue siendo desigual.\u00a0El informe\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/road-to-inbox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Tu ruta a la bandeja de entrada en 2025<\/em><\/a>\u00a0de Mailjet muestra que, aunque el\u00a0<strong>66,2\u00a0%\u00a0<\/strong>de los remitentes utilizan tanto SPF como DKIM, m\u00e1s del\u00a0<strong>25\u00a0%\u00a0<\/strong>no est\u00e1n\u00a0seguros de si\u00a0est\u00e1n\u00a0autenticados en absoluto, y solo alrededor del\u00a0<strong>53,8\u00a0%<\/strong>\u00a0tienen una pol\u00edtica DMARC, muchas de las cuales permanecen en el nivel de no aplicaci\u00f3n \u201cp=none\u201d. 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Una aplicaci\u00f3n m\u00e1s estricta de DMARC (quarantine\/reject), una autenticaci\u00f3n alineada en todos los dominios de env\u00edo y una reputaci\u00f3n de dominio coherente ser\u00e1n las expectativas b\u00e1sicas.\u00a0\u00a0<\/p>\n\n\n\n<p>Tambi\u00e9n\u00a0se convierte en la puerta de entrada a se\u00f1ales de confianza a\u00f1adidas como\u00a0<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-more-than-funny-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">BIMI<\/a>, que permite a las marcas mostrar su logotipo oficial en las bandejas de entrada, pero solo\u00a0<em>despu\u00e9s<\/em>\u00a0de que DMARC se aplique correctamente. En un mundo de\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/que-es-phishing\/\" target=\"_blank\" rel=\"noreferrer noopener\">phishing<\/a>,\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/email-spoofing\/\" target=\"_blank\" rel=\"noreferrer noopener\">suplantaci\u00f3n de identidad<\/a>, y de creciente escepticismo de los usuarios,\u00a0<strong>la identidad autenticada se convierte en un elemento central de la confianza en la marca<\/strong>, no solo en una especificaci\u00f3n t\u00e9cnica.\u00a0<\/p>\n\n\n\n<p>La autenticaci\u00f3n tambi\u00e9n respalda directamente las otras tendencias de email\u00a0emergentes\u00a0para 2026, especialmente\u00a0<strong>la personalizaci\u00f3n impulsada por IA y el contenido din\u00e1mico<\/strong>. Estas experiencias de email avanzadas y basadas en datos solo funcionan si el mensaje llega de forma fiable a la bandeja de entrada\u00a0\u2013\u00a0y\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/ruta-bandeja-entrada\/chapter\/medir-inbox-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">la llegada a la bandeja de entrada<\/a>\u00a0depende ahora tanto de la confianza t\u00e9cnica como de la interacci\u00f3n.\u00a0\u00a0<\/p>\n\n\n\n<p>Con bandejas de entrada m\u00e1s inteligentes que eval\u00faan\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/reputacion-de-remitente-baja\/\" target=\"_blank\" rel=\"noreferrer noopener\">la reputaci\u00f3n del remitente<\/a>, la identidad, la alineaci\u00f3n del dominio y el comportamiento del usuario de forma conjunta, la autenticaci\u00f3n pasa a formar parte de un perfil de entregabilidad m\u00e1s amplio. Para los remitentes que adoptan la automatizaci\u00f3n del ciclo de vida, el contenido predictivo o la microsegmentaci\u00f3n, la autenticaci\u00f3n garantiza que estos esfuerzos\u00a0no se vean\u00a0socavados incluso antes de que se vea el email.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Adel\u00e1ntate ahora a la evoluci\u00f3n de los requisitos. Revisa la autenticaci\u00f3n del dominio, activa la alineaci\u00f3n y\u00a0mant\u00e9n\u00a0una meticulosa\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/limpiar-lista-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">higiene de las listas\u00a0de\u00a0email<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 El email se convierte en parte de una conversaci\u00f3n omnicanal unificada\u00a0<\/h3>\n\n\n\n<p>En 2026, el email ser\u00e1 cada vez m\u00e1s solo una parte de una mayor\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/marketing-omnicanal\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de marketing\u00a0omnicanal.<\/a>\u00a0No\u00a0operar\u00e1 de forma aislada, sino\u00a0como\u00a0un nodo central en una red de canales que incluye SMS, chat\/mensajer\u00eda, notificaciones en la aplicaci\u00f3n y mucho m\u00e1s. Al tratar el email como la columna vertebral de esta\u00a0estrategia,\u00a0<strong>las marcas pueden llegar a los clientes donde\u00a0est\u00e1n, y\u00a0luego construir\u00a0puntos de contacto\u00a0adicionales en torno a ese n\u00facleo<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>El valor de un enfoque integrado se hace evidente al considerar la interacci\u00f3n y la experiencia del cliente. Cuando los canales est\u00e1n conectados y los datos fluyen a la perfecci\u00f3n entre ellos,\u00a0por ejemplo, cuando un usuario hace clic en un enlace de un email, navega por un sitio web y, m\u00e1s tarde, recibe un SMS oportuno o un recordatorio dentro de una aplicaci\u00f3n\u00a0\u2013\u00a0la empresa ya no se limita a enviar mensajes, sino que\u00a0<strong>orquesta un recorrido del cliente\u00a0conectado\u00a0que\u00a0resulta cohesionado y reactivo<\/strong>.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=3QyWH2rJz44\" class=\"lazy-video-link\" data-lazy-video=\"3QyWH2rJz44\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/3QyWH2rJz44\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/3QyWH2rJz44\/maxresdefault.jpg\" alt=\"The future of connected customer journeys | Sinch Predictions 2026\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=3QyWH2rJz44#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/3QyWH2rJz44\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/3QyWH2rJz44\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=3QyWH2rJz44\",\n    \"name\": \"The future of connected customer journeys | Sinch Predictions 2026\",\n    \"description\": \"Customer interactions are often fragmented between web chat, phone calls, and messages, which require customers to repeat the same info over and over again. But in 2026, connected customer journeys will change that. \\n\\nHanna Johannesson, Sinch\\u2019s Director of Product, Conversations, explains how in 2026, conversations will follow customers, meaning human or AI agents can pick up right where the customer left off if they switch channels. This will create hyper-personalized, context-aware service that feels effortless for customers and more efficient for brands. \\n\\nIn 2026, connected journeys will reduce friction, unlock loyalty, and turn every interaction into an opportunity to deepen engagement and drive long-term value. \\n\\nThis video is part of Sinch Predictions 2026, our annual, research-driven look at the trends shaping the future of customer communications in the year ahead. \\n\\nExplore all of Sinch\\u2019s Predictions for 2026 here: https:\/\/sinch.com\/blog\/customer-communications-predictions\/\",\n    \"uploadDate\": \"2025-11-20T21:54:30+00:00\",\n    \"duration\": \"PT2M3S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p>Para los profesionales del marketing, eso significa que 2026 es el momento de pasar de pensar en \u201cprimero el email\u201d a\u00a0<strong>pensar en \u201cprimero el recorrido del cliente\u201d<\/strong>. Crea tus flujos para que los activadores de email, como\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/ejemplos-email-de-bienvenida\/\" target=\"_blank\" rel=\"noreferrer noopener\">mensajes de\u00a0bienvenida<\/a>,\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/claves-ejemplos-crear-newsletter-perfecta\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters promocionales<\/a>,\u00a0<a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/deliverability-benefits-and-risks-of-transactional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">informaci\u00f3n\u00a0transaccional<\/a>, etc.,\u00a0sean solo una etapa de un recorrido m\u00e1s amplio. A\u00f1ade SMS o notificaciones push para alertas urgentes; utiliza el chat o la mensajer\u00eda dentro de la aplicaci\u00f3n para asistencia o reactivaciones; y aseg\u00farate de que los datos del cliente (preferencias, comportamiento, estado) se comparten en todos los\u00a0canales\u00a0para que cada interacci\u00f3n resulte informada y personal.\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Prioriza la calidad sobre la cantidad. Crea programas que env\u00eden menos mensajes pero mucho m\u00e1s impactantes basados en el comportamiento, la etapa del ciclo de vida y la intenci\u00f3n del cliente.\u00a0<br>Traza los recorridos del ciclo de vida en\u00a0<em>todos<\/em>\u00a0los canales, no solo en el email. Aseg\u00farate de que los mensajes sean coherentes y las transiciones fluidas.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#5 El dise\u00f1o de email se vuelve m\u00e1s ligero, ecol\u00f3gico e interactivo\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/tendencias-de-diseno\/\" target=\"_blank\" rel=\"noreferrer noopener\">El dise\u00f1o del email<\/a>\u00a0en 2026 avanza decididamente hacia experiencias\u00a0<strong>m\u00e1s ligeras, r\u00e1pidas y sostenibles<\/strong>. Los emails pesados con im\u00e1genes sobredimensionadas o HTML sobrecargado ralentizan los tiempos de carga, perjudican la entregabilidad y crean fricci\u00f3n para los usuarios m\u00f3viles. La mejor pr\u00e1ctica emergente es un enfoque minimalista y de\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/recursos\/ebooks-y-guias\/email-marketing-responsive\/\" target=\"_blank\" rel=\"noreferrer noopener\">prioridad m\u00f3vil<\/a>:\u00a0<strong>tama\u00f1os de imagen optimizados, c\u00f3digo simplificado, proporciones equilibradas entre texto e imagen y dise\u00f1os que priorizan la claridad sobre la decoraci\u00f3n<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"730\" height=\"866\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/NikeGIF.gif\" alt=\"\" class=\"wp-image-22694\" \/><\/figure>\n\n\n\n<p>Estos dise\u00f1os m\u00e1s ligeros no solo mejoran el renderizado a trav\u00e9s de los proveedores de la bandeja de entrada, sino que tambi\u00e9n reducen la huella medioambiental de cada env\u00edo\u00a0\u2013\u00a0una prioridad cada vez mayor para las marcas que pretenden\u00a0operar\u00a0de forma m\u00e1s consciente.\u00a0<\/p>\n\n\n\n<p>La sostenibilidad\u00a0tambi\u00e9n\u00a0va\u00a0de la mano\u00a0con\u00a0<strong>la accesibilidad<\/strong>. Los emails m\u00e1s ligeros son intr\u00ednsecamente m\u00e1s accesibles, pero las tendencias de dise\u00f1o de 2026\u00a0ir\u00e1n\u00a0m\u00e1s all\u00e1: garantizar\u00e1n un\u00a0fuerte contraste, un texto alternativo significativo, una estructura clara y una compatibilidad fiable con el modo oscuro.\u00a0Esto se debe en parte a la\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/ley-accesibilidad-ue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ley Europea de Accesibilidad (EAA)<\/a>\u00a0\u2013 una\u00a0normativa clave que entr\u00f3 en vigor en junio de 2025, destinada a hacer que las experiencias digitales sean m\u00e1s inclusivas exigiendo a las empresas la eliminaci\u00f3n de las barreras de accesibilidad.\u00a0Pero\u00a0tambi\u00e9n\u00a0es simplemente una buena\u00a0pr\u00e1ctica.\u00a0\u00a0<\/p>\n\n\n\n<p>Este enfoque hace que cada mensaje sea m\u00e1s inclusivo para cada suscriptor, ya sea\u00a0que est\u00e9\u00a0utilizando tecnolog\u00eda de asistencia, leyendo en conexiones con poco ancho de banda o abriendo emails en dispositivos m\u00e1s antiguos. Un dise\u00f1o m\u00e1s limpio y unos activos optimizados reducen la carga cognitiva, al tiempo que garantizan que los\u00a0emails\u00a0se carguen r\u00e1pidamente, tengan buen aspecto en todas partes y cumplan las crecientes expectativas tanto de los usuarios como de los proveedores de email.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Adopta sistemas de dise\u00f1o modular y aseg\u00farate de que cada elemento de tu email est\u00e9\u00a0optimizado\u00a0para la velocidad, la accesibilidad y la claridad.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#6 Los KPI que importan cambiar\u00e1n<\/h3>\n\n\n\n<p>Las tasas de apertura ya se han vuelto menos fiables gracias a los cambios de privacidad (como\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/proteccion-privacidad-apple-mail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple MPP<\/a>), pero las bandejas de entrada inteligentes acelerar\u00e1n el alejamiento de las aperturas.\u00a0<br>En su lugar, los profesionales del marketing se est\u00e1n centrando en\u00a0<a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/testing-email-campaigns-for-different-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">acciones medibles<\/a>\u00a0como\u00a0<strong>la tasa de clics, el tiempo de lectura y las conversiones posteriores<\/strong>, que reflejan con mayor precisi\u00f3n si un email est\u00e1 aportando valor. Estas m\u00e9tricas se alinean con la forma en que los proveedores de email eval\u00faan la reputaci\u00f3n del\u00a0remitente, lo que las hace esenciales no solo para los informes de rendimiento, sino tambi\u00e9n para la entregabilidad continua.\u00a0<\/p>\n\n\n\n<p>Otro cambio importante que\u00a0probablemente veamos\u00a0es la creciente importancia de\u00a0<strong>las m\u00e9tricas de calidad de la interacci\u00f3n\u00a0\u2013\u00a0<\/strong>los comportamientos que\u00a0demuestran\u00a0una\u00a0<em>aut\u00e9ntica<\/em>\u00a0satisfacci\u00f3n del suscriptor. Las se\u00f1ales positivas como la interacci\u00f3n regular, la inclusi\u00f3n en listas seguras y el movimiento de carpetas ahora tienen m\u00e1s peso que nunca, mientras que las se\u00f1ales negativas como las eliminaciones r\u00e1pidas, los patrones de ignorado y las\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/evitar-emails-marcados-como-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">quejas por spam<\/a>\u00a0pueden degradar r\u00e1pidamente la reputaci\u00f3n.\u00a0\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-ac4102a4e3d32cf9d53edaac3970f9c3\">\r\n            Debemos alejarnos de la matem\u00e1tica de marketing tradicional de \u201cenviar un mill\u00f3n de mensajes y esperar que se abran un 10 %\u201d. Esta visi\u00f3n transaccional debe ser sustituida por la construcci\u00f3n de relaciones a trav\u00e9s de conversaciones valiosas basadas en prompts        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-ac4102a4e3d32cf9d53edaac3970f9c3\">\r\n                        Jonathan Campbell                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vicepresidente de producto para Mensajer\u00eda en Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Por \u00faltimo, los KPI vinculados a\u00a0<strong>la salud de las listas y a la fiabilidad de la infraestructura<\/strong>\u00a0se est\u00e1n volviendo cr\u00edticos. Las tasas de rebote, los ratios de quejas por spam, las tasas de aprobaci\u00f3n de autenticaci\u00f3n de\u00a0email\u00a0(SPF\/DKIM\/DMARC) y los datos de reputaci\u00f3n a nivel de dominio ya no se consideran aspectos t\u00e9cnicos secundarios,\u00a0sino\u00a0indicadores empresariales fundamentales. Los remitentes avanzados est\u00e1n incorporando nuevos KPI de diagn\u00f3stico, como las tasas de llegada a la bandeja de entrada, la supervisi\u00f3n de las listas de bloqueo y el rendimiento de la interacci\u00f3n a nivel de segmentaci\u00f3n, para obtener una imagen m\u00e1s completa de c\u00f3mo perciben su programa los proveedores de email.\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Reconstruye tus paneles de control. El \u00e9xito moderno del email\u00a0no\u00a0se trata de\u00a0qui\u00e9n abre\u00a0\u2013\u00a0se trata\u00a0de qui\u00e9n\u00a0act\u00faa\u00a0y regresa.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#7 El uso \u00e9tico de los datos\u00a0y\u00a0el consentimiento transparente definir\u00e1n la reputaci\u00f3n de la marca\u00a0<\/h3>\n\n\n\n<p>En la abarrotada bandeja de entrada actual,\u00a0<a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/aumentar-confianza-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">ganarse la confianza de tus suscriptores<\/a>\u00a0es m\u00e1s dif\u00edcil que nunca. Tu audiencia est\u00e1 en alerta m\u00e1xima, gracias a un\u00a0<strong>bombardeo constante de spam y sofisticados intentos de phishing<\/strong>. Esta mayor cautela significa que incluso tus emails de marketing leg\u00edtimos suelen recibirse con recelo. De hecho, nuestra investigaci\u00f3n muestra que el \u00a0<a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/deliverability-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">53 %<\/a>\u00a0% de los consumidores han recibido un email leg\u00edtimo de una marca que inicialmente pensaron que era fraudulento.\u00a0<\/p>\n\n\n\n<p>Esto crea un enorme desaf\u00edo de entregabilidad y de interacci\u00f3n. Si tus suscriptores\u00a0no\u00a0conf\u00edan en tu mensaje,\u00a0no\u00a0lo abrir\u00e1n.\u00a0<\/p>\n\n\n\n<p>Para 2026, los programas de email m\u00e1s exitosos ser\u00e1n aquellos que hagan que la confianza sea\u00a0visible.\u00a0El enfoque pasar\u00e1 de simplemente llegar a la bandeja de entrada a demostrar que perteneces a ella. Para hacer esto,\u00a0necesitar\u00e1s\u00a0dominar dos cosas clave: hacer que cada email sea visiblemente aut\u00e9ntico y asegurar que todo el recorrido del cliente sea seguro y fluido.\u00a0<br>En primer lugar, las marcas deber\u00e1n proporcionar pruebas visuales e instant\u00e1neas de que sus emails son leg\u00edtimos. Para los profesionales de email marketing\u00a0y los remitentes, esto significa ir m\u00e1s all\u00e1 del nombre de \u00ab<em>Remitente<\/em>\u00bb y adoptar tecnolog\u00edas de autenticaci\u00f3n del remitente que tengan un impacto visible.\u00a0<\/p>\n\n\n\n<p>Aqu\u00ed es donde\u00a0<strong>BIMI<\/strong>, creado sobre la base de la aplicaci\u00f3n de DMARC, se vuelve esencial. BIMI te permite mostrar el logotipo oficial de tu marca directamente junto a tu mensaje en la bandeja de entrada del suscriptor, actuando como una marca de verificaci\u00f3n que separa\u00a0inmediatamente\u00a0tus emails de posibles falsificaciones.\u00a0Es\u00a0la forma m\u00e1s poderosa de mostrar, y no solo decir\u00a0a los suscriptores, que tu mensaje es aut\u00e9ntico.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/EN-MJ-BMI-Mockups-1024x731.png\" alt=\"Ejemplo de BIMI en la bandeja de entrada\" class=\"wp-image-7216\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/EN-MJ-BMI-Mockups-1024x731.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/EN-MJ-BMI-Mockups-300x214.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/EN-MJ-BMI-Mockups-768x548.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/EN-MJ-BMI-Mockups.png 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Aunque BIMI no participa en el proceso de autenticaci\u00f3n, sirve como una\u00a0indicaci\u00f3n\u00a0visual de que los emails est\u00e1n correctamente verificados.<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acci\u00f3n para 2026:<\/strong>\u00a0<\/h4>\n\n\n\n<p>Haz que tu programa de emails sea un modelo de privacidad, transparencia y respeto. Vale la pena tanto en t\u00e9rminos de entregabilidad como de lealtad del cliente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9\u00a0sigue en 2026?\u00a0<\/h2>\n\n\n\n<p>El ritmo de cambio en el email marketing se est\u00e1 acelerando, y\u00a0es\u00a0f\u00e1cil sentir que\u00a0te est\u00e1s\u00a0adaptando constantemente a\u00a0nuevas tecnolog\u00edas, nuevas reglas y nuevas expectativas de los suscriptores. Pero la verdad es que\u00a0no\u00a0necesitas renovarlo todo de la noche a la ma\u00f1ana. Los programas de email m\u00e1s exitosos en 2026 se basan en\u00a0<strong>pruebas continuas, experimentaci\u00f3n reflexiva y la voluntad de innovar<\/strong>.<\/p>\n\n\n\n<p>Con las herramientas adecuadas y una\u00a0experiencia\u00a0de confianza, mantenerse por delante de estas tendencias se vuelve mucho m\u00e1s manejable. La plataforma colaborativa y f\u00e1cil de usar para creadores de Sinch\u00a0Mailjet\u00a0est\u00e1 dise\u00f1ada para ayudar a los profesionales del marketing a moverse de forma m\u00e1s r\u00e1pida e inteligente. Desde la creaci\u00f3n de plantillas accesibles y de alto impacto hasta la gesti\u00f3n responsable de los datos de la audiencia y la\u00a0optimizaci\u00f3n\u00a0del rendimiento con claridad. Ya sea\u00a0que est\u00e9s\u00a0mejorando la entregabilidad, adoptando flujos de trabajo impulsados por IA o escalando recorridos omnicanal, nuestras herramientas facilitan la creaci\u00f3n de campa\u00f1as que realmente resuenen \u2013 y lleguen de forma fiable a la bandeja de entrada.\u00a0<\/p>\n\n\n\n<p>Y\u00a0estamos\u00a0aqu\u00ed para guiarte en cada paso del camino. El equipo de Sinch\u00a0Mailjet\u00a0est\u00e1 profundamente comprometido a ayudar a los remitentes a navegar por el panorama del email en constante evoluci\u00f3n. Explora nuestro blog, sum\u00e9rgete en nuestros recursos y suscr\u00edbete a nuestra newsletter para adelantarte a los conocimientos que dar\u00e1n forma al futuro del email.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme al d\u00eda! Recibe excelentes recursos en tu bandeja de entrada cada mes.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-4881\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-4881\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8285\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8285\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter de Sinch Mailjet.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa tu bandeja de entrada todos los meses para leer tu newsletter de Sinch Mailjet!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 traer\u00e1 una serie de nuevos retos a la forma en que enviamos emails. La buena noticia es que vamos a ayudarte a prepararte. Echa un vistazo a estas tendencias de email marketing que se avecinan por el horizonte y aseg\u00farate de tener tu programa de email a punto para el a\u00f1o nuevo.  <\/p>\n","protected":false},"author":13,"featured_media":16888,"menu_order":0,"template":"","meta":{"_acf_changed":true,"footnotes":""},"blog_category":[70],"class_list":["post-46256","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-emailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Trends 2026: Here&#039;s What to Keep an Eye on<\/title>\n<meta name=\"description\" content=\"Wondering what the world of email will look like in 2026? 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Pero, \u00bfy si pudieras obtener la informaci\u00f3n que necesitas sin tener que abrir un panel de control ni escribir una sola l\u00ednea de c\u00f3digo? \u00bfY si pudieras <em>pedir<\/em> simplemente los datos que necesitas?  <\/p>\n\n<p>Pues eso ya no es hipot\u00e9tico. Bienvenido al mundo de la <strong>anal\u00edtica conversacional potenciada por IA<\/strong>. Mailjet est\u00e1 encantado de a\u00f1adir su servidor MCP (Protocolo de Contexto de Modelo) de c\u00f3digo abierto a su conjunto de <a href=\"https:\/\/www.mailjet.com\/es\/productos\/email-marketing\/generador-email-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramientas impulsadas por la IA<\/a>, una nueva forma de que los profesionales del email marketing, remitentes y desarrolladores de email redefinan su relaci\u00f3n con los datos.  <\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9124\"><p class=\"h5 m-0\" id=\"toc-title-9124\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-es-un-mcp\">\u00bfQu\u00e9 es un MCP?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#por-que-esto-cambia-las-reglas-del-juego-para-los-profesionales-del-email-marketing\">Por qu\u00e9 esto cambia las reglas del juego para los profesionales del email marketing<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#algunos-casos-practicos-de-uso-para-profesionales-de-marketing-y-remitentes\">Algunos casos pr\u00e1cticos de uso para profesionales de marketing y remitentes<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#para-los-desarrolladores-una-mirada-bajo-el-capo\">Para los desarrolladores: Una mirada bajo el cap\u00f3<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#desbloquea-la-informacion-de-tus-campanas\">Desbloquea la informaci\u00f3n de tus campa\u00f1as<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un MCP?  <\/h2>\n\n<p>Piensa en un MCP como un traductor universal que permite a una IA conversacional, como <a href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claude<\/a>, hablar directamente y de forma segura con la API de otra aplicaci\u00f3n, en este caso, la de Mailjet. Act\u00faa como un puente, permiti\u00e9ndote utilizar un lenguaje sencillo y natural para <strong>hacer preguntas complejas sobre el rendimiento de tu email y obtener respuestas inmediatas<\/strong>. En lugar de navegar por los paneles de control y filtrar manualmente los datos, ahora puedes mantener una conversaci\u00f3n directa con tus anal\u00edticas.  <\/p>\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 esto cambia las reglas del juego para los profesionales del email marketing  <\/h2>\n\n<p>El servidor MCP de Mailjet marca un cambio fundamental, pasando de unos paneles de control r\u00edgidos a una interfaz fluida y de lenguaje natural. No se trata solo de comodidad, sino de transformar tu forma de trabajar y de elaborar estrategias.  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ventaja<\/strong><\/td><td><strong>C\u00f3mo te ayuda<\/strong><\/td><\/tr><tr><td>Ahorrar tiempo<\/td><td>Deja de pasar horas elaborando informes. Obt\u00e9n las m\u00e9tricas que necesitas, al instante. Haz una pregunta, obt\u00e9n una respuesta. Es as\u00ed de sencillo.  <\/td><\/tr><tr><td>Aumenta la flexibilidad<\/td><td>Ve m\u00e1s all\u00e1 de las limitaciones de los paneles de control predise\u00f1ados. Haz preguntas de seguimiento, profundiza en <a href=\"https:\/\/www.mailjet.com\/es\/productos\/email-marketing\/segmentacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentos<\/a> concretos y deja que tu curiosidad gu\u00ede tu an\u00e1lisis.  <\/td><\/tr><tr><td>Mejorar los conocimientos estrat\u00e9gicos<\/td><td>Con un acceso m\u00e1s r\u00e1pido y sencillo a los datos, puedes dedicar menos tiempo al an\u00e1lisis manual y m\u00e1s a la estrategia, <a href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/tests-ab-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">los tests A\/B<\/a> y la optimizaci\u00f3n de campa\u00f1as.  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>A continuaci\u00f3n puedes ver c\u00f3mo funciona en Mailjet:  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ezgif-4365b760572ade.gif\" alt=\"MCP de Mailjet en acci&#xF3;n\" class=\"wp-image-45794\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">Algunos casos pr\u00e1cticos de uso para profesionales de marketing y remitentes  <\/h2>\n\n<p>\u00bfQu\u00e9 aspecto tiene esto en la pr\u00e1ctica? \u00c9stas son solo algunas formas en las que puedes aprovechar el servidor MCP de Mailjet para potenciar tu email marketing:  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Caso de uso<\/strong><\/td><td><strong>Descripci\u00f3n<\/strong><\/td><td><strong>Ejemplo de instrucci\u00f3n (query)<\/strong><\/td><\/tr><tr><td>An\u00e1lisis de rendimiento hiperespec\u00edfico<\/td><td>Ve m\u00e1s all\u00e1 de las simples tasas de aperturas y clics. Pide a la IA que elabore informes detallados sobre el rendimiento de la campa\u00f1a.  <\/td><td><em>\u00abMu\u00e9strame los 5 primeros pa\u00edses por tasa de apertura de mi \u00faltima campa\u00f1a. Adem\u00e1s, \u00bfcu\u00e1l era la tasa de rebote de las direcciones de Gmail?\u00bb  <\/em><\/td><\/tr><tr><td>Gesti\u00f3n automatizada de contenidos y plantillas<\/td><td>Deja que la IA te ayude a planificar tus contenidos. Preg\u00fantale qu\u00e9 plantilla existente funciona mejor para que te sirva de ayuda en tu pr\u00f3ximo dise\u00f1o.  <\/td><td><em>\u00abSaca todas mis plantillas de newsletters en la categor\u00eda \u00abResumen mensual\u00bb. Quiero reutilizar la del mes pasado.\u00bb  <\/em><\/td><\/tr><tr><td>Monitorizaci\u00f3n y optimizaci\u00f3n de flujos de trabajo<\/td><td>Vigila de cerca tus secuencias automatizadas de email. Consulta el rendimiento de un <a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/email-workflow-automation\/\">flujo de trabajo concreto<\/a> para identificar los puntos de abandono.  <\/td><td>\u00ab\u00bfCu\u00e1l es la tasa de apertura del tercer correo electr\u00f3nico de mi flujo de trabajo \u00abIncorporaci\u00f3n de nuevos usuarios\u00bb? Mu\u00e9strame las estad\u00edsticas de los \u00faltimos 7 d\u00edas.\u00bb  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Para los desarrolladores: Una mirada bajo el cap\u00f3  <\/h2>\n\n<p>Para nuestro p\u00fablico t\u00e9cnico, la verdadera magia del servidor MCP de Mailjet reside en su arquitectura. No se trata solo de una nueva funci\u00f3n, sino de un compromiso con los est\u00e1ndares abiertos y la eficiencia de los desarrolladores.  <\/p>\n\n<p>En esencia, MCP es un marco API estandarizado basado en JSON-RPC, un protocolo ligero de llamada a procedimientos remotos. Fue desarrollado por Anthropic para crear un lenguaje com\u00fan entre los modelos de IA y las API del mundo real, utilizando un patr\u00f3n familiar de solicitud\/respuesta que se adapta de forma natural a la web.  <\/p>\n\n<p>La arquitectura consta de tres componentes clave:  <\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>El Asistente de IA (Claude): La interfaz conversacional en la que el usuario realiza una petici\u00f3n.  <\/li>\n<\/ol>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>El servidor MCP: El middleware de c\u00f3digo abierto que alojas. Traduce la llamada JSON-RPC estandarizada de la IA en una solicitud espec\u00edfica de <a href=\"https:\/\/www.mailjet.com\/es\/productos\/api-de-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">la API de Mailjet<\/a>.  <\/li>\n<\/ol>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>La API de Mailjet: El destino final para obtener los datos solicitados.  <\/li>\n<\/ol>\n\n<p>Por defecto, el servidor proporciona acceso de solo lectura a tus datos de email, dando a tu equipo la <strong>libertad de explorar y analizar el rendimiento sin ning\u00fan riesgo para tu entorno de producci\u00f3n<\/strong>. Para casos de uso avanzados, los desarrolladores pueden ampliar f\u00e1cilmente la implementaci\u00f3n para habilitar puntos finales de acceso de escritura si es necesario.  <\/p>\n\n<p>Este enfoque te permite interactuar con la API de Mailjet a la velocidad del pensamiento, convirtiendo los datos brutos en perspectivas empresariales procesables en cuesti\u00f3n de momentos.<\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ\" class=\"lazy-video-link\" data-lazy-video=\"AD9qc3yhhCQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\" alt=\"Mailjet&#039;s AI Overview\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/AD9qc3yhhCQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/AD9qc3yhhCQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=AD9qc3yhhCQ\",\n    \"name\": \"Mailjet's AI Overview\",\n    \"description\": \"A quick run-through of Mailjet's AI capabilities, from email template generation and copy editing, to smart segmentation and unlocking deep, actionable insights from email data analysis.\",\n    \"uploadDate\": \"2025-10-31T12:27:53+00:00\",\n    \"duration\": \"PT4M37S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h2 class=\"wp-block-heading\">Desbloquea la informaci\u00f3n de tus campa\u00f1as  <\/h2>\n\n<p>El servidor MCP de Mailjet redefine el an\u00e1lisis de los emails conectando tu plataforma de Mailjet al poder de la IA conversacional. Est\u00e1 dise\u00f1ado tanto para los equipos de marketing como para los de desarrollo que quieran obtener informaci\u00f3n profunda y procesable de sus datos de email simplemente haciendo preguntas.  <\/p>\n\n<p>\u00bfListo para iniciar una conversaci\u00f3n directa con tus datos?  <\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe grandes recursos en tu bandeja de entrada cada semana.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9896\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9896\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7284\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7284\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter de Sinch.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Consulta mensualmente tu bandeja de entrada para recibir la newsletter de Sinch!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>El nuevo servidor MCP de c\u00f3digo abierto de Mailjet conecta tu plataforma de email con el poder de la IA conversacional, permiti\u00e9ndote obtener los datos que necesitas simplemente preguntando.  <\/p>\n","protected":false},"author":13,"featured_media":28153,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[56],"class_list":["post-45999","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-producto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce el servidor MCP de Mailjet: Una nueva era para los datos de los emails<\/title>\n<meta name=\"description\" content=\"El nuevo servidor MCP de c\u00f3digo abierto de Mailjet conecta tu plataforma de email con el poder de la IA conversacional, permiti\u00e9ndote obtener los datos que necesitas simplemente preguntando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/blog\/producto\/servidor-mcp\/\" \/>\n<meta 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qu\u00e9 todo remitente de email debe preocuparse por TLS y STARTTLS"},"content":{"rendered":"\n<p>Cuando haces clic en enviar en una campa\u00f1a de emails, probablemente te la imaginas enviada directamente a la bandeja de entrada de tu cliente. En realidad, <strong>el email sigue un camino m\u00e1s complicado<\/strong>. Tu mensaje salta de un servidor a otro, atravesando redes que no controlas, hasta que finalmente llega a su destino.  <\/p>\n\n<p>Y aqu\u00ed est\u00e1 el truco: si esas conexiones no est\u00e1n encriptadas, tu mensaje es esencialmente una postal. Cualquiera que lo manipule por el camino (proveedores de internet, routers comprometidos o incluso agentes malintencionados) podr\u00eda leer o modificar el contenido.  <\/p>\n\n<p>Ahora piensa qu\u00e9 tipo de mensajes est\u00e1s enviando:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Confirmaciones de pedido con datos del cliente.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Enlaces para restablecer la contrase\u00f1a.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Emails de marketing vinculados a las identidades de los clientes.  <\/li>\n<\/ul>\n\n<p>\u00bfTe sentir\u00edas c\u00f3modo enviando eso en una postal? Probablemente no&#8230;  <\/p>\n\n<p>Aqu\u00ed es donde entra en juego el TLS.  <\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7825\"><p class=\"h5 m-0\" id=\"toc-title-7825\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-es-tls\">\u00bfQu\u00e9 es TLS?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#por-que-es-importante-el-tls-para-los-remitentes-de-email\">\u00bfPor qu\u00e9 es importante el TLS para los remitentes de email?<\/a><a class=\"scrollme link-body-color\" href=\"#protege-la-privacidad-y-la-seguridad\">Protege la privacidad y la seguridad<\/a><a class=\"scrollme link-body-color\" href=\"#crea-confianza-con-tu-audiencia\">Crea confianza con tu audiencia<\/a><a class=\"scrollme link-body-color\" href=\"#cumple-con-los-requisitos-normativos\">Cumple con los requisitos normativos<\/a><a class=\"scrollme link-body-color\" href=\"#mejora-la-entregabilidad-y-la-reputacion\">Mejora la entregabilidad y la reputaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#defiende-contra-ataques-que-buscan-pasar-a-emails-de-texto-plano\">Defiende contra ataques que buscan pasar a emails de texto plano<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#starttls-dar-el-siguiente-paso\">STARTTLS: Dar el siguiente paso<\/a><a class=\"scrollme link-body-color\" href=\"#que-tengo-que-hacer\">\u00bfQu\u00e9 tengo que hacer?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#conclusion\">Conclusi\u00f3n<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es TLS?  <\/h2>\n\n<p>La <strong>Seguridad de la Capa de Transporte (TLS)<\/strong> es un protocolo que encripta la conexi\u00f3n entre servidores de email. Piensa que es como sellar una carta en un sobre antes de enviarla por correo. TLS garantiza que tus emails viajen <em>en<\/em> ese sobre sellado: ocultos de miradas indiscretas, protegidos de manipulaciones y entregados con la <a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/aumentar-confianza-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">confianza de la que depende tu marca<\/a>.  <\/p>\n\n<p>Cuando tanto el servidor emisor como el receptor admiten TLS, los mensajes se transmiten de forma segura. Esto protege la informaci\u00f3n sensible, mantiene la confianza del cliente y ayuda a garantizar el cumplimiento de las normas de privacidad.  <\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante el TLS para los remitentes de email?  <\/h2>\n\n<p>El email ya no es solo un canal de marketing, ya que las empresas env\u00edan facturas, verifican identidades, restablecen contrase\u00f1as y comunican detalles sensibles. Cada uno de esos mensajes merece protecci\u00f3n en tr\u00e1nsito. TLS ayuda de cinco formas clave:  <\/p>\n\n<h3 class=\"wp-block-heading\">Protege la privacidad y la seguridad  <\/h3>\n\n<p>Sin TLS, tu email puede ser interceptado, le\u00eddo o incluso alterado por cualquiera que tenga acceso a la red entre servidores. Puede tratarse de un ISP, un router comprometido o un agente malintencionado que realice un ataque del tipo \u00abman-in-the-middle\u00bb.  <\/p>\n\n<p>Con TLS la conexi\u00f3n est\u00e1 encriptada. Aunque alguien intercepte el tr\u00e1fico, lo \u00fanico que ver\u00e1 ser\u00e1n datos codificados que no podr\u00e1 leer.  <\/p>\n    <div data-content-type=\"longform\"  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Consejo profesional:<\/b> Un email de restablecimiento de contrase\u00f1a sin TLS podr\u00eda exponer un enlace de inicio de sesi\u00f3n a un atacante. Con TLS ese enlace se encripta de forma segura hasta que llega a tu destinatario.&nbsp;<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Crea confianza con tu audiencia  <\/h3>\n\n<p>Los clientes son cada vez m\u00e1s conscientes de la seguridad digital. Si descubren que tu marca env\u00eda emails sin cifrar, se reflejar\u00e1 negativamente, aunque no ocurra nada malicioso.  <\/p>\n\n<p>Algunos clientes y proveedores de email incluso muestran indicadores de seguridad (como el icono de un candado) cuando se utiliza TLS. Estas se\u00f1ales sutiles refuerzan que tu marca es profesional y digna de confianza.  <\/p>\n\n<h3 class=\"wp-block-heading\">Cumple con los requisitos normativos  <\/h3>\n\n<p>Marcos normativos como el <a href=\"https:\/\/www.mailjet.com\/es\/recursos\/biblioteca-recursos\/rgpd\/\" target=\"_blank\" rel=\"noreferrer noopener\">RGPD<\/a>, la <strong>HIPAA<\/strong> y normas industriales como la <strong>PCI DSS<\/strong> esperan que las empresas tomen medidas razonables para proteger los datos personales en tr\u00e1nsito. TLS se considera el m\u00ednimo b\u00e1sico.  <\/p>\n\n<p>No utilizar TLS no solo pone en peligro a tus destinatarios, sino que tambi\u00e9n puede hacer que no cumplas la normativa, lo que te acarrear\u00eda multas, auditor\u00edas o problemas contractuales con tus socios.  <\/p>\n\n<h3 class=\"wp-block-heading\">Mejora la entregabilidad y la reputaci\u00f3n  <\/h3>\n\n<p>Los proveedores de email (como <a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/novedades-bandejas-entrada-gmail-yahoo-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gmail, Yahoo<\/a>, <a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/microsoft-sender-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>) se preocupan por la seguridad de sus ecosistemas. Si env\u00edas sin TLS algunos proveedores pueden despriorizar tus mensajes, marcarlos como menos seguros o, en algunos casos extremadamente raros, rechazarlos.  <\/p>\n\n<p>Mientras tanto, el uso constante de TLS indica a los proveedores que eres un remitente leg\u00edtimo que valora las pr\u00e1cticas seguras. Eso puede ayudar a tu <a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/reputacion-de-remitente-baja\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputaci\u00f3n como remitente<\/a> y mejorar la llegada a la bandeja de entrada.  <\/p>\n\n<h3 class=\"wp-block-heading\">Defiende contra ataques que buscan pasar a emails de texto plano  <\/h3>\n\n<p>Sin TLS forzado los atacantes pueden a veces enga\u00f1ar a los servidores para que pasen a la entrega en texto plano. Esto deja tu mensaje expuesto, aunque ambas partes admitan TLS.  <\/p>\n\n<p>Configurando <strong>STARTTLS con refuerzo<\/strong>, bloqueas este riesgo. Tu email o se entrega de forma segura o no se entrega en absoluto, no hay t\u00e9rmino medio inseguro.  <\/p>\n\n<h2 class=\"wp-block-heading\">STARTTLS: Dar el siguiente paso  <\/h2>\n\n<p>Por defecto, muchos servidores de email <em>intentan<\/em> utilizar TLS si ambas partes lo admiten, pero si TLS no est\u00e1 disponible, volver\u00e1n a la entrega sin cifrar. Eso significa que tus emails podr\u00edan seguir viajando como postales.  <\/p>\n\n<p><strong>STARTTLS<\/strong> es un comando del protocolo de email que indica a un servidor de correo electr\u00f3nico que cambie de una conexi\u00f3n no cifrada a una cifrada mediante TLS. Y, lo que es m\u00e1s importante, puedes configurar tu sistema para que <strong>aplique STARTTLS forzosamente<\/strong>, exigiendo que todos los emails dirigidos a un dominio determinado est\u00e9n encriptados o, de lo contrario, no se entreguen.  <\/p>\n\n<p>Como ya se ha dicho, esto evita los ataques de paso a texto plano, en los que un agente malintencionado fuerza la conexi\u00f3n para que cambie a una entrega insegura.  <\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 tengo que hacer?  <\/h3>\n\n<p>La buena noticia para los remitentes es que <em>la mayor\u00eda<\/em> de los ESP modernos y las normas de seguridad exigen ahora TLS 1.2 o superior (incluido Mailjet) y no requieren ninguna acci\u00f3n por tu parte. Esto significa que ya est\u00e1s operando sobre una base segura. Sin embargo, algunas plataformas siguen aceptando TLS 1.0 y 1.1, que se consideran anticuados y menos seguros. Si gestionas tu propia infraestructura, aseg\u00farate de que tus servidores admiten TLS 1.2 o superior.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p>TLS ya no es algo opcional. Es la norma para proteger a tus destinatarios, tu marca y tu entregabilidad. Activando y aplicando STARTTLS, te aseguras de que tus emails no solo se entregan, sino que se entregan de forma segura.  <\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every month.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5043\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5043\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2896\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2896\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet newsletter.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox for your monthly Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>TLS ya no es algo \u00abguay que tener\u00bb. Es la norma b\u00e1sica para el env\u00edo seguro y fiable de emails. Activando y aplicando STARTTLS, te aseguras de que tus correos electr\u00f3nicos no solo lleguen, sino que lleguen de forma segura.  <\/p>\n","protected":false},"author":13,"featured_media":34129,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[70],"class_list":["post-45551","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-emailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los remitentes deben preocuparse por TLS y STARTTLS<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 son TLS y STARTTLS, por qu\u00e9 son importantes para la seguridad y la entregabilidad del email, y c\u00f3mo los remitentes pueden empezar a utilizar f\u00e1cilmente el correo electr\u00f3nico cifrado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Academy: Planifica, env\u00eda y triunfa en tu campa\u00f1a de BFCM y Navidad\u00a0"},"content":{"rendered":"\n<p>El Black Friday y el Cyber Monday (BFCM) son de las \u00e9pocas m\u00e1s ajetreadas del a\u00f1o para los profesionales de email marketing. Los consumidores esperan ofertas, las bandejas de entrada se ven desbordadas y todas las marcas compiten por su atenci\u00f3n. La diferencia entre el \u00e9xito y el fracaso de una campa\u00f1a a menudo se reduce a la preparaci\u00f3n y la ejecuci\u00f3n.\u00a0<\/p>\n\n\n\n<p>En nuestra \u00faltima sesi\u00f3n de <a href=\"https:\/\/www.youtube.com\/watch?v=Wyk6EPsPvAg&amp;t=222s\" target=\"_blank\" rel=\"noreferrer noopener\">Email Academy: Planifica, env\u00eda y triunfa en tu campa\u00f1a de BFCM y Navidad<\/a> nuestras expertas\u00a0internas Roc\u00edo Orellana, gestora de cuentas en Mailjet, y Bea Redondo, directora de marketing de contenidos, desglosaron estrategias pr\u00e1cticas para ayudarte a destacar en la bandeja de entrada, impulsar las conversiones y aprovechar al m\u00e1ximo el frenes\u00ed del BFCM y la temporada navide\u00f1a. Si te perdiste la sesi\u00f3n en directo y no tienes mucho tiempo, aqu\u00ed tienes un resumen completo.\u00a0<\/p>\n\n\n\n<p><strong>Nota<\/strong>\u00a0<\/p>\n\n\n\n<p>Si prefieres ver la grabaci\u00f3n completa del webinario, solo tienes que desplazarte hasta el final del art\u00edculo para poder disfrutar de \u00e9l a tu ritmo.\u00a0<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3969\"><p class=\"h5 m-0\" id=\"toc-title-3969\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#la-planificacion-tu-guia-para-el-exito\">La planificaci\u00f3n: Tu gu\u00eda para el \u00e9xito\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#por-que-empezar-a-planificar-ahora\">\u00bfPor qu\u00e9 empezar a planificar ahora?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#define-tus-objetivos-y-tu-audiencia\">Define tus objetivos y tu audiencia\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#la-preparacion-ten-tus-recursos-a-punto\">La preparaci\u00f3n: Ten tus recursos a punto\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#limpia-y-prepara-tus-listas-de-contactos\">Limpia y prepara tus listas de contactos\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#calienta-tu-reputacion-como-remitente\">Calienta tu reputaci\u00f3n como remitente\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#crea-plantillas-atractivas-y-coherentes\">Crea plantillas atractivas y coherentes\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#el-envio-cuando-y-como-comunicarte-con-tus-clientes\">El env\u00edo: Cu\u00e1ndo y c\u00f3mo comunicarte con tus clientes\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#frecuencia-y-volumen-de-envio\">Frecuencia y volumen de env\u00edo\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#un-calendario-de-campana-para-el-exito\">Un calendario de campa\u00f1a para el \u00e9xito\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#el-triunfo-analiza-y-fideliza\">El triunfo: Analiza y fideliza\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#analiza-el-rendimiento-de-tus-campanas\">Analiza el rendimiento de tus campa\u00f1as\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#cuida-la-relacion-con-tus-clientes-despues-de-la-compra\">Cuida la relaci\u00f3n con tus clientes despu\u00e9s de la compra\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ver-el-webinario-completo\">Ver el webinario completo\u00a0<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">La planificaci\u00f3n: Tu gu\u00eda para el \u00e9xito\u00a0<\/h2>\n\n\n\n<p>Una campa\u00f1a de email marketing exitosa para el BFCM comienza mucho antes de pulsar el bot\u00f3n de enviar. Una planificaci\u00f3n cuidadosa te asegura que tus mensajes lleguen a la audiencia correcta en el momento adecuado.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 empezar a planificar ahora?\u00a0<\/h3>\n\n\n\n<p>Puede que te preguntes: \u00ab<em>\u00bfPor qu\u00e9 hablar de Black Friday en septiembre?<\/em>\u00ab. Los datos de nuestra reciente encuesta de Sinch <a href=\"https:\/\/www.mailjet.com\/es\/blog\/marketing\/promocionar-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">sobre el Black Friday y Cyber Monday<\/a> revelan que <strong>m\u00e1s del 50 % de los consumidores quieren recibir promociones al menos un mes antes del BFCM<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2-1024x1024.png\" alt=\"Gr\u00e1fico que muestra las preferencias de los consumidores sobre cu\u00e1ndo quieren recibir ofertas de Black Friday y Cyber Monday.\" class=\"wp-image-45194\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2-1024x1024.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2-300x300.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2-150x150.png 150w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2-768x768.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, el email sigue siendo el canal preferido para estas ofertas, superando a las propias webs de las empresas. Empezar a planificar con antelaci\u00f3n <strong>garantiza que tus campa\u00f1as lleguen a los clientes en el canal que prefieren y en el momento oportuno<\/strong>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1-1024x1024.png\" alt=\"Gr\u00e1fico que muestra las preferencias de los consumidores sobre los canales por los que quieren recibir ofertas de BFCM.\" class=\"wp-image-45198\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1-1024x1024.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1-300x300.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1-150x150.png 150w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1-768x768.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-3-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Define tus objetivos y tu audiencia\u00a0<\/h3>\n\n\n\n<p>El primer paso es definir qu\u00e9 quieres conseguir. En lugar de m\u00e9tricas centradas en el email, como \u00ab<em>aumentar la tasa de apertura en un 20 %<\/em>\u00ab, <strong>c\u00e9ntrate en objetivos de negocio m\u00e1s amplios<\/strong>. Por ejemplo:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nexa Cloud (B2B SaaS): Impactar a leads cualificados para generar un pipeline de 140 000 \u20ac.\u00a0<\/li>\n\n\n\n<li>Vi\u00f1a Ra\u00edz (Ecommerce): Impulsar las ventas online y aumentar los ingresos de la tienda en un 65 %.\u00a0<\/li>\n\n\n\n<li>BeRo Nails (Servicios): Aumentar las reservas a trav\u00e9s del email en un 40 % entre noviembre y diciembre.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Una vez que tengas tus objetivos claros, define tu audiencia y segm\u00e9ntala. Piensa en clientes VIP, clientes recurrentes, ubicaci\u00f3n o nivel de interacci\u00f3n con tus emails.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La preparaci\u00f3n: Ten tus recursos a punto\u00a0<\/h2>\n\n\n\n<p>Con los objetivos y la audiencia definidos, es hora de preparar todo lo que necesitas para tu campa\u00f1a.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limpia y prepara tus listas de contactos\u00a0<\/h3>\n\n\n\n<p>Una <a href=\"https:\/\/www.mailjet.com\/es\/ruta-bandeja-entrada\/\" target=\"_blank\" rel=\"noreferrer noopener\">buena entregabilidad<\/a> empieza con una lista de contactos saneada. Roc\u00edo, nuestra experta t\u00e9cnica, recomienda:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autenticar tu dominio<\/strong>: <a href=\"https:\/\/www.mailjet.com\/es\/blog\/entregabilidad\/spf-dkim-dmarc-como-configurar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Configura SPF, DKIM y DMARC<\/a> para demostrar tu legitimidad a los proveedores de correo.\u00a0<\/li>\n\n\n\n<li><strong>Limpiar tus listas<\/strong>: Elimina los contactos inactivos o direcciones de correo que ya no existen. Se recomienda hacer una limpieza cada 3-6 meses. Nuestra herramienta de validaci\u00f3n de listas te puede ayudar a identificar y eliminar estas direcciones problem\u00e1ticas.\u00a0<\/li>\n\n\n\n<li><strong>Facilita la cancelaci\u00f3n de la suscripci\u00f3n<\/strong>: Un enlace de baja visible evita que los usuarios marquen tus correos como spam.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Calienta tu reputaci\u00f3n como remitente\u00a0<\/h3>\n\n\n\n<p>Si planeas enviar un volumen de correos mucho mayor de lo habitual, es crucial \u00abcalentar\u00bb tu cuenta. Aumenta el volumen de env\u00edo de forma gradual para que los proveedores de correo no te vean como un remitente sospechoso. Empieza enviando a tus contactos m\u00e1s activos y ve ampliando los segmentos poco a poco.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crea plantillas atractivas y coherentes\u00a0<\/h3>\n\n\n\n<p>El BFCM es un buen momento para ser creativo, pero sin perder tu identidad de marca. Aseg\u00farate de que tus plantillas:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sean accesibles: Utiliza un buen contraste de color y llamadas a la acci\u00f3n (CTA) claras y grandes.\u00a0<\/li>\n\n\n\n<li>Mantengan la coherencia: Usa el mismo tono de voz e identidad visual en todos tus canales.\u00a0<\/li>\n\n\n\n<li>Tengan una CTA clara: No confundas a tus usuarios con m\u00faltiples mensajes.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">El env\u00edo: Cu\u00e1ndo y c\u00f3mo comunicarte con tus clientes\u00a0<\/h2>\n\n\n\n<p>El \u00e9xito de tu campa\u00f1a tambi\u00e9n depende de encontrar el momento y la frecuencia de env\u00edo perfectos.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frecuencia y volumen de env\u00edo\u00a0<\/h3>\n\n\n\n<p>No quieres saturar a tus suscriptores, pero tampoco quieres que se olviden de ti. Para B2C, recomendamos unos tres env\u00edos a la semana, preferiblemente de martes a jueves a la hora de comer o al salir del trabajo. Para B2B, de martes a jueves por la ma\u00f1ana es ideal.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un calendario de campa\u00f1a para el \u00e9xito\u00a0<\/h3>\n\n\n\n<p>Te proponemos un calendario de cuatro semanas para crear expectaci\u00f3n y maximizar las conversiones:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Semana 1: Aporta valor. Env\u00eda contenido educativo que no busque la venta directa. Por ejemplo, \u00abConsejos para cuidar tus u\u00f1as en oto\u00f1o\u00bb o \u00abLos mejores vinos para tus cenas navide\u00f1as\u00bb.\u00a0<\/li>\n\n\n\n<li>Semana 2: Muestra tu valor diferencial. Explica qu\u00e9 hace \u00fanica a tu marca o a tus productos.\u00a0<\/li>\n\n\n\n<li>Semana 3: Genera expectaci\u00f3n. Lanza un teaser de tus pr\u00f3ximas ofertas para mantener la atenci\u00f3n.\u00a0<\/li>\n\n\n\n<li>Semana 4: \u00a1Lanza la oferta! Env\u00eda tus promociones de Black Friday, con recordatorios de \u00ab\u00faltimas horas\u00bb para crear urgencia.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El triunfo: Analiza y fideliza\u00a0<\/h3>\n\n\n\n<p>Una vez que la campa\u00f1a ha terminado, es el momento de medir los resultados y pensar en los siguientes pasos.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analiza el rendimiento de tus campa\u00f1as\u00a0<\/h3>\n\n\n\n<p>Espera unas 24-48 horas para analizar las m\u00e9tricas de tus emails (tasas de apertura, clics, etc.). Pero no te quedes ah\u00ed. Mide tambi\u00e9n c\u00f3mo ha afectado la campa\u00f1a a tus objetivos de negocio: \u00bfhas conseguido m\u00e1s ventas, nuevos suscriptores o m\u00e1s reservas?\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cuida la relaci\u00f3n con tus clientes despu\u00e9s de la compra\u00a0<\/h3>\n\n\n\n<p>La relaci\u00f3n con el cliente no termina cuando compra. Los emails transaccionales, como las confirmaciones de compra o los recordatorios de cita, son cruciales. De hecho, el <strong>93 % de los consumidores los consideran muy importantes durante esta temporada<\/strong>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1-1024x1024.png\" alt=\"Gr\u00e1fico que muestra la importancia de los emails transaccionales durante el BFCM.\" class=\"wp-image-45202\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1-1024x1024.png 1024w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1-300x300.png 300w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1-150x150.png 150w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1-768x768.png 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/ES-MJ-Infographic-BFCM-2025-Section-6-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ver el webinario completo\u00a0<\/h2>\n\n\n\n<p>La temporada de fiestas est\u00e1 muy concurrida, lo sabemos, pero los remitentes que triunfan son aquellos que se preparan con antelaci\u00f3n, env\u00edan de forma inteligente y miden los resultados con cuidado. Al fortalecer tu entregabilidad, segmentar a tus audiencias y perfeccionar continuamente tu estrategia, te preparas no solo para el BFCM, sino para fomentar las interacciones a largo plazo.\u00a0<\/p>\n\n\n\n<p>\u00bfTe perdiste la sesi\u00f3n en directo, pero prefieres escuchar a Roc\u00edo y Bea contarte todo esto? No te preocupes, tienes la grabaci\u00f3n completa a continuaci\u00f3n:\u00a0<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Wyk6EPsPvAg\" class=\"lazy-video-link\" data-lazy-video=\"Wyk6EPsPvAg\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Wyk6EPsPvAg\/maxresdefault.jpg\" title=\"Video de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Wyk6EPsPvAg\/maxresdefault.jpg\" alt=\"Email Academy: Planifica, env\u00eda y triunfa este a\u00f1o en Black Friday y las fiestas navide\u00f1as\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Wyk6EPsPvAg#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Wyk6EPsPvAg\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Wyk6EPsPvAg\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Wyk6EPsPvAg\",\n    \"name\": \"Email Academy: Planifica, env\\u00eda y triunfa este a\\u00f1o en Black Friday y las fiestas navide\\u00f1as\",\n    \"description\": \"Tus emails se enfrentan a la prueba m\\u00e1s dura del a\\u00f1o durante BFCM (Black Friday y Cyber Monday) y las fiestas navide\\u00f1as. El volumen global de env\\u00edos aumenta un 33 % durante la semana de BFCM. Los proveedores de email refuerzan sus filtros. Los compradores esperan ofertas perfectamente sincronizadas y altamente relevantes, y la competencia en la bandeja de entrada es feroz. Adem\\u00e1s, con la Navidad a la vuelta de la esquina, la presi\\u00f3n no termina despu\\u00e9s del Cyber Monday.\\nNo importa tu sector ni si vendes a empresas o a consumidores, todos se ven afectados. Y la pregunta clave sigue siendo la misma: \\u00bfLograr\\u00e1 tu programa de email destacar entre el barullo o se perder\\u00e1 en un mar de ofertas similares?\\nAcompa\\u00f1a a nuestras expertas en email Bea y Roc\\u00edo en la pr\\u00f3xima sesi\\u00f3n de la Email Academy: Planifica, env\\u00eda y triunfa este a\\u00f1o en Black Friday y las fiestas navide\\u00f1as.\",\n    \"uploadDate\": \"2025-09-30T20:04:58+00:00\",\n    \"duration\": \"PT1H1M20S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un breve resumen de nuestra \u00faltima sesi\u00f3n de Email Academy, en la que nuestras expertas desvelan estrategias pr\u00e1cticas para ayudarte a destacar en la bandeja de entrada, impulsar las conversiones y aprovechar al m\u00e1ximo la campa\u00f1a de BFCM y la temporada navide\u00f1a. <\/p>\n","protected":false},"author":13,"featured_media":43046,"menu_order":0,"template":"","meta":{"_acf_changed":true,"footnotes":""},"blog_category":[70],"class_list":["post-45193","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-emailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Academy: Planifica, env\u00eda y triunfa con tu campa\u00f1a de BFCM<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas en Black Friday y Navidad con una estrategia de email marketing ganadora. Aprende a planificar, enviar y medir tus campa\u00f1as para crecer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/blog\/emailing\/email-academy-planifica-envia-triunfa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Academy: Planifica, env\u00eda y triunfa con tu campa\u00f1a de BFCM\" \/>\n<meta property=\"og:description\" content=\"Aumenta tus ventas en Black Friday y Navidad con una estrategia de email marketing ganadora. 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configurar el opt in doble a trav\u00e9s de la API de Mailjet (de forma segura y listo para el RGPD)"},"content":{"rendered":"\n<p>Esta completa gu\u00eda te acompa\u00f1ar\u00e1 en la creaci\u00f3n de un flujo de suscripci\u00f3n de opt in doble (DOI) seguro y adaptable utilizando la API de email v3.1 de Mailjet.  <\/p>\n\n<p>Aprender\u00e1s a implementar enlaces de confirmaci\u00f3n firmados, plantillas de email, webhooks y sincronizaci\u00f3n de contactos para crear un <a href=\"https:\/\/www.mailjet.com\/es\/recursos\/para-aprender\/rgpd\/mailjet-cumple-con-el-rgpd\/\">sistema de suscripci\u00f3n conforme al RGPD<\/a> que mejore la entregabilidad y las interacciones de los usuarios.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3028\"><p class=\"h5 m-0\" id=\"toc-title-3028\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-es-el-opt-in-doble-y-por-que-es-importante\">\u00bfQu\u00e9 es el opt in doble y por qu\u00e9 es importante?<\/a><a class=\"scrollme link-body-color\" href=\"#ventajas-clave-del-opt-in-doble\">Ventajas clave del opt in doble<\/a><a class=\"scrollme link-body-color\" href=\"#comparacion-entre-el-opt-in-sencillo-y-el-opt-in-doble\">Comparaci\u00f3n entre el opt in sencillo y el opt in doble<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-crearas\">Qu\u00e9 crear\u00e1s<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#requisitos-previos\">Requisitos previos<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#vision-general-de-la-arquitectura\">Visi\u00f3n general de la arquitectura<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#implementacion-paso-a-paso-del-opt-in-doble\">Implementaci\u00f3n paso a paso del opt in doble<\/a><a class=\"scrollme link-body-color\" href=\"#paso-1-captar-la-suscripcion\">Paso 1: Captar la suscripci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#paso-2-crear-un-enlace-de-confirmacion-seguro\">Paso 2: Crear un enlace de confirmaci\u00f3n seguro<\/a><a class=\"scrollme link-body-color\" href=\"#paso-3-enviar-el-email-de-confirmacion\">Paso 3: Enviar el email de confirmaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#paso-4-gestionar-los-clics-de-confirmacion\">Paso 4: Gestionar los clics de confirmaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#paso-5-suscribir-a-la-lista-de-mailjet\">Paso 5: Suscribir a la lista de Mailjet<\/a><a class=\"scrollme link-body-color\" href=\"#paso-6-enviar-email-de-bienvenida-opcional\">Paso 6: Enviar email de bienvenida (Opcional)<\/a><a class=\"scrollme link-body-color\" href=\"#paso-7-configurar-webhooks-para-el-seguimiento-de-eventos\">Paso 7: Configurar webhooks para el seguimiento de eventos<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#mejores-practicas-de-seguridad-y-cumplimiento-normativo\">Mejores pr\u00e1cticas de seguridad y cumplimiento normativo<\/a><a class=\"scrollme link-body-color\" href=\"#registro-de-datos-para-el-cumplimiento-normativo\">Registro de datos para el cumplimiento normativo<\/a><a class=\"scrollme link-body-color\" href=\"#recomendaciones-de-seguridad\">Recomendaciones de seguridad<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#solucion-de-problemas-y-preguntas-frecuentes\">Soluci\u00f3n de problemas y preguntas frecuentes<\/a><a class=\"scrollme link-body-color\" href=\"#puedo-reenviar-emails-de-confirmacion\">\u00bfPuedo reenviar emails de confirmaci\u00f3n?<\/a><a class=\"scrollme link-body-color\" href=\"#y-si-el-contacto-ya-existe\">\u00bfY si el contacto ya existe?<\/a><a class=\"scrollme link-body-color\" href=\"#donde-debo-poner-el-token-en-la-cadena-de-consulta-o-en-la-ruta\">\u00bfD\u00f3nde debo poner el token: en la cadena de consulta o en la ruta?<\/a><a class=\"scrollme link-body-color\" href=\"#deberia-utilizar-en-su-lugar-el-editor-de-formularios-de-mailjet\">\u00bfDeber\u00eda utilizar en su lugar el Editor de formularios de Mailjet?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#recursos-adicionales\">Recursos adicionales<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el opt in doble y por qu\u00e9 es importante?<\/strong><\/h2>\n\n<p>El <a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/opt-in-y-opt-in-doble\/\">opt in doble<\/a> es un proceso de inscripci\u00f3n en dos pasos en el que los usuarios primero env\u00edan tu formulario y luego confirman su suscripci\u00f3n mediante un enlace enviado a su bandeja de entrada de emails. Solo despu\u00e9s de esta confirmaci\u00f3n se a\u00f1aden a tu lista de correos.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Ventajas clave del opt in doble<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/entregabilidad-email-marketing\/\"><strong>Mayor entregabilidad<\/strong>:<\/a> Elimina errores tipogr\u00e1ficos, bots y cuentas asignadas a roles antes de que afecten a tu reputaci\u00f3n como remitente.<\/li>\n\n\n\n<li><strong>Menor tasa de quejas:<\/strong> Solo los suscriptores confirmados activamente reciben emails, lo que reduce las denuncias por spam.<\/li>\n\n\n\n<li><strong>Documentaci\u00f3n clara del consentimiento:<\/strong> Proporciona marcas de tiempo, direcciones IP y tokens como prueba del consentimiento.<\/li>\n\n\n\n<li><strong>Mejores interacciones:<\/strong> Los suscriptores confirmados suelen mostrar tasas de apertura y clics mucho m\u00e1s altas.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Comparaci\u00f3n entre el opt in sencillo y el opt in doble<\/strong><\/h3>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Enfoque<\/th><th>Pasos<\/th><th>Volumen de inscripciones<\/th><th>Calidad<\/th><th>Cumplimiento de normativa<\/th><\/tr><\/thead><tbody><tr><td>Opt in sencillo<\/td><td>Un paso<\/td><td>M\u00e1s alto<\/td><td>Menor (erratas, bots)<\/td><td>B\u00e1sico<\/td><\/tr><tr><td>Opt in doble<\/td><td>Dos pasos<\/td><td>Mayor<\/td><td>Mucho m\u00e1s alta<\/td><td>Preparado para el RGPD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 crear\u00e1s<\/strong><\/h2>\n\n<p>Al final de esta gu\u00eda habr\u00e1s implementado:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailjet Send API v3.1<\/strong> para emails de confirmaci\u00f3n y bienvenida.<\/li>\n\n\n\n<li><strong>Recursos de contactos y listas de Mailjet<\/strong> para la gesti\u00f3n de suscriptores.<\/li>\n\n\n\n<li><strong>API de eventos de Mailjet (webhooks)<\/strong> para seguimiento en tiempo real.<\/li>\n\n\n\n<li><strong>Confirmaci\u00f3n segura basada en tokens<\/strong> con protecci\u00f3n contra repetici\u00f3n.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Requisitos previos<\/strong><\/h2>\n\n<p>Antes de empezar aseg\u00farate de que tienes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Una <strong>cuenta de Mailjet<\/strong> con sus claves de API y secreta para una autenticaci\u00f3n b\u00e1sica.<\/li>\n\n\n\n<li><strong>Remitente\/dominio verificado<\/strong> para tu direcci\u00f3n From.<\/li>\n\n\n\n<li><strong>ID de lista de contactos de Mailjet<\/strong> para suscriptores confirmados.<\/li>\n\n\n\n<li><strong>Plantilla de emails de confirmaci\u00f3n<\/strong> (a trav\u00e9s de la API de plantillas) o contenido en l\u00ednea.<\/li>\n\n\n\n<li><strong>Puntos de conexi\u00f3n del servidor<\/strong> para crear\/verificar tokens y gestionar confirmaciones.<\/li>\n\n\n\n<li><strong>Opcional:<\/strong> Validaci\u00f3n de emails de Mailjet para la validaci\u00f3n de formularios.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Visi\u00f3n general de la arquitectura<\/strong><\/h2>\n\n<p>As\u00ed es como funciona el flujo de opt in doble:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>El usuario env\u00eda el formulario de suscripci\u00f3n (email + propiedades opcionales).<\/li>\n\n\n\n<li>El servidor crea un token firmado de un solo uso y crea la URL de confirmaci\u00f3n.<\/li>\n\n\n\n<li>Email de confirmaci\u00f3n enviado a trav\u00e9s de la API de env\u00edos v3.1 con el enlace de confirmaci\u00f3n.<\/li>\n\n\n\n<li>El usuario hace clic en el enlace de confirmaci\u00f3n.<\/li>\n\n\n\n<li>El servidor verifica el token y suscribe el contacto a la lista de Mailjet.<\/li>\n\n\n\n<li>Env\u00edo opcional de correo electr\u00f3nico de bienvenida y configuraci\u00f3n de webhooks para un seguimiento continuo.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Implementaci\u00f3n paso a paso del opt in doble<\/strong><\/h2>\n\n<p>Aqu\u00ed tienes una gu\u00eda paso a paso para utilizar la <a href=\"https:\/\/www.mailjet.com\/es\/productos\/api-de-email\/\">API de email de Mailjet<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Paso 1: Captar la suscripci\u00f3n<\/strong><\/h3>\n\n<p>Empieza por validar y almacenar la solicitud de suscripci\u00f3n inicial:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Validar el formato del email<\/strong> en el servidor utilizando regex est\u00e1ndar o bibliotecas de validaci\u00f3n.<\/li>\n\n\n\n<li><strong>Opcional:<\/strong> Llama a la API de validaciones de email de Mailjet para detectar errores obvios.<\/li>\n\n\n\n<li><strong>Almacena el registro pendiente<\/strong> en tu base de datos con status=pending y timestamp.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Java                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-Java\">\r\n                            <code class=\"language-Java\">\r\n\r\n                                \/\/ Ejemplo de validaci\u00f3n\r\nconst emailRegex = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/;\r\nif (!emailRegex.test(email)) {\r\n  return { error: &#039;Formato de email no v\u00e1lido&#039; };\r\n}\r\n\r\n\/\/ Almacenar suscripci\u00f3n pendiente\r\nawait db.subscriptions.create({\r\n  email: email,\r\n  status: &#039;pending&#039;,\r\n  created_at: new Date(),\r\n  ip_address: req.ip\r\n});\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Paso 2: Crear un enlace de confirmaci\u00f3n seguro<\/strong><\/h3>\n\n<p><strong>La seguridad es fundamental.<\/strong> Nunca utilices MD5 o hashes sencillos. En lugar de eso aplica una seguridad de token adecuada:<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Requisitos de los tokens<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Caducidad de corta duraci\u00f3n<\/strong> (30-60 minutos).<\/li>\n\n\n\n<li><strong>Un solo uso<\/strong> con protecci\u00f3n contra repeticiones.<\/li>\n\n\n\n<li><strong>Firmado criptogr\u00e1ficamente<\/strong> (HMAC-SHA256 o JWT).<\/li>\n\n\n\n<li><strong>Incluir declaraciones:<\/strong> email, issued_at, expires_at, nonce\/jti.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Ejemplo de creaci\u00f3n de tokens<\/strong><\/h4>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Javascript                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-Javascript\">\r\n                            <code class=\"language-Javascript\">\r\n\r\n                                const jwt = require(&#039;jsonwebtoken&#039;);\r\nconst crypto = require(&#039;crypto&#039;);\r\n\r\nfunction createConfirmationToken(email) {\r\n  const nonce = crypto.randomBytes(16).toString(&#039;hex&#039;);\r\n  const payload = {\r\n  email: email,\r\n  nonce: nonce,\r\n  iat: Math.floor(Date.now() \/ 1000),\r\n  exp: Math.floor(Date.now() \/ 1000) + (60 * 60) \/\/ 1 hora\r\n  };\r\n\r\n  return jwt.sign(payload, process.env.JWT_SECRET);\r\n}\r\n\r\nconst token = createConfirmationToken(&#039;usuario@ejemplo.com&#039;);\r\nconst confirmUrl = `https:\/\/tuapp.com\/confirm?token=${token}`;\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Paso 3: Enviar el email de confirmaci\u00f3n<\/strong><\/h3>\n\n<p>Utiliza la API de env\u00edo v3.1 de Mailjet para enviar el correo electr\u00f3nico de confirmaci\u00f3n. Tienes dos opciones:<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Opci\u00f3n A: Utilizar una plantilla almacenada (recomendado)<\/strong><\/h4>\n\n<p>En primer lugar, crea tu plantilla en Mailjet y, a continuaci\u00f3n, env\u00edala:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3.1\/send \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Messages&quot;:[\r\n {\r\n  &quot;From&quot;:{&quot;Email&quot;:&quot;no-reply@tudominio.com&quot;,&quot;Name&quot;:&quot;Tu marca&quot;},\r\n  &quot;To&quot;:[{&quot;Email&quot;:&quot;destinatario@ejemplo.com&quot;,&quot;Name&quot;:&quot;Destinatario&quot;}],\r\n  &quot;TemplateID&quot;: 123456,\r\n  &quot;TemplateLanguage&quot;: true,\r\n  &quot;Subject&quot;: &quot;Por favor, confirma tu suscripci\u00f3n&quot;,\r\n  &quot;Variables&quot;: {\r\n  &quot;confirm_url&quot;: &quot;https:\/\/tuapp.com\/confirm?token=...signed...&quot;,\r\n  &quot;first_name&quot;: &quot;\u00c1lex&quot;\r\n }\r\n }\r\n  ]\r\n  }&#039;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h4 class=\"wp-block-heading\"><strong>Opci\u00f3n B: Contenido en l\u00ednea (Sin plantilla)<\/strong><\/h4>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3.1\/send \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Messages&quot;:[\r\n {\r\n  &quot;From&quot;:{&quot;Email&quot;:&quot;no-reply@tudominio.com&quot;,&quot;Name&quot;:&quot;Tu marca&quot;},\r\n  &quot;To&quot;:[{&quot;Email&quot;:&quot;destinatario@ejemplo.com&quot;}],\r\n  &quot;Subject&quot;:&quot;Confirma tu suscripci\u00f3n&quot;,\r\n  &amp;quot;TextPart&amp;quot;:&amp;quot;Haz clic aqu\u00ed para confirmar: {{var:confirm_url}}&amp;quot;,\r\n  &quot;HTMLPart&quot;:&quot;&lt;p&gt;\u00a1Ya casi est\u00e1! &lt;a href=&quot;%5C%22%7B%7Bvar:confirm_url%7D%7D%5C%22&quot;&gt;Confirma tu suscripci\u00f3n&lt;\/a&gt;.&lt;\/p&gt;&quot;,\r\n  &quot;TemplateLanguage&quot;: true,\r\n  &quot;Variables&quot;:{&quot;confirm_url&quot;:&quot;https:\/\/tuapp.com\/confirm?token=...&quot;}\r\n }\r\n  ]\r\n  }&#039;\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Paso 4: Gestionar los clics de confirmaci\u00f3n<\/strong><\/h3>\n\n<p>Tu punto de conexi\u00f3n de confirmaci\u00f3n debe verificar los tokens de forma segura:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Javascript                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-Javascript\">\r\n                            <code class=\"language-Javascript\">\r\n\r\n                                app.get(&#039;\/confirm&#039;, async (req, res) =&gt; {\r\n  const { token } = req.query;\r\n\r\n  try {\r\n  \/\/ Verifica la firma y la caducidad del token\r\n  const decoded = jwt.verify(token, process.env.JWT_SECRET);\r\n\r\n  \/\/ Comprueba si el token ya se ha utilizado\r\n  const existingUse = await db.used_tokens.findOne({  \r\n  token_hash: crypto.createHash(&#039;sha256&#039;).update(token).digest(&#039;hex&#039;)  \r\n  });\r\n\r\n  if (existingUse) {\r\n  return res.status(400).send(&#039;Token ya utilizado&quot;);\r\n }\r\n\r\n  \/\/ Marcar token como utilizado\r\n  await db.used_tokens.create({\r\n  token_hash: crypto.createHash(&#039;sha256&#039;).update(token).digest(&#039;hex&#039;),\r\n  used_at: new Date()\r\n  });\r\n\r\n  \/\/ Proceder a la suscripci\u00f3n\r\n  await subscribeToMailjet(decoded.email);\r\n\r\n  res.send(&quot;\u00a1Suscripci\u00f3n confirmada correctamente!&quot;);\r\n\r\n  } catch (error) {\r\n  res.status(400).send(&#039;Enlace de confirmaci\u00f3n caducado o no v\u00e1lido&quot;);\r\n }\r\n});\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Paso 5: Suscribir a la lista de Mailjet<\/strong><\/h3>\n\n<p>Una vez verificado el token, a\u00f1ade el contacto a tu lista de Mailjet:<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Crear o actualizar un contacto<\/strong><\/h4>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/contact \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Email&quot;:&quot;destinatario@ejemplo.com&quot;,\r\n  &quot;Name&quot;:&quot;Nombre del destinatario&quot;\r\n  }&#039;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h4 class=\"wp-block-heading\"><strong>A\u00f1adir a la lista<\/strong><\/h4>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/listrecipient \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;ContactAlt&quot;:&quot;destinatario@ejemplo.com&quot;,\r\n  &quot;ListID&quot;: 123456\r\n  }&#039;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h4 class=\"wp-block-heading\"><strong>Guardar propiedades de contacto<\/strong><\/h4>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X PUT \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/contactdata\/destinatario@ejemplo.com \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Data&quot;:[\r\n  {&quot;Name&quot;:&quot;first_name&quot;,&quot;Value&quot;:&quot;\u00c1lex&quot;},\r\n  {&quot;Name&quot;:&quot;city&quot;,&quot;Value&quot;:&quot;\u00c1vila&quot;}\r\n  ]\r\n  }&#039;\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p><strong>Nota:<\/strong> Define primero las propiedades personalizadas de los contactos utilizando el punto de conexi\u00f3n contactmetadata si a\u00fan no existen.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Paso 6: Enviar email de bienvenida (Opcional)<\/strong><\/h3>\n\n<p>Despu\u00e9s de suscribir correctamente al contacto, env\u00eda un mensaje de correo electr\u00f3nico de bienvenida utilizando el mismo patr\u00f3n con la API de env\u00edos v3.1 del Paso 3.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Paso 7: Configurar webhooks para el seguimiento de eventos<\/strong><\/h3>\n\n<p>Configura webhooks para recibir eventos en tiempo real para el mantenimiento continuo de la lista:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/eventcallbackurl \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;EventType&quot;: &quot;sent&quot;,\r\n  &quot;Url&quot;: &quot;https:\/\/tuapp.com\/webhooks\/mailjet&quot;\r\n  }&#039;\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>Sigue estos eventos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>sent<\/strong> (enviado), <strong>open<\/strong> (apertura), <strong>click<\/strong> (cliqueado) para m\u00e9tricas de interacci\u00f3n.<\/li>\n\n\n\n<li><strong>bounce<\/strong> (rebote), <strong>blocked<\/strong> (bloqueado), <strong>spam<\/strong> para problemas de entregabilidad.<\/li>\n\n\n\n<li><strong>unsub<\/strong> (bajas) para el cumplimiento normativo y el mantenimiento de la lista.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Mejores pr\u00e1cticas de seguridad y cumplimiento normativo<\/strong><\/h2>\n\n<p>He aqu\u00ed algunas de las mejores pr\u00e1cticas m\u00e1s comunes.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Registro de datos para el cumplimiento normativo<\/strong><\/h3>\n\n<p>Almacena la siguiente informaci\u00f3n para cumplir con el RGPD:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hora de env\u00edo del formulario y direcci\u00f3n IP.<\/li>\n\n\n\n<li>Cadena de agente de usuario.<\/li>\n\n\n\n<li>Direcci\u00f3n de email introducida.<\/li>\n\n\n\n<li>Marca de tiempo de confirmaci\u00f3n y direcci\u00f3n IP.<\/li>\n\n\n\n<li>ID del token utilizado (nunca el token en bruto).<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Recomendaciones de seguridad<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Nunca utilices MD5:<\/strong> Utiliza HMAC-SHA256 o JWT con la caducidad adecuada.<\/li>\n\n\n\n<li><strong>Implementa una limitaci\u00f3n de velocidad<\/strong> para evitar las inscripciones autom\u00e1ticas.<\/li>\n\n\n\n<li><strong>A\u00f1ade CAPTCHA<\/strong> para protecci\u00f3n adicional contra bots.<\/li>\n\n\n\n<li><strong>Verifica tu dominio<\/strong> con registros SPF\/DKIM para mejorar la entregabilidad.<\/li>\n\n\n\n<li><strong>Almacena solo hashes de tokens:<\/strong> Nunca registres tokens sin procesar.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Soluci\u00f3n de problemas y preguntas frecuentes<\/strong><\/h2>\n\n<p>\u00bfTienes m\u00e1s preguntas sobre este proceso? Consulta nuestras preguntas frecuentes.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPuedo reenviar emails de confirmaci\u00f3n?<\/strong><\/h3>\n\n<p>S\u00ed. Crea un punto de conexi\u00f3n de tipo \u00abresend\u00bb que invalide el token antiguo y emita uno nuevo con una nueva caducidad.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfY si el contacto ya existe?<\/strong><\/h3>\n\n<p>Puedes volver a enviar confirmaciones. Al hacer clic, utiliza el punto de conexi\u00f3n listrecipient para asegurarte de que est\u00e1n en la lista correcta.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfD\u00f3nde debo poner el token: en la cadena de consulta o en la ruta?<\/strong><\/h3>\n\n<p>La cadena de consulta es el lugar m\u00e1s t\u00edpico y m\u00e1s f\u00e1cil de analizar. Nunca registres tokens sin procesar en las anal\u00edticas.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfDeber\u00eda utilizar en su lugar el Editor de formularios de Mailjet?<\/strong><\/h3>\n\n<p>El Editor de formularios es excelente para crear r\u00e1pidamente. Utiliza este enfoque con la API para experiencias personalizadas a gran escala.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Recursos adicionales<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/guides\/\">Visi\u00f3n general de la API de email de Mailjet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/reference\/send-emails\/\">Documentaci\u00f3n de la API de env\u00edos v3.1<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/guides\/contact-management\/\">Gu\u00eda de gesti\u00f3n de contactos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/reference\/template\/\">Referencia de la API de plantillas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/guides\/webhooks\/\">Documentaci\u00f3n de webhooks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev.mailjet.com\/email\/guides\/domain-verification\/\">Gu\u00eda de verificaci\u00f3n de dominios<\/a><\/li>\n<\/ul>\n\n<p>Con esta implementaci\u00f3n, dispondr\u00e1s de un sistema de opt in doble s\u00f3lido, seguro y conforme a las normas, que proteger\u00e1 tu reputaci\u00f3n como remitente a la vez que crea una base de suscriptores de alta calidad.<\/p>\n\n<p><a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/opt-in-y-opt-in-doble\/\">Leer m\u00e1s sobre el opt in doble<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este art\u00edculo de blog te mostrar\u00e1 c\u00f3mo crear un formulario de inscripci\u00f3n de opt in doble o vincular uno ya existente con Mailjet a trav\u00e9s de la API.<\/p>\n","protected":false},"author":13,"featured_media":4748,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[56],"class_list":["post-44568","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-producto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/blog\/44568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/blog\/44568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/4748"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=44568"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/blog_category?post=44568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":44567,"date":"2025-10-03T16:14:08","date_gmt":"2025-10-03T16:14:08","guid":{"rendered":"https:\/\/www.mailjet.com\/?post_type=blog&#038;p=44567"},"modified":"2026-01-30T15:41:11","modified_gmt":"2026-01-30T15:41:11","slug":"plantilla-de-email-de-bienvenida-guia-para-desarrolladores-sobre-mjml-y-mailjet-2025","status":"publish","type":"blog","link":"https:\/\/www.mailjet.com\/es\/blog\/desarrolladores\/plantilla-de-email-de-bienvenida-guia-para-desarrolladores-sobre-mjml-y-mailjet-2025\/","title":{"rendered":"Plantilla de email de bienvenida: Gu\u00eda para desarrolladores sobre MJML y Mailjet (2025)"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.mailjet.com\/email-playbook\/lifecycle\/emails-bienvenida\/\">Los emails de bienvenida<\/a> son tu primera impresi\u00f3n con los nuevos usuarios, llegan en el momento de m\u00e1ximo inter\u00e9s y superan habitualmente a las campa\u00f1as normales en aperturas y clics. Esta completa gu\u00eda te acompa\u00f1ar\u00e1 en la creaci\u00f3n de una plantilla de correo electr\u00f3nico de bienvenida personalizada y responsive utilizando MJML y <a href=\"https:\/\/dev.mailjet.com\/email\/template-language\/\">el potente sistema de plantillas de Mailjet<\/a>.<\/p>\n\n<p>Al final de este tutorial, tendr\u00e1s un flujo de trabajo listo para la producci\u00f3n que incluye la creaci\u00f3n de plantillas reutilizables, la implementaci\u00f3n de la personalizaci\u00f3n din\u00e1mica y el seguimiento de las m\u00e9tricas de rendimiento, todo ello a trav\u00e9s de la <a href=\"https:\/\/www.mailjet.com\/es\/productos\/api-de-email\/\">API de email de Mailjet<\/a>.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9680\"><p class=\"h5 m-0\" id=\"toc-title-9680\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-crearas\">Qu\u00e9 crear\u00e1s<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#requisitos-previos\">Requisitos previos<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#inicio-rapido-si-no-quieres-leerlo-todo\">Inicio r\u00e1pido (si no quieres leerlo todo)<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-1-crear-tu-plantilla-de-email-de-bienvenida-con-mjml\">Paso 1: Crear tu plantilla de email de bienvenida con MJML<\/a><a class=\"scrollme link-body-color\" href=\"#comprender-la-sintaxis-de-la-personalizacion\">Comprender la sintaxis de la personalizaci\u00f3n<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-2-almacena-tu-plantilla-utilizando-la-api-de-plantillas\">Paso 2: Almacena tu plantilla utilizando la API de plantillas<\/a><a class=\"scrollme link-body-color\" href=\"#crear-el-contenedor-de-plantillas\">Crear el contenedor de plantillas<\/a><a class=\"scrollme link-body-color\" href=\"#anadir-tu-contenido-html-compilado\">A\u00f1adir tu contenido HTML compilado<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-3-implementar-la-personalizacion-dinamica\">Paso 3: Implementar la personalizaci\u00f3n din\u00e1mica<\/a><a class=\"scrollme link-body-color\" href=\"#patrones-comunes-de-personalizacion\">Patrones comunes de personalizaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#activar-el-lenguaje-de-plantillas\">Activar el lenguaje de plantillas<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-4-enviar-emails-con-la-api-de-envio-v3-1\">Paso 4: Enviar emails con la API de env\u00edo v3.1<\/a><a class=\"scrollme link-body-color\" href=\"#hacer-un-envio-de-produccion-con-personalizacion-completa\">Hacer un env\u00edo de producci\u00f3n con personalizaci\u00f3n completa<\/a><a class=\"scrollme link-body-color\" href=\"#hacer-pruebas-seguras-con-el-modo-sandbox\">Hacer pruebas seguras con el modo sandbox<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-5-configurar-la-autenticacion-y-la-entregabilidad\">Paso 5: Configurar la autenticaci\u00f3n y la entregabilidad<\/a><a class=\"scrollme link-body-color\" href=\"#verificacion-del-dominio\">Verificaci\u00f3n del dominio<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">09<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-6-seguimiento-del-rendimiento-y-optimizacion\">Paso 6: Seguimiento del rendimiento y optimizaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#seguimiento-de-eventos-en-tiempo-real\">Seguimiento de eventos en tiempo real<\/a><a class=\"scrollme link-body-color\" href=\"#analisis-de-rendimiento\">An\u00e1lisis de rendimiento<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">10<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#resumen\">Resumen<\/a><a class=\"scrollme link-body-color\" href=\"#proximos-pasos\">Pr\u00f3ximos pasos<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 crear\u00e1s<\/strong><\/h2>\n\n<p>Esto es lo que cubrimos en esta gu\u00eda:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Plantilla de email responsive<\/strong> codificada en MJML para compatibilidad entre clientes.<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n din\u00e1mica<\/strong> mediante el lenguaje de plantillas de Mailjet.<\/li>\n\n\n\n<li><strong>Flujo de trabajo en API listo para la producci\u00f3n<\/strong> para crear, enviar y hacer un seguimiento de los emails.<\/li>\n\n\n\n<li><strong>Monitorizaci\u00f3n del rendimiento<\/strong> con webhooks y an\u00e1lisis.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Requisitos previos<\/strong><\/h2>\n\n<p>Antes de empezar aseg\u00farate de que tienes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Una cuenta de Mailjet con claves de API.<\/li>\n\n\n\n<li>Un dominio de remitente validado con SPF\/DKIM configurado en <strong>Remitentes y dominios<\/strong>.<\/li>\n\n\n\n<li>Opcional: MJML CLI o un editor para compilar MJML a HTML.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Inicio r\u00e1pido (si no quieres leerlo todo)<\/strong><\/h2>\n\n<p>Para desarrolladores que quieran ponerse directamente a ello:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Escribe dise\u00f1os responsive en MJML y comp\u00edlalos en HTML.<\/li>\n\n\n\n<li>Crea plantillas reutilizables en Mailjet con TemplateLanguage activado.<\/li>\n\n\n\n<li>Utiliza variables como {{data:firstname:&amp;quot;there&amp;quot;}} y {{var:plan}} para la personalizaci\u00f3n.<\/li>\n\n\n\n<li>Env\u00eda a trav\u00e9s de la API de env\u00edo v3.1 utilizando TemplateID, Variables, CustomCampaign y URLTags.<\/li>\n\n\n\n<li>Prueba de forma segura con SandboxMode, rastrea con webhooks y mide con statcounters.<\/li>\n\n\n\n<li>Verifica tu dominio (SPF\/DKIM) para una entregabilidad \u00f3ptima.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 1: Crear tu plantilla de email de bienvenida con MJML<\/strong><\/h2>\n\n<p><a href=\"https:\/\/www.mailjet.com\/es\/recursos\/herramientas-de-email\/mjml\/\">MJML<\/a> proporciona una estructura r\u00e1pida y orientada a m\u00f3viles que se compila en HTML, sin fallos. Aqu\u00ed tienes una plantilla sencilla de email de bienvenida que incluye marcadores de posici\u00f3n de personalizaci\u00f3n:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                &lt;mjml&gt;\r\n  &lt;mj-head&gt;\r\n    &lt;mj-title&gt;\u00a1Bienvenido\/a a {{data:brand:&quot;la familia&quot;}}!&lt;\/mj-title&gt;\r\n    &lt;mj-preview&gt;Vamos a emplear unos minutos en dejarlo todo listo.&lt;\/mj-preview&gt;\r\n  &lt;\/mj-head&gt;\r\n  &lt;mj-body background-color=&quot;#ffffff&quot;&gt;\r\n    &lt;mj-section padding=&quot;24px 0&quot;&gt;\r\n      &lt;mj-column width=&quot;100%&quot;&gt;\r\n        &lt;mj-image src=&quot;https:\/\/assets.mailjet.com\/logo.png&quot; alt=&quot;{{data:brand:&quot; brand=&quot;&quot; logo=&quot;&quot; width=&quot;120px&quot;\/&gt;\r\n        &lt;mj-spacer height=&quot;12px&quot;\/&gt;\r\n        &lt;mj-text font-size=&quot;22px&quot; font-weight=&quot;700&quot;&gt;\r\n  Hola, {{data:firstname:&quot;amigo\/a&quot;}}: \u00a1Bienvenido\/a a bordo!\r\n        &lt;\/mj-text&gt;\r\n        &lt;mj-text font-size=&quot;16px&quot; line-height=&quot;1.6&quot;&gt;\r\n  Has creado una cuenta {{var:plan:&quot;gratuita&quot;}}. Aqu\u00ed tienes 3 pasos r\u00e1pidos para conseguir valor r\u00e1pidamente:\r\n        &lt;\/mj-text&gt;\r\n        &lt;mj-button href=&quot;%7B%7Bvar:primary_cta_url:&quot; https:=&quot;&quot; background-color=&quot;#0a84ff&quot;&gt;\r\n  Completa tu perfil\r\n        &lt;\/mj-button&gt;\r\n        &lt;mj-text font-size=&quot;14px&quot; color=&quot;#637381&quot;&gt;\r\n  \u00bfPrefieres documentos? Visita nuestra Gu\u00eda de inicio r\u00e1pido.\r\n        &lt;\/mj-text&gt;\r\n        &lt;mj-button href=&quot;%7B%7Bvar:docs_url:&quot; https:=&quot;&quot; background-color=&quot;#1C1C1C&quot;&gt;\r\n  Leer documentos\r\n        &lt;\/mj-button&gt;\r\n        &lt;mj-divider border-color=&quot;#EAEAEA&quot;\/&gt;\r\n        &lt;mj-text font-size=&quot;13px&quot; color=&quot;#637381&quot;&gt;\r\n  Si no has creado esta cuenta, ignora este email o ponte en contacto con el servicio de asistencia.\r\n        &lt;\/mj-text&gt;\r\n      &lt;\/mj-column&gt;\r\n    &lt;\/mj-section&gt;\r\n    &lt;mj-section padding=&quot;0 0 24px&quot;&gt;\r\n      &lt;mj-column&gt;\r\n        &lt;mj-text font-size=&quot;12px&quot; color=&quot;#98A2B3&quot;&gt;\r\n  Enviado por {{data:marca:&quot;Marca&quot;}} \u2022 {{data:brand_address:&quot;L\u00ednea de direcci\u00f3n&quot;}} \u2022  \r\n  Gestiona las preferencias en tu cuenta.\r\n        &lt;\/mj-text&gt;\r\n      &lt;\/mj-column&gt;\r\n    &lt;\/mj-section&gt;\r\n  &lt;\/mj-body&gt;\r\n&lt;\/mjml&gt;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Comprender la sintaxis de la personalizaci\u00f3n<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>{{data:&#8230;}}:<\/strong> Lee las propiedades del contacto ya almacenadas en Mailjet (p. ej. nombre, marca&#8230;).<\/li>\n\n\n\n<li><strong>{{var:&#8230;}}:<\/strong> Lee las variables que pasas en la llamada a la API de env\u00edo (p. ej. Plan, URL&#8230;).<\/li>\n\n\n\n<li><strong>Valores alternativos:<\/strong> Utiliza la sintaxis :&amp;quot;por defecto&amp;quot; para proporcionar valores alternativos que impidan que env\u00edes mensajes incompletos.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 2: Almacena tu plantilla utilizando la API de plantillas<\/strong><\/h2>\n\n<p>Este paso consta de dos partes.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Crear el contenedor de plantillas<\/strong><\/h3>\n\n<p>Primero, crea un contenedor de plantillas en Mailjet:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                POST https:\/\/api.mailjet.com\/v3\/REST\/template\r\nContent-Type: application\/json\r\nAuthorization: Basic  {base64_encoded_api_key:secret_key}\r\n\r\n{\r\n  &quot;Name&quot;: &quot;Bienvenida e introducci\u00f3n&quot;,\r\n  &quot;Locale&quot;: &quot;es_ES&quot;,\r\n  &quot;OwnerType&quot;: &quot;user&quot;,\r\n  &quot;IsTextPartGenerationEnabled&quot;: &quot;true&quot;,\r\n  &quot;Description&quot;: &quot;Plantilla de bienvenida MJML responsive con personalizaci\u00f3n.&quot;\r\n}\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>A\u00f1adir tu contenido HTML compilado<\/strong><\/h3>\n\n<p>Despu\u00e9s de compilar tu MJML a HTML, a\u00f1\u00e1delo como contenido de la plantilla:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                POST https:\/\/api.mailjet.com\/v3\/REST\/template\/{TEMPLATE_ID}\/detailcontent\r\nContent-Type: application\/json\r\n\r\n{\r\n  &amp;quot;Html-part&amp;quot;: &amp;quot;&lt;!-- paste your compiled HTML here --&gt;&amp;quot;,\r\n  &quot;Text-part&quot;: &quot;Hola, {{data:firstname:\\&quot;amigo\/a\\&quot;}}: Bienvenido\/a a {{data:brand:\\&quot;la familia\\&quot;}}...&quot;,\r\n  &quot;Headers&quot;: {\r\n  &amp;quot;From&amp;quot;: &amp;quot;\\&amp;quot;Customer Success\\&amp;quot; &lt;hola@tudominio.com&gt;&amp;quot;,\r\n  &quot;Subject&quot;: &quot;Bienvenido\/a, {{data:firstname:\\&quot;amigo\/a\\&quot;}}. Vamos a ayudarte a ponerte c\u00f3modo\/a&quot;,\r\n  &quot;Reply-to&quot;: &quot;asistencia@tudominio.com&quot;\r\n }\r\n}\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p><strong>Consejo profesional:<\/strong> Utiliza Headers en detailcontent para establecer los valores predeterminados para From\/Subject\/Reply-To. Siempre puedes modificarlos en el momento del env\u00edo.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 3: Implementar la personalizaci\u00f3n din\u00e1mica<\/strong><\/h2>\n\n<p>El lenguaje de plantillas de Mailjet te permite crear <a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/email-marketing-personalizado\/\">experiencias de email altamente personalizadas<\/a>:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Patrones comunes de personalizaci\u00f3n<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenido basado en la configuraci\u00f3n regional:<\/strong> Almacena la configuraci\u00f3n regional en los contactos y pasa URL espec\u00edficas de la configuraci\u00f3n regional mediante Variables.<\/li>\n\n\n\n<li><strong>Variaciones de nivel del plan:<\/strong> Utiliza {{var:plan}} para las variaciones de texto (&amp;quot;Pro&amp;quot;, &amp;quot;Plan gratuito&amp;quot;, etc.).<\/li>\n\n\n\n<li><strong>Alternativas seguras:<\/strong> {{data:firstname:&amp;quot;amigo\/a&amp;quot;}} impide generar esos saludos tan raros donde falta un trozo como en &amp;quot;Hola , :&amp;quot;.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Activar el lenguaje de plantillas<\/strong><\/h3>\n\n<p>Establece TemplateLanguage: true en tu llamada de env\u00edo para renderizar todas las variables y propiedades de los contactos.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 4: Enviar emails con la API de env\u00edo v3.1<\/strong><\/h2>\n\n<p>Una vez que est\u00e9 todo listo, puedes empezar por:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Hacer un env\u00edo de producci\u00f3n con personalizaci\u00f3n completa<\/strong><\/h3>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                POST https:\/\/api.mailjet.com\/v3.1\/send\r\nContent-Type: application\/json\r\n\r\n{\r\n  &quot;Messages&quot;: [\r\n {\r\n  &quot;From&quot;: {  \r\n  &quot;Email&quot;: &quot;hola@tudominio.com&quot;,  \r\n  &quot;Name&quot;: &quot;Customer Success&quot;  \r\n },\r\n  &quot;To&quot;: [{  \r\n  &quot;Email&quot;: &quot;usuario.nuevo@ejemplo.com&quot;,  \r\n  &quot;Name&quot;: &quot;Usuario nuevo&quot;  \r\n  }],\r\n  &quot;TemplateID&quot;: TEMPLATE_ID,\r\n  &quot;TemplateLanguage&quot;: true,\r\n  &quot;Subject&quot;: &quot;Bienvenido\/a, {{data:firstname:\\&quot;amigo\/a\\&quot;}}. Vamos a ayudarte a ponerte c\u00f3modo\/a&quot;,\r\n  &quot;Variables&quot;: {\r\n  &quot;plan&quot;: &quot;gratuito&quot;,\r\n  &quot;primary_cta_url&quot;: &quot;https:\/\/www.ejemplo.com\/inicio&quot;,\r\n  &quot;docs_url&quot;: &quot;https:\/\/dev.mailjet.com\/email\/guides\/getting-started\/&quot;\r\n },\r\n  &quot;CustomCampaign&quot;: &quot;onboarding_welcome&quot;,\r\n  &quot;DeduplicateCampaign&quot;: true,\r\n  &quot;URLTags&quot;: &quot;utm_source=welcome&amp;utm_medium=email&amp;utm_campaign=onboarding&quot;,\r\n  &quot;CustomID&quot;: &quot;welcome_0001&quot;,\r\n  &quot;EventPayload&quot;: &quot;new_signup,region=ES,plan=gratuito&quot;\r\n }\r\n  ]\r\n}\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Hacer pruebas seguras con el modo sandbox<\/strong><\/h3>\n\n<p>Para realizar pruebas sin enviar emails reales, a\u00f1ade \u00abSandboxMode\u00bb: true:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Java                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-Java\">\r\n                            <code class=\"language-Java\">\r\n\r\n                                {\r\n  &quot;SandboxMode&quot;: true,\r\n  &quot;Messages&quot;: [\r\n    \/\/ ... your message configuration\r\n  ]\r\n}\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>Esto valida tu carga \u00fatil y devuelve cualquier error sin entregar realmente el email.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 5: Configurar la autenticaci\u00f3n y la entregabilidad<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Verificaci\u00f3n del dominio<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>A\u00f1ade tu dominio<\/strong> en la secci\u00f3n <strong>Remitentes y dominios<\/strong> de Mailjet.<\/li>\n\n\n\n<li><strong>Configura los registros SPF y DKIM<\/strong> en tu DNS.<\/li>\n\n\n\n<li><strong>Verifica la configuraci\u00f3n<\/strong> utilizando el punto de conexi\u00f3n \/dns\/{domain}\/check.<\/li>\n<\/ol>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                GET https:\/\/api.mailjet.com\/v3\/REST\/dns\/{domain}\/check\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>Una autenticaci\u00f3n adecuada del dominio mejora significativamente la llegada a la bandeja de entrada de los emails de bienvenida.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 6: Seguimiento del rendimiento y optimizaci\u00f3n<\/strong><\/h2>\n\n<p>Tambi\u00e9n te recomendamos que implementes:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Seguimiento de eventos en tiempo real<\/strong><\/h3>\n\n<p>Configura webhooks para recibir eventos de entrega:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                POST https:\/\/api.mailjet.com\/v3\/REST\/eventcallbackurl\r\n{\r\n  &quot;Url&quot;: &quot;https:\/\/your-app.com\/mailjet-webhook&quot;,\r\n  &quot;EventType&quot;: &quot;sent,open,click,bounce,blocked,spam,unsub&quot;\r\n}\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>Utiliza CustomID o EventPayload en tus env\u00edos para correlacionar los eventos con los usuarios de tu sistema.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>An\u00e1lisis de rendimiento<\/strong><\/h3>\n\n<p>Recupera m\u00e9tricas agregadas mediante programaci\u00f3n:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                GET https:\/\/api.mailjet.com\/v3\/REST\/statcounters\r\n?CounterSource=APIKey\r\n&amp;CounterTiming=Message\r\n&amp;CounterResolution=Lifetime\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>Realiza un seguimiento de m\u00e9tricas clave como:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>MessageSentCount (env\u00edos).<\/li>\n\n\n\n<li>MessageOpenedCount (aperturas).<\/li>\n\n\n\n<li>MessageClickedCount (clics).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Resumen<\/strong><\/h2>\n\n<p>Ahora tienes un flujo de trabajo completo para crear, personalizar y hacer un seguimiento de los emails de bienvenida a escala. Este enfoque combina las capacidades de dise\u00f1o responsive de MJML con las potentes funciones de plantillas y an\u00e1lisis de Mailjet.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Pr\u00f3ximos pasos<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Compila tu plantilla MJML<\/strong> a HTML.<\/li>\n\n\n\n<li><strong>Crea y almacena<\/strong> tu plantilla mediante la API de plantillas.<\/li>\n\n\n\n<li><strong>Prueba a fondo<\/strong> utilizando el modo sandbox.<\/li>\n\n\n\n<li><strong>Configura webhooks<\/strong> para el seguimiento de eventos en tiempo real.<\/li>\n\n\n\n<li><strong>Supervisa el rendimiento<\/strong> e itera en funci\u00f3n de los an\u00e1lisis.<\/li>\n<\/ol>\n\n<p>Con esta base, puedes crear sofisticadas experiencias de correo electr\u00f3nico que se adapten a las preferencias de los usuarios, los tipos de planes y sus etapas del ciclo de vida, todo ello a partir de una plantilla \u00fanica y f\u00e1cil de mantener.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crea una plantilla de email de bienvenida con MJML y el lenguaje de plantillas de Mailjet con este tutorial paso a paso, con muestras de c\u00f3digo y ejemplos.<\/p>\n","protected":false},"author":13,"featured_media":10563,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[63],"class_list":["post-44567","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-desarrolladores"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo codificar una plantilla de email de bienvenida con MJML | Mailjet<\/title>\n<meta name=\"description\" content=\"Crea una plantilla de email de bienvenida con MJML y el lenguaje de plantillas de Mailjet con este tutorial paso a paso, con muestras de c\u00f3digo y ejemplos.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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codificar una plantilla de email para recibos con MJML y el lenguaje de plantillas de Mailjet"},"content":{"rendered":"\n<p>Crear recibos por correo electr\u00f3nico listos para la producci\u00f3n puede ser todo un reto, especialmente cuando tienes que gestionar m\u00faltiples escenarios, como clientes invitados frente a clientes registrados, diferentes m\u00e9todos de env\u00edo, descuentos y compatibilidad con varias divisas. Esta completa gu\u00eda te mostrar\u00e1 c\u00f3mo crear una plantilla de email responsive y din\u00e1mico utilizando MJML para el dise\u00f1o y el lenguaje de plantillas de Mailjet para la <a href=\"https:\/\/documentation.mailjet.com\/hc\/en-us\/articles\/360042455754-Email-Personalization\">personalizaci\u00f3n de emails<\/a>.<\/p>\n\n<p>Al final de este tutorial tendr\u00e1s una plantilla para recibos totalmente funcional que puede gestionar datos de pedidos complejos, adjuntar facturas en PDF y realizar entregas fiables a trav\u00e9s de <a href=\"https:\/\/dev.mailjet.com\/email\/guides\/send-api-v31\/\">la API de env\u00edo v3.1 de Mailjet<\/a>.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6821\"><p class=\"h5 m-0\" id=\"toc-title-6821\">Tabla de contenidos<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#por-que-utilizar-plantillas-con-el-lenguaje-de-plantillas\">\u00bfPor qu\u00e9 utilizar plantillas con el lenguaje de plantillas?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#que-crearas\">Qu\u00e9 crear\u00e1s<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#requisitos-previos\">Requisitos previos<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-1-estructurar-el-recibo-con-mjml\">Paso 1: Estructurar el recibo con MJML<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-2-anadir-etiquetas-de-plantilla-de-mailjet\">Paso 2: A\u00f1adir etiquetas de plantilla de Mailjet<\/a><a class=\"scrollme link-body-color\" href=\"#tipos-de-variables\">Tipos de variables<\/a><a class=\"scrollme link-body-color\" href=\"#anadir-partidas-dinamicas\">A\u00f1adir partidas din\u00e1micas<\/a><a class=\"scrollme link-body-color\" href=\"#informacion-de-envio-condicional\">Informaci\u00f3n de env\u00edo condicional<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-3-guardar-el-html-como-plantilla-reutilizable\">Paso 3: Guardar el HTML como plantilla reutilizable<\/a><a class=\"scrollme link-body-color\" href=\"#opcion-a-utilizar-el-panel-de-control-de-mailjet\">Opci\u00f3n A: Utilizar el panel de control de Mailjet<\/a><a class=\"scrollme link-body-color\" href=\"#opcion-b-utilizar-la-api-de-plantillas\">Opci\u00f3n B: Utilizar la API de plantillas<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-4-enviar-el-recibo-con-la-api-de-envios-v3-1\">Paso 4: Enviar el recibo con la API de env\u00edos v3.1<\/a><a class=\"scrollme link-body-color\" href=\"#opciones-de-envio-utiles\">Opciones de env\u00edo \u00fatiles<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-5-verificar-la-entrega-y-hacer-un-seguimiento-de-los-eventos\">Paso 5: Verificar la entrega y hacer un seguimiento de los eventos<\/a><a class=\"scrollme link-body-color\" href=\"#configurar-webhooks\">Configurar webhooks<\/a><a class=\"scrollme link-body-color\" href=\"#comprobar-el-estado-del-mensaje\">Comprobar el estado del mensaje<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">09<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-6-internacionalizacion-y-moneda\">Paso 6: Internacionalizaci\u00f3n y moneda<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">10<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-7-entregabilidad-y-conformidad-normativa\">Paso 7: Entregabilidad y conformidad normativa<\/a><a class=\"scrollme link-body-color\" href=\"#configuracion-tecnica\">Configuraci\u00f3n t\u00e9cnica<\/a><a class=\"scrollme link-body-color\" href=\"#seguridad-y-privacidad\">Seguridad y privacidad<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">11<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#paso-8-consejos-avanzados-de-produccion\">Paso 8: Consejos avanzados de producci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#estrategias-de-fidelidad\">Estrategias de fidelidad<\/a><a class=\"scrollme link-body-color\" href=\"#organizacion-de-la-campana\">Organizaci\u00f3n de la campa\u00f1a<\/a><a class=\"scrollme link-body-color\" href=\"#tratamiento-de-errores-y-observabilidad\">Tratamiento de errores y observabilidad<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">12<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#solucion-de-problemas-comunes\">Soluci\u00f3n de problemas comunes<\/a><a class=\"scrollme link-body-color\" href=\"#las-variables-de-plantilla-no-se-muestran\">Las variables de plantilla no se muestran<\/a><a class=\"scrollme link-body-color\" href=\"#errores-de-autenticacion\">Errores de autenticaci\u00f3n<\/a><a class=\"scrollme link-body-color\" href=\"#falta-contenido\">Falta contenido<\/a><a class=\"scrollme link-body-color\" href=\"#problemas-de-seguimiento-de-eventos\">Problemas de seguimiento de eventos<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">13<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#next-steps\">Next steps<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">14<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#resumen\">Resumen<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 utilizar plantillas con el lenguaje de plantillas?<\/strong><\/h2>\n\n<p>Antes de sumergirnos en la implementaci\u00f3n, entendamos por qu\u00e9 este enfoque es superior a la creaci\u00f3n de emails puntuales con HTML:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Menos plantillas que mantener:<\/strong> Una plantilla de recibo &amp;quot;smart&amp;quot; puede manejar m\u00faltiples escenarios (usuarios invitados frente a registrados, env\u00edos frente a recogidas, descuentos, multidivisa&#8230;).<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n del lado del servidor:<\/strong> Inyecta datos din\u00e1micos utilizando variables {{var:*}} o {{data:*}} y controla el renderizado con condiciones y bucles.<\/li>\n\n\n\n<li><strong>Integraci\u00f3n m\u00e1s r\u00e1pida:<\/strong> Almacena la plantilla una vez y act\u00edvala con una sola llamada a la API por pedido.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 crear\u00e1s<\/strong><\/h2>\n\n<p>Tu plantilla final de email para recibos incluir\u00e1:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailjet.com\/es\/recursos\/herramientas-de-email\/mjml\/\">Dise\u00f1o MJML responsive<\/a> que funciona en todos los clientes de email.<\/li>\n\n\n\n<li>Bucles din\u00e1micos de partidas para los detalles del pedido.<\/li>\n\n\n\n<li>C\u00e1lculos de impuestos, descuentos y totales.<\/li>\n\n\n\n<li>Visualizaci\u00f3n condicional de la informaci\u00f3n de env\u00edo.<\/li>\n\n\n\n<li>Texto localizado y formato de moneda.<\/li>\n\n\n\n<li>Adjuntos opcionales de facturas en PDF.<\/li>\n\n\n\n<li>Entrega fiable a trav\u00e9s de la API de env\u00edo v3.1 de Mailjet con seguimiento de eventos.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Requisitos previos<\/strong><\/h2>\n\n<p>Antes de empezar aseg\u00farate de que tienes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.mailjet.com\/signup?lang=en_US\">Una cuenta de Mailjet<\/a> con un dominio de remitente validado (configura SPF\/DKIM para una entregabilidad \u00f3ptima).<\/li>\n\n\n\n<li>Un flujo de trabajo MJML (CLI o editor) para compilar MJML a HTML.<\/li>\n\n\n\n<li>Credenciales de la API de Mailjet (clave y secreta de la API para HTTP Basic Auth).<\/li>\n\n\n\n<li>Opcional: Un punto de conexi\u00f3n para webhooks para recibir eventos de entrega (enviados, abiertos, clics, rebotes, etc.).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 1: Estructurar el recibo con MJML<\/strong><\/h2>\n\n<p>Empecemos por crear la estructura b\u00e1sica de nuestra plantilla de recibos utilizando MJML. Esto garantizar\u00e1 que nuestro email sea responsive y se muestre de forma coherente en diferentes clientes de email.<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                &lt;mjml&gt;\r\n  &lt;mj-head&gt;\r\n    &lt;mj-title&gt;Tu recibo&lt;\/mj-title&gt;\r\n    &lt;mj-attributes&gt;\r\n      &lt;mj-text font-family=&quot;Montserrat, Arial, sans-serif&quot;\/&gt;\r\n      &lt;mj-class name=&quot;muted&quot; color=&quot;#6b7280&quot; font-size=&quot;13px&quot;\/&gt;\r\n      &lt;mj-class name=&quot;total&quot; font-weight=&quot;700&quot; font-size=&quot;16px&quot;\/&gt;\r\n    &lt;\/mj-attributes&gt;\r\n  &lt;\/mj-head&gt;\r\n  &lt;mj-body background-color=&quot;#f6f7fb&quot;&gt;\r\n    &lt;mj-section background-color=&quot;#ffffff&quot; padding=&quot;24px&quot;&gt;\r\n      &lt;mj-column&gt;\r\n        &lt;mj-image width=&quot;120px&quot; src=&quot;https:\/\/yourcdn.com\/logo.png&quot; alt=&quot;Marca&quot;\/&gt;\r\n        &lt;mj-text font-size=&quot;20px&quot; font-weight=&quot;700&quot;&gt;\u00a1Gracias por tu compra!&lt;\/mj-text&gt;\r\n        &lt;mj-text css-class=&quot;muted&quot;&gt;\r\n  Pedido {{var:order_id}} \u2022 {{var:order_date}} \u2022 {{var:currency}}\r\n        &lt;\/mj-text&gt;\r\n\r\n        &lt;!-- Shipping notice (rendered conditionally in Step 2) --&gt;\r\n        &lt;mj-text css-class=&quot;muted&quot;&gt;\r\n  Enviar a: {{var:shipping.name}}, {{var:shipping.address1}}, {{var:shipping.city}}\r\n        &lt;\/mj-text&gt;\r\n\r\n        &lt;mj-divider border-color=&quot;#e5e7eb&quot;\/&gt;\r\n\r\n        &lt;!-- Line items table (rendered via loop in Step 2) --&gt;\r\n        &lt;mj-table&gt;\r\n          &lt;tr style=&quot;text-align:left;&quot;&gt;\r\n            &lt;th style=&quot;padding:8px 0;&quot;&gt;Elemento&lt;\/th&gt;\r\n            &lt;th style=&quot;padding:8px 0;&quot;&gt;Cant.&lt;\/th&gt;\r\n            &lt;th style=&quot;padding:8px 0; text-align:right;&quot;&gt;Tarifa&lt;\/th&gt;\r\n          &lt;\/tr&gt;\r\n          &lt;!-- row loop here --&gt;\r\n        &lt;\/mj-table&gt;\r\n\r\n        &lt;mj-divider border-color=&quot;#e5e7eb&quot;\/&gt;\r\n\r\n        &lt;mj-text&gt;\r\n  Subtotal &lt;span style=&quot;float:right;&quot;&gt;{{var:money.subtotal}}&lt;\/span&gt;\r\n        &lt;\/mj-text&gt;\r\n        &lt;mj-text&gt;\r\n  Impuestos &lt;span style=&quot;float:right;&quot;&gt;{{var:money.tax}}&lt;\/span&gt;\r\n        &lt;\/mj-text&gt;\r\n  {{var:money.discount_row}}  &lt;!-- optional discount row via condition --&gt;\r\n        &lt;mj-text css-class=&quot;total&quot;&gt;\r\n  Total &lt;span style=&quot;float:right;&quot;&gt;{{var:money.total}}&lt;\/span&gt;\r\n        &lt;\/mj-text&gt;\r\n\r\n        &lt;mj-divider border-color=&quot;#e5e7eb&quot;\/&gt;\r\n        &lt;mj-text css-class=&quot;muted&quot;&gt;\r\n  Pagado con {{var:payment.brand}} que termina en {{var:payment.last4}}. \u00bfNecesitas un PDF? Est\u00e1 adjuntado.\r\n        &lt;\/mj-text&gt;\r\n        &lt;mj-text css-class=&quot;muted&quot;&gt;\r\n  \u00bfAlguna pregunta? Responde a este email o visita la p\u00e1gina de tu pedido: {{var:order_url}}\r\n        &lt;\/mj-text&gt;\r\n      &lt;\/mj-column&gt;\r\n    &lt;\/mj-section&gt;\r\n\r\n    &lt;mj-section&gt;\r\n      &lt;mj-column&gt;\r\n        &lt;mj-text css-class=&quot;muted&quot; align=&quot;center&quot;&gt;\r\n  \u00a9 {{var:year}} Tu empresa \u2022 {{var:support_email}}\r\n        &lt;\/mj-text&gt;\r\n      &lt;\/mj-column&gt;\r\n    &lt;\/mj-section&gt;\r\n  &lt;\/mj-body&gt;\r\n&lt;\/mjml&gt;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p><strong>Notas importantes:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mant\u00e9n el formato de la moneda en el servidor y pasa cadenas listas para ser procesadas (money.*) para evitar incoherencias de configuraci\u00f3n regional.<\/li>\n\n\n\n<li>MJML compila en HTML responsive que funciona en los principales clientes de email.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 2: A\u00f1adir etiquetas de plantilla de Mailjet<\/strong><\/h2>\n\n<p>Ahora mejoraremos nuestra plantilla con el lenguaje de plantillas de Mailjet para manejar contenido din\u00e1mico. Esto incluye variables, condiciones y bucles que se procesar\u00e1n cuando se env\u00ede el correo electr\u00f3nico.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Tipos de variables<\/strong><\/h3>\n\n<p>El lenguaje de plantillas de Mailjet admite varios tipos de variables:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Variables de pedido:<\/strong> {{var:order_id}}, {{var:currency}}, {{var:payment.brand}}<\/li>\n\n\n\n<li><strong>Datos de contacto:<\/strong> {{data:firstname:&amp;quot;Cliente&amp;quot;}} (con valores alternativos).<\/li>\n\n\n\n<li><strong>Condiciones:<\/strong> {% if var:has_shipping %} &#8230; {% endif %}.<\/li>\n\n\n\n<li><strong>Bucles:<\/strong> {% for item in var:items %} &#8230; {% endfor %}.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>A\u00f1adir partidas din\u00e1micas<\/strong><\/h3>\n\n<p>Inserta este c\u00f3digo dentro de tu tabla MJML para recorrer en bucle los elementos del pedido:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                {% for item in var:items %}\r\n&lt;tr&gt;\r\n  &lt;td style=&quot;padding:6px 0;&quot;&gt;{{item.name}}&lt;\/td&gt;\r\n  &lt;td style=&quot;padding:6px 0;&quot;&gt;{{item.qty}}&lt;\/td&gt;\r\n  &lt;td style=&quot;padding:6px 0; text-align:right;&quot;&gt;{{item.price}}&lt;\/td&gt;\r\n&lt;\/tr&gt;\r\n{% endfor %}\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Informaci\u00f3n de env\u00edo condicional<\/strong><\/h3>\n\n<p>A\u00f1ade bloques condicionales para mostrar los detalles de env\u00edo solo cuando sean relevantes:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                {% if var:has_shipping %}\r\n&lt;mj-text css-class=&quot;muted&quot;&gt;\r\n  Enviar a: {{var:shipping.name}}, {{var:shipping.address1}}, {{var:shipping.city}}\r\n&lt;\/mj-text&gt;\r\n{% endif %}\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\"><strong>Paso 3: Guardar el HTML como plantilla reutilizable<\/strong><\/h2>\n\n<p>Una vez que hayas compilado tu MJML a HTML y a\u00f1adido etiquetas de plantilla, tienes que guardarlo como plantilla en Mailjet. Tienes dos opciones:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Opci\u00f3n A: Utilizar el panel de control de Mailjet<\/strong><\/h3>\n\n<p>Paste your compiled HTML into a new template in the Mailjet Email Editor.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Opci\u00f3n B: Utilizar la API de plantillas<\/strong><\/h3>\n\n<p>Crear una plantilla nueva:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/template \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Name&quot;:&quot;Recibo v1&quot;,\r\n  &quot;OwnerType&quot;:&quot;user&quot;,\r\n  &quot;IsTextPartGenerationEnabled&quot;:&quot;true&quot;,\r\n  &quot;Locale&quot;:&quot;es_ES&quot;\r\n  }&#039;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p>A\u00f1ade tu contenido HTML a la plantilla:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3\/REST\/template\/TEMPLATE_ID\/detailcontent \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Html-part&quot;:&quot;...tu MJML compilado con etiquetas de plantilla...&quot;,\r\n  &quot;Text-part&quot;:&quot;Tu texto sin formato como alternativa&quot;\r\n  }&#039;\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\"><strong>Paso 4: Enviar el recibo con la API de env\u00edos v3.1<\/strong><\/h2>\n\n<p>Ahora viene la parte m\u00e1s emocionante: Enviar tu email con tu recibo din\u00e1mico. Aqu\u00ed tienes un ejemplo completo que incluye las variables de la plantilla, el PDF adjunto y la configuraci\u00f3n adecuada:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                            <code class=\"language-shell\">\r\n\r\n                                curl -s -X POST \\\r\n  --user &quot;$MJ_APIKEY_PUBLIC:$MJ_APIKEY_PRIVATE&quot; \\\r\n  https:\/\/api.mailjet.com\/v3.1\/send \\\r\n  -H &#039;Content-Type: application\/json&#039; \\\r\n  -d &#039;{\r\n  &quot;Messages&quot;:[\r\n {\r\n  &quot;From&quot;:{&quot;Email&quot;:&quot;facturacion@tumarca.com&quot;,&quot;Name&quot;:&quot;Facturaci\u00f3n Tu Marca&quot;},\r\n  &quot;To&quot;:[{&quot;Email&quot;:&quot;cliente@ejemplo.com&quot;,&quot;Name&quot;:&quot;{{data:firstname:\\&quot;Cliente\\&quot;}}&quot;}],\r\n  &quot;TemplateID&quot;: TEMPLATE_ID,\r\n  &quot;TemplateLanguage&quot;: true,\r\n  &amp;quot;Subject&amp;quot;: &amp;quot;Tu recibo {{var:order_id}}&amp;quot;,\r\n  &quot;Variables&quot;: {\r\n  &quot;order_id&quot;: &quot;ORD-98765&quot;,\r\n  &quot;order_date&quot;: &quot;2025-08-27&quot;,\r\n  &quot;currency&quot;: &quot;EUR&quot;,\r\n  &quot;items&quot;: [\r\n  {&quot;name&quot;:&quot;Zapatillas&quot;,&quot;qty&quot;:1,&quot;price&quot;:&quot;99,00&nbsp;\u20ac&quot;},\r\n  {&quot;name&quot;:&quot;Calcetines&quot;,&quot;qty&quot;:2,&quot;price&quot;:&quot;10,00&nbsp;\u20ac&quot;}\r\n  ],\r\n  &quot;money&quot;:{&quot;subtotal&quot;:&quot;98,35&nbsp;\u20ac&quot;,&quot;tax&quot;:&quot;20,65&nbsp;\u20ac&quot;,&quot;discount&quot;:&quot;0,00&nbsp;\u20ac&quot;,&quot;total&quot;:&quot;119,00&nbsp;\u20ac&quot;},\r\n  &quot;has_shipping&quot;: true,\r\n  &quot;shipping&quot;:{&quot;name&quot;:&quot;A. Garc\u00eda&quot;,&quot;direcci\u00f3n1&quot;:&quot;Plaza Mercado Chico 5&quot;,&quot;ciudad&quot;:&quot;\u00c1vila&quot;},\r\n  &quot;payment&quot;:{&quot;brand&quot;:&quot;Visa&quot;,&quot;last4&quot;:&quot;4242&quot;},\r\n  &quot;order_url&quot;:&quot;https:\/\/tuapp.com\/pedidos\/ORD-98765&quot;,\r\n  &quot;support_email&quot;:&quot;asistencia@tumarca.com&quot;,\r\n  &quot;year&quot;:&quot;2025&quot;\r\n },\r\n  &quot;Attachments&quot;:[\r\n {\r\n  &quot;ContentType&quot;:&quot;application\/pdf&quot;,\r\n  &quot;Filename&quot;:&quot;Factura-ORD-98765.pdf&quot;,\r\n  &amp;quot;Base64Content&amp;quot;:&amp;quot;&lt;base64-encoded-pdf&gt;&amp;quot;\r\n }\r\n  ]\r\n }\r\n  ]\r\n  }&#039;\r\n\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\"><strong>Opciones de env\u00edo \u00fatiles<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Globales:<\/strong> Evita la repetici\u00f3n en los env\u00edos masivos (From, Subject, headers).<\/li>\n\n\n\n<li><strong>Modo Sandbox:<\/strong> Establ\u00e9celo a true para validar la carga \u00fatil sin enviarla.<\/li>\n\n\n\n<li><strong>CustomID:<\/strong> Utiliza &amp;quot;order-ORD-98765&amp;quot; para correlacionar eventos.<\/li>\n\n\n\n<li><strong>URLTags:<\/strong> A\u00f1ade &amp;quot;utm_source=recibo&amp;amp;utm_medium=email&amp;quot; para el seguimiento.<\/li>\n<\/ul>\n\n<p><strong>URLTags:<\/strong> A\u00f1ade &amp;quot;utm_source=recibo&amp;amp;utm_medium=email&amp;quot; para el seguimiento.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 5: Verificar la entrega y hacer un seguimiento de los eventos<\/strong><\/h2>\n\n<p>Supervisar la entrega de tus emails es crucial para mantener la confianza del cliente y depurar los problemas.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Configurar webhooks<\/strong><\/h3>\n\n<p>Registra tu punto de conexi\u00f3n para tus webhooks y as\u00ed recibir eventos en tiempo real:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Enviados, entregados, abiertos, cliqueados.<\/li>\n\n\n\n<li>Rebotados, quejas por spam, bloqueados.<\/li>\n\n\n\n<li>Dados de baja.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Comprobar el estado del mensaje<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Informaci\u00f3n del mensaje:<\/strong> GET \/v3\/REST\/message\/{Message_ID} para metadatos.<\/li>\n\n\n\n<li><strong>Cronolog\u00eda de eventos:<\/strong> GET \/v3\/REST\/messagehistory\/{Message_ID} para eventos detallados.<\/li>\n\n\n\n<li><strong>Estad\u00edsticas:<\/strong> Utiliza \/v3\/REST\/statcounters para m\u00e9tricas de entrega agregadas.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 6: Internacionalizaci\u00f3n y moneda<\/strong><\/h2>\n\n<p>Para las empresas globales, una localizaci\u00f3n adecuada es esencial:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Formato de moneda:<\/strong> Formatea los importes en el servidor para la configuraci\u00f3n regional del destinatario y pasa cadenas listas para procesar en Variables (p. ej, money.total = &amp;quot;$129,90&amp;quot;).<\/li>\n\n\n\n<li><strong>Texto alternativo:<\/strong> Utiliza {{data:firstname:&amp;quot;Cliente&amp;quot;}} para las alternativas en funci\u00f3n del idioma.<\/li>\n\n\n\n<li><strong>Plantillas multiling\u00fces:<\/strong> Mantener una plantilla con bloques condicionales ({% if var:locale == &amp;quot;fr&amp;quot; % }&#8230;{% endif %}) o crear plantillas separadas por ubicaci\u00f3n.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 7: Entregabilidad y conformidad normativa<\/strong><\/h2>\n\n<p>Aseg\u00farate de que tus recibos llegan a la bandeja de entrada y cumplen la normativa:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Configuraci\u00f3n t\u00e9cnica<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Verifica tu dominio y configura los registros SPF\/DKIM.<\/li>\n\n\n\n<li>Env\u00eda desde tu dominio verificado para obtener la mejor reputaci\u00f3n.<\/li>\n\n\n\n<li>Mant\u00e9n las plantillas ligeras con im\u00e1genes comprimidas y fuentes externas m\u00ednimas.<\/li>\n\n\n\n<li>Proporciona siempre una versi\u00f3n en texto plano.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Seguridad y privacidad<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Nunca incluyas los n\u00fameros completos de la tarjeta de pago: utiliza solo los 4 \u00faltimos d\u00edgitos y la marca.<\/li>\n\n\n\n<li>Protege los archivos PDF adjuntos y minimiza la PII.<\/li>\n\n\n\n<li>Respeta las preferencias para darse de baja de cualquier contenido promocional.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Paso 8: Consejos avanzados de producci\u00f3n<\/strong><\/h2>\n\n<p>Para los equipos que env\u00edan a gran escala, considera estas optimizaciones:<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Estrategias de fidelidad<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Utiliza Attachments para los PDF que descarguen los usuarios.<\/li>\n\n\n\n<li>Utiliza InlinedAttachments para los logotipos referenciados mediante cid: en HTML.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Organizaci\u00f3n de la campa\u00f1a<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Establece CustomCampaign: \u00abtransactional_receipts\u00bb para mejorar los informes.<\/li>\n\n\n\n<li>Activa DeduplicateCampaign para evitar env\u00edos duplicados en lotes.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Tratamiento de errores y observabilidad<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Registra los errores de la API de env\u00edos con c\u00f3digos y campos espec\u00edficos para depuraci\u00f3n.<\/li>\n\n\n\n<li>Etiqueta cada env\u00edo con CustomID para facilitar la correlaci\u00f3n.<\/li>\n\n\n\n<li>Incluye EventPayload con metadatos del pedido para la conciliaci\u00f3n posterior.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Soluci\u00f3n de problemas comunes<\/strong><\/h2>\n\n<p>A continuaci\u00f3n te indicamos algunas cuestiones que debes solucionar si tienes problemas con lo anterior.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Las variables de plantilla no se muestran<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Aseg\u00farate de que TemplateLanguage: true est\u00e1 establecido en tu llamada a la API de env\u00edo.<\/li>\n\n\n\n<li>Comprueba que los nombres de las variables de tu plantilla coinciden con los del objeto Variables.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Errores de autenticaci\u00f3n<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\u00abSender not authorized\u00bb\/\u00bbRemitente no autorizado\u00bb: Valida primero tu dominio\/direcci\u00f3n del remitente.<\/li>\n\n\n\n<li>Comprueba que tus credenciales API son correctas y tienen los permisos adecuados.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Falta contenido<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\u00abAt least HTMLPart, TextPart or TemplateID must be provided\u00bb\/\u00bbAl menos debes proporcionar HTMLPart, TextPart o TemplateID\u00bb: Aseg\u00farate de que proporcionas un TemplateID.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Problemas de seguimiento de eventos<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Confirma que tu punto de conexi\u00f3n de webhook devuelve HTTP 200.<\/li>\n\n\n\n<li>Comprueba si hay limitaci\u00f3n de velocidad en el punto de conexi\u00f3n de tu webhook.<\/li>\n\n\n\n<li>Considera el uso de eventos agrupados para escenarios de gran volumen.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Next steps<\/strong><\/h2>\n\n<p>\u00a1Ya tienes un sistema de recibos por email completo y listo para la producci\u00f3n! Aqu\u00ed tienes algunas formas de mejorarlo a\u00fan m\u00e1s:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Implementa tests A\/B para diferentes dise\u00f1os de recibos.<\/li>\n\n\n\n<li>A\u00f1ade una l\u00f3gica condicional m\u00e1s sofisticada para distintos tipos de productos.<\/li>\n\n\n\n<li>Establece un seguimiento y alerta automatizadas de los problemas de entrega.<\/li>\n\n\n\n<li>Explora la API de estad\u00edsticas de Mailjet para obtener an\u00e1lisis de rendimiento detallados.<\/li>\n<\/ul>\n\n<p>Para obtener recursos adicionales y ejemplos de c\u00f3digo, consulta el <a href=\"https:\/\/github.com\/mailjet\/mailjet-apiv3-templating-samples\/tree\/master\/tutorials\/receipt\">repositorio de ejemplos de plantillas de Mailjet<\/a>, que incluye un ejemplo de trabajo completo que puedes utilizar como punto de partida.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Resumen<\/strong><\/h2>\n\n<p>Esta gu\u00eda te acompa\u00f1ar\u00e1 a trav\u00e9s de la creaci\u00f3n de una plantilla de recibo de email profesional utilizando MJML para un dise\u00f1o adaptable y el lenguaje de plantillas de Mailjet para contenido din\u00e1mico. Habr\u00e1s aprendido a gestionar datos de pedidos complejos, adjuntar facturas en PDF, garantizar una entrega fiable y supervisar el rendimiento; todos ellos componentes esenciales para un <a href=\"https:\/\/www.mailjet.com\/es\/recursos\/ebooks-y-guias\/email-marketing-ecommerce\/\">sistema de emails de comercio electr\u00f3nico<\/a> de producci\u00f3n que se adapte a tu negocio.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Codifica una plantilla para recibos por email con MJML y el lenguaje de plantillas con este tutorial paso a paso, con ejemplos y muestras de c\u00f3digo.<\/p>\n","protected":false},"author":13,"featured_media":12973,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[63],"class_list":["post-44569","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-desarrolladores"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear una plantilla de email para recibos con MJML? | Mailjet<\/title>\n<meta name=\"description\" content=\"Codifica una plantilla para recibos por email con MJML y el lenguaje de plantillas con este tutorial paso a paso, con ejemplos y muestras de c\u00f3digo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/blog\/desarrolladores\/como-codificar-una-plantilla-de-email-para-recibos-con-mjml-y-el-lenguaje-de-plantillas-de-mailjet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear una plantilla de email para recibos con MJML? | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Codifica una plantilla para recibos por email con MJML y el lenguaje de plantillas con este tutorial paso a paso, con ejemplos y muestras de c\u00f3digo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/blog\/desarrolladores\/como-codificar-una-plantilla-de-email-para-recibos-con-mjml-y-el-lenguaje-de-plantillas-de-mailjet\/\" \/>\n<meta property=\"og:site_name\" content=\"Servicio de env\u00edo de emails para marketing y desarrolladores | Mailjet\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T15:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Email_Design_1_-_Version_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/blog\/desarrolladores\/como-codificar-una-plantilla-de-email-para-recibos-con-mjml-y-el-lenguaje-de-plantillas-de-mailjet\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/blog\/desarrolladores\/como-codificar-una-plantilla-de-email-para-recibos-con-mjml-y-el-lenguaje-de-plantillas-de-mailjet\/\",\"name\":\"\u00bfC\u00f3mo crear una plantilla de email para recibos con MJML? 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