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Passport

Summary

Getting Started with Passport

Email design with our intuitive drag-and-drop editor Passport is simple and the only tool you need for all your mailing needs. What can you create with Passport? Take your pick:

  • Campaigns - Also known as a newsletter, a marketing email, a mass market email. Whatever name you pick, a campaign is sent to a list of subscribers.
  • Templates - Create and manage your own predesigned templates and use them for a multitude of purposes:

    • Marketing Templates - A template that reflects your brand and use it for future campaigns.
    • Transactional Templates - A template stored on the Mailjet platform that can be used for all your transactional needs.
    • Automation Template - A predesigned template you can use when creating an email automation workflow.

With Passport, you can choose how to design your campaigns, emails and templates:

  • With Passport's Responsive Drag-and-Drop Editor - Use Passport's wide range of content tools to design your header & footer, and different sections within your email body.
  • Use HTML - For anyone who is comfortable coding their emails with HTML directly.
  • Use MJML - Use Mailjet's markup language MJML - the only framework designed to make coding responsive email easy. Save time and code more efficiently with MJML's semantic syntax. (Please note that our drag-and-drop editor also generates MJML code.)

You can also preview your email on different mobile devices right inside Passport.

One more thing - Passport is a responsive email editor. That means your mailings will be rendered properly on a computer, smartphone or tablet regardless of the recipient's email client. Mic drop.

Create Your Campaign

From the Campaigns page, click the 'New Campaign' button.

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On this page, you will need to enter the basic information for your campaign:

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  • Title: This is an internal reference label that only you will see.
  • Select your contact list: Click the 'Choose contact list' drop down menu to select your contact list. For premium plans users, once the contact list is selected, the segmentation section will appear. For more information, please read the FAQ: How to segment/filter contact lists
  • Language of Your Campaign: Choose the desired language.

Then click the 'Save and Continue' button.

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Selecting Your Campaign Template

On this page you can select from the following template options:

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  • Use a template from gallery
    Choose from a number of beautiful predefined templates
  • Use one of my templates
    Your own set of previously created templates
  • Code in HTML
    Create a campaign using HTML or import your own code
  • Code in MJML
    Create a campaign using MJML or import your own code

Email and Sender Details

Now that you have selected your template, the next step is to enter the key sender and email information for your campaign:

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  • Email Subject: The subject of your campaign, as it will appear in your recipient's inbox. The subject can be personalized; simply click the 'Insert variable' to show a list of your contact properties. Personalizing your content is explored further in the next section.
  • From Name: The name your recipients will see in the 'from' field.
  • From Address: Select a sending address from the drop-down list.
  • Use a different reply-to address: (optional) If you want replies to be sent to another email address and not to the From Address, click the link and enter the email address.

Once the information has been entered, click 'Start designing your email'

At the top of the screen, you will see the sender name and campaign subject.

To change the campaign information at any time, just click the pencil icon.

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The Header (Preheader & View online)

The campaign header contains the two important elements:

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  • Preheader
    The preheader is the short summary text you see at the top of the email, and is displayed following the subject line when an email is previewed. To customize your preheader wording, simply click on the text, and make your changes.

  • View online Link
    This link allows your recipient to view your email on a web browser. The link is automatically generated and no changes need to be made.

The default campaign footer contains an unsubscribe link and the mailing address (represented by the special variable [[EMAIL_TO]])

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You can fully customize the footer to match your brand. Simply click within the footer section and use the toolbars that appear to customize your footer design.

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If you look at the hyperlink for the default unsubscribe link, you will see a special unsubscribe variable:

[[UNSUB_LINK_LOCALE]]

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This variable is used to unsubscribe the recipient from the contact list. (The "LOCALE" represents the language of the campaign and defines the language of the subsequent unsubscribe pages, which is automatically handled by Passport.)

You can customize the footer (including that unsubscribe link), as long as you keep the [[UNSUB_LINK_LOCALE]] to enable your recipients to unsubscribe from your mailing lists.

Please note: You're required by law to have an unsubscribe link in your campaign, so if you do not have an unsubscribe link, Passport will automatically re-add the default footer upon saving, previewing or sending your campaign or template.

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Content Tools

This area covers all the content elements that will appear in your message: text, images, buttons, social sharing, dividers, and html blocks.

Adding content is easy - just click on the content block and drag it to the desired area in your campaign. If you want to move that block, just drag and drop to the new location.

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Click within the frame to customize the element using the toolbar that appears around the frame.

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Text

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Using the Text toolbar, you can easily format and customize your text block:

o Adjust line heights
o Align text
o Set the background colour
o Change Margins
o Personalize your content using contact properties
o Format your text (font, bold, italic, etc)

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Image

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The Image toolbar allows you to:

o Set the horizontal positioning
o Add padding
o Apply a border (shape) to the image
o Set the background color

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You have two ways to add an image into the section:

o Upload your image or pick an image from your gallery
o Link to an existing image online

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For this example, let's upload an image to our campaign.

Once you click the upload image button, you can click the 'Browser your computer' link to upload your image, or you can drag & drop your image file into the dialog box.

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You can choose to add ALT text to your image. In the event your image cannot be rendered, the ALT text will appear instead. Keep your ALT text short and descriptive, kinda like a tweet. :)

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Once you have added an image, you can use the Image Tool Editor to crop, resize, rotate or flip your image

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Divider

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You can add a dividing line to separate sections or elements within a section (as per the example below). The Divider toolbar allows you to:

o Set the background colour
o Change Margins
o Format the line (design, colour, weight)
o Adjust the horizontal and vertical spacing

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Button

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There are many options available in the Button toolbar including:

o Border Radius (set the roundness of the button corners)
o Button border colour, weight, and style (solid, dotted, dashed, etc)
o Set horizontal positioning and padding
o Add a hyperlink
o Font alignment
o Adjust the margins
o Personalize the text using contact properties
o Format the font (font family, colour, bold, etc).

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Spacer

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Add a blank space to separate elements or sections within your newsletter. With the Spacer Tool, you can:

o Set the height of the blank space (in pixels)
o Add a background color (optional)

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Social Sharing

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Add your favorite social icons to your campaign such as Facebook, Twitter, LinkedIn and Google Plus.

From the social share toolbar, you can change the font color and formatting of the text labels.

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Click on the block options ('wheel icon') to change the appearance of the block itself such as the background color of the section, and aligning the icons in a row or column.

You can also change the colors of the actual social media icons from their default colors to one uniform colour via the 'Icon Styling' option.

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Within the block options, click the 'Configure links' button to access the Social Media Configuration pop-in window where you can:

o Select which social media icons to be show
o Modify the label text
o Share the online version of your marketing newsletter to your social media account* or set the link to go directly to your social media page.

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* The online sharing option is currently available for marketing campaigns, and not for transactional and automation emails.

HTML Block

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You can add some HTML code directly into your newsletter. Drag the HTML Block to your campaign, then click on the button from the toolbar to open the HTML editor window and code away!

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Sections

Add a Section to Your Campaign

You can build your campaign by adding sections. Then you add different elements (text, button, images, …) to each section. A section can have 1, 2, 3 or 4 columns, with varying widths.

Click on the section layout you want, then drag and drop it into your campaign.

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Move a Section

Click in the section background then on the up or down arrows.

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Duplicate a Section

Click within the section to highlight it, then click the duplicate icon on the right side of the screen.

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Delete a Section

To remove a section from your campaign body, click within the section, then click the trash icon. Confirm the deletion by clicking on the red 'x' that appears.

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You can also quickly delete a section or element, by dragging it to the content tools area.

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Saved Sections

Tired of creating and updating the same header, footer or key sections in your campaigns and templates?

You can stop duplicating your efforts and start saving your important campaign/template sections with Saved Sections.

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Saved Sections allows you to save a part of your campaign or template (content, colour, formatting) for use in your future Marketing, Transactional and Automation mailings.

All sections are saved into a Saved Sections Gallery where you can :

  • Save your sections from Passport to a Saved Section gallery
  • Drop a saved section into a template or dynamically link* a section to many templates at once
  • Work on draft versions to update sections without impacting the templates they are linked to
  • Edit and publish changes to your sections, updating all templates they are linked to, with a single push of a button!

* The Dynamically Linked Saved Sections feature is only available on our Premium Plans.

Regular vs Dynamically Linked

There are two types of Saved Sections:

  • Regular Saved Section
    Copy your Saved Section to your template or campaign. Any changes made to Saved Section in the Gallery will not be reflected in your template.
  • Dynamically Linked Saved Section (Premium Feature)
    Link your Saved Section to your templates. When changes are published on a Linked Saved Section in the Gallery, all linked templates are automatically updated. Use the Link mode for sections that are used in many of your templates such as headers and footers.

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Draft Sections and Published Sections

A Saved Section can be in Draft mode or in Published mode:

  • Only Published Sections will appear in the 'My Saved Sections' menu in Passport and can be added to your marketing template, transactional email, or included in an automated workflow.
  • A Draft Section cannot be used in templates and will not appear in the 'My Saved Sections' menu in Passport when designing your campaigns, templates, or automated workflows. Once you are satisfied with your section design and content, simply publish it to have it appear in 'My Saved Sections' in Passport.

Section statuses can be seen in the Templates → Saved Section Gallery.

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Please note, linking sections to templates is only available on Premium Plans.

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Create a Saved Section

There are two ways to create a new Saved Section:

  • Use the Section Builder to design a new section
  • Save a section from an existing template or campaign via Passport

Go to your Saved Sections Gallery which can be accessed from any Templates page.

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To design a new section, click on 'Create a saved section'.

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Enter a name for your new Saved Section, an (optional) description and then click 'Create' to continue.

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Design your new section using the Section Builder, which is a mini version of Passport.

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You can save your section design at any time by selecting 'Save Draft'.

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Once your section is ready for use, just click on 'Save & Publish to gallery'.

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And that's it - your first section has been published.

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Click 'Back to my sections' to return to the Saved Sections Gallery to see your newly published section. It can now be used in your campaigns, transactional emails and automation workflows. :)

Keep reading to learn how to create a section from an existing template/campaign in Passport, or jump to how to use My Saved Sections.

From an existing Campaign / Template via Passport

You can also create a Saved Section from an existing Campaign or Template.

Within Passport, select the section that you want to save, then click on 'Create a saved section' from the menu.

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In the pop-up window, enter a name for your saved section and (optional) description.

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Alternatively, you can also quickly save a section by dragging it to the Content Tools area, on the left of the builder.

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Once you choose the name and click on 'Save', the section will be added to your Saved Sections Gallery. And it will also be automatically linked to the template you created it from (Premium Feature only). If you are on a Free or Basic Plan, or saved the section from a campaign, no link will be made.

Note: Creating a saved section from Passport does not save any section locking settings you may have set.

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Using Saved Sections in Passport

You can view and insert your Saved Sections from Passport.

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Insert a Saved Section into a Campaign (Regular Mode only)

Saved Sections can only be copied as a regular section into your marketing campaigns, with no link to the Saved Section Gallery. Any changes made to the section in your campaign are local only (Dynamically Linked Sections can only be added to a template and will be covered in the next part of this guide).

To insert a section into your marketing campaign, click on 'My saved sections' and drag-and-drop a section into the campaign.

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Insert a Saved Section into a Template (Regular or Linked Mode)

With templates (marketing, transactional, automated), Saved Sections can be copied in as a regular section, or as a dynamically linked section (Premium Plans only).

Click 'My Saved Sections' to view all your currently published sections. Then simply drag-and-drop the desired section into your template.

If you are on a Free or Basic Plan, the Saved Section can only be copied as a regular section into your template.

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For Premium Plan Users, the Saved Section will automatically be added to your template as a Dynamically Linked Section.

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Dynamically Linked Sections within a template can be unlinked and changed to a Regular Saved Section, allowing you to make changes to that specific template only.

To unlink a Saved Section within your template in Passport, select the section and click on the 'Unlink' option.

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Please note: Once you unlink a section, you cannot change it back - there is no option to re-establish the link. If you change your mind, simply delete the (now) Regular Section and insert the Dynamically Linked Section back into your template.

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All your sections will be saved to the Saved Section Gallery, which can be accessed from within any Template Gallery (Marketing, Transactional, or Automation).

Simply click on 'Saved Sections' from within a Template Gallery.

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Your Saved Sections can be exported to the Saved Sections Gallery of a sub-account of your choice by selecting Options → Export.

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If you export a Dynamically Linked Section, the linked references will be removed. An exported section will be saved as a Draft in the respective sub-account's Saved Sections Gallery.

To duplicate a saved section, simply select Options → Duplicate.

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Please note, regardless of whether you are duplicating a published or draft section, the newly duplicated section will always be in draft mode.

A saved section can only be deleted if it is not currently linked to any templates. (If a section is dynamically linked to other templates, you will need to go to each template and remove the link.)

To delete an unlinked section, click on Options → Delete.

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Apply & Remove Labels to a Saved Section (Premium Feature)

Use labels to better organization and manage all your saved sections in the Gallery.

For example, use labels to identify section types (header, footer, social media), themes (holidays, locations, client groups) and much more.

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Apply and remove labels for any saved section in the gallery by selecting Options → Apply Labels.

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For detailed information on how to create, edit and delete labels please visit the Label Management Section in our Template Management Guide.

Please note, labels are only available only on Premium Plans.

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Edit Existing Saved Sections

From your Saved Section Gallery, select Options → Edit

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Make the section changes in the Section Builder, and then either save the changes as a Draft, or Publish them.

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Please note: Once you publish the changes, any linked sections in other templates will be updated automatically.

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Edit a Saved Section via Passport

A Regular Saved Section in your campaign or template can be edited as normal within Passport.

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To edit a (Dynamically) Linked Section from Passport, click on the 'Edit' option to be redirected to the Section Builder.

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Make the changes to the section. Then save the changes as a Draft, or Publish the changes to have them propagate to all other linked templates.

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Then click 'Return to my template' to go back to Passport.

Dynamic Linked Sections and Downgrading from Premium Plan

If you create Dynamically Linked Sections while on a Premium Plan, and then downgrade to a Basic or Free Plan, the links between sections and templates will become dormant. And any changes made to an existing Linked Section will not be reflected in the linked templates.

If you upgrade again to a Premium Plan, the dormant links will become active again, and you are free to create new Linked Sections.

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Locking a Section

Protect your email design and brand identity from accidental changes with Section Locking.

Give your Developers, Designers and other team members the ability to control who can edit or delete content within individual sections of a Campaign or Template, as well as the entire Design & Layout.

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Please note Section Locking is only available on Premium Plans.

Assign Locking Permissions

Give locking permissions when sharing your account with collaborators and team members.

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Choose the predefined role of Manager, Developer or Designer role which includes locking ability, or create a custom role. (For more information on User Roles, please go to the Account Sharing Guide)

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Locking a Section (via Passport)

To lock or unlock a section of a campaign or template in Passport, simply click on the 'Content Locking' icon.

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If you do not have permissions to lock or unlock a section, a modal will appear informing you to contact the account administrator to acquire the permissions.

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Or if you are on a Basic plan, you will need to upgrade to a Premium Plan.

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If you have permissions, the 'Content Locking' modal will appear with the following levels of locking:

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o Unlock everything (default)
There is no locking and the section is completely open for modification, including deletion.

o Allow text and images edition only
In other words, it is content-editable only. No changes to the section design (padding, alignments, colours, etc) can be done and no content blocks can be added or removed from the section. The section can be moved and, if checked, the section can be deleted or duplicated.

o Lock everything.
The section is fully locked down and no changes can be made, except moving the section.

Once you selected a level of locking, click 'Confirm' to save your changes.

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Viewing Locked Sections

Let's look at how the different locked sections will appear in Passport to users who do not have permissions to lock or unlock sections.

Unlocked Section

The section appears as normal in Passport - with full content block menu icons and section buttons (section options, move up/down, copy, save section, delete).

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Section is content-editable only (with no section deletion)

The section can moved; but all other section buttons are hidden (section options, copy, delete, save section).

Locked Section:

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Not Locked Section:

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And no content blocks can be added or deleted to a content-editable only (no deletion) section.

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When clicking on a content block within a (locked) section, the options available will be for content editing. The icons associated with block design, or block duplicating or deletion will be hidden

Text

Tools Available Not Available
o Text style preset (Paragraph, Heading…)
o Variables
o Insert a link
o Bulleted list
o Numbered list
o Bold, Italic, Underline, Strikethrough
o Font Family, Font Size, Text Color
o Clear Formatting
o Alignment
o Line Height
o Block Options (padding, background)
o Copy or Delete Text Block
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Image

Tools Available Not Available
o Choose Image
o Edit Image
o Enter Link
o Block Options (padding, shape, etc.)
o Copy or Delete Image Block
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Divider

Tools Available Not Available
o No Options o Block Options (padding, shape, etc.)
o Copy or Delete Divider
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Button

Tools Available Not Available
o Insert a variable
o Enter Link
o Font Family, Text Size, Text Color
o Bold, Italic, Underline, Strikethrough
o Clear Formatting
o Alignment
o Line Height
o Block Options (button color, border, padding, etc.)
o Copy or Delete Button
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Spacer

Tools Available Not Available
o Adjust Height
o Block Options (background color)
o Duplicate or Delete Spacer
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Social Sharing

Tools Available Not Available
o No Options
o Font Family, Text Size, Text Color
o Bold, Italic, Underline, Strikethrough
o Clear Formatting
o Alignment
o Line Height
o Block Options (icon styling, padding, configure links, etc.)
o Copy or Delete Social Sharing Block
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HTML

Tools Available Not Available
o Enter HTML
o Copy or Delete of HTML Block
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Section is content-editable only (with section deletion)

With this locking option, you can duplicate or delete the section.

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All options for the content blocks (text, image, button, etc) are the same as the "Section is content-editable - with no selection deletion" locking option.

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Section fully locked

A section that is fully locked has no available options or menus. The section and any content blocks within, cannot be modified in any way but the section can be moved and saved.

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Locking Global Page Design

Account owners and users who have locking permissions can lock the global design settings at the template level which includes:

o Pre-header (visibility and layout)
o Page Layout (responsive design) and background color
o Text styles (headers, paragraphs, link styles)

To access this locking option, go to the 'Settings' tab in Passport, then click on 'Page design locking'.

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(Note, if you do not have locking permissions, the 'Page design locking' option will not be accessible to you. To obtain locking permissions, you would need to contact the account administrator.)

The 'Page design locking' section offers two options:

o By default, the first option is selected which allows the Global settings to be modified by users with the permission to lock sections.
o Click the second option to lock all Global settings (except for Language). A small 'lock' icon will appear beside the locked options.

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Viewing a Locked Page Design

For users who do not have locking permissions, the 'Page design locking' section will not be accessible. A modal will appear informing them to contact the account administrator to acquire the necessary permissions.

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Concurrent Access

Wouldn’t it be great if you could collaborate in real time with your team members in Passport, and not worry about overwriting each other’s work?

With Mailjet’s Concurrent Access feature, you can do just that – share your account with your team and have multiple people work on a template in Passport simultaneously!


Please note, Concurrent Access is only available on Premium Plans.

Working Concurrently in Passport

Concurrent Users List

When 2 or more users are working on a template in Passport at the same time, they will be identified by a colored circle and their initial. Simply hover over a circle to view the user’s full name.

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Users Editing Sections & Blocks

The block or section being edited is highlighted in the color of the user editing it, and their full name is displayed within the block or section. Additionally, you can see the changes that other users are making in real-time.

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Basic Accounts & Working on Templates

Users with shared access on a basic account will not be able to collaborate on the same template at the same time. Templates can only be edited by one user at a time on non-premium accounts.

Opening a Template that is in Use

If you open a template that is currently being modified by another user, a modal will appear stating that the template is in use.

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At this point, you can:

  • Preview the current template first before making a decision
  • Kick out the current user and take over editing of the template (don’t worry – their changes will be saved automatically).
  • Simply return to the template gallery

Or upgrade to a Premium account to enjoy Concurrent Access ;)

Being Expelled from a Template by a New User

If a new user takes over editing a template you are working on, a modal will appear informing you that your work is being saved and you will be redirected to the gallery.

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Global Style Settings

With a couple clicks, easily format the text styles of all your paragraphs, headers and hyperlinks within your newsletter or template.

To access the global text styles, click on the 'Settings' tab.

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As the name suggests, the "Global Style" option will set the font family and colour for all the elements listed (Headers, Paragraphs, Links) as well as the newsletter header and footer.

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You can then further customize the styling for each of the Headers, Paragraph and Link elements.

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And lastly, if you want to have a different text style for a certain header or paragraph in your campaign, simply style the text as usual with the section toolbar.

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Import Custom Fonts

Add custom Google fonts to your marketing newsletters, transactional and automation templates using Passport. Choose from over 800 Google Web Fonts that best fits your brand and design.

Please note, the import custom font feature is only available on Paid Plans.

Custom fonts are saved per template. Fonts added in one template/newsletter are not automatically added to newly created ones or if you pick another template from the gallery.

Tip: Duplicate or export your template/newsletter to carry over your custom fonts.

To add a custom font, click on the Font Family drop down list from within a text element.

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Select 'Add a web font'.

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Start typing a Google Font name. Once you select a font from the predictive list, the preview window will display the new font. You can also change the text in the 'your font' preview section (up to 15 characters).

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The preview section also displays a fallback font.

While some major email clients do support custom web fonts (Apple Mail, Android Mail, iOS Mail, Outlook 2016 OSX…), be aware that some others don't, such as: Gmail, Yahoo! Mail and Outlook 2003. In these cases, the fallback font will be displayed instead of the Google font.

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Once you selected a custom font, click 'Add font'.

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All custom fonts will be added to the top of the font list in alphabetical order.

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Fanatical about fonts? Check out Google fonts to learn more about typography.

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Personalizing Content

You can customize your newsletter text and subject field by adding your contact properties. Select the text frame where you want to display the personalized content. From the menu bar, click on 'Variables'.

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Select the desired contact property.

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Then enter text in the 'Default value' box. If your contact does not have a "firstname", the default text that will appear instead.

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Manage your Mobile View

You can arrange how the columns in each section of your message will appear on a mobile device: Stacked (default) or Side by Side

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To change a column display, click on the section background then click on the 'Selection Options' icon.

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Check the 'Keep multiple columns on mobile' options to display columns side by side.

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A small blue icon will appear in the section indicating the columns will be shown side by side on a mobile device.

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Click on 'Preview & Test' to view how your columns will look side by side.

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Responsive Design (Fullwidth vs Boxed)

Our tool allows you to build responsive design newsletters. This means that your newsletter can respond and adapt accordingly to the width of your viewing screen. Your campaign will look awesome whether you view it on a computer/laptop, mobile phone or tablet.

The Setting Tab gives you two options for responsive design:

  • Fullwidth: Your campaign width will automatically adjust to the width of the viewing screen.
  • Boxed:: The main campaign body width is static, regardless of the viewing screen.

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Preview Your Campaign

To preview your campaign click on the Preview & Test --> button from the Passport design window.

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Your campaign can be previewed on different devices:

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Send a test email

You can send a test email (campaign) up to 10 recipients at any time.

To send a test campaign, click on the Preview & Test → Send a test mail.

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Save your Campaign

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To send your campaign, select 'Review & Send'.

To save your campaign, select 'Save my email'.

To save your campaign as a template, select 'Save as a template'.

To save and exit, please select the last option 'Save and exit'.


Let's step through saving your campaign as a template:

The first time you save a campaign as a template, you will need to enter a template name. You can overwrite the default template name or enter a new template name.

For this example, a new template name will be entered. Then click 'Confirm' to create your new template.

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To view your new template, click on 'Back to template selection' from the main menu, then click 'Use one of my templates'.

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Send Your Campaign

Once you have worked your magic to create an amazing campaign, and you're ready to send your campaign, click 'Review & Send' from the Passport design window.

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You can now choose whether you want to send your campaign right now or schedule it to be sent at a particular time and date. Then just click the 'Send now!' button.

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Congratulations on sending your first campaign with Mailjet.

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