Happn Partners With Mailjet For Seamless Collaboration Between Developer And Marketing Teams
Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users.
“Sending newsletters is the simplest and most direct method for staying in contact with our users. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks. It is particularly important for us because we operate in around thirty countries today and for this reason we communicate in more than 15 languages, all while maintaining a coherent design and conforming to our graphics chart in each of our emails, as this is an essential point in our marketing strategy and in conquering new markets.” – Sandra Laroche, CRM Manager, Happn.
Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services. The company does not intend to stop there; they expect to launch automated campaigns in 2017 and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further.