Josie Scotchmer


Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

  • Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters
  • However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees
  • Both campaigns showed poor personalisation, poor design and cross device compatibility

Presidential Scorecard