Team Trump Wins Campaign Email Battle As Clinton Misses Her Mark

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

• Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters
• However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees
• Both campaigns showed poor personalisation, poor design and cross device compatibility