Do you feel like you’re opening your inbox on a daily basis to see transactional email that leaves something to be desired? Marketing email has come a long way in the past 30 years, but transactional email still has some catching up to do. We still receive countless text-only purchase confirmation emails, non-mobile-friendly shipping notifications with broken tracking buttons, or off-brand invoices. Why is this the case?
Most of the time, transactional emails are sent through IT-managed systems, which makes it more challenging for marketers to edit because there isn’t a design editor or an easy way to upload HTML designs.
Back in June, we introduced Passport, with the goal of making it easier for anyone to create email marketing campaigns in minutes with little or no coding. We’ve been blown away by the love and support we’ve seen for Passport so far. We’ve also heard your feedback of extending this drag-and-drop editor to be compatible for transactional email as well. Today, we’re excited to share that the day has come! You’ll now be able to seamlessly design and edit transactional email within Passport. Here’s a little more on what you can expect to see:
One unified email experience for IT and marketing teams
With the launch of Passport for transactional email, both marketing and tech teams benefit from a one-stop-shop to create all their email templates. It’s never been easier to use the same template(s) to create both marketing and transactional emails. Not only does this ensure brand consistency across all messages, marketers can now create or edit transactional email templates with a few clicks of the mouse, saving on costly IT resources.
Don’t create transactional email in the dark
Creating responsive email that renders properly across devices and email clients has been a big challenge for a very long time. There are so many rules to keep track of – it can take ages to code, test and troubleshoot. With Passport, it’s as easy as dragging and dropping. You can visualize your email in real-time as you build and see a preview of how the design renders across devices before it hits the inbox. Design better email in less time – you can even use template elements across marketing and transactional email campaigns for greater brand consistency.
Create context-aware emails
When drag and drop isn’t enough, Mailjet’s Templating Language gives you more advanced coding options. It allows you to create uniquely relevant emails by using content placeholders as well as advanced structures such as conditions and loops. You can also automatically adapt your email layout based on customer information or transactional data, which will allow you to manage several use cases in a single email template. Mailjet’s Templating Language can be used while on Passport by just adding a block in which to insert code to your email template.
Add a marketing touch
Transactional email is THE biggest player in the inbox, driving the highest open and click rates of all types of email. We want to help you claim every extra dollar or click-through you can by merging the marketing visuals with stellar transactional content. Passport for transactional enables you to do so, whether it is including a promotional offer or simply the reminder of your business’ key messages.
We’re stoked to see what you create with Passport for Transactional! Drop us a line if you have any questions.