27 Jul 2017 • BLOG - News
The Myths Of Switching Email Service Provider
27 Jul 2017
“I no longer have a reliable Customer Success Manager.”
“My current ESP is no longer investing in their email solution (!!).”
“My Open Rate is declining, I’m not even sure my emails are landing in the Inbox.”
“I can’t afford the costs or downtime incurred with switching to a new ESP.”
We’ve all been there: the company you work for relies on a business critical software solution. We put up with a few aches and pains, as this is probably the best it can get. Sounds familiar?
I imagine the answer’s “yes”. Let’s take a look at the most common myths of switching and show you that the grass can be greener on the other side. Well, yellower if you move to Mailjet.
5 myths of switching Email Service Provider
Myth #1: a complex process
First up, where do you begin? Moving all your contacts and email templates to another platform sounds daunting enough. But, then you consider all your integrations, your API keys, configuring your SPF and DKIM authentication, sending addresses and domains, dedicated IPs… The list goes on.
At Mailjet, we believe it can be simple. Leave the complexities of switching to us. We’ll tailor an onboarding plan bespoke to your business, removing the headache, and allowing you to see tangible results fast. Our Customer Success Team will make your success their priority, with an actionable project plan to get you sending with Mailjet ASAP, offering helpful advice and best practices along the way.
Myth #2: difficult integration to insights solution, CRM, and other systems
When you think about your email activity, you have your three main types: marketing, transactional and automated emails. But each of these does not operate in a standalone way. Data from your other systems feeds into your email communications.
Your CRM might store all your contact information for your marketing emails, your ecommerce platform might store all your transactional data, so you send that all important order confirmation email at the right time, and your insights solution might help your automated emails to be even more relevant to your recipients. So how do you ensure all these emails keep sending?
Myth #3: downtime in email activity
Switching ESPs will mean you have a period of time when you cannot send emails. Won’t it? Well, actually no. At Mailjet, it’s is possible to transition smoothly from your existing email service provider with minimal interruption. Linking back to Myth #1, a tailored onboarding plan, bespoke to your business needs, will reduce disruption.
To ensure optimal deliverability, we recommend warming your IPs up (if, a dedicated IP is the most suitable option for you), gradually moving your sending across to your new provider (hopefully us ).
Myth #4: the new solution might not solve delivery issues
What happens if we make the switch and our deliverability gets worse? At Mailjet, we’ve put all the necessary processes in place to ensure it won’t. Starting from your initial conversations with Mailjet, we’ll point you in the direction of best practice resources.
Before you sign up to our solution, your current sending activity will have to pass a compliance process. Sometimes, we might need you to make some changes to your data collection methods to ensure your activity is compliant. This vetting process ensures our high deliverability standards, and is part of the reason why we hit the Spam Traps so infrequently.
The successful configuration and warm-up of your account will give you the strongest chance of having a great sender reputation with the ISPs. Similarly to building a house, strong foundations are key. Our deliverability team will be with you every step of the way during the first few weeks. But, fear not! They’ll be monitoring your IP and sender reputation throughout your journey with us.
Myth #5: it’s expensive
When email is great, it can be your best performing channel. But don’t listen to us – take it from the experts. Econsultancy found that 73% of marketers rank email ROI as ‘excellent’ or ‘good’. The DMA also reported that 18% of email marketers see an ROI of more than £70 in their email marketing campaigns. Initial switching costs might seem like a waste of money, but it could be money well spent if you can maximize your ROI potential.
See? We told you… Sometimes the grass can be greener (yellower) on the other side.
If you’re thinking of switching ESPs or have recently switched, why not share your views, fears and relief with us on Twitter? We’re always keen to hear your stories.