Denise Chan


With just a few days left in 2014, have you started setting your New Years resolutions? No worries if you haven’t given it any thought yet – we’ve rounded up the top 5 common resolutions below.

Before jumping back into the groove of things, be sure take some time to review your past year’s data and set email (and personal) goals for the year to come. From watching your (email) diet, to re-engaging inactive customers, we’re looking forward to seeing improved content, communication and ROI.

What’s Your New Years Resolution for 2015?
Get in shape (cutting the fat out of email content)
Make more money (set goals, drive higher email ROI)
Manage stress (build out an email calendar)
Catch up with old friends (re-engage inactive customers)
Distance yourself from negative people in your life (delete inactive and bounced email addresses from contact list)