Mailjet Team


From time to time, Mailjet launches new features…without even warning you! This is the case of a series of changes implemented several months ago related to tracking link management. It’s time you knew about it!

New feature- Customizable tracking links with your domain name

The new tracking management algorithm enables:

  • More efficient processing of links
  • Faster forwarding
  • Improved resilience (in case of tracking failure, the links will still work).

But that’s not all! The part that may interest you the most is the ability to personalize tracking links on Mailjet with your domain name.

What does this mean?

Currently, links present in emails sent from Mailjet use this structure:

With the personalization of your domain name, you can now obtain these types of links:


How do I migrate my links?

To benefit from this new feature, you must have a domain name verified by Mailjet. If you haven’t done this yet, click here.

Next, go to the “Master API Key” section of the administration interface and click the edit icon. Then, all you have to do is follow the instructions.

To understand the benefits of customizing your domain name (re) read our article on domain name reputation.