4 May 2017 • BLOG - News
Mailjet + Viwom: Embed Videos (That Actually Work) In Your Emails
4 May 2017
So there you are: your email text is not too short, not too long; your CTAs are placed strategically; your images are spot on. Yet you’re still not seeing an increase in your campaigns’ conversion rate. The inbox is a tough battlefield and you’re not the only one landing in your subscribers’ inbox. This means that you need to find ways to stand out from the crowd.
Time To Step Up Your Game
You know how the saying goes: “An image speaks a thousand words”. But how many words does a video speak? We’ve warned you before that 2017 would be the year of email interactivity. GIFs are everywhere. MJML keeps launching more amazing components like accordions to take email active content to the next level… and now, we’re taking it even further with… videos!
Videos have become one of the most powerful and effective tools for brands to communicate with their customers. They are expected to represent 74% of all internet traffic by the end of 2017.
If you’re an active social networks user, you’ve probably noticed that your feed progressively turned into a minefield of autoplay videos that you more than often end up watching, liking and sharing – contributing directly to their success, sometimes without even realizing it.
Now, imagine combining the impact of videos with the power of email marketing. The numbers are impressive: using videos in your emails can boost your CTR up to 173% and your Conversion Rate up to 50% per campaign.
I’m in. Lights, Camera, Action!
Not so fast…We know this is exciting news. And we’re sorry to break it to you, but it’s also a double-edged sword.
Using videos in emails implies taking the risk of it not being supported by your subscribers’ email client. And in case your video actually reaches your subscribers in the correct format, they’d still have to be redirected to an external window to play the video – ending up leaving the inbox.
Bottom line: in all cases, your chances of engaging your subscribers are dramatically reduced.
This sure doesn’t solve my conversion issue…
That’s where our partner Viwom comes in.
Viwom is a platform that allows you to embed videos in your email campaigns… that play automatically as your subscribers open it.
Adapt To Your Target
No more bad surprises in the inbox, Viwom heard us: their video email campaigns are compatible with all email clients and 100% responsive. Their technology follows a smart algorithm that automatically detects the device, OS and email client where the email is opened from and delivers the best option to each one.
Catch Your Subscribers’ Eye
With videos that start playing instantly as they open your email, your subscribers will not only be intrigued, but also immediately get hooked on your content – all without even having to take further action after opening your email, nor leave the inbox.
Expand Your Reach
Goal achieved? Time to take this to the next level! Now that your subscribers are engaged, the ball is in their hands: let them spread the word. Viwom lets you include social media buttons in your email videos, making it easy for your subscribers to share with their networks in just one click. As basic as it sounds, this step is an easy and pretty much effortless way to boost your brand awareness by making your content go viral.
Send Through Mailjet
And the best part: You can now send your Viwom Email Campaigns directly through Mailjet! This means that you can benefit from your stellar sending reputation and Mailjet’s world class deliverability to make sure that your dynamic video email campaigns land in the inbox.
All you need to get started is to create your Viwom video email campaign, export your Viwom HTML email template, import it to Mailjet and press send. It’s really easy, but if you’d like some extra help, just follow the complete Viwom x Mailjet User Guide.
Questions? Feedback? Video suggestions? Ping us @ firstname.lastname@example.org