Gartner Digital Marketing Conference 2016 is just around the corner and at Mailjet we’ve decided it’s time to step up and join the big leagues at this year’s event. The Gartner Conference is a great opportunity for industry leaders and experts to discuss the current trends that rule the digital world.
With Moment Marketing becoming the next big thing, at Mailjet, we always strive to provide our clients with the best possible tool with which to deliver great campaigns, to reach their subscribers with the right message, at the right time. We’ve gained some valuable industry knowledge over the years and we’re really eager to share it with the best companies and brands out there and get them excited with new ways to improve their email marketing strategies.
Every year at the Gartner Conference, speakers and attendees dig into the Digital Marketing Hot Topics. Have a look at some of these Gartner’s Hot Topics 2016 and learn why this year, instead of watching the action from the sidelines, we’ve decided we’re ready to make our Gartner debut and show the world everything that Mailjet can bring to the table!
1. Customer Experience Design
Marketing is all about understanding the needs of the customer. Creating a well-rounded customer experience, in which every digital tool and platform plays a key role to communicate a consistent message, is essential to build a strong relationship with our client.
Many ESPs have come to realize what Mailjet had foreseen since its inception: every message, be it a marketing campaign or a transactional email, needs to be part of one single communication. Looking at the customer lifecycle as a whole is vital to provide the best possible experience for your clients.
Here at Mailjet, our all-in-one platform for all email needs has been leading the way for a long time, with most email service providers moving towards this approach, and our soon-to-be-released automation tool will help our users go one step further in creating the best possible customer experience for their clients.
2. Data Driven Marketing
Data is a powerful ally for calculating ROI, but also to learn when and how to best communicate with our customers. Data is our way of measuring how successful our marketing efforts are and allows us to communicate with our users in a way that’s contextually relevant to them.
Data should always be at the core of any powerful email marketing strategy and at Mailjet we’ve got a fantastic suite of premium features to ensure our users make the most of all the data we have available for them. We believe our Segmentation function, our A/X testing and our Campaign Comparison help us lead the way when it comes to data driven marketing and we can’t wait to show everyone at Gartner how a smart use of stats can help companies design campaigns that speak to their customers in the most effective way.
3. Multichannel Marketing
One message, multiple channels. Limiting communications to a single platform is not enough anymore. Nowadays, by not being active on one or more of these tools, companies could be missing out on many potential customers and revenue.
Even though the digital landscape is filled with new platforms, email has been able to maintain its leading position as the best digital channel for ROI. At Mailjet, we are aware that email is constantly changing and we are continuously looking for new ways for our customers to improve their email communications, enabling them to send a coherent message that speaks directly to their clients, across both marketing and transactional emails. Our open APIs also allow companies to integrate their accounts with tools that specialize in other marketing mediums, to support and leverage their multichannel efforts.
4. Content Marketing
Clients and prospect have wised-up and will not fall for salesy messages and fancy banners anymore. With so much noise in our customer’s social media feeds and inboxes, the fight for their attention is becoming tougher. High quality content that offers value and that our readers can engage with is becoming increasingly important in any marketing strategy.
Sending users a set of triggered emails with useful tips upon signing up to our services, or emailing them tailored messages with recommendations based on their latest purchases are just examples of how to engage customers and strengthen our relationship with them through high quality email content they really want to digest. As email experts, at Mailjet we have our fair share of great ideas we can’t wait to tell everyone about!
We’re thrilled to be joining the Gartner Digital Marketing Conference in a few days and are eager to discuss everything email-related with some of the best players in the digital world!
Will you be there? Come to booth 413 and say hi!
Not going but still eager to learn more about Gartner and the latest digital marketing trends? Keep an eye on our blog and social media platforms!