In the ever-changing world of digital marketing, being up-to-date with the latest trends is one of those unspoken vows we make as marketers upon joining the profession. Sometimes being ahead of the game means endless reading, others it’s is as easy as listening to industry leaders and inspirational speakers unveil the secrets to rocking the digital world. Last week we took a look at some of the trends and Hot Topics for 2016.
Year after year the Digital Marketing Conference hosts an amazing panel of Gartner experts and top speakers from some of the most creative and interesting marketing teams. Providing insight on the top trends in the digital marketing world, this year is no different.
As the annual Gartner Digital Marketing Conference fast approaches, we thought we’d take a look back at last year’s event to get everyone as psyched up as we are about this year’s conference. Here are some of the top names that inspired us in 2015.
The shoe company is but no means a newcomer. In fact, it’s celebrating its 50th birthday this year, so its position as industry leader in the digital world is not only a tale about its outstanding marketing strategy, but also about how successfully Vans has been at adapting its whole business model to the digital revolution – no wonder the company was invited to speak at the Accelerating Your Digital Journey session.
Vans has always put emotions at its core, but the revolution that took place in its marketing strategy turned the shoe company from regional competitor to world leader. One of its latest success stories is The House of Vans – one of the best examples of experiential marketing, which has helped reinforce the brand’s links with the skater community all around the world.
Also involved in the Accelerating Your Digital Journey session was Alaska Airlines, who has been leading the digital revolution in the airline industry since the very beginning. They were the first ones to introduce online booking, web check-in and online bag-tags, and they have strongly transitioned into the mobile-dominated landscape, with award-winning apps for tablets and smartphones. Alaska Airlines philosophy is ultimately to make flying as easy as possible, aiming to become the simplest airline to fly with.
The North Face
Outdoors is not something that easy to sell. It’s more than a concept or a product, it’s an experience, and experiences are all about emotions. The North Face has learnt where and how to connect with its customers, focusing on developing a love for the brand rather than overselling its products.
With a strong social media presence (especially on Instagram) and a strategy based on connecting with customers, The North Face has developed a very close relationship with its target audience, which they spoke about at the Turning Loyalty Into Advocacy session last year.
Razorfish has been included as a leading Global Digital Marketing Agency in Gartner’s Magic Quadrant for the fourth consecutive year. This time, their constant strive to understand the changes in the digital world and teach companies how to adapt their business models have allowed them to widen the gap between their direct competitors.
Razorfish’s main focus is to remain ahead of the trends in the digital world, to be able to lead companies like Microsoft in their marketing efforts, something they discussed during the How To Source For Digital Marketing Success panel.
This year, the Gartner Digital Marketing Conference 2016 will be held in San Diego between the 17th and 19th May, and Mailjet will be among other industry leaders sharing ideas and getting up to speed with the latest trends in the digital world.
You’re going to be around? Come to booth 413 and say hi!
Can’t go but don’t want to miss out on all the action? Don’t forget to keep an eye on our blog and social media platforms!