Over the years, we have seen email go from a way to send family members pictures to a way for businesses to increase their sales and strengthen customer relationships.
If email automation isn’t your best friend yet, it will soon be. With this powerful feature, you can automatically trigger emails to send based off of preset scenarios you create. The potential is truly endless.
Let’s follow the path of a new customer who registers on an e-commerce site to see how email automation campaigns can optimize his journey.