5 Apr 2018
Why We Trust Google Cloud Platform To Help Deliver Your Emails
5 Apr 2018
This blog devotes a lot of time to telling you about our product features, our services, and our tools to improve your deliverability. In short, everything you use to build, send and deliver your emails to the inbox. But what we don’t always tell you about is what’s silently powering all of this: our infrastructure.
And if you’re wondering, “why now?” it’s because we’ve just changed our infrastructure in a big way that’s going to allow you to send emails faster and more reliably.
An Email Platform That Scales
Any online product needs storage to function. For Mailjet, this meant starting on dedicated servers: physical servers rented and exclusively used by Mailjet. Dedicated servers fit well with our original needs, but now not only are we growing, but our customers and their email campaigns are as well. In fact, together we now send billions of emails every month. We needed a platform that would scale with you.
Challenges Of A Dedicated Server in the Email Industry
Every company has their own “magic time” to send their marketing emails. Transactional emails also tend to peak during different times of the day or the week (for example, Monday and Friday are peak times when people book airline tickets). What this boils down to is HUGE fluctuations in email volume being sent at any time. Often up to 20x higher at peak periods.
The challenge was to make sure your emails were processed and sent lightning fast, despite periods of high demand, we (and you) had to invest in the highest level of computing power even when we didn’t need it. It’s like paying for electricity when you aren’t even using it – it didn’t make sense. Which is why, come 2016, with neither yours or our growth slowing down, we decided to make a change.
What Are The Benefits Of Google Cloud Platform For You?
There are many differences between using dedicated servers versus a public cloud like Google Cloud Platform, but the biggest one is that we no longer were confined to a fixed number of servers. In fact, we now have the ability to use as many, or as little, of Google Cloud Platform’s servers in an instant, ensuring your email campaigns are smoother to build and faster to send. The advantages were huge for everyone using Mailjet.
Mailjet and Google Cloud Platform also already knew each other really well. In fact, we’re the only European ESP accredited by Google to send bulk emails through Google App Engine and Google Compute Engine.
Ultimately, the benefits below are how Google Cloud Platform will help meet your needs both now, and especially as you grow:
With Google Cloud Platform (GCP), Mailjet now has access to computing power that is extremely flexible, allowing it to process up to 20x more volume at a given moment. This ensures that you can send campaigns in high volumes, and at peak times, and have them arrive in the inbox instantly.
More Reliable Platform
Mailjet is now powered at any given moment by the server we choose within the GCP network. If there is ever a problem with a server or multiple servers, we can switch them in an instant. The same reliability you have come to expect from all Google tools is now powering Mailjet.
Flexible Server Location
Many of our clients care very much about where their data is being processed. Thanks to GCP’s wide range of data centers, Mailjet now has the flexibility to choose from a variety of their data processing locations.
Faster Sending Speed
Mailjet can now send 6M emails in one hour, partially thanks to our switch to GCP.
Highest Levels of Data Security
Like Mailjet, Google Cloud Platform is ISO 27001 certified, the international standard for best practices of information security processes. What does this mean? You can continue to count on the highest levels of Data Security for your email data.
We hope you’re as excited as we are about how Google Cloud Platform will transform the speed, reliability, and flexibility of your email campaigns. Please let us know if you have any questions!
To learn more about our partnership with Google Cloud Platform, check out the case study on Google Cloud here.