Stay up to date about email with our press review. Here are the posts we’ve picked especially for you this week!

Paper airplane with big aspirations

1) 7 Reasons Why Your Email Marketing Program May Fail  
Let’s look at some common problems and if these hit close to home – do something about them.

2) 3 New Ways To Measure Email Campaign Effectiveness
Almost 70% of all messages in people’s inboxes are non-personal. This is both good news and bad news for marketers.

3) Email as a patient communications tool? Read before you hit ‘send’ 
Before you decide to open the lines to an email conversation, you may want to take a good look at the pros and cons of doing so.

4) Effective, proven strategies to use subject lines
The subject line of your email is critical in driving engagement after the email reaches your consumers in-box.

See you next week!

[ Posted Thu, 02 May 2013 17:57:00 ]