Célia Dequeker

Célia Dequeker

The holiday season is just around the corner, and it might already feel like the least wonderful time of the year. That’s because it’s also the busiest for marketers. But, if your marketing is done right, it can also be the most effective for your sales.

In order to take advantage of this special time, it is thus essential to deploy a good communication strategy. But why tackle this season alone? To help you, here’s three hacks to up your holiday game using Mailjet integrations:

1. Build Your Opt-in (Christmas) List

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Before sending your email campaigns, you need a contact list to reach out to. If you’ve been nice, you should already have started building one using tools like smart pop-ups. For example, the pop-up below offers a website’s visitors the opportunity to receive exclusive cookie recipes by signing up to the newsletter.

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Mailjet is integrated with Justuno: a simple tool to convert your website’s visitors, and even cart abandoners, into subscribers with timely exit pop-ups like this one.

Cool. But what if I’m short on time?

Now you’re probably thinking: “At this point, the only option I have left is to buy a contact list to begin with”. Don’t. The last thing you want is to end up in the spam folder and get on the naughty list of Gmail, Hotmail etc.

So what can I do? Wait until next Christmas? My sales aren’t going to just boost themselves…

We have a plan for you, even if you’ve been naughty ;). You know what’s cool about the holidays? Gifts!

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Mailjet is integrated with Rafflecopter, a really cool tool to launch a giveaway in no time.
Rafflecopter allows you to entice your giveaway entrants to also sign up to your newsletter – and have them directly transferred to your Mailjet email list.

2. Make It Pretty – Make It Yours

Now that you’ve built your contact list, it’s time to start creating your email campaigns. Email design is key: the human brain processes visual information 60 000 times faster than text. It is one of the first elements that will stand out, and which your subscribers will associate with your brand.

With illustrio, you can customize thousands of icons and illustrations. Personalize them with your brand image and colors and use them to make your email campaigns stand out.

And since it’s that time of year, we also have a special gift for you: the ultimate palette of colors that we recommend using this Holiday Season.

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3. Target the Right People

So, now you’re almost there. You have 1) built an opt-in list, 2) created beautiful emails. “All I have left to do now is to hit send”. Haha. No.

Before you start sending, make sure to know who you’re addressing. You wouldn’t want to send Grandma discounts for Punta Cana Spring Break packages.

 

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Grandma opening your special Punta Cana Spring Break promotional campaign.

Personalization is key and can really make a major difference in your email campaigns’ performance.

Okay. But how can I do that? That seems like a long process…

Lucky for you, Mailjet is integrated with Boomtrain, which can completely automate this personalization process. Boomtrain tracks your subscribers’ actions on your website, assesses what they browse, and adapts email content to them.

If this still sounds too fancy, you can always use Mailjet’s segmentation feature to make sure that you adapt your emails to different types of subscribers in your contact list.

And there you have it, easy as 1, 2, 3. Time to let the Mailjet integrations do the heavy lifting.

Happy Holiday Season.

Love, Partners.

 

Have you tried our integrations? Tell us how you use them on Twitter, using the hashtag #MailjetPartners.

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide