Nelly Moreau

// Product Marketing Manager

Looking for which email marketing software to choose but don’t know where to start? Whether you’re a developer, marketer, or an all-around freelancer, you need to send emails and even text messages, and you want the option that gives you the best bang for your buck. So, here, we are comparing some of the best email marketing services out there to see which one fits best for you.

Before starting, here are some important questions to consider:

  • How many emails do you send per month?
  • How many contacts are there in your lists


Email Marketing Services at a Glance

MailChimp Mailjet Mailjet CampaignMonitor
Marketing Emails true true true
Transactional Emails (through Mandrill) true true
Marketing Automation true true true
GDPR Certification false true true
Sub-accounts true true true
SMS Marketing false false false
Transactional SMS false true true
Pricing €€€ €€€


All of the email marketing software here offer basic services that allow you to send marketing and transactional emails and do some email automation. With Mailchimp, however, you will need to go through a third-party email platform to send your transactional emails. Mailjet and Campaign Monitor also allow you to send transactional SMS (e.g notifications, confirmations, etc.).

Worried about GDPR-compliance? Mailjet is there for you.

If you’re low on budget, Mailjet is up to 30x cheaper than Mailchimp on the same email volume.

Best email marketing software for marketing emails

MailChimp Mailjet Mailjet CampaignMonitor
Intuitive email builder true true true
Template gallery true true true
Multiple A/B testing true true true
Advanced statistics true true true
Contact segmentation true true true


All of these ESPs are good for your marketing emails.

Best emailing software for transactional emails


MailChimp Mailjet Mailjet CampaignMonitor
SMTP relay true true true
Full API Access true true true
Transactional email builder false true true
Advanced templating language false true false
Real-time notifications on transactional emails false true false


Managing your transactional emails can quickly become a chore if you’re not a developer. Mailjet and Campaign Monitor both have email builders that are intuitive and don’t require any technical know-how. Mailjet also offers an advanced templating language, allowing you to create personalized, responsive emails.

Finally, Mailjet is the only ESP that includes the option to enable real-time notifications on transactional emails if an issue happens when sending them. This allows you to quickly manage your problems.

Best email marketing software for email collaboration

MailChimp Mailjet Mailjet CampaignMonitor
Option of adding an unlimited number of users true false false
Creation of sub-accounts that allow you to separate different types of email sending false true false
Real-time collaboration on your emails false true false


Devising your email campaigns should be about teamwork and collaboration. Mailchimp and Mailjet understood this quite well. They offer the option to create an unlimited number of users and to give them specific roles. Mailjet allows users to create sub-accounts and separate different types of sending.

But only Mailjet allows users to collaborate on the same emails, in real-time, like in Google Docs. This is perfect to reduce time wasted in back-and-forths.

Pricing comparison for the best email marketing software

MailChimp Mailjet Mailjet CampaignMonitor
Remove email marketing software logo in emails $10 $8.69 $11.40
Price for 30,000 emails per month $225 $8.69 $36.74
Dedicated IP Address false Free Starting at 150,000 emails false


Tight budget? Mailchimp can get quite expensive with their email marketing services. Mailchimp bases their prices on user contact lists, which can go up very quickly.

Mailjet allows you to send 30,000 emails for $8.69 per month on an annual plan. Clearly, Mailjet offers the best email marketing software for your money.

So have you made your choice, yet? We hoped these helped.