Juliane Heise

Country Marketing Manager D/A/CH

For email marketers, Christmas is probably one of the most important times of the year. Christmas time is email time. We’re sure you’ve already defined your email marketing strategy and you cannot wait to create beautiful and successful emails that looks perfect on all devices.

When it comes to holiday campaigns, you basically have two options. You can either code your emails or opt for an online editor, like Mailjet’s Passport, to help you design your own. If you don’t have the technical knowledge to develop your own emails, choosing a “pre-existing” template may just be the perfect solution for you.

“Oh, but there are so many options… and I just don’t have the time to go looking for great templates…”. Sounds like you? Thought so.

That’s why we’ve handpicked our favorite Passport templates, to make it even easier for you to send great campaigns this Christmas. Read on, you can thank us later. ;)

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Holiday Email Toolkit.

Boost your sales this Christmas with these Passport templates

We know that Christmas isn’t all about the money, but it is in fact one of the most profitable periods for most businesses. Want to boost your sales this Christmas? Check out these campaign ideas.

Send a seasonal product email

Christmas time is buying time, too. Literally everybody is looking to buy presents for their loved ones and there is hardly any other period in which people are willing to spend as much money as they do during the Christmas season.

If you’re planning to send out a campaign promoting your products, check out our template Oslo. Its sleek design is perfect to highlight your seasonal offer and products. Enhance the Christmas feeling by including a festive picture at the top, and keep the email clean and simple, ensuring your products shine.

It’s also important to use high quality pictures, but make sure these are not to large, as they might not display properly on all devices. Choose a clear headline that describes the content and entices the reader to open your email, like “Our special Christmas products”. And don’t forget: even if your holiday campaign is related to Christmas, it still needs to reflect your company’s brand identity.

email template for product promo

Offer a special promo to loyal customers

Saying “thank you” to your loyal customers is one of the most powerful things you can do. One of best way to do so is by offering a special promo discount.

Our template Cutely is perfect for that. It drives the reader’s attention to the central element, your special offer, but is also include some products that your customers might want to use the discount on. However, the focus should always be on the seasonal promotion, this is not your regular sales campaign.  

Be as personal as possible. This is your loyal customers we’re talking about, you want them to feel special. Include a personalized intro text, segment your lists based on the data you have from them or, even better, use dynamic content to target them better.

email template for special product offer

Build your brand identity through email this Christmas

Branding is an essential part of marketing. The following Christmas campaigns are all about making people care about the company behind your product and services. By creating a loyalty to your brand, rather than the product, you can take the final step in winning your customers over for a long time, rather than foster one-off shoppers. These email examples will show you how.

Wishing your contacts a Merry Christmas

Do not miss the chance to wish your customers and newsletter subscribers a Merry Christmas. It may be just a small gesture, but it can have a strong positive effect.

This kind of email template can be very simple. Think of your regular Christmas cards: nice image + sweet text. It doesn’t need to get any crazier than that if you don’t want to. Our 1 column template is probably the most basic template you can find in Passport, but it can also be the most effective.

Make your email design festive, but also add some humor to it. You can include some Christmas related emojis to your subject line, play around with merry images or icons… If you have the time, you can even feature a short video with your personal Christmas wishes.

Keep your Merry Christmas campaigns relevant by using personalization. This will make every customer feel as if you were addressing him (or her) directly. You can also generate traffic to your social media channel and get customers to share with you some of their user generated content by encouraging them to share their Christmas stories, New Year’s resolutions or holiday wishlist with you. Do so at the end of your email, by adding some kind of contest or incentive beside your social media buttons.

email template for personal Christmas wishes

Tell your company’s 2016 story

The end of the year is the perfect time to give your customers an end-of-the-year company summary. Duh, you might think. Yet many business still avoid talking about themselves. Part of building brand loyalty is being open about what you’ve been up to and sharing your success with your customers. What did you achieve this year and what can your customers expect next year?

Our template Colorado is a great choice to do just that. It includes a timeline in which you can show your most important milestones, and also gives you the opportunity to add a quote from the CEO or another relevant employee. Top it up with a special gift or promotion, to celebrate and thank your customers for the success you’ve had this last year, and drive more traffic to your holiday offers.

Your email needs to engage your reader, so remember who your audience is. You are not sending this campaign to investors or stakeholders, you are sending it to your customers. Keep it entertaining and relevant. Don’t just give facts, create a story around your company that works alongside your company’s brand identity.  

email template for year recap
The best thing about using these Passport templates is that it’ll only take minutes to adapt and edit them to match your needs. Try them out or experiment with some of our other options by visiting our Template Library.

template gallery at Mailjet passport
There are many ways and ideas to send amazing holiday campaigns to your customers and newsletter subscribers. Want some more help? In this year’s Email Marketing Holiday Toolkit you’ll find all the tips and recommendations to create great marketing emails that’ll rock your contacts’ inboxes this Christmas.

Have you tried any of our Passport templates? What are your favorites and why? Share your ideas with us via Twitter, using the hashtag #MailjetHolidayToolkit.


Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.