Webmecanik offers the first SaaS marketing automation solution using open-source technology.
This solution makes it possible to automate marketing and sales actions for a company’s current and prospective
customers through multiple channels, including email. The process is achieved by using automated workflows: the action of a customer (page visit, download of a document, etc.) triggers a particular action (add the contact to a list, send a marketing email, notifications, etc.).
More than 300 clients trust Webmecanik, including Darty, Renault Sport, and T-Systems.
Webmecanik’s messages are sent to customers through different channels: social media, Web notifications, text messages, etc.
However, the main mode of communication is still email. As such, Webmecanik needed a strong partner to handle the sending of its clients’ emails, ensuring high-quality routing and an excellent delivery rate.
Aprendemas.com is a site where users can find the information they’re looking for about educational and training courses offered by schools, academies, universities and training centres by using its powerful search engine, which enables them to filter results by keywords, area or category.
The aim of the site’s partnership with Mailjet is to communicate information to its users about the latest courses and scholarships via email, in order to help them find the best places – from both a personal and professional perspective – for their learning and development.
Discover the success story…
Lyyti Partners With Mailjet To Reach The Inbox
Lyyti partnered with Mailjet, as they were looking for a true partner for email – one which could support them with deliverability and help them reach the inbox.
By partnering with Mailjet, Lyyti ticked all their requirement boxes with one provider: deliverability, great customer service and a European provider. By utilizing the Mailjet API, Lyyti ensures both their customers’ marketing and transactional emails swiftly reach the inboxes of the right people.
“Unlike our previous email service providers, Mailjet has helped us to solve all our email issues. They provide excellent service with delivery analytics and help us to troubleshoot any issues that we may have. We love their proactive and professional approach. Mailjet successfully handles our issues with priority, with our business in mind.” Juho Harmaa, CCO, Lyyti.
Happn Partners With Mailjet For Seamless Collaboration Between Developer And Marketing Teams
Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users.
“Sending newsletters is the simplest and most direct method for staying in contact with our users. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks. It is particularly important for us because we operate in around thirty countries today and for this reason we communicate in more than 15 languages, all while maintaining a coherent design and conforming to our graphics chart in each of our emails, as this is an essential point in our marketing strategy and in conquering new markets.” – Sandra Laroche, CRM Manager, Happn.
Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services. The company does not intend to stop there; they expect to launch automated campaigns in 2017 and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further.
Successful Email Marketing For Online Fitness Programmes And Apps
In 2017, sending newsletters is no longer enough. These days, customers expect to be addressed personally with individual offers, across multiple channels. Together with Mailjet, Rodale-Motor-Presse is providing individual, yet simultaneously automated customer communication via in-app email, thereby ensuring improved customer loyalty.
The German-American joint venture Rodale-Motor-Presse markets the successful Men’s Health, Women’s Health and RUNNER’S WORLD magazines. With sites in Argentina, Brazil, China, Mexico, Austria, Poland, Portugal and Spain, the publisher has a worldwide presence. Various fitness programmes and apps supplement the online offering and are opening up new target customer groups of tech-savvy (recreational) sportsmen and women.
In Mailjet, Rodale-Motor-Presse has found an ESP, which is able to meet all of these challenges through Mailjet’s strong APIs. With the aid of various APIs, Rodale-Motor-Presse is able to easily set up the entire dispatch process. With the support of Mailjet’s Compliance Team, EU data protection regulations are met – Mailjet achieves a high level of deliverability for all outgoing emails.
Unsheeping Partners With Mailjet To Ensure High-Level Deliverability That Scales
The way the system works is simple: future travellers book their hotels directly through the UnSheeping website or mobile app, which then provides the user with a guide to leisure establishments and options that are accessible through the application. Each time the tourists spends money in these establishments, they accumulate a balance that, at the end of the journey, will be converted into a discount that may reach 100% of the total price of the hotel room.
For UnSheeping, emails are a fundamental part of their business model. Given that users make their bookings through the website or the app, the email indicating a successful transaction is integral for the company to work successfully. In addition to this, UnSheeping’s success and growth is closely linked to the use of marketing emails and automation, which enables the company to publicise, confirm and win the loyalty of its customers with appropriate messages.
UnSheeping’s emailing strategy is currently in a phase of expansion, so finding the ideal partner was also an investment for the future. In this case, it is not just a question of working with a solution that can meet present requirements, but finding one that can grow with the business, given that our next objectives are to expand to major cities all over the world, such as Madrid, Paris, London, Rome, Milan, Amsterdam, Shanghai and New York, with a view to becoming tourists’ favourite method of booking on a worldwide scale.
MENTION ME DRIVES 10-25% INCREASES IN NEW CUSTOMER ACQUISITION THROUGH REFERRAL
Mention Me, a UK based tech company, is a platform that businesses use to create and optimise referral programs. Their service offers a peer-to-peer referral function where amongst other sharing channels, users can send referral offers to each other via email, powered by Mailjet.
When Mention Me was first founded, the team was looking for a transactional email solution that was scalable and secure. Mention Me operates on behalf of clients, so the protection of personal information and robust legal terms were top priorities.
In the past two years, Mention Me has grown to work with national and international brands, with more than 1000% growth in their email sending volume. They have used transactional email, delivered by Mailjet, to enhance their core business value and achieve growth of between 10 to 25% in new customers for their clients through this service.
Tim Boughton, CTO, says that Mailjet offers the right combination of features they need, a user-friendly API for integration and a scalable platform.
“Ultimately it matters that our emails get delivered to the recipient quickly and efficiently. We’ve got confidence in the performance, deliverability and reliability of the platform. We have plenty of other things to focus on when growing our business – so it’s nice to be able to rely on a partner like Mailjet for our email delivery.” Boughton says.
The use of email as a secured communication channel by Linxo
Linxo is a French company offering its users a real-time tracking all of their banking and financial operations on one dashboard. Users are notified via emails whenever an operation occurs, thanks to Mailjet.
Before the product launch, Linxo looked for a scalable, efficient and above all safe email service, since their application deals with banking information. Naturally, Linxo met with Mailjet to find a proper solution to address their needs.
Mailjet allowed Linxo to set quickly and simply a secured system to send their transactional emails, scaling with the growth of the company. In 2014, the number of Linxo users doubled. The same thing is expected for 2015. Despite the volume of emails sent grew, the deliverability of Linxo’s transactional emails stayed the same, each message being delivered safely in the inboxes of the recipients.
Bruno Van Haetsdaele, co-founder and CEO at Linxo is glad to have chosen Mailjet, the availability of the Mailjet’s Team and the efficiency of the service being a huge help for his business.
“We choose to go with Mailjet in the first place because we knew it would easily scale to our needs. With Mailjet, we knew that the growth of the service and the management of the emailing infrastructure wouldn’t be a problem.
When we started sending huge volumes of emails, we have been able to easily increase the traffic while keeping an optimal quality of service. Mailjet understood our needs in terms of privacy and security. Because of all these factors, Mailjet is the email service we were looking for, that helps our business grow.”