Lyyti Partners With Mailjet To Reach The Inbox
Lyyti partnered with Mailjet, as they were looking for a true partner for email – one which could support them with deliverability and help them reach the inbox.
By partnering with Mailjet, Lyyti ticked all their requirement boxes with one provider: deliverability, great customer service and a European provider. By utilizing the Mailjet API, Lyyti ensures both their customers’ marketing and transactional emails swiftly reach the inboxes of the right people.
“Unlike our previous email service providers, Mailjet has helped us to solve all our email issues. They provide excellent service with delivery analytics and help us to troubleshoot any issues that we may have. We love their proactive and professional approach. Mailjet successfully handles our issues with priority, with our business in mind.” Juho Harmaa, CCO, Lyyti.
Happn Partners With Mailjet For Seamless Collaboration Between Developer And Marketing Teams
Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users.
“Sending newsletters is the simplest and most direct method for staying in contact with our users. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks. It is particularly important for us because we operate in around thirty countries today and for this reason we communicate in more than 15 languages, all while maintaining a coherent design and conforming to our graphics chart in each of our emails, as this is an essential point in our marketing strategy and in conquering new markets.” – Sandra Laroche, CRM Manager, Happn.
Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services. The company does not intend to stop there; they expect to launch automated campaigns in 2017 and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further.
MENTION ME DRIVES 10-25% INCREASES IN NEW CUSTOMER ACQUISITION THROUGH REFERRAL
Mention Me, a UK based tech company, is a platform that businesses use to create and optimise referral programs. Their service offers a peer-to-peer referral function where amongst other sharing channels, users can send referral offers to each other via email, powered by Mailjet.
When Mention Me was first founded, the team was looking for a transactional email solution that was scalable and secure. Mention Me operates on behalf of clients, so the protection of personal information and robust legal terms were top priorities.
In the past two years, Mention Me has grown to work with national and international brands, with more than 1000% growth in their email sending volume. They have used transactional email, delivered by Mailjet, to enhance their core business value and achieve growth of between 10 to 25% in new customers for their clients through this service.
Tim Boughton, CTO, says that Mailjet offers the right combination of features they need, a user-friendly API for integration and a scalable platform.
“Ultimately it matters that our emails get delivered to the recipient quickly and efficiently. We’ve got confidence in the performance, deliverability and reliability of the platform. We have plenty of other things to focus on when growing our business – so it’s nice to be able to rely on a partner like Mailjet for our email delivery.” Boughton says.