19 Sep 2017 • BLOG - Guide
How Transactional Email Problems Impact Customer Loyalty: A Research Report
19 Sep 2017
How Transactional Email Problems Impact Customer Loyalty
In August 2017, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand consumer views on business critical transactional emails and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.
The research looks at the types of transactional email consumers interact with the most, as well as how they interact with these business critical emails. We also aimed to uncover consumer views when a transactional email experience goes wrong.
Would you benefit from a feature that monitors your business critical transactional emails? Download our research report for the latest transactional email insights.