The Internet has forever transformed the way we travel.
Most people spend hours scanning the Web to find the best deals, riffling through tourist guides and leaving a trail of valuable data about their interests, budget and patterns, changing the travel industry in the process. The harder life gets and the more their workload increases, the more inclined people are to get lost in their own imaginary vacations.
Now, the ball is in our court. As email marketers, we have been given the opportunity to grab these people’s attention. We know it already, email is the best performing channel for ROI, ahead of SEO. It’s our job to use this endless stream of information to build a superb email marketing strategy that turns tourists all over the world from daydreamers into actual customers.
So, how do we turn a dull inbox into a real gold mine? In this guide, we will cover the fundamentals of email marketing for the tourism and travel industry. We will go over the basics any email marketer should master, learn about some of the tools and features that can really turn a regular email into an extraordinary campaign and review some of the most common scenarios and examples.
Download our guide “Email Marketing For The Travel And Tourism Industry” to know all the best practices and optimize your emailing.
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