As an online retailer, you are always looking for strategies and tools to replicate a personalized in-store experience on a digital platform. Why not read our Email Marketing for Ecommerce best practice guide to keep up to speed with the latest email trends? Email enables you to have a one-to-one dialog with each of your customers, at scale. From persuading potential customers into making a first purchase and welcoming them to your brand’s experience when they convert, to rewarding them for returning time and time again and tempting them back when they’ve been absent for a while.
Well, email is the best performing channel for ROI, ahead of SEO. Econsultancy found that 73% of marketers rank email ROI as ‘excellent’ or ‘good’. The DMA also reported that, almost one-fifth (18%) of email marketers see an ROI of more than £70 in their email marketing campaigns.
In this guide, we’ll discuss the fundamentals of emails marketing, specifically for ecommerce businesses. We’ll learn about the tools you can leverage to give your email marketing campaigns the ‘wow’ factor, how you’re marketing and transactional emails can compliment each other and the types of email you should be implementing into your online brand experience.
Download our Email Marketing for Ecommerce best practice guide to make sure you’re at the top of your email game.
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