Addressing The Coding Gap: A Research Report - Email Marketing - SMTP services - Mailjet

Addressing The Coding Gap: A Research Report

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In January 2017, Mailjet commissioned a new piece of research to understand the ‘Coding Gap’ between marketers and developers. The survey was taken by over 200 marketers across the UK and France. These marketers are all members of teams who collaborate with developers.

The research looked at where there is tension in the marketer and developer relationship, and how these tensions could be improved through new working processes and technologies. The research looked at the relationship between the two teams, the importance of marketers having technical skills, the future skills needed in order to be a successful CMO and how marketing is valued in comparison to their developer counterparts.

Do you need help to bridge the Coding Gap? Download our latest research report to gain insights into how your company could become more agile.

The Coding Gap

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