Deliverability

Deliverability advice: Personalize the sender domain name

to be added

Gods doing security check

PUBLISHED ON

PUBLISHED ON

Have you ever heard of identity theft? These people will steal someone's identity in order to subscribe to various services, such as an application for credit or mobile phone subscriptions.

Is this practice acceptable? The answer is obviously no!

In the world of email marketing, it's the same thing. Why should an email service or ISP agree to receive emails sent from the address igor3333@gamail.com if all the links in your email go directly to the website www.mycompany.ext?

It's a question of consistency. One of the criteria used to classify your email as spam or not is the consistency of your communication. If your identity as a sender is not consistent, you will receive a negative rating, which will be added to other criteria used to measure your reputation.

Conclusion: Use your website's domain name in your sender email address.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Read more

Hermes on a moped delivering mail to a mailbox

Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

Read more

Mother's day gift for Hera

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon