Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA.
In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices.
To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why brands are in-housing key marketing functions, by exploring the benefits, challenges, and potential future performance.
The research is a fascinating insight into the key drivers and outcomes that businesses have already seen from their experience of in-housing functions, as well as the challenges ahead in understanding and realising the full benefits of bringing other functions within an organisation.
Download the full research report ‘Understanding In-Housing: Bringing Marketing Functions Home’ to get a closer look at the state of in-housing, its benefits and challenges.
In-Housing Event: Join the DMA, Mailjet, Google Cloud Platform and Exponea on November 6th in London to explore the realities of In-Housing, when it makes sense for your business and how to apply it successfully. Special focus on the Retail sector with testimony from major fashion labels. Register your interest for this event by signing up here.