The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will have direct application in all EU members states – and at which time those organisations in non-compliance may face heavy fines.
One in four businesses are ‘unprepared’ for new data laws and a third believe their companies will not be compliant in time for the deadline. Consent is the biggest cause for concern, cited by 70% of respondents, followed by legacy data at 50% and profiling at 37%, the survey from the DMA found in February.
In light of the concern among marketers, to what extent are they familiar with the changes that must take place before the guidelines come into effect? Are they familiar with the steps they need to follow and the penalties they face should they fall short of requirements?
Marketing automation is a core practice of modern marketing and delivering effective one-to-one communications at scale. It is paramount that marketers understand what they are and are not able to do from a policy and ethics perspective.
With such a focus on GDPR in the media, Mailjet has aimed to see if brands are on the right side of automation? Download the report to gain insight.