Email Marketing For Charities & The Not-For-Profit Industry

Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your message.

Email marketing is a direct and truly personal way of grabbing your audience’s attention. It has the power to reach the right people, and pull on their heartstrings with engaging content, garnishing quick results and an impressive ROI. As we’re sure you already know, email is the best performing channel for ROI, ahead of SEO.

So, how do you build this army of supporters with email? In this guide, we will cover the fundamentals of email marketing for the not-for-profit and charity industries. We will go over the basics any email marketer should master, learn about some of the tools and features that can really turn a regular email into a powerful campaign, and review some of the more common scenarios and examples, as well as some more ambitious programs that can help you target the right recipient with the most appropriate message.

Download our guide “Email Marketing For Charities & The Not-For-Profit Industry” to know all the best practices and optimize your emailing.

Email Marketing For Charities

Addressing The Coding Gap: A Research Report

In January 2017, Mailjet commissioned a new piece of research to understand the ‘Coding Gap’ between marketers and developers. The survey was taken by over 200 marketers across the UK and France. These marketers are all members of teams who collaborate with developers.

The research looked at where there is tension in the marketer and developer relationship, and how these tensions could be improved through new working processes and technologies. The research looked at the relationship between the two teams, the importance of marketers having technical skills, the future skills needed in order to be a successful CMO and how marketing is valued in comparison to their developer counterparts.

Do you need help to bridge the Coding Gap? Download our latest research report to gain insights into how your company could become more agile.

The Coding Gap

Getting Started With Email: The Ultimate Guide To Define Your Email Strategy

When you’re just starting out with email marketing, it can seem like there’s a never-ending checklist of to-dos. Building your contact list, planning your strategy and learning from your results… There’s just too much to think about.

Don’t fret though, we’re here to get you started without breaking a sweat. This guide’s going to cover the ins-and-outs, the A to Z of all the essentials. Hang tight as we take you through how to define your goals, use social media to bolster your email strategy, implement a referral campaign, design for success, create and use campaign benchmarks, and much more.

 

The Ultimate Guide To Define Your Email Strategy

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At Mailjet, we want to help you make 2017 the year of email, the year in which you move away from amateur emailing and benefit from a purely professional email marketing strategy. Ready to kick-start your email strategy? Read on!

Email Campaign Examples That Rocked The Holiday Season

Brands That Rocked The Holiday Season

 

 
There’s no better way to draw inspiration for your holiday email campaigns than to look at what others have done well and learn from their success. From original ideas to all time classics, designing an email is as much about creativity as it is about applying some well-known principles.

In our Brands Who Rocked The Holiday Season guide, we’ve broken down how some top brands create eye-catching designs consumers can’t resist. Explore the anatomy of each of these winning campaigns, and learn how to build the right design for your goals – from driving engagement to sales and conversion.

 
‘Brands That Rocked The Holiday Season’ is an extract of Mailjet’s Ultimate Guide To Holiday Emailing. Download the full guide now and win the battle of the inbox this holiday season!

Designing Beautiful Holiday Emails

Designing Beautiful Holiday Emails

Designing your email is just one of the challenges you face when trying to create stunning campaigns that will stand out and drive your sales this Holiday Season. But what a challenge it is. With more than half of emails being opened on mobile and new devices and screen sizes in constant development, getting email design right is essential to ensure the success of your campaigns.

We’ve asked some of our designer friends to give us their advice and favourite tools to help you master the art of crafting the perfect festive campaign. Discover top tips by our friends from Litmus, 99Designs and Stocksy United, and check out our list of recommended tools.

‘Designing Beautiful Holiday Emails’ is an extract of Mailjet’s Ultimate Guide To Holiday Emailing. Download the full guide now and win the battle of the inbox this holiday season!

Crafting Irresistible Email Content This Holiday Season

We know the Holiday Season can be a busy period, so we’ve decided to help you prepare for it. Our Crafting Irresistible Email Content guide will help your team craft fresh, compelling content for your holiday email campaigns.

 
Our Content Marketing team has put together some tips and tricks to help you with your own content planning process. This guide will get your creative juices flowing and help you prevent burnout in this year’s content creation marathon. Start early and plan ahead to ensure you come up with subject lines and calls to action that will make you stand out in the holiday inbox.

 
‘Crafting Irresistible Email Content’ is an extract of Mailjet’s Ultimate Guide To Holiday Emailing. Download the full guide now and win the battle of the inbox this holiday season!

Guide: Email Marketing For The Travel And Tourism Industry

The Internet has forever transformed the way we travel.

Most people spend hours scanning the Web to find the best deals, riffling through tourist guides and leaving a trail of valuable data about their interests, budget and patterns, changing the travel industry in the process. The harder life gets and the more their workload increases, the more inclined people are to get lost in their own imaginary vacations.

Now, the ball is in our court. As email marketers, we have been given the opportunity to grab these people’s attention. We know it already, email is the best performing channel for ROI, ahead of SEO. It’s our job to use this endless stream of information to build a superb email marketing strategy that turns tourists all over the world from daydreamers into actual customers.

So, how do we turn a dull inbox into a real gold mine? In this guide, we will cover the fundamentals of email marketing for the tourism and travel industry. We will go over the basics any email marketer should master, learn about some of the tools and features that can really turn a regular email into an extraordinary campaign and review some of the most common scenarios and examples.

Download our guide “Email Marketing For The Travel And Tourism Industry” to know all the best practices and optimize your emailing.

 

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Marketing To The Over 55s: A Research Report

In September 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK over the age of 55 view communication with the travel brands they interact with. The survey was taken by over 1000 consumers from across the UK.

The research looked at how consumers over the age of 55 interact with technologies and how they’re being targeted by travel brands at this time of year. The research also aims to highlight why email should be part of your marketing strategy to engage these consumers.

Are you targeting your customers differently, depending on their age? Download the report to gain insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry. 

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Email Marketing for Ecommerce: A Best Practice Guide

As an online retailer, you are always looking for strategies and tools to replicate a personalized in-store experience on a digital platform. Why not read our Email Marketing for Ecommerce best practice guide to keep up to speed with the latest email trends? Email enables you to have a one-to-one dialog with each of your customers, at scale. From persuading potential customers into making a first purchase and welcoming them to your brand’s experience when they convert, to rewarding them for returning time and time again and tempting them back when they’ve been absent for a while.  

So, why is email so important?

Well, email is the best performing channel for ROI, ahead of SEO. Econsultancy found that 73% of marketers rank email ROI as ‘excellent’ or ‘good’. The DMA also reported that, almost one-fifth (18%) of email marketers see an ROI of more than £70 in their email marketing campaigns.

In this guide, we’ll discuss the fundamentals of emails marketing, specifically for ecommerce businesses. We’ll learn about the tools you can leverage to give your email marketing campaigns the ‘wow’ factor, how you’re marketing and transactional emails can compliment each other and the types of email you should be implementing into your online brand experience.
   
Download our Email Marketing for Ecommerce best practice guide to make sure you’re at the top of your email game.

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Consumers Reveal How Brands Are Missing The Communication Mark: A Research Report

In July 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK view communication with the brands they interact with. The survey was taken by over 1000 consumers from across the UK, all participants were aged 16 and above.

The research looked at consumers mobile habits, to identify how and when to best reach consumers on mobile. The study also looked at what consumers are looking for in the communications they receive from the brands they interact with.

Are you meeting consumers expectations with your brand communications? Not sure, download the report to find out what consumers really want from the brands they interact with.

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