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Sender Score and Email Reputation: What Are They and How to Improve Them

Jan 31, 2019 - By Julian Canlas News

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. […]

News

Email Blast: 4 Tips to Send Better Email Campaigns

Nov 7, 2018 - By Julian Canlas News

Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in Europe (thanks GDPR). And should you even try them, notice […]

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Contact Management Under GDPR: The Ultimate Set Of Features You Need

Oct 16, 2018 - By Fatima Zahra Hazzaz News

Mailjet has been one of the first ESPs (ok THE first) to get onboard with all GDPR requirements. We know you missed us talking about GDPR, right? 😂 On a more serious note, our customers were very curious about GDPR compliance and are pretty concerned about security and data protection. You know, we are constantly […]

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How Email Can Make Up For Declining Organic Facebook Reach

May 31, 2018 - By Miles DePaul News

If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means […]

News

Are Startups Ready for GDPR? We Look To The Numbers

May 24, 2018 - By Julie Paci News

It’s finally here! After several months of preparation, this week the General Data Protection Regulations (GDPR) finally comes into effect. This new European regulation will affect all companies, wherever their country of origin, and regulate the collection and processing of private data from European citizens. Methodology In order to make startups aware of their obligations […]

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GDPR in the US & Canada: How will it affect your business?

Feb 20, 2018 - By Miles DePaul News

GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and many North American companies are still asking themselves how this will relate to them, how they can best prepare for these changes, and how to avoid potentially massive fines. Mailjet, a GDPR-compliant email service provider, is hosting a 3-part webinar […]

News

Getting Security And Privacy In Email Right

Jan 30, 2018 - By Beatriz Redondo Tejedor News

How many times have we said that email has the highest ROI, or that it’s the most effective marketing channel? It even looks like we have some kind of secret master plan to trick everyone into using email… 🤔 Subtle marketing techniques aside, the truth is email is a quick, cheap and highly customizable way […]

News

GDPR Journal: The Steps We Took Towards Working With 3rd Party Providers

Nov 30, 2017 - By Darine Fayed News

Welcome to the fourth instalment of the Mailjet (and my personal) GDPR Journal. So far we’ve looked at how I became a DPO, our GDPR compliance roadmap and how I updated our Privacy Policy to be in line with GDPR. It’s been a rollercoaster and the saga is set to continue as the next step […]

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