Why You Need To Send This Email: Happy Holidays ______, Love ________

Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the festive season. Don’t forget though – the holidays are not just about spending. They’re also about spreading cheer, so remind your customer how much they mean to you with a simple ‘Happy Holidays’ email. Here are four examples that made us feel warm and fuzzy.

Get emotional, not promotional

fabric happy thanksgiving

The inbox is a noisy place at the best of times. In the run up to the holidays, with brands battling to grab the attention of consumers, it can be tempting to shout even louder with more promotional content. Instead, show your subscriber that you value them – it’ll speak volumes about your brand.

This email from Fabric does just that, simply saying thanks and wishing the recipient a happy holidays, a refreshing change from urgent call-to-actions (CTAs).

Be playful with gamification

Eating too much chocolate, wearing silly hats, eagerly peeking in your stocking on Christmas morning… The holidays bring out the inner child in all of us, so embrace it and be playful with your email marketing. Add a gamification element, just like Zulily, who combined saying thank you with a fun interactive feature. The user doesn’t have to click through to take part and they can easily share the content, driving exposure through social proof.

zulily

Play to your strengths

Make sure your email complements your brand’s personality and highlights your strengths within your industry.

Flimpmedia uses video marketing – why not? After all, it’s what they do for a living. The subscriber doesn’t have to read a great deal of text and it adds sound and movement to the message – providing a multisensory experience for the reader.

FlimpMediaHappyHolidays

Be traditional

During the holiday season, everyone loves to embrace strange traditions, like leaving out mince pies for Santa. Even if your marketing medium is digital, you can be traditional. This message from Paul Smith hits the nail on the head here, resembling a simple ‘handwritten’ card. Signing off with a first name and a kiss creates the sense that the brand cares for the individual and that they have a close relationship.

 

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Making each individual feel special in a mass email is what email marketing is really all about. Use these campaigns as inspiration and you’ll be sure to secure yourself a place in your subscriber’s heart (and not their junk folder).

 

Which types of campaign have you tried out this holiday season? If you’ve any great tips or ideas, gift us a comment below!

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

Ask an Email Marketer: How do you come up with fresh, original content?

The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be waiting a while for his reply though).

Borrow from:

Your competition. Take a look at what your competitors are doing this holiday season. Use a whiteboard to brainstorm how you can reinvent their past and current ideas. Which channels and pieces of content are most successful for them? Remember, their existing customers are your potential ones, so take notes on how they engage their target audience.

Your daily life. Look for inspiration outside of the office. Put your commute to good use and look at the advertisements around you – which capture your attention? Which part would you like to emulate – the design, tone of voice, promotional ideas?

 

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Us! Use our Content Brainstorm Worksheet to map out your course, focus your radar and turbo-charge your holiday strategy. Put yourself in the Mailjet frame of mind by popping on our Holiday Playlist. Listening to music is a great way to boost productivity.

Use these tips to keep your campaigns fresh this holiday season. We can’t wait to see what original holiday content you come up with. Happy sending!

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

This Was Written Just For You

The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still haven’t responded to your campaigns after the past few weeks. The good news is, this is helpful insight knowing that this group of customers has different needs or interests. Here are three steps to re-engaging these customers with a “just for you” email.

Why are you on their naughty list?

You need to send the right re-engagement series to the right people at the right time. To tailor your campaign to the individual, you need to look at your metrics and ask yourself what this tells you about your customers. What did they sign up for? How are you not meeting their expectations?

If your open rates are low, maybe your subject lines are too clichéd or impersonal. If your customer hasn’t signed up for a paid account after a free trial period, or abandoned their shopping cart, it’s likely that they simply can’t afford your product. Maybe for those subscribers not clicking through, the content is not tailored to their specific needs and interests. Once you’ve figured out what the problem is, you can then address it accordingly.

Myrrh, Frankincense or Gold?

Show your subscriber that you understand them and appreciate them as an individual. Offer them a gift based on what they’re motivated by. For example, if they did abandon a product subscription or their shopping cart, entice them with an extended free trial period, a discount or a promotion on similar, less expensive items. Say thanks for their past interest or purchases, and personalize the email by using their first name, like this email from Proflowers:

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Whatever the gift, intrigue always helps. Build up anticipation with a drip campaign – ‘Just 2 more days until your free gift arrives…’ and use your subject line to pique their interest. We all like to guess what our presents are before unwrapping them. Seduce your subscribers with a subject line which gives them enough information to entice them but not enough to ruin the surprise.

Warm their hearts to bring your email in from the cold

The ultimate purpose of the ‘Just for You’ campaign is to re-forge the connection you once had with the subscriber. Play on their emotions but, remember, ‘tis the season to be jolly, so make sure the overall tone is light-hearted, for example with an ‘Are we breaking up?’ subject line. This email from Urban Outfitters reminds the customer that they’re appreciated in a playful, positive tone.

urbanoutfitters

Sometimes a re-engagement campaign doesn’t work for everyone. Maybe a subscriber has changed their email address or no longer needs your product. Give them the option to unsubscribe for good – everyone will be happier in the long-term and your sender reputation will thank you for it.

On the flip side, anyone who’s risked the horror of waiting until Christmas Eve to go gift shopping knows that sometimes you can get what you want at the last-minute as long as you have a good strategy. Use these tips to implement a ‘Just for You’ campaign. Optimize your unsubscribe landing page so your subscriber finds it hard to say goodbye. It’s never too late to give up hope – use these tips to win back your customers in time for a very Merry Christmas.

 

Which re-engagement techniques have you put to the test? What have you learned from past campaigns? Feel free to share your thoughts below!

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

10 Black Friday Emails That Almost Made Us Break Out Our Wallet

Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs).  

Here we’ve drawn up a list of the ten sends which most encouraged us to spend.  

Less is more

A picture says a thousand words, so J Crew have let their image do most of the talking. Animals are always hard to say no to, and this, combined with the wordplay makes for a click-worthy message.

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The red theme is festive as well as energizing, ideal for triggering a post-holiday spending spree.

Extend the spend

For Miss Selfridge subscribers, it’s Black Friday all week. Instead of directly urging the customer to buy, they use fun, friendly announcements in their subject lines. ‘Omg!’ ‘T.G.I #BlackFriday!’ appeal to their young, female, social media-wise audience.

 

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To go a different route to flash sales, make like them (and John Lewis, Aldi and Jeep) by spreading your holiday promotions over an extended period. Drip-feed your subscriber an offer each day. Create a dedicated hashtag on Twitter and drive more exposure to each email treat with an intriguing tweet. A/B test your email subject lines to find the one which speaks loudest to your user.

The year’s best offer

The New York Times shows its distinctive brand style by turning a normal promotional paragraph into what resembles a colorful news column, with the key actionable phrases being the most eye-catching.

 

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Their bulletproof CTA is also a great tactic in battling for the top of the inbox! Before you look into this though, there are some simple ways to safeguard your email against responsive design issues.

Show your true colors

Lomography has stayed true to itself, incorporating images of cameras into its text and using the brand colors – red and blue. Take a leaf out of their book and infuse your brand’s DNA into all of your email marketing.

 

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Be prepared

With deeper discounts and bigger shopping crowds, you have to be ready to tackle any problems that might come your way. Whether it’s your website bandwidth or in-store shelves being ransacked, don’t fret when something goes wrong. Take a deep breath and use this formula to recover: Humility + Social Proof + Incentive!   

 

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Flor gets it just right, apologizing while celebrating the great deal of interest they received and offering a promotion to sweeten the deal.  

The shareability factor

Email and social are the perfect partners in crime when it comes to stealing a click from your customer. Integrating the two extends your brand’s reach and drives more exposure to each piece of content used. Modcloth invites subscribers to share their content on social, as well as by sending a gift certificate to their contacts.

 

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Bring your email to life

An easy way to capture a user’s attention is to add movement to your email. Newegg uses an animated GIF of a ticking clock to add some life and emphasize that their offers are time-limited.

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If you want to add an interesting visual element, but are having trouble embedding video, using a GIF which links to a video-hosting network can be a handy workaround.

Laugh your customer into the checkout

Using humor is a great way to stand out in the Black Friday inbox, whatever your industry. Make like Chubbies and sell your brand’s personality as well as products. Maybe you’ve got a couple of funny subject line ideas and want to find out which to go with. Split test to split your subscribers’ sides.

 

chubbies_email

Low risk, high reward

“If it ain’t broke, don’t fix it” the old saying goes. Sevenly recycles their most popular past holiday campaigns, combining this with another low-risk strategy – including a charitable cause. Spending on others makes us happier than spending on ourselves and consumers are primed to give around the holidays.

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A little less choice, a little more action

Sometimes too much choice can overwhelm the consumer and actually be bad for business.

Nasty Gal offers a promotion only on black items – narrowing the selection and embracing the Black Friday theme. The succinct, urgent headline gets the subscriber pumped up and primed for impulse-buying. Not the first time a blackout and marketing has worked perfectly together.

 

blackout

Whether you’re running a flash sale or a drip promotional series, use these ingredients to up your email game.  

Show a human side with charity and humor. Pick a color scheme which complements your brand but, where appropriate, incorporate red to drive excitement. Use FOMO (Fear of Missing Out)-inducing subject lines and CTAs.  

So, all geared up for your next promotional campaign? We can already see your email training montage!

Which of these campaigns do you think packs the most punch? Drop us a comment below!

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

Ask An Email Marketer: Where do you find inspiration for holiday email campaigns?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature here on the blog. Want your question answered in our next Ask An Email Marketer? Head on over to submit it on our Holiday Email Toolkit.

Segmenting and A/B testing to find the right fit for your consumer. Adjusting the size of a message so it reaches the inbox. Crafting an eye-catching, mobile-responsive email. Creating a message your subscriber wants to open is like trying to find the perfect wedding dress.

Finding the right size, a good fit and a great look for your email doesn’t have to be difficult though. Use conventional wisdom to find holiday email inspiration:

-Something old. Crowdsource from your team or company to see what interesting email they’ve received in holidays past.

-Something new. Think about how you can tie in current trends to freshen up your campaigns.  

-Something borrowed. Stay up-to-date with what your competitors are doing.

Something blue. Use social platforms (Twitter, Facebook), and the social listening tool Buzzsumo to keep an ear on what your customers are talking about.

For more help in getting to that eureka! moment, use our Content Brainstorm Worksheet to help you map out your holiday email ideas.

snowwhite-dwarfs

Popping some music is another great way to get those brain cogs whirring. The dwarves in Snow White had the right idea. Whistling while you work (or listening to a great tune) releases dopamine in the brain, one of the neurotransmitters behind pleasure, motivation and cognition. Our holiday playlist can help bring those awesome ideas to the forefront of your mind.

Happy brainstorming!

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

10 Things All Highly Successful Email Marketers Do

A successful email marketer is both a good house guest and a host. They don’t show up on your doorstep uninvited and they know how to cater to your tastes. In a post that would make Airbnb proud, we’ve drawn up a list of ten things all great email marketers have in common.

#1 : Don’t show up unannounced

For some, the holiday season is the perfect opportunity for gatecrashing. Everyone has that strange distant relative who turns up uninvited, eats all your food, and then leaves (if you don’t, then maybe that person is you). In any case, an awesome email marketer is the one who asks permission.

Growing your contact list organically is cool because it means you’re building real, meaningful relationships with your prospects and customers. Using a double opt-in is even cooler because it shows you’re willing to go the extra mile to make sure your contacts want your content and that you’re thinking about quality over quantity when it comes to growing your list.

 

one does not simply

#2: Keep things clean and tidy

Stave off the stink of a bad ROI by regularly cleaning your list. Keep an eye on bounces and try to re-engage inactive contacts.

Filter out customers that haven’t opened or clicked your emails in the past 4-6 months and send them a “We Missed You” email with a special promotion. You’ll identify inactive contacts and remind users of the benefits of subscribing to your amazing email.

 

#3: Listen to your customers

All great email marketers dive deep into their customer profiles or survey existing customers to better segment their lists by historical behavior, interests and more. Have your ears to the ground, whether it’s using social monitoring tools like Mention, Google Adwords tracking or analyzing your email KPIs. There’s no shortage of data out there and the more you tune in, the easier it’ll be to create engaging content.

 

#4: Follow the house rules

Keeping ISPs happy is the first step towards a high deliverability rate. Stay up to date with their requirements and enjoy the fact that you’re working together to make the user experience a great one.

To make sure you’re covered on all bases, stay on top of global SPAM law. Don’t worry, it doesn’t have to be dry! The main ideas are to: make sure your sender name is clearly identifiable, send with your recipients’ permission, and provide an easy way for users to opt-out.

 

#5: Don’t overstay your welcome

As the quote goes, “Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose.” Every great marketer knows when to accept defeat and gracefully learns from it.

There are a few different reasons why a user might unsubscribe, but if your awesome re-engagement messages haven’t worked, it’s time to say goodbye. Honor your unsubscribe requests promptly and thank your subscriber for letting you stay. This will leave them with a good lasting impression of your brand, making them more likely to say positive things about you.

#6: Stay on top of things

A good host quickly fixes any problems (or tries their best to). A sudden increase in bounces or declining open rates? Analyze your metrics so you know what needs to be fixed.

Also, quickly owning up to mistakes or tech issues makes all customers love you. It’s transparent and humanizes your brand.  if there are any temporary mishaps (e.g. website bandwidth overload, a broken link, product out of stock), message your subscribers to apologize and let them know you’re doing all you can to sort it out.

 

#7: Have a guestbook

 

bemyguest

Encourage your users to leave feedback, whether it’s a written testimonial or a star system review. Not only will this show you what needs to be improved, but great success stories can be used in a testimonial or case study.

 

#8: Be friendly

One solid way to invite feedback is by forgoing the no-reply email address. The reply-to address is the digital equivalent of making your guest pancakes, giving them some advice about where to go and, well, just being the opposite of this rabbit.      

 

#9: Plan for busy periods

Many email marketers ramp up their sending during the lead up to the holidays. Want to fire up your productivity over this period? Simplify and gamify! Make planning easier with a whiteboard and be the winning team by gamifying the process.

Don’t panic – if you’ve got marketer’s block, we’ve some handy tips to make your holiday content and design sparkle.

 

#10: Don’t make empty promises

Ultimately, trust is what keeps the customer-brand relationship strong. We find that all highly successful email marketers deliver exactly what they promise. It leaves us feeling warm and fuzzy, like a delicious meal cooked up by a great host. Give your subscriber what they signed up for and always keep listening to what they have to say.

Now that you’ve got your inbox etiquette down to a tee – happy sending!

 

What do you think makes for a successful email marketer? Share your ideas below!

Flight School Friday: How To Embed A Video In An Email

The internet is in love with video. First there were blogs, now there are vlogs. Even the Facebook newsfeed algorithm now prefers video. Content and social have fallen hard for it as well.

The course of true love never did run smooth, though. Only 50% of marketers actually incorporate video in their campaigns, despite it being a real boost to ROI.

Why’s this the case? 29% find video difficult to use in email. If you’re unsure how to press play, we’ve got some handy tips to help frame your strategy.

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Take one

Are you weeping over your computer screen or frantically reading ‘Coding for Dummies’? Embedding a video doesn’t have to be the bane of your existence (even if you are in that 29%). We’ll let you in on a little secret. We actually recommend not coding video directly into the body of your email since popular clients Gmail, Yahoo and Outlook do not support video. There’s a great workaround though – it looks good, promises to render well and there’s still only one click involved.

Embed either a static image or a GIF with a ‘play’ button superimposed over it. GIFs are a great way to bring your email alive without risking responsive design issues. The GIF is actually the oldest form of animation on the internet, so most clients support these, including desktop (e.g. Apple Mail), webmail (e.g. Gmail), mobile (e.g. iOS Mail). There are some handy tools to convert your videos into email-ready GIFs – a couple of of our favorite go-tos include GifSoup and ImgFlip.

When the image/GIF is clicked on, this takes the user to a webpage where the video is hosted. Turn autoplay on so the video automatically runs, so your subscriber still only has to click once – the same as when embedding directly in the email.  

Once you’ve captured your user’s attention, make it easy for them to share by hosting on a video-sharing network. The ease of sharing and encouragement (through social proof) means that you’ll have more potential to go viral.

Alternatively, you could link to a dedicated landing page which further engages the subscriber with informative or promotional content.

 

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Take two

Although Gmail, Yahoo and Outlook don’t fully support video, nearly two-thirds of clients do. If it’s right for your strategy to directly embed, then you can make this happen with HTML5.

HTML5 allows you to control characteristics such as video width, by inserting <video width=”x” height=”y” controls>. You can change the poster (the placeholder image displayed before the video’s played). <video poster=“URL”> – here, specify the URL of the image file, e.g. “http://www.mydomain.co.uk/poster-image.jpg”.

If the video is not fully supported by a client it’s likely that the first method (a static image linking to another page) will display instead. It’s like the video equivalent of ALT text. That’s why, if you go the coding route, it’s important to keep your fallback image in mind.

If you have some experience with code but need a helping hand, there are some useful online tools to convert your videos to HTML code. One worth checking out is Easy HTML5 Video.

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Final take

However you decide to embed a video, it’s a great way of adding some magic to your campaigns. Music and human faces can promote the release of neurotransmitters that are associated with reward, and storytelling activates brain regions used for empathizing. Use these elements to communicate vividly to your subscriber.

Want to strike a chord with your customer and pull on their heartstrings (or purse strings)? It’s time to start using video.

Lights, camera…action!

 

How have you used video in your campaigns? If you have any tips to share, leave us a comment below!

 

Ask An Email Marketer: When’s The Best Time To Start Sending?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature here on the blog.

A holiday email campaign is a lot like Christmas cake. They both take a considerable amount of prep before the big day and, just as the cake needs to be drip-fed with alcohol, your subscribers need to be regularly sent enticing content.

As a general rule of thumb, we advise getting your email cooking early November. Drive engagement leading up to important dates, such as Thanksgiving, to benefit from the pre- and post-holiday spending sprees.

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Consumers actively search for promotions during the holiday season. Use Google Analytics to see when the search for certain keywords peak, to find out when your subscribers will be most receptive, from general holiday phrases e.g. ‘Hanukkah gifts’, to more industry-specific eg. ‘Christmas party dress’.

To discover more local events to message, research Awareness Days relevant to your industry.

If you’re an experienced holiday sender, consider what worked well for you in the past. Compare your past seasonal campaign performance and use this as a guide for when to start sending.

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

Mailjet Monday: Emmanuel Boisgontier

Happy Monday! This week we sat down with Emmanuel Boisgontier, our Customer Solutions Engineer, to discuss our exciting new API documentation, interesting trends in the developer community and what he loves about his role.

 

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What do you do for Mailjet?

I’m part of the Developer Relations team in Sofia, Bulgaria. My main responsibility is to explain to customers how they can use our APIs, and to help them integrate the API into their system. What’s great about my role is that it’s a fantastic learning experience. Every day I get to learn more about email and come up with ways to help customers solve their pain points.

 

You led the revamp of our current API documentation. What does the new version include?

The main idea behind the revamp was to make the previous documentation more readable. We’ve restructured it into a step-by-step guide, and added more examples in different languages. It’s important to talk to developers in their own language, after all!

We’ve also improved contact list management. It’s now much easier for customers to import their contacts, by uploading large files or sending us their list. The revamped documentation gives more information about this awesome new functionality.

 

Which technologies are you really excited about at the moment?

At Mailjet, we’re really interested in Golang right now. We recently released a new Go wrapper, which allows users to manage their contacts and campaigns, and send marketing or transactional emails through the API.

Another technology we love here is ReactJS, which powers our email builder Passport. React allows customers to edit their email templates in real-time without having to refresh the page.

 

What’s your favorite aspect of your role?

Improving the customer experience is what it’s all about; we’re currently working to enhance our personalization feature for the newsletter template, so our users can better cater to their individual subscriber’s needs and interests. Our new functionality and user-friendly API documentation is now making processes such as contact management a lot easier.

I have to say, my ultimate favorite moments are when I see a client I’ve worked with for a while send their first email newsletter.

 

Eager to learn more about our API revamp? Have a look at the new documentation here.

How To Kick Off Your Holiday Email Strategy With A Whiteboard

We’re getting into the holiday spirit here at Mailjet. Over the next few weeks, we’ll be talking more about email strategy during these busy winter months and best practices to get to the top of the inbox as businesses vie for wallet share. From content to design, deliverability and analytics, we’ll cover it all.

 

When coming up with Christmas present ideas, what’s your strategy? Do you shop around to see what’s in fashion? Recycle an old gift from last year? Find out what other people are getting the recipient?

When strategizing your holiday email marketing, try a mixture of these. Get the team together for a few hours around the whiteboard before jumping into your campaigns. Pulling up your list of goals for the holiday season, think about current topics your customers are talking about, their needs and pain points. Consider what’s worked well for you before, as well as competitor and industry trends. Drawing together all of these points will help you and your team come up with words or themes to focus your campaign on.

Here are our marketing team’s three favorite points to follow for a successful brainstorm session.

 

The data of Christmas past

 

This Christmas, be a Scrooge. We’re not saying that you should be miserable. Instead, use insights from your past to change the way you act. As an email marketer, you’re probably already aware of the importance of reviewing past campaigns to improve your content and fine-tune your audience going forward. A tool like Mailjet’s Campaign Comparison allows you to easily compile data and analyze trends over time. You can also group past email campaigns together and average metrics to create benchmarks, which give a standard to measure the success of future campaigns.

Ultimately, benchmarks will help you answer those all-important questions: Which subject lines best captured your subscriber’s attention? Was there a certain piece of holiday content that generated more click-throughs, e.g. a funny video, a link to a festive blog post? How did you phrase those winning call-to-actions (CTAs)?

 

C is for customer behavior, competitor research and current trends

 

grumpycat

Customer behavior changes over time – you have to be flexible, adapting to their needs while staying one step ahead, predicting what they may want or need next. Revamping your past content with some fresh new ideas will keep your relationship with your customers strong.

The first step to refreshing your holiday content can be to research industry trends to make sure that you’re relevant. Are there any trends going viral that you can incorporate into your campaigns? What are your competitors up to this holiday season? What content channels are most successful for them (social, blog, advertising)? What content pieces are most popular?

They might be running a special promotion this holiday season, or have introduced a new interactive element on their website, e.g. an openable advent calendar. Remember, their existing customers are your potential ones. Keep an eye on which themes appeal to this demographic, and how you can integrate these into your marketing, while retaining whatever makes you unique.

There are some useful tools to help you stay in the know. Buzzsumo can help you discover trending content topics in your industry; filter by type and time period to find out which are most relevant to your strategy.

Use social listening tools, such as Topsy or Mention, to find out what interests your subscribers, what they need and what their pain points are. Which hashtags are currently popular among your customer base? Find out how your customers interact with your brand, and use social media platforms to experiment with new ideas, for instance running a ‘caption this photo’ competition. Walmart shows how it’s done:

 

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What’s on your holiday wish list?

Once you’ve come up with a list of themes, based on current trends and past insights, combine these with your specific year-endgoals.

For instance, you might be an e-commerce shop looking to drive more sales during the holiday season. Your past campaigns suggest this is a great time to do so – in fact, industry research predicts that by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend. Saving money might be a popular theme among your customer base and your competitors’. Your subscribers might respond well to engaging visual content. So how can you combine these? One idea could be to run a mystery promotion campaign, where subscribers are given various promotions at random after clicking on a festive image in the email. Only a small percentage of your subscribers will receive the promotional code-containing emails, but the prospect of doing so adds excitement, intrigue and drives engagement.

Kickstarting your holiday email strategy doesn’t have to be difficult. Sit down with your team to consider all of these elements and combine them to come up with some great ideas. It’ll get you in the festive mood and make your holiday marketing more efficient and even more exciting!

 

Liked this content? For more holiday tips and tricks, check out our gift that’ll bring you to the #topoftheinbox this season.