Mailjet Helps Facilitate Inter-team Collaboration

If you are already a customer or you follow our news, you know that over the past few years we have been taking the use of our tools very seriously, allowing you to better collaborate with your teams.
Now, we have decided to go a step further and offer even more new features:

  • Advanced restrictions
  • Blocked sections
  • Draft mode

More Sophisticated Advanced Restrictions To Share Only What You Choose

Now, you have the possibility of giving access to your account or sub-accounts to other employees. Now, you can go even further in the management of access sharing by selecting advanced restrictions.

Improve exchanges between your teams by giving specific roles to your employees. You can also set who has the right to block sections, manage your gallery or edit your e-mail templates.

In your account, head to My Account > Account Sharing. Here, you can invite new users and set which pages and which of your account features you would like to give them access to.

Let’s take a specific example: you want to invite your designer to create templates on your account, but you don’t want to let her send an email, because you would like to validate each of her creations before they are used.  

Simply select the role “Designer” when you invite her to your account. She can access all the templates but can only save them in ‘Draft’ status. She will also be able to block the formatting of some sections to prevent other employees from modifying them.


If you don’t want to choose one of the predefined roles – Accountant, Developer, Marketer or Designer – you can choose the “Customized” option and individually select the pages or features to which you would like your colleague to have access.


You now know all you need to ensure that your team members only manage actions they are responsible for, according to the roles you yourself will have set.

This feature is available only for Premium subscriptions starting with Cristal. The number of people to which advanced restrictions can be applied is limited based on subscription type.

Block Section Editing

When you edit a template, you can now choose to block one or several of its sections to prevent one of your employees from editing or deleting them. That way, you can better protect the design of your emails and make work easier for your teams. As for your employees, they can focus on tasks that are assigned to them.

  • When you click on a section, blue edges appear:

Locked Sections

  • Click on the lock and a pop-up will appear to let you select the limitations you would like to implement for each section:


  • You can choose to:
    • Completely lock the section so that it can no longer be modified or deleted
    • Authorize only changes to text and images so that the formatting of your section can no longer be modified

Users for whom you have not assigned modification rights for the locked sections will be limited when editing a template. If you have completely locked the section, no access will be allowed (as shown in the image below). If you have blocked editing for formatting only, they can update content without having any impact on design.

Section Locked

This feature is only available for Premium subscriptions.

Edit Your Template Safely In Draft Mode

You can now edit your email without needing to publish it. Why is this useful? You can modify your template without worrying about affecting a template which is already in use. While waiting for a template to be validated, you can simply save it as a draft.


Saving a template in draft mode also lets you authorize members of your team to work on it without necessarily granting the right to publish, leaving you as the designated person in charge of publishing the final version.



That way, your marketing templates in draft status won’t be visible in your gallery when you create a new campaign. Additionally, changes made to an automated template won’t be applied to a workflow once it has been published. Lastly, the final ID of a transactional template will not be provided unless you have published it, thus preventing you from affecting an email in production.

You can head right over to your account to implement advanced restrictions and make collaboration easier between your teams.

We hope you like these new features. Feel free to tell us what you think on Twitter.

Manage Your Templates Easily With Mailjet’s Gallery

A few days ago, we came out with quite a few improvements and features. Today, we’re taking a closer look at the ones that involve managing your templates, to help you get the best use out of them. These new features will let you organize yourself better and save precious time.


As a reminder, Mailjet gives you free access to more than 50 templates to get inspired, but you can also create your own easily with our intuitive e-mail editor.

Find your templates easily in your Mailjet gallery

Once you’ve created or modified a template, you can save it and find it directly in your gallery. We have improved its interface so you can find the templates that interest you in just a few clicks.

A new scrolling menu to rank your templates

In your gallery, you’ll find a scrolling menu in the top-right corner  that allows you to organize your templates in the order that you like. You can now sort them by alphabetical order, last modified or creation date.


Advanced search to find the template of your choice

In the top-left corner of your gallery, you now have access to a search field that lets you find one or several templates by searching by name, desired language or applied labels (learn more about labels below).


Improved management of your templates

If you click on the small nut above your template to the right, you can choose from a variety of options. Since last year, you have been able to export templates to a sub account  or download your template in HTML or MJML in order to make collaboration easier with your teams.

Today, we have added two new options: adding categories and viewing editing history.

Adding categories to your templates

Most of our customers use Mailjet to create newsletters using different themes, and with more than twenty templates, it can be difficult to find your way around.

In order to quickly find the templates you’re interested in using, we have implemented labels. You can now add labels to your templates to easily find them in your gallery using their colour or apply a filter to group them together easily when you are searching for them from the search field.

In your template gallery, above the menu to the right:

  • Click on the Manage labels button


  • Then on the button Create a label


  • Give the name of your choice to your label and select a colour, then click on save and your label has been created!


To add the label to a template:

  • Click on the nut on the template of your choice and then on Assign a label


  • Select the label of your choice and click Save


  • The label will appear on your template.


This feature is only available for Premium subscriptions.

See publication history for your templates


Hover your cursor over the template of your choice and a new “Preview & history” link will appear. Click on it and you’ll land on a template previsualization page where you can find up to the last 5 published versions of your e-mail. That way, if you’re not satisfied with the most recent changes you made to your template or if you want to see what it looked like before you made them, you can easily turn back the clock by selecting a previously published version.



Now head to your template gallery to test out these new features.

We hope you like these new features. Feel free to tell us what you think on Twitter.

Facilitated Collaboration And Advanced E-mail Template Management, New At Mailjet!

Ho, ho, ho… No, it’s not Christmas yet, but it’s easy to see why you might think so at Mailjet!

Have you been very nice this year? Probably, because today we have six gifts for you that you can unwrap under the tree (the tree being your Mailjet account – play along ;)).

We are proud to announce the arrival of a bunch of improvements and new features. In a few minutes, you will learn about everything you can now benefit from as soon as you next log in.

A more advanced collaboration with Mailjet

In order to prevent the back and forth in the steps leading to template publication, we have implemented features to let you take on the role of each of your team’s members.

  • 🎁 A lock to secure your favorite sections

Locked Sections

Set which employees can edit a template’s sections to protect the content or your design.

This feature is only available for Premium subscriptions.

  • 🎁 Advanced restrictions for better collaboration



Improve collaboration between your teams using advanced settings to define who has the right to block sections, manage your gallery or edit your templates.   

This feature is only available for Premium plans, on Crystal and above.

A more advanced template management

To prevent errors and make it easier to fix them, here are two new features that will put your mind at ease.

  • 🎁 Publication history to go back in time


Select the template of your choice and see up to five previous versions published, allowing you to go back to a previous version at any moment.  

  • 🎁 Draft status for your templates


Save changes to your templates without needing to publish them by using Draft mode. That way, you can work on your Marketing, Automated or Transactional email templates without affecting those already in production. Additionally, you can allow some members of your team to continue working on drafts without granting them the right to publish.

Better organization, effortlessly

Since we know that there is nothing greater than immediately finding what you’re looking for, these features let you gain precious time:   

  • 🎁 Advanced search to find things in the bat of an eyelash


In your gallery, you now have access to a search field that lets you find templates or template categories by simply typing the name, the desired language or the label of your choosing.


We also added a new scrolling menu to let you organize your templates the way you like. You can now sort them in alphabetical order, or by last modified or creation date.

  • 🎁 Labels to better organize your template gallery


You can now add labels to your templates to easily find them in your gallery using their color or apply a filter to group them together easily when you are searching for them in the search field.

This feature is only available for Premium subscriptions.

So, isn’t it time to go make a hot chocolate, set your computer on your lap(yes, using it as a heating pad is a well-known trick) and unwrap all your gifts?

Stay tuned – in the next few days, we will present these new features in greater detail so that you can get the most out of them.

Come meet us in person at Mailjet ! :)
While you wait, tell us what you think of your gifts on Twitter and who knows, maybe some new gifts will land under the tree before Christmas ;).

Better Customer Targeting With Date Properties

“Boss, do you know how long our 20% discount sale has been running for?” “Isabelle, don’t you think we should offer something to customers who have been with us for more than six months?”

If questions like these come up during your brainstorming sessions, you’ll surely be thrilled when you have a look at the new contact property format you can now access from your account.

The Date type property is here

Ok, we’ll admit that, put that way, it might not seem like the most incredible news we’ve ever announced… but the date type property offers a world of possibilities that will surely spark your imagination.

So, what exactly is a “Date” contact property for?

When you import a contact list to your account, you are importing emails in addition to precious information, such as first and last name and other properties you have on your contacts.

Now, you can save and use other information in date format, which offers endless possibilities. You’ll have access to registration date, birthday, last purchase date, account expiration date, VIP sign-up date… the list goes on.

It turns out this new item is a powerful addition to your marketing strategy. It allows you to improve automation, segmentation, and email personalisationBut how? Just keep reading and you’ll see.

Collect information about your contacts

To automatically collect information about customer behavior, associate your Mailjet account with one of our many partner connectors, such as Boomtrain, Mautic or Segment. You can also connect your preferred CRM to Mailjet using Zapier.

Keep in mind: It is also possible to import this information manually, but all date type properties must be imported in the same format.

Use dates to automate your emails

Once you’ve automated the information chain, you are ready to take full advantage of our automation feature.


From your account, choose the “Contact update” scenario. Armed with your new date type contact properties, you can trigger the sending of an email or a series of emails when one of the values changes.

 You can configure your workflow to trigger the sending of an email right when the date property changes for one of your contacts. You can decide to trigger automated sending when this property:

       is the same as the chosen date

       comes before the chosen date

       comes after the chosen date

       is between the chosen date and another one.


Improve user targeting

The Segmentation feature has also changed. You can now segment your users by date. For instance, you can create better-targeted contact lists by selecting only contacts born after 1995, or contacts who registered for your service more than six months ago.

To do so, you now have access to multiple operators, so you can let your imagination run wild as you segment lists as often as you like. Try selecting only contacts whose birthday, registration date, expiration date, last purchase date (non-exhaustive list) was/is:

  •      before
  •      after
  •      the same day as
  •      not the same day as
  •      between and
  •      “Today”
  •      within the last X days
  •      within the next X days
  •      repeats each year on

There are so many ways to improve campaign targeting!


Improved email targeting

This new date property format offers a different way to personalize message content. Insert the most appropriate variable into your marketing, transactional or automated emails and your recipients will feel as though the message was addressed personally to them.


What are you waiting for? Give the new date property a try!

Before you put your nose to the grindstone developing new strategies, we are counting on you to express your joy on Twitter.


Send Transactional Email Confidently With Mailjet Real-Time Monitoring

Transactional emails are at the forefront of most businesses today. Whether you are directly selling online or operating part of your business through the web or apps, you need to set up account creation emails, password resets, booking or order confirmations, invoices, shipping notifications and a wide range of alerts.

We’ve all been someone else’s client, we know how highly anticipated these emails are. They confirm the transaction has successfully taken place and usually provide really valuable information, which explains why these messages have the highest engagement rates.

Not monitoring transactional emails can lead to loss in revenue

Transactional emails are critical for the business execution, but a lot of sand grain can thrown into the gears. Sometimes an issue with your web application, payment gateway, server configuration or connection with your email service provider can disrupt your sending. Or your website could be hacked to send numerous emails to non-existing addresses.

All of a sudden, your shipping notifications start ending up in the Spam folder. Your clients are not receiving their train tickets because the emails are rejected when they try to reach the inbox. Your open or click statistics start dropping dramatically without you even noticing.

It can take long to discover these issues, which could severely hurt your business in many different ways. Not sending account creation emails can damage customer acquisition. Customers no longer receiving their tickets or their purchase confirmation will lead to extra customer service workload, with loads of angry clients wondering whether their transaction’s been completed and where their money’s gone. Repeated bounces in key service information can ultimately drive loyal customers away from you, leading to a direct drop in revenue.

All in all, both your brand reputation and your ROI can be severely impacted if your transactional email goes wrong. So how can you ensure these issues are promptly identified?

Land in the inbox safe and sound with Mailjet’s Real-Time Monitoring

Mailjet is the first email service provider that enables you to have a constant supervision on your transactional feeds. Not only will you be able to set up monitoring for your business’ critical emails, but you’ll be the first to know if anything goes wrong, allowing you to save time and money, and improve customer experience.

Mailjet’s Real-Time monitoring will inform you by email, Slack or even SMS* in case a problem arises, to be able to quickly troubleshoot and identify the cause of the issue. This way, you’ll be able to address the matter and resume your transactional sending in no time.


Setting up Mailjet’s Real-Time Monitoring is as easy as 1-2-3

1. Create your monitoring categories

To make it easier for you to monitor your alerts, the first step will be to name each monitoring category you think could be useful. Think about what make the most sense for your business. It could be to split your messages into groups of emails with the same purpose, the same deliverability patterns, or even to group all the emails which are critical to your business.

In our example below, we’ve decided to classify our transactional emails into different categories, so that we can set up specific alerts for each:

Once you’ve created your categories in the Mailjet interface, you can go back to your transactional messages to add the category in the headers of each transactional email you wish to monitor.

2. Define your alerts

When your categories are defined and applied to your messages, you can proceed to the setup of monitoring alerts. Our Real-Time Monitoring’s intuitive interface enables you to create your alerts with a step-by-step wizard, based on pre-defined alerts rules. No coding required!

You can create as many alerts as you want under one of our four types of monitoring alerts, allowing you to fully control your sending:

  • Messages not sending: triggers a notification when emails are not sent or delivered at all for a certain period of time.
  • Error on critical message: alerts you each time a message is blocked by our systems or bounces from the recipient’s inbox.
  • Delivery delay: notifies you when emails are delivered slower than expected.
  • Unusual statistics: sends you an alert when delivery, bounce or open rate are lower or higher than your predefined threshold.

3. Choose when and how you’re notified

Because you’re not behind you laptop 24/7, email is not the best channel to let you know about your transactional sendings. And because your company won’t have the same level of engagement at all times throughout the day or even throughout the week, some moments might require closer monitoring than others.

Mailjet’s Real-Time Monitoring lets you define the time and day during which an alert is active, and the channel that should be used to notify you. This way, you could schedule alerts on Slack and by email on weekdays, during the hours on which you are at the office, and create the same alert to be notified by SMS* outside working hours.


You are completely in control

Thanks to Mailjet’s Real-Time Monitoring, you have complete control of the emails that matter the most to your business and could drive an important part of your revenue. Aside from these alerts, you also have access to a monitoring dashboard that serves as a control tower for your transactional emails.

Mailjet’s Real-Time Monitoring is available in Crystal Premium plans and above. Create an account today, and experience it as part of our Premium Features.

P.S. Do you need help to create your transactional emails? Discover our step-by-step Templating Language tutorials to create your emails using MJML, our open-source email framework.

*SMS option coming soon.

5 New Features In Our Email Editor That All HTML And MJML Developers Will Love

With our editor, Passport, we have made it much easier for marketers to create responsive emails and work with developers. Now, in just a few clicks, anyone (yes, anyone) can create an attractive and modern email template.

We thought it was about time we looked after developers too, even though we hadn’t completely forgotten about them. We know our markup language MJML has been a great help and email developers all around the world have already fallen in love with it. ?

With our WYSIWYG email editor, it was already possible to preview your email in HTML or MJML format. Now, we have some good news that will simplify your user experience as a developer even further (the fifth point should knock your socks off!).

Passport’s 5 new features for HTML & MJML emails

1. View it in your own way

Previously, when editing HTML emails, your editor was divided into two equal parts with your code on one side, and the preview of your email on the other. To see a bigger version of either one of them, you had to close the other one.


Now, to simplify your editing, you can size your windows as you like (taking up up to 70% of your screen), without having to close one.

2. A more advanced version

Our previous email editor allowed you to generate a plain text version. Now you can also edit it.

Little reminder: What’s the point?

● The plain text version is useful as it is easily scanned by anti-spam filters. Put all the odds in your favour; your deliverability is at stake!
● Although rare, there are some email clients that do not use HTML. The plain text version is a way to guarantee your recipients will be able to read your message.
● Some people choose to activate the ‘plain text only’ option in their inboxes so as to avoid receiving marketing emails. Creating a plain text version guarantees that everyone will receive your messages.

Simply click ‘plain text version’ in your editor. We advise you to reduce the number of links in this version to make reading easier.


3. All your variables in one place

Whether you want to personalize your emails with stored contact properties or simply add links so your recipients can share your email on social media, all you have to do is click on “variable” in your editor.


Find all your useful links by selecting the “Predefined Tag” option, and easily insert your links for social media sharing, the sender’s email, a permalink or even an unsubscribe link into your email.

4. Import images straight from the editor

Previously, to insert HTML-coded images into your email you had to import them beforehand. From now on, you can do it from Passport by simply clicking on the “Image” button in the top left of the screen.


5. HTML sections highlighted during editing

This function will please those who like to modify their code several times before they are completely satisfied. When navigating your code, modified sections are highlighted in the preview area of your email.

As such, before making modifications, you can easily see which part of the code you’re working with. Great, isn’t it? We told you it would knock your socks off… We hope they weren’t your favourite pair.


Still reading this article? All these new features are already available in Passport! So go on, go try them out in your account and tell us what you think on Twitter. ?

Simplified Style And Personalisation Management In Passport, A New Template And Much More


Since we launched Passport in June 2015, our email editor has gone through many changes (*sniff* they grow up so fast). By combining our ideas with your feedback (that’s right, we’re listening), we hope to make email creation as simple and fast as possible.

Today, we hope you’ll be delighted to learn about some new improvements and features we’ve implemented. We think you’ll like them so much that you’ll wonder how you ever survived without them.  

Go ahead and block off your calendar, so you can read what’s to come. We’re all but certain you’ll rush to test out the new features.

New tools and improvements to make editing emails even more intuitive

Manage your default e-mail styles

To make editing emails easier, you can now define styles which will apply to paragraphs, titles, links or all elements. Once you’ve defined these in the left-hand menu, styles will be applied to all the elements already added to your emails and will continue to apply for future emails.

Moving forward, if you’d like to change just one element in your email, doing so won’t have an effect on overall styles you’ve created.

To try out this new tool, simply head over to the “formatting” section of Passport.


Include social network icons to engage readers

To increase traffic to your social networking pages and let readers share your newsletters, we’ve improved the features letting you insert social network icons.

From the menu, simply drag and drop the “Social Networks” icon, then click the section and the bolt icon. A “Configuration of social networks” icon will appear.


Pro tip: at the top of your email, insert icons for the social networks you are most active on to encourage readers to follow you. At the bottom of your email, offer a share option, and don’t forget to include every social network. Emphasize the share links using a call to action, such as: “Did you enjoy our newsletter? Spread the word”.


Customizing emails has never been so fast

Whether you’re editing marketing, transactional or automated emails in Passport, it’s possible to insert variables directly in your content to customize your emails.

To make this customization even easier, a pop-up now shows up when you wish to insert variables. It allows you to visualize properties you’ve associated with your contacts.


Select the variable that interests you and fill in a default value. When you’re ready to send your emails, this variable will be automatically replaced by the corresponding contact’s value.

A transactional email template including templating language in your gallery

Templating languages are perfect for making user experience even more relevant. Using just one dynamic template, you can create an email that adapts to each transaction and each recipient.

To make things easier, we just added a template to the transactional email gallery that lets you do this. You can use it to find inspiration for future emails.

To let you see all the options available to you, let’s take the example of an apartment rental company that offers its most faithful clients loyalty points every time they make a reservation.

With this template, the templating language allows both subscribers and those not yet subscribed to receive bespoke messages, all from just one e-mail. The message is tailored according to their profile and clients are encouraged to reserve again without any alteration to their user experience.

6-img-2 6-img-1

Neat, huh? We are positive this example will awaken a sudden urge to make some changes to your marketing strategy so that it includes templating language. Head over to your account to test out this template and let your imagination run wild as you modify it to suit your needs.

We promised you’d be thrilled! Now go try out these new features on Passport. There are so many … Where to start? What other features are you hoping to see implemented soon? Tell us on Twitter.


Save Your Favorite Email Sections In Passport And Work More Efficiently

What marketer hasn’t experienced déjà vu? You have to send out a new campaign, but you’ve been dragging your feet, and it’s at the bottom of your to-do list. It should only take a half an hour, but every week it’s just the same old series of clicks. And you think to yourself, “If only I were a developer, this could be automatic.”

Well, our teams have found the solution for you. How does it work? Read on—you won’t be disappointed. ;)

Mailjet loves to make life easier for users. In fact, last year, Mailjet integrated MJML in Passport to make collaboration between marketers and developers a smoother process. Mailjet also made it easier to create emails with a new image editor.

So the time has come to focus on email editors. Now they can save the most important campaign sections in a library. The drag-and-drop feature lets them easily use those sections again in future emails.

Save your favourite email sections in your Passport library

Save time

How much time have you wasted redoing your email header and footer? Probably too much. The header and footer usually feature your logo and the most useful links, or those that take users where you want them to go first.



Don’t waste any more time creating them for each new newsletter or email campaign—now you can access them right from your editor and add them with a simple drag-and-drop.

You can do the same when you’ve finished a section you think you might use again. Add it to your ‘Saved Sections’ library in just a few clicks. Shortcuts save time, so why not use them? ;)

Promote brand identity

If making your brand image clear is as important to you as it is to us, there’s a chance you’ve already set up a graphic charter for email design.

The latest feature makes the process easier and more efficient. Prepare section templates for each type of content used in your marketing emails and save them in your library.


That way, you can just grab what you need for your next newsletter.

It couldn’t be easier.

Using the feature takes less time than the intro of your favourite song on your morning playlist. Just activate the ‘Advanced mode’ at the bottom of the menu on the left-hand side of the Passport email editor.


  •   Choose the section you want to save and give it a name:


  •   The section is now saved in ‘My Saved Section’


  •   To add it to an email, select it from the library and put it wherever you want via drag-and-drop.


Easy, right? We knew you’d be excited!

The new feature is already available in the Passport email editor. We’ve already saved all of our favourite sections in our library and can’t wait to use them in our upcoming newsletters. Don’t forget to register ;)

What do you think of this new feature? Which section do you plan to save first? Let us know on Twitter!


Sharing Email Templates Makes Collaborating Easy

It’s true! So after hours of slaving away and endless back-and-forth, you’ve put the finishing touches on the template for your year-end campaign and can finally breathe a sigh of relief. But wait—the deadline is fast approaching, and the template still needs to be copied to all the regional marketing managers’ email accounts.

The managers then have to personalize the template, depending on the client, to be most effective. Your pulse starts to race. You cross your fingers in hopes that the design is respected.

At Mailjet, we know these kinds of situations don’t happen just once a year. And it isn’t uncommon to have two or six others intervene (developers, marketers, designers, etc.) when preparing an email campaign. Making life easier is what Mailjet’s all about. Whether you create emails using drag-and-drop or code them in HTML, Mailjet can make collaboration a smoother process.

Not too long ago, you were reminded that it’s possible to create sub-accounts right from your Mailjet account. Collaborate with colleagues and clients more easily, without having to open a new account to separate your emails. Interested? Keep reading to find out more. You can thank us later ;)

Share email templates to simplify the collaborative process

Facilitate communication and share email templates designed with Passport — using drag-and-drop, HTML, or MJML — with sub-accounts from your main account.

Work more efficiently

When you have finished designing an email template, you can then choose with whom you’d like to share it. Spare your colleagues the chore of having to recopy email templates—it only takes a few clicks.

Work more efficiently by centralizing the email template designs you plan to reuse, such as recurring promotions or newsletters.

Share a template created using drag-and-drop or coded with MJML, and others can access all the features our editor Passport has to offer. Your colleagues only have to update the text and images as needed. Editing emails has never been so easy!

Affirm brand identity

Developing a style guide is recommended to ensure that a brand’s image remains consistent across all media.

The email template should include every kind of section your teams may need. Header, signature, site menu and links to social media—all the necessary elements to create a newsletter or order confirmation email should be included.

That standard email format can then be shared with other users. If the template was created with MJML or drag-and-drop from your Mailjet account, users can just copy the template, delete any irrelevant sections and keep the ones that matter.

Then, they can edit the images and content, or change the order of the blocks.

Now everyone has the keys to create messages even faster, while also respecting the brand’s graphic identity.

Coherency is key

A coherent user experience is a must. Whether customers buy your products online or in-store, the experience should always be special, and coherent with the brand’s identity.

Email is no different. If customers receive an order confirmation in a style that strays from your website or newsletter, it may be hard to reconcile it with your brand universe, which could negatively affect your reputation.

Sharing standard template models with colleagues saves time and guarantees a consistent brand identity.

Round out your services by offering customised email templates

If you’re an agency and your clients already enjoy shared access via sub-accounts, now you can offer an entirely new service: email template creation.

Design templates for every industry in your client portfolio and encourage clients to take you up on the offer! Present them with an email package designed according to their areas of expertise and professional needs to show them how well you know them.

Create emails from A to Z, and simply share the finished email with their accounts. If they’re only looking for help with design, prepare the email template with drag-and-drop and let them adapt it as they please. They might even offer to buy you a cup of coffee for all the time you’ve saved them ;)

How it works

Once you’ve created a template using the Passport email editor:

1. Save it by clicking on “Save as template”


2. Give your template a name and confirm


3. Go back to the Mailjet dashboard, and click on “Campaigns” > “My marketing templates”


4. That will take you to your very own email template gallery:


5. Select a template and click on “Options” > “Export” > “Export to a sub-account”


6. Select a sub-account to share the template


7. The template is now available in the selected sub-account!


Doesn’t that just make your day? Now that you have some spare time on your hands, you can start spending time on the things that really matter. No need to thank us. We’re just happy to help!

Will this new feature make your life easier? How do you plan to use it? Let us know on Twitter with the hashtag #ProductMarketing. We can’t wait to hear from you!

Passport Has Integrated MJML To Make Emails Easier

Almost a year ago, we launched MJML to make life easier for those who design emails and begrudgingly test their messages on different devices or in webmail (Gmail, Yahoo Mail, Hotmail, Outlook, etc.). MJML was the most exciting innovation of the year, so you probably know it inside and out—but let’s take a moment to remember why it caused so much buzz in the world of email.

MJML makes it possible to code responsive emails twice as fast for the most popular email clients. The language is semantic and straightforward, and lets you automatically generate responsive HTML in just one click. Mailjet Markup Language is similar to HTML and user-friendly for developers (and intrigued marketers).

Since its launch, MJML has been enthusiastically received in the email design community, and more broadly by developers, with nearly 4,000 stars on GitHub, over 1,200 upvotes on Product Hunt, 1,200 followers on Twitter, and 150 members on Slack.

After building MJML as an independent project, the decision was made to integrate it into our online tool with full support in Passport.

Mailjet is introducing full MJML support in Passport.

Our email editor Passport already uses the MJML engine to generate responsive HTML. And that’s why MJML is now going back to its roots. Mailjet has become the top email platform for the open-source language MJML.

Export templates in MJML

Passport lets you write responsive emails with great designs quickly using drag-and-drop, no skills required. When you’re happy with the template, export it as MJML. Then let your developers customize them and make them more dynamic, which should be particularly useful for transactional emails. Send them to your developers to integrate the templating language, to send messages with responsive design.

To export emails in MJML, just go to your template gallery (Marketing, Transactional or Automated), select the template and click on “Options” > “Export” > “Download MJML”.


You can edit the MJML code online or download the MJML application.

Import MJML templates

From MJML to Passport in one click

Many Mailjet users already design their emails using MJML. And importing your MJML code directly into Passport lets you save even more time. Now you might be wondering, “Really?” Yes, really.

There’s no need to generate emails in HTML anymore—let Passport do that for you. MJML is updated regularly, so your templates will continue to be responsive in the most popular email clients, even if they change their rendering rules.

Share templates with colleagues and clients

Export messages created with drag-and-drop in MJML code and share them with your colleagues. That way, they can enjoy all the powerful features of drag-and-drop when they import your template into their account.

Templates created with drag-and-drop and exported in MJML can still be edited once imported (as long as they use Passport compatible components). If imported MJML templates are incompatible, they can still be edited in MJML using the Passport code editor. Please feel free to consult our documentation for a list of compatible components.


If you are an agency whose services include creating templates for your clients, you can send them emails with editable text and images, without ever having to use code.

Collaborate with developers more easily

If your developers used to send emails in HTML, requiring you to painstakingly search through code to update text, those days are over!

Now they can code emails entirely in MJML. Once imported in Passport, text can be edited using drag-and-drop, without the eye strain.

How does it work?

Importing templates in MJML is easy:

1. Go to your templates and select “Code template in MJML”

2. Click on “Import MJML from File”


3.  If the MJML components used in your template are Passport compatible, you can select the option “Use drag-and-drop”.


MJML support in Passport makes life easier and saves time—so now you’ll finally get to that second yoga class. Or just use it to make developing emails a smoother process!


Already an MJML user? How do you plan to use the new MJML import/export features? Tell us what you think of this #MailjetProduct on Twitter.