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The Mailjet team
The team at Mailjet by Pathwire
Latest stories by The Mailjet team

What is IP reputation and are there ways to improve it?
You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...
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All you need to know about transactional email
Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you...
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The 7 best templates for a successful transactional email strategy
In transactional and marketing emails, information hierarchy is crucial. The information it contains is paramount to your audience, whether your email is an alert, notification, or...
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We stand with the AAPI community
The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in...
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7 referral marketing strategies to boost sales in 2021
It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...
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7 unique ways Instagram and email marketing work together
When it comes to marketing, email is perceived as an old-school marketing tactic while...
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Force for change: It’s time to speak out
There are moments when it becomes necessary to speak out and come together as a force for...
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Omnichannel marketing: How to enhance your strategy with email marketing
Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every...
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5 ways retail brands can amp up their marketing in 2019
The internet has been transforming the retail world by continuously coming up with new ways...
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Can email marketing still drive high engagement?
Lately, some businesses have been navigating the same questions when it comes to their
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Lessons from nonprofits: How to use email to drive revenue
We collected some of our favorite nonprofit marketing techniques and looked at how they applied to other industries and organizations...
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Embrace Mailjet’s new multi-channel experience with SMS API
Well, fellow API enthusiasts, we just launched something new that should get your attention....
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