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The Mailjet team

The team at Mailjet by Pathwire

Latest stories by The Mailjet team

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Email throttling: An optimization guide

Have you ever started an email campaign, only to receive error codes time and time again? The doomed “message not sent because of server error”? It may not seem harmful, but...

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What is IP reputation and are there ways to improve it?

You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...

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All you need to know about transactional email

Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you...

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The 7 best templates for a successful transactional email strategy

In transactional and marketing emails, information hierarchy is crucial. The information it contains is paramount to your audience, whether your email is an alert, notification, or...

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Pathwire

We stand with the AAPI community

The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in...

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7 referral marketing strategies to boost sales in 2021

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...

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6 strategies to incorporate user-generated content in your email campaigns

Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...

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7 unique ways Instagram and email marketing work together

When it comes to marketing, email is perceived as an old-school marketing tactic while...

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Force for change: It’s time to speak out

There are moments when it becomes necessary to speak out and come together as a force for...

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How to brand transactional emails

Learn the fundamentals of transactional email branding and design tools, so that user experiences remain seamless from website to inbox and back again...

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Creating a strong video marketing strategy

Video marketing is one of the most powerful ways to connect to customers online. Especially...

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7 little tweaks that’ll improve your email marketing’s conversion rates

We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates...

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