Denise Chan

How Of A Kind grew their open rates by 23 percent by focusing on quality over quantity

With the rise of “growth hacking” in recent years, businesses – especially the tech world has...

Ask an email marketer: How do I leverage this busy season to build up my contact list?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Ask an email marketer: What’s one common mistake I should look out for this season?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Flight School Friday: Building the perfect drip campaign

Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...

Ask an email marketer: What are some tactics that all great holiday emails use?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

Dissecting the success of your first holiday email send

Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...

Ask an email marketer: How much is too much email?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...

Gamifying your holiday content calendar planning

While cleaning the other day, I dusted off an old original Game Boy and lo and behold, what did I come across? Tetris. For memory’s sake...

The holiday calendar that’ll put you at the #topoftheinbox

Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...

Reviving zombie contacts

They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...

How professionals are using emojis in the work inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...

Email’s chicken-or-egg question

I’ve built email campaigns at a few companies in the past and everyone does it a little...