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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program
As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...
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Email marketing trends to supercharge your email program in 2024
Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...
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Marketing calendar 2024: Dates you shouldn’t miss this year
We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...
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How to create the perfect newsletter design
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...
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How to create a landing page (in 45 mins or less)
Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...
Read more
How to get consumers to open more of your emails in 2024
Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...
Read more
8 email marketing statistics that can supercharge your business
Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...
Read more
14 types of landing pages: Matching method to marketing goals
Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...
Read more
How to create a landing page (in 45 mins or less)
Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...
Read more
14 types of landing pages: Matching method to marketing goals
Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...
Read more
How to integrate landing pages with your email marketing campaigns (and why)
Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...
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Lead capture landing pages: What are they and how to create them
If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...
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How to get consumers to open more of your emails in 2024
Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...
Read more
8 email marketing statistics that can supercharge your business
Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...
Read more
How to track email marketing with Google Analytics 4
Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...
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What’s the best time to send your email newsletter?
If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...
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