Marketers Plan To Shift To New Marketing Channels Post EPrivacy

GDPR is not the only new regulation on the minds of Marketers.

In March 2018, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand the effect that ePrivacy will have on marketing strategies and ROI following it’s implementation. The professional survey was taken by 400 marketers and marketing decision makers from both B2B and B2C companies across the UK and France.

The research looks at what channels marketers are currently using to reach their customers, how they feel ePrivacy will affect their business, what changes they will make following ePrivacy and more.

Download the full research report and start preparing for the effects ePrivacy will have on your business.

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3 Ways Transactional SMS Will Take Your Email Even Further

Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within three minutes of receiving it. If you’re like 98% of the world, you’ll definitely read it before the end of the day. Truth is, you can’t live without your phone. It knows what you want, connects you to everyone, everything, and those emojis… 🚀 Admit it, you’re addicted! And you’re not the only one.

Text messaging is one of the most impactful channels for direct communication. Between 2016 and 2020, the UK will see a 50% increase in users opting into SMS communications, and in fact 64% of Americans would like to see businesses use SMS more according to InstaGiv. SMS allows businesses to have a powerful personalized exchange with their target audience in an easy and efficient way.

What other channel is as effective when it comes to building strong customer relationships, and reaching them at the right time? You guessed it: email. If you were already in love with the power of your transactional emails, imagine what you can do if you add… Transactional SMS.

Convinced? Get ready to take advantage of it right now. 😏

A bottomless pit of opportunities

Here are three ideas to power your transactional messages with SMS:

1. Authentication

Easily implement 2-factor authentication and verify your users by sending a code via SMS. They will be able to log in with their chosen password, and also have an extra layer of security.

For example, when you manage payment data, customers will feel much more secure receiving a six-digit code for authentication. They can then trust you much more to manage their overall payment experience.

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2. Useful notifications

In a world where customers are bombarded by ads, it’s important to stand out. Alert your customers of critical information via SMS when they need it. For example, low balance on a banking account, upcoming delivery, delayed flight…  Send notifications that your clients need, and make sure they receive them.

Combine these with transactional emails that offer all the extra information that might not fit in an SMS so your users receive that instant alert and also know where to find the full details, whenever they need them.

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3. Confirmations

Nowadays, we are quite familiar with online transactions and, very often, we expect to receive confirmations for our orders. When we don’t, we tend to believe there was a problem (or we panic).

Sending a confirmation SMS, like a pending appointment or purchase notification, in addition to your transactional email will stand out immediately, preventing customer dissatisfaction.  Personalize and schedule your messages to be in line with your brand and customer engagement.

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The good news is: it’s easy to send transactional SMS

Ready to start a 2-factor authentication, send notifications and confirmations to your customers via SMS? Well, guess what? Mailjet is launching a Transactional SMS solution! Cue applause.

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Going back to our roots, where Mailjet first started as a transactional email service (something we are now leaders in), we are bringing this same expertise to transactional SMS. Our existing robust infrastructure allows us to send millions of emails per hour, with no latencies. Naturally, as SMS is poised to be a key part of a brand’s marketing mix, our next step was to bring transactional SMS to our customers with the same standards of our email service, at a very competitive price, and ensuring the best deliverability across 54 countries.

Now, you know. SMS is here to take your transactional emails even further. Really, can you name a more iconic duo?

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We’d love to hear what you have to say about it 😊. Don’t hesitate to share some thoughts on Facebook, Twitter or LinkedIn.
And if you need help, start a conversation with our Support team.

Why We Trust Google Cloud Platform To Help Deliver Your Emails

This blog devotes a lot of time to telling you about our product features, our services, and our tools to improve your deliverability. In short, everything you use to build, send and deliver your emails to the inbox. But what we don’t always tell you about is what’s silently powering all of this: our infrastructure.

And if you’re wondering, “why now?” it’s because we’ve just changed our infrastructure in a big way that’s going to allow you to send emails faster and more reliably.

An Email Platform That Scales

Any online product needs storage to function. For Mailjet, this meant starting on dedicated servers: physical servers rented and exclusively used by Mailjet. Dedicated servers fit well with our original needs, but now not only are we growing, but our customers and their email campaigns are as well. In fact, together we now send billions of emails every month. We needed a platform that would scale with you.

Challenges Of A Dedicated Server in the Email Industry

Every company has their own “magic time” to send their marketing emails. Transactional emails also tend to peak during different times of the day or the week (for example, Monday and Friday are peak times when people book airline tickets). What this boils down to is HUGE fluctuations in email volume being sent at any time. Often up to 20x higher at peak periods.

The challenge was to make sure your emails were processed and sent lightning fast, despite periods of high demand, we (and you) had to invest in the highest level of computing power even when we didn’t need it. It’s like paying for electricity when you aren’t even using it – it didn’t make sense. Which is why, come 2016, with neither yours or our growth slowing down, we decided to make a change.

What Are The Benefits Of Google Cloud Platform For You?

There are many differences between using dedicated servers versus a public cloud like Google Cloud Platform, but the biggest one is that we no longer were confined to a fixed number of servers. In fact, we now have the ability to use as many, or as little, of Google Cloud Platform’s servers in an instant, ensuring your email campaigns are smoother to build and faster to send. The advantages were huge for everyone using Mailjet.

Mailjet and Google Cloud Platform also already knew each other really well. In fact, we’re the only European ESP accredited by Google to send bulk emails through Google App Engine and Google Compute Engine.

Ultimately, the benefits below are how Google Cloud Platform will help meet your needs both now, and especially as you grow:

Eliminated Latency

With Google Cloud Platform (GCP), Mailjet now has access to computing power that is extremely flexible, allowing it to process up to 20x more volume at a given moment. This ensures that you can send campaigns in high volumes, and at peak times, and have them arrive in the inbox instantly.

More Reliable Platform

Mailjet is now powered at any given moment by the server we choose within the GCP network. If there is ever a problem with a server or multiple servers, we can switch them in an instant. The same reliability you have come to expect from all Google tools is now powering Mailjet.

Flexible Server Location

Many of our clients care very much about where their data is being processed. Thanks to GCP’s wide range of data centers, Mailjet now has the flexibility to choose from a variety of their data processing locations.

Faster Sending Speed

Mailjet can now send 6M emails in one hour, partially thanks to our switch to GCP.

Highest Levels of Data Security

Like Mailjet, Google Cloud Platform is ISO 27001 certified, the international standard for best practices of information security processes. What does this mean? You can continue to count on the highest levels of Data Security for your email data.

We hope you’re as excited as we are about how Google Cloud Platform will transform the speed, reliability, and flexibility of your email campaigns. Please let us know if you have any questions!

To learn more about our partnership with Google Cloud Platform, check out the case study on Google Cloud here.

Embrace Mailjet’s New Multi-Channel Experience With SMS API

Well, fellow API enthusiasts, we just launched something new that should get your attention. Something that pairs perfectly with email. Something that opens up new doors for an improved customer relationship. Something that we, as a transactional solution leader, needed to bring: Short Text Messaging!

Commonly known by the sweet name SMS, it’s one of the most efficient channels of communication that can boost your contact engagement!

As an API wizard, there are two main factors that you usually consider: how useful is this new integration, and how easy is it to implement? We take both these factors into account when developing API solutions, and so after months of hard work, here comes the newest one – our SMS API. This is a feature for those who love simple and effective APIs, allowing you to send SMS all around the world in just 5 lines of code!

Right now, this release is focused on transactional messages, but we aim to evolve these features with new components in the future. As a developer, if you see room for improvement and ways to collaborate with us, your feedback will help us make this feature even greater!

 

So, why is the SMS API useful to you?

Text messaging is one of the most impactful channels for direct communication. According to the Mobilesquared report, 90% of SMS are opened and read within 3 minutes after reception, and 72% of users are interested in receiving transactional SMS.

Given these figures, SMS sending presents a huge opportunity for businesses to engage with their clients.

For instance, you may want to increase security by enabling two-factor authentication for your users, send them useful notifications to increase customer engagement, or display payment confirmations on their phones to verify successful transactions. All of the above benefit from instant sending and a quick way of viewing the messages – and what is quicker than checking your phone to see the SMS you just received?

 

Any requirements before I start sending?

To send SMS messages, you need two things – funds in your SMS wallet and a Bearer token to authenticate your requests.

Token authentication is a different method from the one used for emails, but just as easy. Simply create your token in the front-end, then use the token value in the Authorization header of your payload. For security purposes we don’t keep the token values – once you create it, you need to copy it locally in order to use it.

 

Generate Bearer Token for SMS

 

Time for some code, don’t you think?

We’ve talked enough about the benefits of sending transactional SMS – it’s time to see how it’s done, and what else is possible with Mailjet’s SMS API!

 

Send your SMS

Sending an SMS message is done with a simple HTTP call on the /sms-send endpoint. The payload consists of a JSON body with 3 properties – To (recipient’s phone number), From (customizable sender ID) and Text (the message content).

Nothing to it, right?

 

Detailed Error and Success Payloads

In order to help you quickly find sending issues, we implemented strict checks on your input payload. This means you’ll get synchronous feedback on what went wrong, scaling down your debugging time. See the below example of an error payload:

The success reporting is also quite detailed, providing information about, among other things, the message sender and recipient, Status and Cost.

 

What about Statistics?

You can easily retrieve lists of SMS messages with an HTTP call on the /sms endpoint. You can filter by message delivery status, recipient’s phone number, time period etc.

The response will include a list of messages matching the conditions you have set with the filter values, starting from the most recently created one.

In case you only need the count of the messages, use the /sms/count endpoint instead, and the response will show the number of messages matching your filter settings.

You will also be able to export lists of messages using the /sms/export endpoint.

 

Where can I learn more?

See our dedicated SMS API Guide to learn how to use its capabilities. And, of course, take a look at the SMS API Reference or detailed information on the endpoints, properties and available filters.

 

What’s Next

Glad you asked. Sending transactional messages is just the first step into the SMS world and the beginning of a long series of awesome developments for Mailjet’s API users. Here’s what is on the agenda for the next few months:

  • Beyond Transactional: Additional features to the V1 will allow you to book your own short code for sending SMS and MMS, as well as enhanced tracking and statistics.
  • Marketing campaigns: By building bridges between emails and SMS to manage your contacts or your marketing campaigns, you will be able to engage your customers in a new yet more accurate multichannel experience.
  • Conversational Messaging: 2-way SMS or the possibility to retrieve responses to any SMS you send with us will establish the bedrock for any automated marketing, chat apps or bots.