3 Mailjet Improvements On Passport To Ease Email Design

As you’ve probably noticed, we are improving Passport, our powerful email design and edition tool, on a regular basis. The Passport team is always happy to hear back from you, learn what makes Mailjet less fun to use and work on implementing new ideas thanks to your feedback. Have a look at some of the improvements you can already benefit from:


A streamlined template gallery

When we launched Passport, we designed amazing templates to showcase the power of the tool, and we invited you to unleash your creativity. We wanted to isolate light, good and easy to use basic templates from our rich and complex templates with lots of images. After discussing with our users and learning from how they would use these templates, we have changed our minds and we have decided to re-design our gallery.

This new gallery of templates provides quick access to Mailjet’s ready-made templates, a gallery with your personalized templates or the option to create your own HTML email designs.




Undo/redo your last actions

We all make mistakes, and that’s fine. And sometimes we make the mistake of thinking something is a mistake when it’s actually not. Confusing, right?

Long story short, we know there was a lot of frustration from users not being able to undo the last edits on their email. We got your message and we have worked on it, coming up with an “Undo” feature that you can use by pressing CTRL + Z (on Windows and Linux) or CMD + Z (on Mac). And because we know that with “Undo” comes the need to undo the undone, we also came up with a “Redo” option, easily used by pressing CTRL + SHIFT + Z (on Windows and Linux) or CMD + SHIFT + Z (on Mac).


A clever color picker

We’ve received a ton of good feedback on our color picker. It enables Mailjet users to choose the color that suits them most and allows them to customize their texts and graphical elements, without the constraints of a fixed color palette. But still, we know it can be time consuming to enter the same color codes several times while editing an email.

We’ve just released a solution to this, our clever color picker. It will learn from the colors you are using within the email edition process and memorize the most common ones, making it really ease to go back to them in the future!

2-Color Palette


Feel free to share your feedback with us, and tells us what we can do to make your Mailjet email experience easier!

MJML Just Leveled Up ?

A month and a half ago, we launched MJML with an audacious promise: make responsive email design easy. As with any launch, one always wonders how people will react to it. Well, the community just gave us a tremendous welcome.

Having received such an amazing reception, we couldn’t just stop here. So, thanks to our communitys great help, we’ve kept improving MJML and enriching it with an ecosystem of tools, kits, templates and components.


What’s new

Rich Templates

You can now find a gallery of templates – ranging from newsletters to receipt emails – that can be used just as they are or that can be totally customized. Some of these new templates have been submitted by the community, like the Arturia and Proof templates – a big thank you to them for helping us improve our collection of templates! If you want to contribute in making the template gallery awesome, please share your templates by reaching out on Twitter or by email.



Higher level components

We all agree that components are one of MJML’s key added values. In addition to standard components, shiny new ones are now available to help you create responsive emails even faster: <mj-invoice> & <mj-item>, <mj-location> and <mj-table>. What’s so great about these new components is that you can do a lot with a single line of MJML. Want to create a beautiful invoice? Just use <mj-invoice> to design it!


Screen+Shot+2016-03-22+at+16.28.36 2


What’s next

There’s still a lot of things that can be done to improve MJML and we want to keep doing that together. Feel free to suggest ideas and contribute by creating issues on Github, and make sure to check the RFC label to give your opinion on any future features!

The more the merrier, agreed? Then please share MJML wherever you can, and make sure to follow @mjmlio to stay up to date with our latest news!

MJML, The Story So Far…

MJML, our innovative templating language that makes responsive email development easy, is just over 1 month old! We proudly introduced it to you a little while ago, anxious to see how you would like it. And now it’s time to step back and tell you more about its (thrilling) first month of existence.

Once upon a time…

MJML is a special project that has been nurtured for months at Mailjet, from its early stage when we were still working on Passport, our drag-and-drop email design tool, to its final phase of launch as an open-source project. We really wanted to create a new tool that would help developers and email integrators in their work, reducing the pain of coding responsive email. Our experience in this field resulted in the creation of mjml.io, the first open-source language to develop responsive emails.


Results Are In!

We’ve been astonished by the amazing response so far. The results that we got within just a few days went far beyond our expectations, with tremendous response from the community:

  • 800 upvotes on Product Hunt
  • 1,200 stars on GitHub
  • countless mentions on Twitter.

Capture d’écran 2016-03-11 à 17.17.11
MJML was included in Product Hunt’s newsletter on the week following its release, thanks to its great upvotes score in the span of a few hours only.


At this point, it was already pretty exciting – but wait, it’s not over yet! We have been receiving  even more love in last few weeks.

To date, MJML is proud to count:

  • 86,000+ unique pageviews on mjml.io since the release;
  • 3,200+ downloads of its engine, growing at a fast pace of +30 % week on week;
  • 2,800+ stars on GitHub
  • 900+ upvotes on Product Hunt (covered on front page).

We also got featured on HackerNews, Litmus, and on various blogs and online media such as WBD and Connordphillips.com. On social networks, we received a lot of comments on how easy to use MJML was, and how it was a relief to the pain of developing responsive emails.



And our community is awesome: they don’t just share love, they make MJML better. We got a lot of great contributions in just one month, from templates to tools and starter kits, not to forget component contributions!

We have users everywhere in the world: contributions keep coming from various European countries (France, UK, Spain, Belgium, Italy, Portugal…) but also from Russia, Korea, India, Brazil and from the US.


We Need You!

The quick success of MJML confirms that it addresses a real need in the email community with an innovative and simple solution. Of course, MJML isn’t perfect, and we’re counting on you to help us make it better every day by providing feedbacks, suggestions, or directly contribute on Github. Don’t forget that you can also submit your templates or components so we feature them – just reach out to us on Twitter, Github or via email. In fact, MJML is free and offers infinite possibilities, so use it as much as you want – sky is the limit !


What’s next then?

We will keep sharing with our community and enriching MJML with new templates and components to provide users with more choices and options. 

We would like to thank you all for using MJML and showing so much enthusiasm for it. As always, we are grateful for your continuous support.

So here’s to wishing a long life to MJML helping you code responsive emails happily ever after!



Saint Patrick’s Day

Every year on March 17th, thousands of people take to the streets donned in their finest green outfits to enjoy drinks, parades and corn beef and cabbage. In case you didn’t know, Saint Patrick’s Day is a holiday in commemoration of St Patrick, the patron saint of Ireland.

It’s believed that Patrick was born in the 4th century AD and rose to prominence due to his religious teachings using the three-leafed shamrock.

For businesses here in the U.S., Saint Patrick’s Day is a great time to show your green and showcase your pot of gold to potential customers.

Here’s a few ways you can spruce up your marketing to tap into your LUCK of the Irish.

Change your social media profile pics

A fun filled green profile picture or background will have your profile looking like festive.

Make them fun, green, and shamrock-y to show your love for the holiday and to ignite the same good spirit in your followers!

Urban-Outfitters Saint Patrick's Day

Use your email newsletter to spread your gold

Your email newsletter is gold and your customers are expecting value and a good deal on this joyous day. Take advantage of this additional attention.


St. Patrick’s Day contest

Social media is a great place to not only post St. Patrick’s Day facts but you can turn this into a contest. Run a one-day only contest with the winner receiving a nice Shamrock…or maybe your best selling product.

Saint Patrick's Day Contest

Let us know on Twitter what ideas you believe will bring your business some luck on St. Patrick’s Day.

Is Privacy Shield The Future In Europe?

Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU and the US have been negotiating a new data-transfer agreement.

This past February they introduced Privacy Shield, the new legal framework that will allow US companies to import and store personal information from European citizens without compromising on data-protection. However, this new agreement comes with lots of uncertainty and controversy. Let’s take a look at why!


Whatever happened to Safe Harbor?

On the 6th October 2015, the European Court of Justice struck down Safe Harbor after Edward Snowden shed light over the use of personal data, revealing the mass surveillance operations carried out by the US’ National Security Agency and the lack of safeguards to guarantee data protection for EU citizens.

In the EU, international data-transfer is only authorised provided the destination country’s data protection law matches the European one. In the year 2000, Safe Harbor came as a legal framework to ease this data-transfer between members of the EU and the United States.

After Snowden’s revelations, Austrian privacy campaigner Max Schrem filed a lawsuit against Facebook regarding its use of personal data. However, the Irish Data Protection Commissioner found Facebook was protected by Safe Harbor.

The case was then taken to the European Court of Justice, which eventually ruled that the Safe Harbor agreement was invalid, as the court considered that, in the wake of Edward Snowden’s leak, the security of personal data in the Internet could not be guaranteed under the terms of the European data protection law.



No Man’s Land

The United States and the European Union set the 31st January as the deadline to find an alternative and renegotiate a new deal that would guarantee the safety of personal information on the Internet.

During this time, data sharing between European countries and the US was no longer protected by Safe Harbor and it was up to each national data protection authority to decide how to act in this matter.

In the UK, deputy information commissioner David Smith encouraged companies to “take stock” and review the protection measures in place to guarantee the safe data-transfers. However, he said he appreciated that this could take time and advised business against rushing into “other transfer mechanism that may turn out to be less than ideal”, especially with the possibility that a new agreement would emerge.

The ICO’s decision to be flexible and wait for a new deal came as a contrast to countries like Spain and Germany, where the data protection authorities urged companies to adhere to the European data-protection law and use European servers, and threatened to investigate the legality of their data sharing.



Privacy Shield

Although the 31st January came and left without the parties reaching an agreement, on the 2nd February, the European Commission announced Privacy Shield, a new deal that would plug the gap and set the new legal framework for internationally data-transfers. However, due to the limited and ambiguous information provided by the EU and the US, the long-awaited announcement was received with uncertainty and speculation.

The main details surrounding the agreement weren’t released until the 29th February and must now be validated by the member states and the data protection watchdogs in the EU. Provided the companies adapt their policies to comply with Privacy Shield, this new agreement should bring some peace of mind to business sharing personal data internationally.

Yet, Max Schrems and other privacy advocates are questioning the new agreement, which will still allow the US to carry out bulk surveillance in a series of cases, something, they claim, that goes against the European law.

What’s going to happen now?

It’s hard to tell, but a number of experts have already warned that Privacy Shield would not pass muster with the European Court of Justice if taken to court.

In the UK, the matter is even more complicated, as we face the upcoming European referendum, dubbed as Brexit. Brexit means choosing between staying in the EU and complying with its General Data Protection Regulation (GDPR) (still in the UK’s to-do list) or leaving and finding and alternative. Either way, the UK will have to decide how to ensure it remains a safe place to store personal information from European citizens.

If UK decides to stay in the EU, they will have to ensure their service providers abide by the Privacy Shield’s new data-protection standards or choose to migrate their personal data to a service provider with European servers. If under Brexit UK decides to leave, new agreements will need to be found to allow data transfers with the US and the EU.




As small to medium and even larger enterprises, this means more months of uncertainty, in which we should keep our eyes wide open and be on the lookout for any news regarding the new agreement, to ensure our marketing activity complies with the European law. We’ve already started to see some companies descend into chaos due to this ambiguity in Spain. All we can do now is stay vigilant, sit and wait.


Ex-Mandrill users already falling in love with Mailjet

These past few weeks have been rough to the emailing community. A few days ago, we lost our spiritual father, Ray Tomlinson, inventor of the email, who set the “@” sign as an emailing norm. And for 15 days now, many senders of transactional email are looking for a new partner as they migrate away from Mandrill as announced big changes policy and pricing.

After their announcement, as one of their main European competitiors, Mailjet is an obvious Mandrill alternative. Because of our great community, our name started popping on the social networks:

And a few days later, we welcomed our first ex-Mandrill users:

Thanks for riding with us, but what can you expect next?

For those Manrill user’s who are looking at migrating from their service to ours, have a look at our comparison page to understand what are our values and strenghts. Like what you see? Good! We also have a migration guide for a flawless switch and to start sending your transactional emails with Mailjet. It is available in 6 different languages (PHP, Node, Ruby, Python, Go and JAVA), so you should be covered.

By subscribing to Mailjet, you also benefit from our transactional suite. Of course, you can use our APIs and SMTP servers but we have specific transactional services that will help you work better between the different team within your company. Passport for transactional allows non technical profiles (like Marketers or Sales) to conceive and edit your transactional email templates easily. With our Templating Language, developers can create dynamic and personalized emails directly through our API in a snap. And of course, designing and integrating transactional email has never been so simple with MJML, the new markup language to create responsive emails without losing time trying to figure out HTML.

So, what are you waiting for? Need a helping hand in migrating? Get in touch with us.

We’ve put together a rich API documentation with the same layout as that of Mandrill
to help you with the migration process.

Need to change from Mailchimp to Mailjet? Consult our page!

Enter an email


What Should A Good Responsive Email Look Like?

Today, responsiveness is a necessity when it comes to web and email design. It’s simple: mobility is the leading trend. In 2015, 51% of the users prefered mobile devices to the standard computers for their digital activities. When focusing on email only, note that 53% of the emails are now opened on mobile. Not to integrate responsiveness as a key element of the UX is the guarantee to lose up to half of your prospects.

Knowing that is fine. But, in the end, what is a proper responsive email? As a regular reader of Mailjet’s blog, you know what not to do. To recap everything we’ve preached about responsive email design, we’ve dissected one particularly good responsive email to show you which wins you should keep in mind when creating your own responsive message.

About the company: Courrier International is a French weekly, analyzing information through the foreign press. It offers its subscribers a daily newsletter summerising the big topics of the day as they’ve been covered around the world.

You might not immediatly see a big difference between the two emails. So let’s go through it and show why this is a good responsive newsletter.

InfogResponsive (1)

It’s all about the details. A good responsive design can be easily achieved thanks to tools like Passport. But if you go for a few extra miles, you’ll go from good to great, and offer your readers a better emailing experience, making a good impression.

Feburary #MJChat Recap

We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat.

Our guest expert shared tips on how he’s used social media, word of mouth and email to grow their email list to launch their business or product. Here are 5 things we learned about growing an email list using social media and email marketing:

1. Provide Value

Albert was very adamant about providing quality and value to your community before asking for money. As the people come, so does the money and other opportunities.

2. Be Genuine

Thanks to Hollywood, we believe that in order to be successful in business you must be cut throat and focus on making money. Albert told us that one of the keys to creating a successful community and a thriving business first begins with having a servant’s mentality.

Put the people first and they will spread the word about what you have to offer.

3. Email Allows You To Connect

While Facebook and Twitter are great platforms to help grow an audience, it’s not always the best way to send info and updates to a growing community. That’s where email comes into play.

Email is also a great way to reengage those members of your community that have been inactive.

4. Ownership

One of the biggest pitfalls about building a community on a social media platform is that you don’t own any of the data. If Facebook decides that you’re Facebook group is going to be shut down, how else can you contact your community? Albert has turned to email to make sure that his tribe is still connected with or without social media.

For complete highlights of the chat, check out our Storify article and make sure to join us for our next #MJChat. We will be meeting online on the final Tuesday of each month.

Also, be sure to check out our Flight Academy, a free online course that covers the A to Z’s of email marketing fundamentals.