Email Marketing Deliverability 101 Guide

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing.

There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Email Marketing Deliverability 101 guide, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy.

Fasten your seatbelts! We’ve got a bit of ground to cover before reaching destination success – but don’t worry, you’ll enjoy the ride.

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7 Ways To Crush Email In 2016

We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around mobile, we need to make sure we keep up in order to make the most of this medium as both a sender and recipient.

In this post, I’ve gathered a list of tools that’ll make sure you crush email (in a good way) in 2016:

Make your contact list go further. You work hard to acquire new email addresses from prospects and customers. By using something like Clearbit you can make sure the contact list you’ve built up goes the extra mile by being transformed into a CRM, populate with relevant information.

Get real time notifications from your personal email. Ever wonder if that intro email you sent to a prospect was ever opened? Well wonder no more. Use a tool like Hubspot Sales to receive real-time notifications on personal and business emails. So next time you’re unsure whether to check back in, you’ll be able to gauge their interest by seeing whether they haven’t had time to read your email yet or they’ve seen it and are just subtly turning down your offer.

Consolidate all the information you gain from customers and utilise them for email marketing. Try out a tool like Segment.io and actually make sense of all the information you’re already collecting from your customer from different platforms. Then, use this data to hone your email marketing by sending the right message at the right time, to the right audience. Watch your conversion multiply!

segment

 

Get smart when it comes to collecting email addresses. Are you looking to capture more email addresses from potential customers? When it comes to email marketing, nothing is more valuable than a good contact list. With a tool like SumoMe you can collect email addresses at the right time, on the right page of your website and have them saved on your Email Service Provider’s platform. This can increase the number of addresses collected and also make sure the contact list is populated by real prospects.

Don’t underestimate transactional email. Recent studies have shown that transactional email that includes personalised offers drive up to 20% conversion! If you’re already sending transactional email, then revisit your copy to see how you can utilise this strategy to increase your sales.

Automation is the future. Email and marketing automation have been a hot topic for four to five years. It’s only now reaching SMBs and enabling more casual users as it becomes more widely available, rather than being a ‘black magic’ tool only available by enterprise services. By using a service like SendWithUs & Mailjet, you can create automated trail of emails (drip campaigns) to be sent out based on user behaviour on your app or website, communicating with them at the right time with a specific and high converting message.

Manage everything from your inbox. “Built on everything we learned from Gmail, Inbox is a fresh start that goes beyond email to help you get back to what matters.” Inbox by Gmail is another testament to why email is the centre of our daily personal and business communication. With this new(ish) product, Google has created a tool to help you can colate anything from to-do lists, to automatic flight reminders to set your alarm through your inbox. Now you won’t have to go on multiple apps to organise your life!

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Are you using any of these tools or techniques for your email marketing in 2016? Is there anything we’ve missed here that everyone should know about?

How to Use Social Media To Grow Your Email List [Twitter Chat]

With the new year comes New Year’s Resolutions, and one of our resolutions is to do an even better job of providing our amazing Mailjetters with information, tips and strategies to increase their business.

To do that, we’ve decided to create a monthly Twitter chat, where we chat with experts who will provide insight into their success. Our goal is to help you see results in your own business!

Our first of our monthly chat will take place on Tuesday, January 26th, from 11-11:30 a.m. EST. We’ll be chatting with four social media and email marketing experts who will be sharing ways you can grow your list using social media.

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The top chat contributor will receive some Mailjet goodies, so be sure to participate!

Our Guest Experts

Joshua Davidson, @Dasjoshua

Joshua Davidson

Joshua is the founder of Chop Dawg, a company that helps entrepreneurs make great ideas become reality! They’ve been building award-winning web, mobile and wearable apps for companies around the globe since 2009. Joshua and Chop Dawg have a combined 1.170 million followers on Twitter and have been featured on FOX, MSNBC, CBS, Technically, and Mashable.

Anthony Frasier, @AnthonyFrasier

Anthony Frasier

Anthony is best known for being one of the savvy founders of The Phat Startup, an integrated media company that produces resources for aspiring entrepreneurs. By leveraging Lean Startup methodology and drawing on the connections between entrepreneurship and hip hop, Anthony and his team were able to create a successful nationwide conference called Tech 808. He has been featured on media outlets such as Black Enterprise, Black Entertainment Television (BET), CNN, CNN Money, and NBC’s The Grio. Most recently he was endorsed and named an innovator by AT&T.

Nat Eliason, @NatEliason

Nate Eliason

Nat Eliason is the Marketing Sumo at SumoMe, a company which provides a free set of tools to help grow your website.

Ahna Hendrix, @AhnaHendrix

Ahna Hendrix

Ahna Hendrix is the founder of Arch Digital Agency, a full service social media marketing agency specializing in the health and wellness industry. They have had the privilege of working with clients worldwide – the U.S., Spain, UK, Switzerland, Australia, and many more.

How to Participate

  1. Create a Twitter account.
  2. Follow @Mailjet and our guest experts.
  3. Follow the hashtag #MJChat using our tweetchat room or your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.), and be sure to include the hashtag in your tweet.

Sign Up for an Email Reminder

Mark your calendar and be sure to get in on the action on January 26th at 11 a.m. EST. Tweet you there!

Sign up below to receive a reminder.

Avoid that awkward “oops!” moment

We’ve all been there before – that awkward situation at the office where you accidentally included your boss in on an email that they probably shouldn’t have been in – whether it’s a GIF-laden email chain or you were ranting about the latest project. There are certain topics meant for certain audiences, which is the same when it comes to interacting with your email contacts.

Some customers might not want to receive marketing email but still want to receive transactional emails to keep track of their account activity (order confirmations, shipping notifications or other tailored alerts). Remember, don’t fret if customers want to be opted out of marketing email! Customers are more likely to engage if you communicate the way they prefer, even if it’s less frequently or less promotional than you’d prefer.

In the past, in order to accommodate these preferences, you’d have to manually unsubscribe contacts, which can become rather tricky when you’re juggling many contact lists or do a lot of segmentation. This is why we’ve now launched a solution called the Campaign Exclusion List. You can add users to this exclusion list and they will be automatically removed from receiving marketing email.

1-Campaign Exclusion List

How’s it all work?

You can add contacts to your exclusion list by importing a list of contacts you wish to exclude from your campaigns, or exclude a contact by going directly to an individual contact’s profile page to remove them from future sendings. You can also use our API to manage contacts that are on this list.

2-Exclude

What if I change my mind?

Since we know that things do come up and customers’ preferences do change over time, you can just as easily reverse the setting. Simply return to your campaign exclusion list and remove a contact for them to be able to receive your awesome email campaigns again..

We’re sure that the Campaign Exclusion List is going to ease your day-to-day workload, especially as your email usage grows. We can’t wait to hear about how you use the tool.

Increase your daily email signups by 20%. Period.

“I want less subscribers to my newsletter.” Said no one ever. This month, Mailjet has now integrated with SumoMe so that you can increase your daily email newsletter signups by 20%.

So what exactly is SumoMe?

SumoMe is a free set of tools to grow your website, including the ever-powerful List Builder. List Builder is a smart technology that detects the exact moment that a visitor is about to leave your website. Instantaneously, a lightbox (or popup window) appears telling your visitors all the great reasons why they should join your newsletter list before leaving your website.

How does SumoMe work with Mailjet?

SumoMe connects to Mailjet in one click. Once activated, email address (and any other contact details) entered into the SumoMe lightbox are automatically transferred into your designated Mailjet contact list.

Icing on the cake?

The lightbox is totally customizable so that it blends seamlessly with your website and branding. This is not your grandfather’s popup window. You can also opt to conduct A/B testing between different lightbox designs and set-up advanced display rules adapted to different users.

AWESOME ALERT: SumoMe’s light box is one of the only popup plugins that is mobile optimized.

Love it. Anything else?

Signing up for SumoMe means you also have access to their suite of tools including Heat Maps and Share. Heat Maps lets you see where visitors are (and aren’t) clicking on your website while Share boosts your content’s visibility by making it crazy easy for people to share on social networks.

Head on over here to learn more and get started today.

How Of a Kind grew their open rates by 23 percent by focusing on quality over quantity

With the rise of “growth hacking” in recent years, businesses – especially the tech world has been all about “doing more, faster”. You’ll see headlines like “How X Company raised $300,000 overnight” or “How Y Company grew a contact list of 25,000 in a week”. These success stories are great – in fact, it’s inspiring to see how much we can do with minimal resources and a small budget. It also motivates healthy competition with fellow industry leaders, causing others to get scrappy and think of more clever ways to achieve maximum growth in a minimal amount of time. When it comes to email though, balance is key. In 2015, e-commerce retailer Of A Kind built out their contact list with quality in mind and saw it pay off big time. Their open rates increased by 23%! Just what did they do? The Of A Kind team focused on two things:

  1. Putting their customers first

    Of A Kind is passionate about building products and creating content that their customers love. The same goes for their email strategy – they wanted to make sure they were speaking to the right customers with the right type of content. Did you know that when used the right way, email  acquires a significantly larger number of customers than social? Almost 40 times that of Facebook and Twitter combined.

     

  2. Cleaning their email lists regularly

    60 percent of the average contact list is inactive, which means that more than half of the people you think you’re speaking with might not even be listening! Of A Kind cut through that extra noise by regularly removing users who have not shown interest in receiving content anymore, segmenting out users who have not opened or clicked in the past three to six months. This allowed them to focus more efforts on listening to how engaged customers were interacting with content.

Head on over here to read more about how Of A Kind boosted engagement with their customers.