7 Ways To Get More Email Subscribers Through On-site Retargeting

Email marketing is one of the most effective sources for lead nurturing and management. After all, 42 percent of companies name email as one of their most effective lead generation tools.

On-site retargeting works by monitoring the behavior of your visitors in real-time on your site. When a visitor’s behavior indicates they might be looking towards the exit, an additional message can be displayed to them – usually in a pop-up overlay.

This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further.

In this post, I’ll present a few methods and tools to organically grow and build a healthy, permission based email list through on-site retargeting.

1. Include a sign up offer in an exit-intent pop-up

There are several types of pop-ups that can be used to keep otherwise departing visitors engaged. But when it comes to list building, the most effective ones collect contact details. A well-timed and controlled sign up pop-up is a strong way to keep your prospects engaged at the right time and get them to opt-in to your email list.

For example, online shoe store ZooShoo gathered 5,468 extra subscribers in 2 months using the following pop-up, of which 1,129 became customers, increasing their revenue by 7.35%.

 

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2. Use YES-NO pop-ups in multi-page campaigns

The average website visitor prefers to click first and then fill in a form. You can take advantage of this and create multi-step on-site retargeting campaigns to increase your subscriptions. One approach is a simple YES-NO pop-up which appears before the subscription form.

Take a look at this example from cosmetics company, BOOM! by Cindy Joseph that uses 2 sequential pop-ups to get more club members and newsletter subscribers. The first YES-NO pop-up measures the visitors’ interest:

 

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The second pop-up with the subscription form can be only seen by visitors who click on YES. Such visitors are excellent potential newsletter subscribers as they have already confirmed their interest in your brand during step one which allows you to quickly filter out prospects that aren’t.

 

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3. Personalize your message

Visitors are more likely to stay engaged with your business if the pop-up is relevant to their specific needs and interests. This means you’ll be able to organically increase your subscription rate by communicating the right message at the right time to each segment of your audience.

Here’s an example from Digital Marketer. Using this on-site retargeting campaign, they were able to get almost 3,000 additional subscribers in only 2 weeks.

 

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When a visitor shows a specific interest, the most relevant pop-up will appear. For example, Digital Marketer presents this blog-related giveaway to visitors who are interested in blogging:

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4. Use dynamic personalization

For more advanced personalization, use Dynamic Text Replacement in your pop-ups to alter the text based on any variable you wish. This way, you can display highly targeted messages to individual visitors using only one pop-up.

One of the best ways to use Dynamic Text Replacement is when you want to promote different category discounts for individual visitor demographic segments. This gives your prospects and clients the feeling that the brand they are engaging with knows them which increases their willingness to stay in touch and sign up for relevant news, updates or promotions.

With Dynamic Text Replacement, you only need to design one pop-up and the right message to the right person displays automatically.

5. Use nanobars

Just like a less flashy on-site retargeting pop-up that appears on exit intent, a nanobar or notification bar, can be used to gather subscribers. Nanobars are also called “sticky bars” because they “stick” to the top or bottom of a website.

Nanobars are typically triggered based on engagement. If you feel your visitors find exit-intent pop-ups too intrusive, nanobars are a great alternative that can be adapted to fit your site’s user experience.

In the example below from OptiMonk you can see how a nanobar can be used for list building. This simple nanobar appears as part of the website and makes it very convenient for visitors to provide their email address and promotes the offer of a free ebook in return.

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6. A/B test your messages

A/B testing gives you the power to test which on-site retargeting campaign generates more subscribers. You can learn what design and content elements should be changed, what should be removed and what should stay.

You can improve your subscription rate by eliminating your under performing pop-ups. This can boost your opt-in subscriptions by as much as 40%.

Conversific.com, which specializes in CRO for ecommerce sites, tested two different headlines in their on-site retargeting message, the winning message outperformed the other pop-up by 47%.

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7. Promote a free giveaway

Your visitors are more likely to provide their email address if they receive something useful in return.

Your giveaway should be easily consumable content and helpful for your prospects. We’ve found the following giveaways usually work well: e-books, cheat sheets, checklists, case studies, webinars or video series.

Antavo.com, a B2B software solution, uses a well-designed exit-intent pop-up to promote an ebook to early stage customers.

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Summing it up

As you can see, there are a variety of great on-site retargeting methods and tools available to engage your visitors and get them excited to opt in to your emailing list.

That being said, make sure to only email consumers about the information they signed up to receive.  For example, if they sign-up to receive a promo code, it’s bad practice to automatically add them to your newsletter list, too, without asking them first. Our suggestion? Include a newsletter opt-in check box directly on your retargeting message or if you are capturing sales leads, be sure to remind your sales team to ask the prospect if they wish to sign up to the company newsletter before adding them to your organisation’s marketing list.  Last but not least, always remember to have your data privacy link readily available on your main web site.

Remember, your consumer’s are an asset, so go for the long-term relationship!

Using the right platform, your on-site retargeting campaign can be set up within a couple of hours – A short amount of time compared to the results you’ll potentially get.

 

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Sign up for OptiMonk and subscribe to any package, and you’ll get 1 extra month for free! Learn more here.

Mailjet Monday: Jeremy Viault

 

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Happy Monday! This week we sat down with Jeremy Viault, Product Marketing Manager at Mailjet. Jeremy talks about the importance of thinking globally and using customer feedback to evolve, as well as where he sees the future of email headed.

 

What do you do for Mailjet?

I am the Product Marketing Manager, a newly created role at Mailjet. My responsibilities are to improve the customer’s understanding of every single functionality in the software. I make sure that we provide users with the features they need and the necessary materials to support these. It’s hard work making sure that sent emails will actually land in the contact’s inbox, so we work closely with ISP and email service providers to ensure the best deliverability on the market. We also put a lot of effort into providing users with an interface and marketing materials in four languages (English, French, Spanish and German), to make sure the experience is as intuitive and efficient as possible.

 

What does a typical day look like for you?

No day is the same, I have to say. I usually start off by reading the news, making sure I’m up to date with the email industry, and marketing in general. I need to be aware of what’s happening in the world, as the field of email marketing is still evolving quite a lot and I think about Mailjet’s position on a global level.

I normally spend a lot of time with the Product Team, discussing new features we will develop and improvements we can make to current features. It’s important to make sure that our product is consistent with the evolution of the market, and also with customer feedback. I look at the NPS (Net Promoter Score), whereby users rate Mailjet from 0 to 10.  From this, we can understand the evolution of customer perception and use this to develop our ideas. So far, it seems that people are very happy with Mailjet. Looking back over the records, we can see that customer questions and Mailjet feedback has evolved together, which is great as we are listening to our customer in order to adapt and improve.

I also look at Support tickets to find out what isn’t working with the software or our materials explaining how to use it. An example solution is to provide customers with guidance inside the application, or more user-friendly error messages.  

 

What is the most interesting aspect of your job at Mailjet?

What I love about my role is it’s amazing balance between art and science. In product marketing, you need to be able to use data to support your decision-making, and yet you also need to think outside of the box in order to meet and overreach customer expectations. What’s great about working at Mailjet is that we provide services to others marketers, so I can easily put myself in their shoes.

Where do you see email marketing going in the next few years?

It’s been said that email is dead, but this isn’t true. When you look at new technology, for example the Apple Watch, users can still read and send email on these.

One big issue in email marketing, especially in Europe, is the control that users want over what they receive. With the emergence of permission marketing, there’s now an effort being made to give consumers more control. I believe that providing users with more targeted offers and having real-time personalization, e.g. short-term sales customized to the individual, will also be key future trends in email marketing.

Here’s What Happens When Mailjet Talks To Other SaaS Platforms via Podbox

By 2018, 27.8% of the worldwide enterprise applications market will be SaaS-based, up from 16.6% in 2013. What does this boil down to? You’re using A LOT of SaaS applications to run your business, and you’re only going to start using more.

If you found yourself sweating from just reading that sentence, you’re not alone. As vital as SaaS applications are to running your business, analyzing data across multiple platforms can be daunting, time consuming and can cause you to gloss over important business opportunities.

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That’s why, we’re now integrated with PodBox, to put master data management at the heart of Mailjet and your other SaaS applications. Think of PodBox like an automated hub that gets your collection of SaaS applications talking to one another on a continuous basis so that no matter what tool you are in, you’ll have a cross-functional view of your entire business.

Let’s look at some examples:

 

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Do you have a sales team? Then imagine seeing which of your leads are engaging the best with your email messages. Or start tailoring different messages to your most frequent openers and clickers.

 

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Do you talk to a lot of customers? Imagine having your Mailjet email list(s) being automatically updated as new customers are added into your CRM contacts. Or having your CRM contacts automatically updated when email recipients unsubscribe (to have a holistic internal record of a customer’s engagement over time and avoid accidentally re-emailing them).

The combinations are endless. The real advantage though is that by having information automatically shared and synchronized between the different Saas platforms, you can quickly:

  • Gain insight into what’s working in your company and scale.
  • See what’s not working in your company and resolve it.
  • Make your email marketing more agile and personalized.

So embrace the SaaS explosion! For more details on the new Mailjet – PodBox integration, head on over here.

Flight School Friday: Using Psychology of Social Proof in Email Marketing

Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurons. Our brains are still running on the same ‘monkey see, monkey do’ software as early humans. Whether it’s preventing us from going into an empty restaurant, compelling us to read product reviews before purchasing, or encouraging us to dump a bucket of ice water over ourselves  – social proof exerts a powerful influence on us.

Social proof can even be more motivating than a financial incentive. Consumers, like email marketers, are looking for a high ROI from their purchase. You can leverage social proof to win their trust and sell the added value of your product. But what does this look like put into action in an email campaign? Here are a few tips to steer you in the right direction.

 

Let your customers do the talking

 

Your greatest brand advocates are not on your marketing team. They are your loyal customers, who share your product or service through word-of-mouth (WOM). A referral email campaign relies on the same principle but simply adds momentum, helping you grow your customer base organically and quickly. You can draw inspiration from brands such as Uber and Graze when designing your referral program, but the basic ingredient is to make it easy for customers to introduce you to their friends. Emphasize the call-to-action (CTA) with lots of white space and keep the copy short and sweet.

As well as gaining exposure, you can also use social proof to fuel engagement. A glowing testimonial is a great example. After all, you may have a good insight into why your customers love you, but who better to put it into words than them? Include a high-quality photo of a real customer to add an authentic, human element. Relate to every individual by sending relevant testimonials to different segments of your customer base.

There are several ways you can optimize how you collect testimonials or reviews. Amazon keeps it simple, using a star rating system which is clickable within the email:

 

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Again, incentives always help. You could use a system where customers who leave a review are entered into a prize draw. This may also persuade customers to leave more positive reviews. Timing is also important here; capture a customer’s initial enthusiasm about your product by asking for a review a week or two after they’ve received it.

Collecting feedback also helps you to make your email marketing more relevant to each individual, as you can combine it with your analytical insights to tailor content to different users. Your subscribers will then be less likely to complain about you, either online or offline.

 

Blow your own trumpet

 

Prove to your customers that you’re a first-class brand (even if they already know it). Showcase any industry recognition you receive in your emails, e.g. place your awards in a small badge next to your logo or header. Dedicate a campaign to any positive press mentions, and make your customers feel included by inviting them to like/share the news on social media.

 

There’s safety in numbers

 

Include the number of email subscribers you already have next to your signup form. Problogger does this well:

 

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Once you’ve acquired a certain number of customers, celebrate this important benchmark in an email campaign. Most importantly, don’t forget to thank the subscribers that helped get you to where you are today. This shows that although your brand is loved by many, you still appreciate each individual’s contribution.

 

Improve your shareability

 

Integrating your email and social media strategy is important for driving more exposure to your brand. An email subscriber who becomes a social media follower has two channels through which to spread your message, amplifying your reach. Encourage subscribers to get involved with your social media community by including links to these in your emails. If you run a Twitter chat, send an email encouraging new subscribers to join in the fun as part of your welcome-series. Include an email newsletter signup button on your social media pages.

You should also cross-share content between email and social, to leverage it to its full potential. A great example by Coca-Cola:

 

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Also, some customers may not interact with email as much, so social platforms are a great way to gain extra exposure for each piece. Use a tool such as Klout to measure your social influence and get tips on how to create shareable content.

Try using these tips to social proof your emails. Not only will you get more customers onboard, but you’ll also engage your existing ones by showing that you value their opinions and contribution. So why not get started straight away? After all, all your competitors are doing it anyway.

 

What have you found from using social proof in your email marketing? If you have any advice to improve the wisdom of the crowd, leave us a comment below!

How Professionals Are Using Emojis In The Work Inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that would otherwise go undetected or misinterpreted. You use them to write with subtle sarcasm or soften what would otherwise sound like a curt message. Overslept and missed your deadline? Use the cold sweat emoji. Celebrating a huge win like a product launch with your remote team? Only a set of hand emojis like praise hands and clapping hands will do.

We figured many of your Slack channels, text messages and Twitter feeds might look like this, but what about the more traditional channel of workplace communication? Curious to see how these icons have been adapted into the work inbox, we asked 500 professionals across the U.S. about how they use emojis when emailing teammates. We were quite surprised by our findings.

Women are more likely to be emoji power users

 

Above all else, the biggest split in usage was between genders. 50 percent of women said they are more likely to send an email with emojis after receiving one first. While men were more likely to say that it’s never appropriate to include an emoji in work related email.

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We decided to do some secondary research of our own and it seems that science hints at this as well. Studies show that males process less of the bonding chemical oxytocin than females. This hints that women more readily build close relationships in the workplace. Also, females tend to have verbal centers on both sides of the brain, where males are likely to only have one on the left side of the brain. This might be why we also found a significant amount of women responded they were more likely to use emojis to communicate emotional tone sometimes.

Millennials look for social proof

 

For how much time millennials are spending on their phones – 14.5 hours a week – Gen Y doesn’t use emojis in work email as much we’d expect. Afterall, beyond consumer brands catching on with the trend, we’ve seen major institutions shifting their strategy to speak to millennials through visually driven mediums. The White House recently released an emoji-heavy report, Goldman Sachs also announced its Millennial spending habits report using a string of emojis. Younger tech users are fluent in emoji and some are going as far as to suggest that it’s the start of a new language.

 

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With all this buzz, we’d think millennials seamlessly carry this habit over to work emails, right? Not quite what we saw. While millennials are more likely than their older counterparts to receive work emails with emojis, half of them also shared that they are only more likely to send an email with emojis after receiving one first. It seems as if Gen Y-ers still have their reservations about mixing more casual emoji-lingo into the professional setting. They either look for social confirmation or use emojis amongst close friends at work.

But, the rest of us aren’t buying it   

 

All in all, the rest of us just aren’t sold on using emojis in work email. An overwhelming 88 percent of respondents shared that they feel work emails are less credible when they contain emojis. This was surprisingly a pretty evenly shared sentiment across all industries.

 

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Our advice for using emojis? Don’t be afraid to test the waters. Work your way up with an emoticon ( one of these – :), :P) or follow the crowd and send an emoji to someone you’ve received one from in the past! Emojis can have great value in the workplace once we’re able to establish a fair balance that’s credible yet personal.

What do you think of our findings? How does this compare to your workplace culture? How many emojis (or lack thereof) have you used in your work email today? Let us know in the comments below.

 

Win Your Customers Over Before They Even Open

As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it comes to email marketing. When you’ve spent hours crafting an email, you want to make sure you take advantage of the few minutes (or seconds) it sits at the top of the inbox. Most marketers focus on polishing their sender names and subject lines, testing several variations to find the best combination that drives the highest open rates. However, a less-discussed but equally important element is the pre-header. Almost all major email clients include this summary snippet at the very beginning of the HTML message. On the desktop, you’ll see this display next to the subject line and on mobile it’s just underneath.

Dissecting a great pre-header

 

What differentiates a regular pre-header from a winning pre-header? Let’s take a look at these two examples below. In the first email, you can see how the sender addresses the recipient by his first name and gives just enough information to pique his interest – “You are invited to our exclusive pre-sales.” This most likely leaves the recipient asking“just how good is the sale?” and feeling special that they were one of the select few who received this selective offer.

On the other hand, the second example shows a lost opportunity of using the extra text space to capture the customer’s attention. The preview reads “Click here if this email doesn’t render properly”, instead of driving opens with a catchy description.

 

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Using a tool like Mailjet’s Passport, you can easily edit and optimize the pre-header into a message that’ll captivate your customers. In our drag-and-drop editor, you can edit the pre-header text directly at the top left corner and see it display in real-time as it will in your customer’s inbox.

 

 

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Every word counts

 

Depending which client customers open your email on, they’ll see the pre-header display slightly differently. Each client has a different character limit, ranging from approximately 35 on Outlook 2013 to 90 on the iPhone app (a little more on the iPhone 6 Plus) and 140 on Mail.app for desktop. Take a look at which browser or device your email is being read on,  segment your list if needed and adjust your pre-header text accordingly. Remember to keep it short and catchy, and if you do run out of word count, use it to your advantage to build suspense. Just make sure that it doesn’t get cut off in a way that’s misleading or confusing!

Throw some color in

 

When you’re using a tool (like Passport) that gives you have the ability to fully control the look-and-feel of your pre-header copy, we recommend playing around to find the best contrast of color – whether light text on a dark background or vice versa.  Using a color that blends into the background is a practice often used by spammers, and can increase the chances of landing you in spam. A good check is to see if your pre-header copy is readable by humans. It seems that there isn’t an overwhelming preference for either, it’s pretty much split down the middle and depends on your audience.

Add the human touch

 

Notice how in our example above, we used the personalization code below to add the customer’s first name into the pre-header. This can be used complementary to the personalized subject line. In some cases, recipients respond well to personalized subject lines when they’re first used, but drop off in engagement over time. Customers can become turned off if they are constantly reminded that their personal data is being stored and used openly. Personalization takes a delicate balance and applying it in the pre-header is a more subtle way of staying relevant without being too big brother. 

Beyond just the first name, the pre-header should clearly communicate what the rest of your email is about, whether it’s a discount, order confirmation or product launch. This first impression will set the tone for the rest of their email experience.

The pre-header, like all other elements of your email campaigns, should be thoroughly tested and tweaked over time. Run A/X tests, holding the rest of the content constant to find the pre-header text that’s most effective with your audience. Set the right first impression and customers will already be ready to engage before they open!

 

Unwrapping Our New NodeJS API Wrapper

When Mailjet first came to be, our team set out to build a fast and scalable platform for developers. In 2010, after seeing many companies struggle to set up transactional email in-house, co-founders Julien Tartarin and Wilfried Durand wanted to mutualize email sending to make it easy for anyone to get started within minutes. We’ve come a long way since then, with a full library of API features to optimize your transactional email.

Today, we are excited to announce the release of a new NodeJS wrapper in our open sourced projects collection on Github.  JavaScript has become one of the hottest languages since Ryan Dahl brought NodeJS to the server side technologies ecosystem. At Mailjet, we place a lot of emphasis on keeping up with latest tech trends, because we know there are new languages, integrations and software being invented on a daily basis that help make it easier for you to build something equally awesome.

Build more, faster on NodeJS

 

NodeJS is fast, compared to browser-based Javascript. The code is translated into machine code in real-time as it runs. It’s also an asynchronous object-oriented language, with a large community – perfect for a variety of needs, whether you’re looking to kickstart your career as a developer, incorporate real-time features into your project, or process large volumes of data. It’s easy to learn, with A LOT of online resources and documentation to help you advance your coding over time.

Our new wrapper gives you the freedom to  use callbacks or EventEmitters, store your API calls so you can reuse your previous requests, and learn more about the Mailjet API. We’ve coded the wrapper using the soon-to-be released EcmaScript 2015 specifications, including native Promises, string templating and more.

Made for everyone

 

I recently joined Mailjet as a Developer Evangelist, so I’m especially familiar with learning and navigating my way through the API for the first time. While I was able to pick it up in barely no time, when it came to coding the NodeJS wrapper, my goal was to make it even easier for anyone to pick up and use the Mailjet API. The code is light and focuses on developer experience and readability. It takes little effort to decrypt and the internal process is intuitive. The wrapper code is designed to be flexible for everyone, whether you prefer to use callbacks or Promises:

It’s a very low level API client that allows you to build the calls you need in a Javascript way. The Mailjet API is meant to grow with the programming community. It is a highway to all the new exciting features we release for our Mailjetters.

“Any application that can be written in JavaScript will eventually be written in JavaScript” – Jeff Atwood

 

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Like the rest of our Mailjet wrapper library, the NodeJS code is MIT licensed. We’ll be releasing use cases over the next few weeks and months – so keep your eyes peeled!

Last but not least, we know that we can’t build a great product without the help of you – our developer community. That’s why we love feedback and code contributions. Whether you’re just starting out at coding, or are a seasoned developer that’s been in this business for years, as long as you document your features, we will send you feedback and consider merging your code with the official repository!

But enough talk – I’ll let our demo walk the walk, check it out and get started with our tutorial today!

Pssst: we also launched our Developers focused Twitter account. Join us!

Flight School Friday: 5 A/B Tests to Get You Started

Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer. Surveys and focus groups have their limits since people often change how they act when observed – a phenomenon called the observer effect. The beauty of A/B testing is that it cuts out any guesswork, leaving you with actionable, data-driven insights. You can concretely determine which ideas should be used or discarded to build an ultimately winning campaign.

 

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Here are five basic elements which are a good starting point for those new to A/B testing, and also fresh inspiration for the more experienced tester.

 

Subject line

In the inbox, first impressions can go a long way. You may have crafted a SPAM filter-friendly subject line but what will convince the user to open your email over a competitor’s? A good subject line is informative, concise and intriguing. A/B testing allows you to compare open rates and find lines which drive engagement.

Emoji vs text-only: Emojis tie in the lighthearted, more personal nature of social media platforms (e.g. Twitter, Whatsapp). Depending on your contact list demographics such as age and social media usage, it’s worth testing if emoji usage drives higher opens. Do remember to  check browser and client support since they are still not widely adopted across devices.

Statement vs question: Asking a rhetorical question can persuade without being too pushy. Some consumers respond to  a more direct approach and others may feel a question drives a greater sense of urgency or personal connection.

 

Sender name

Your sender name has a great impact on perceptions of your brand and on the nature of the relationship with your customer. Do you want to seem approachable and focused on the individual? Or are you a trusted authority on a topic? To find out the level of intimacy your customer best responds to, here are some useful A/B tests to run:

Company name vs individual: The first may cater towards users who want to belong to a community, or for a product that is more professional – while the second builds more of a personal customer-brand relationship.

First name only vs full name: This will help you gauge the level of formality your customers respond best to. For example, we would test “Sasha from Mailjet” against “Sasha Seddon from Mailjet”.

Different types of name: The name of a person can greatly affect how they are perceived. Try out different names to see which your consumer prefers.

 

Call-to-action placement

An eye-catching design and persuasive copy aren’t the only items on the checklist for a  compelling call-to-action (CTA). It should work well with the overall layout while ultimately remaining the focus of the reader’s attention.   

Position next to image or text: Which other piece of content best complements and enhances the CTA, without detracting from it or cluttering the email?

Left, right or centered: If you don’t need to provide much information, a centered button might capture attention best. Or, positioning the CTA to the left or the right might work better with directional cues present in the email, e.g. arrows, or with the natural reading direction of the user.

 

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Framing an offer

Gut instinct plays a major role in decision-making. A recent study suggests that people make instant purchase decisions with their sub-conscious. How information is framed greatly influences customer response.

Percentage vs dollar off: Even if they will save the same amount of money, a percentage reduction may appeal more as there is no need to provide context. The reader can make a value judgement more quickly.

Day vs. Week: For service based products, try testing a day vs. week trial, such as 14 days vs. two weeks. Our hypothesis is that two weeks sounds like the better offer, but who knows? Some customers may feel like that’s too long of a trial. Testing will often uncover unexpected insights.

 

Send time

You have optimized your deliverability, content and design, but what if your timing is off? Here are some A/B tests to run to find out when your customers are most receptive.

Morning vs evening: Customers are more likely to read your email when they are less distracted or need to kill some time – this could be on the morning commute or when the working day is over.

At the start vs end of the week: Are customers most likely to be receptive after a refreshing weekend or during the week? Perhaps they completely unplug during the weekend and are most active on Monday mornings. Or, you may find that they don’t have time to check personal email during the week and are in the mood to purchase or engage during the weekend.

The insights gleaned from these email tests can also be carried over and integrated into your overall marketing strategy.

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Hopefully these A/B tests have given you some food for thought. A/B testing is an incredibly powerful tool; there are a never-ending variety of tests you can run and with each one, you’ll understand your customers a little bit better.   

 

Have any useful tips or ideas you’d like to share with other A/B testers? Drop us a comment below!

Mailjet Has Landed On Microsoft Azure!

Devs, we’ve got an exciting announcement for you: Mailjet is now available on Microsoft’s cloud-computing platform, Azure! Get ready to activate all of your Azure transactional and marketing email needs from one single account.

Azure provides developers with the ability to host, deploy and manage web applications without the complexity of building and maintaining the infrastructure to do so. Mailjet’s Azure integration allows you to do the same for email, saving you time and money. Use Azure’s global network of datacenters and broad selection of operating systems to build and scale your application.

As an end user, you’ll get direct access to Mailjet’s REST API, SMTP relay and optimized deliverability from directly within your Azure account. Send and receive timely messages and alerts, parse inbound traffic, track email events in real-time and synchronize your data back into your applications hosted on Azure. You’ll also gain access to an advanced user interface with key email marketing features such as a real-time metrics dashboard, A/X testing, campaign comparison and segmentation.

Here’s a sneak peek at what your Mailjet dashboard will look like within Azure below:

Screen Shot 2015-09-08 at 11.15.25 AM
 

Leave all the hard work to us and give your Azure applications plug-and-play email deliverability and tracking.

Learn more or get started with our Azure integration here.

As always, we love feedback! Drop us a message at plugins@mailjet.com with any questions you might have, thoughts on the integration or just to say hi. Happy emailing.