Where In The World Does Our Email Marketing Stand?

“Where do we stand?” No matter the company size, it’s a question that all business leaders ask as a check of their performance. We compare year over year sales, web traffic and market position.

The Mailjet team often helps users benchmark where their individual email campaign results stand in relation to their industry on average. With that, we thought it would be of interest to share how major industries are using email across the globe. We’ve analyzed sending activity of a sampling of Mailjet users who have sent a combined 29.4 million marketing emails.

worldwide percentage

 

Financial Services: Heavyweight email senders

The top ten industries sending the highest volume  of email with Financial & Insurance services in the lead.

At first glance, it may be interesting that Financial & Insurance companies send more than Marketing and Advertising. However, we should keep the nature of these marketing emails in mind. When broken down further, our data shows that Financial & Insurance services send more transactional email.

There are a few possibilities for why this may be the case, financial service companies have a wider range of customers in age and have only recently begun to move away from more traditional methods of marketing. In fact, only 33 percent of banking and financial service companies have acquired a customer through Facebook, compared to 73 percent of retail and consumer goods companies. Email is relatively easy to setup and drives the highest return of all digital channels.

Transactional email builds trust:

A good transactional email is short, informative and delivered promptly when expected. It directly serves a customer’s need, such as a password reset or monthly billing statement. You can win a customer’s trust when you weave in an email that adds unexpected value, such as a reminder when their bank account balance is low or thanking them for their last visit to the bank.

Transactional email has higher deliverability:

Financial companies often send highly sensitive information and need to ensure that the customer gets their eyes on the content. Transactional email typically sees a higher deliverability rate than newsletters.

ISPs view transactional emails more positively than newsletters or bulk emails – they don’t tend to land in the spam folder as much – because they know that customers tend to expect these transactional emails. The average open rate for transactional email is four times higher than that of newsletter emails.

USA: Always in the inbox

usa sends mostNow when looking at which countries send the highest average volume of marketing emails per user, USA sends over six times more than France. In fact, USA sends the same amount of email as UK, Germany and France put together!

This may seem a bit shocking at first, however considering that USA has a population of 318M and France, Germany and UK have a combined population of 210M, Western Europe seems to be sending more emails per capita. These findings are just what we see from our customer sample, not to be used as a representation for the greater international scene, but it’s certainly something to consider when messaging a diverse range of customers.

One thing you can consider is segmenting by country and messaging Europe based customers less frequently.

Industry x Country

Now, let’s break this down a little bit further to see which industries are sending the most by country. Telecom came in the lead for the US, Healthcare for UK, Entertainment Gaming in France and Software & SaaS in Germany.

us top 5 uk top 5
france top 5 germany top 5

In the charts above we have a graphical view of the percentage of emails sent between the top 5 industries in each respective location.

It’s good to ask yourself from time to time “Where do we stand?”, but don’t forget to look inwards when reflecting as well. Consider your past email performance, your business goals, and ultimately your customers when setting a benchmark. Even if your industry averages an email a day, your customer may be quite content just checking their inbox once a week. Above all, stick to what works best for you.

 

We’re All A Little Bit Like Jane Doe

We’ve recently joined forces with Podbox to launch an integration that will allow you to connect your Mailjet account to a range of apps and have your data sync automatically. Below is the story of Jane, an e-commerce business owner who used Mailjet and Podbox to streamline workflows. We’re all a little bit like Jane Doe in that we have so much to do in so little time. Here’s how she solved that problem.

Jane is the proud owner of a Prestashop-hosted e-commerce business which sells designer products. She uses Mailjet V3 because she likes to send her customers emails personalized by their last order and other information like first name and geography. To accomplish this, Jane uses the new Mailjet V3 and she loves it.

In addition to Mailjet, her sales team uses Zoho CRM to take care of her customer relationship management and sales force automation. Wouldn’t it be great if she could find a way to get the best of both worlds?

Stop worrying about manual imports/exports

Having to manually import and export her contacts from Zoho CRM to Mailjet drains Jane of time, sanity, and ultimately, money. In addition to back and forth uploading of contacts, Jane also has to relay email campaign feedback to her sales team. What a waste of time. She could be spending this time on more pressing business issues, but instead Jane has to fight with duplicates and update outdated data in both systems. Inefficiency is something Jane cannot afford.

Integrate your email marketing with your CRM easily

Jane knows that her sales team is in need of accurate information on both leads and  customers or needs to keep an eye out for the products inventory. They also need as much feedback from the marketing team’s email campaigns to get the best insight on customers and leads.

Her marketing team also has some specific needs: they need a database that is updated in near real-time, to closely monitor ROI and  improve strategy. Jane has to battle all fronts at once so that everyone in her team has access to the data they need in the apps they are using.

Jane looked around for an easy to setup solution that would help her integrating her apps and she found us, Podbox. She settled on using our solution since we integrate with a vast number of CRM systems, including Zoho CRM and Mailjet.

Get your contacts in sync with Mailjet and access your campaign feedbacks right from your CRM

Using Podbox, Jane contacts list from Zoho CRM is automatically kept in sync with Mailjet. So whenever a contact is created or updated in the CRM, it gets created or updated in Mailjet without even having to think about it. Segmentation and personalization with all the information kept in Zoho CRM are now accessible by her marketing team in a snap. Plus, her sales team has never been happier as they can finally access all the campaign feedbacks such as who opened the last emailing campaign sent using Mailjet, who clicked or who unsubscribed right from their CRM! And, her marketing team is now finally able to monitor the ROI on all marketing actions.

A flawless stream of data between your apps

Delighted at how using Podbox worked out, Jane plans to integrate her Prestashop platform to the mix next (because Podbox supports up to 10 apps!). This way she can make sure her marketing team sends her customers product newsletter based on their preferences and access the best segmentation & personalization possible. She can also manage subscription & unsubscribe requests from her e-commerce platform so that her Mailjet list is always up-to-date. Jane also knows that  building customer loyalty is essential and now be achieved by accessing a true 360° view of her customers and leads. Being able to retrieve all of her customer data in one sales automation solution has made her life easier than ever.

We all feel for Jane!

Countless business owners, marketers and sales managers face the same issues as Jane, losing hours on these dreaded manual imports/exports to give their team the data they need to complete their work and boost the business. Whatever their situation is, chances are, Podbox can help. Small to big business are now able to integrate the apps they love with Mailjet, and let their team focus their time tackling more important business issues. Podbox is compatible with a whole bunch of CRM systems that can be found on our website.

Choose the apps you want to integrate with Mailjet, set it up once and your apps will automatically sync every 5 minutes, for life. You can even try it out for free for 15 days. No more stress, no more frustration, all of your teammates are all more efficient than ever and, ultimately, you’ll have a business that thrives!

UpFront 2015: The Anatomy of A Great UX

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I would say it started as most days do, but I would be lying, as the train was early. 6 AM early. However, this was definitely for the best as it was taking me to Manchester for the first ever Upfront Conference, a gathering of developers and digital enthusiasts from North West England (and beyond!).

We had a lot to look forward to, the always entertaining Brad Frost opened proceedings with a talk on Atomic Design (a little more on that later). It was the start of a series of amazing talks, that varied from technical to conceptual, which left me with a lot of food for thought.

From The First Screen To The Third

First, ‘ubiquity’: You can’t just design for one screen anymore. With the rise of cell phones, tablets and smart watches, you have to bear in mind designs that will be adaptive to a range of screen sizes. Beyond responsiveness, also keep in mind consistent user experience across a range of devices.

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To build this consistent user experience, Brad talks about an approach called Atomic Design, in which you split interaction into atoms, molecules, and organisms. It was a completely fresh perspective – I loved thinking about design in these tiny bit parts which are then built up into templates and finally a ‘page’. Although a consumer or user might only see the finished page, the modularity behind the principles means a lot of thought goes into how they all fit together. There’s a great blog post related to Brad’s talk here. 

This also segued nicely into (a couple of talks later) into Anna Debenham’s talk on games console browsers.  “One in eight internet users in the UK, US, and France—and nearly one in four American teens” uses a game console to get online. While today’s in-game browsing experience is still limited – the Xbox 360, for example, doesn’t have an official browser. It’s amazing to think that it’ll be possible to check the news, surf Reddit and even do some shopping without having to pick up another device. This is definitely one to watch to see how people adapt designs.

Getting down to the most ‘atomic’ part of design, Richard Rutter gave a fantastic talk on web typography. Good typography has been proven to induce a positive mood – a fantastic example of how the finer details can work to boost user experience

The Possibilities Are Endless

The second major theme was ‘limitless possibilities’. My mind was absolutely blown by talks from Soledad Penadés and Ben Foxall.

Soledad’s an epic ‘tinkerer’ with Mozilla / FirefoxOS and loves music, so there was talk of web audio, using phones as servers, IP addresses via NFC (because who likes typing IP addresses on a phone) all tied together in a live demo. Remember years ago when phones could interact with each other via Bluetooth, if only to send an MP3 over the course of 10 minutes? Soledad’s presentation took that social aspect and turned the ‘awe’ factor up a few notches.

As for Ben’s talk, I’d seen a version of it at jQueryUK, but this one was even better. In exploring just how many properties and events are available on our mobile devices, Ben had the audience whip out their phones. On the big screen was a visualization of the location of every device, waves of colour rolling across the auditorium on screens and even the sound of rooks following a pattern around the audience. Totally live and interactive, it shows just how the endless possibilities of connected devices.

Need For Speed

The third theme was performance in both the sense of speed and user experience. Dean Hume concentrated on faster mobile web performance, covering everything from network overheads to profiling. It all dovetailed nicely with Alicia Sedlock’s talk on testing your front-end code (hands up who’s felt slightly guilty at neglecting that in the past…).

Last but certainly not least, was a great take away thought from Yesenia Perez-Cruz about designing for performance. Yesenia shared how she as a designer, been guilty of working with clients and making decisions purely on design, without any mind for how the changes would affect performance. Now she works much closer with the development team, making sure every design decision is viewed “through the lens of performance”.

Screen Shot 2015-05-26 at 1.56.07 PM
Photo by @chicgeek 
UpFront was such an insightful conference. If you are on the same side of the globe (or like a travel) it would be great to meet you next year!

Mailjet Monday: Yann Skargovski

Yann
 

Happy Monday! This week we sat down with Yann Skargovski , Designer at Mailjet. Yann talks more about his work with the marketing team and where he draws inspiration on a daily basis.

What do you do at Mailjet?

As a designer working closely with the marketing team, my projects mainly involve print communication, advertising and illustration for web content.

What does a typical day look like for you?

I always start my mornings off with a cup of coffee from our espresso machine and spend the first half an hour browsing news from the night before. Sites I typically surf include Dribble and Behance, so a lot of the content is pushed by U.S. based designers. I also take a look at Twitter to keep up to date with latest designs and get some inspiration.

I like to dedicate most of my morning to more routine tasks, such as blog banners. That way I can block off a larger chunk of my afternoon for bigger ongoing projects. These projects typically take a bit more time to draw up and research. Right now I’m working on a neat marketing project that you’ll see in the coming two months. Keep your eyes out for that!

Where do you do draw creativity from on a daily basis?

I listen to a lot of music – I have a 100 hour Spotify playlist! The other practice that helps a lot is to break out a sheet of blank paper and doodle. Even if it’s not directly related to the subject I’m working on, drawing by hand helps me think and conceptualize. Drawing on the computer helps as well. I sometimes will try out new techniques on Photoshop, which leads to new perspectives on new projects.

Most memorable moment at Mailjet?

I don’t think that there’s just one memorable moment, it’s the whole Mailjet experience. Each day at work is a memorable moment in itself. I love that I work with a team of really passionate people, that’s the ultimate reward. Whether in the office or at happy hour, there are constantly new ideas being thrown around. It’s inspiring to be a part of this culture that is always looking for ways to improve.

What are some of the tools in your arsenal?

Photoshop, Squarespace, Sketch and our new template builder which is launching to public in a few weeks.

Lastly, if you had to choose just one word of design advice for email senders, what would it be?

Keep your brand in mind and be willing to experiment and test, don’t just follow the trends. What might work for someone else might not work for you. For example, instead of using stock photos, check your network and ask Don’t pick a stock photo, check out your networks maybe you have a photograph friends, Unsplash is a good resource for quality royality free photos. Themeforest.com is also a good place to look up latest trends and possibilities in email design.

Leveraging Mailjet Events with your CRM using Cloud Elements

Hey Mailjetters! We’re back with the second installment of our three-part series with Cloud Elements, an all-in-one cloud API management and integration service.

In our first post, we covered how e-commerce businesses can use Mailjet and Cloud Elements to send targeted, value-adding content via email. In case you missed it, head over here to find out what your business can accomplish by integrating Mailjet’s marketing and messaging API with e-commerce or other online services.

Once you have these campaigns set up, it’s time to dig deeper into the customer data for smarter insights send after send. Using Cloud Elements, you can integrate Mailjet’s API with Salesforce or a variety of other top tier CRMs.

Via Cloud Elements’ API management platform, easily ‘connect the dots’ between your different online systems and push Mailjet events back into your CRM to gain an intelligent overview of the different facets of your online business. In the case of connecting your e-commerce, Mailjet and CRM platforms together, cross-reference purchasing and marketing data to gain additional insight into the interactions and needs of your client base. A good example of this is segmenting your email KPIs by purchase frequency or type of purchase.

This data can also help you stay one step ahead of your clients, addressing their needs before they take action. Have an event trigger set up with a workflow in your CRM to flag each bounced email so that the marketing team can investigate, uphold their sender reputation and find alternatives to communicate.

Connect otherwise siloed platforms to conduct an intelligent, high-performing data-driven business. Foster a deeper relationship between you and your customers and leave them with a big smile and you with a bigger bottom line.

Hop on over to the Cloud Elements blog for more on what you can accomplish by integrating Mailjet and Salesforce through their platform.

In the next and final post we’ll be upping the ante and talking about completing the customer engagement lifecycle by leveraging Cloud Elements’ Help Desk hub. Stay tuned for more!

As always, we love feedback! Drop us a message at plugins@mailjet.com with any questions you may have, thoughts on the integration or just to say hi. Happy emailing.

On Demand Webinar: Email Design Fundamentals for High ROI

A Mailjet webinar to learn email design fundamentals to generate high ROI from your email marketing!

 

We’ll go through the anatomy of an email template, the key areas you should focus on and now to optimize each email to optimize your click rate. Additionally we’ll discuss a set of process that any email marketer should bare in mind when designing a new email template and setting up an email campaign.

How Email Marketing Shaped Modern Politics

There is no denying that email is now used everywhere. Emails from your distant friends abroad, promotions from your favourite stores, your monthly bank statements to your fridge sending you an email telling you to buy milk on on your way home.

So it will come as no surprise that email marketing has become a powerful tool for politicians in the democratic landscape. “Meet me for dinner”, “Are you in?” and “Hey” were some of the email subject lines that made headlines when Obama’s team started send emails to millions of US voters in 2012 and it was here, that I realised how email marketing is shaping modern politics.

One of the most praised email campaigns of its kind was during Obama’s 2012 election campaign where they raised up to $690 Million in donations.

 

obama subject lines

The secret sauce behind the success of this campaign falls within email marketing best practices. Now that the campaign is over, the campaign’s Email Director, Toby Fallsgraff and Director of Digital Analytics, Amelia Showalter have revealed some of their secrets.

Subject Lines: “The subject lines that worked best were things you might see in your in-box from other people” said Toby to Bloomberg.

A/B Testing: “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia. They would test up to 18 variations to optimise and identify the best performing email layouts, wording, subject line and many more attributes

Optimizing Frequency: “At the end, we had 18 or 20 writers going at this stuff for as many hours a day as they could stay awake,” says Fallsgraff. “The data didn’t show any negative consequences to sending more.”

As we discussed in a recent post, data shows that there is no magic formula for the right amount of emails sent per month. It all comes down to your demographic.

The practices mentioned above seems to be working in the UK as well; even at a local level.

As today’s the voting day (May 7th) for 2015 elections, we have come to understand that some local MPs in UK have ramped up their emails up to 10 email campaigns per month, to around 12,000 constituents. A constituent is a potential voter and each constituency is made of an average 70,000 constituents.

boris johnson

vote tory

By integrating direct mail, social media (organic and sponsored posts based on the their email contact list) and email marketing, they’re targeting all potential voters in the region and we’ll find out on the 7th of May how successful they were.

As touched on earlier, direct mail is a big part of political campaigns in the UK. In some constituencies we have seen some very clever email marketing techniques we’ve talked about before used in direct mail.

For example by segmenting constituents based on their political views (based on polls and surveys), the candidates and their teams send personalized letters with handwritten envelopes to constituents, to increase the chances of them being opened. This means that potentially a household of 4 or 5 people, can each receive a tailored message based on their views.

Here is a list of subject lines for email sent from Richard Harrington’s office, MP of Watford just north of London. Can you see the resembles between these emails that are sent to possibly 12,000 people and Obama’s campaign that’s potentially sent to 12 million?

lib dem email

 

Above we can see the Liberal Democrats emailing, one day before the election on national issues aimed at London residents. Again notice the subject line? Using ‘Tomorrow’ as the subject, we feel a sense of urgency to open this as there is a time limit. In the email we find a series of soft call-to-actions directing me to more information on their key policies and the big yellow button at the bottom as the main call to action to donate money to the party; which is a known fact, they desperately need.

 

By using down to earth, relatable subject lines and simple A/B testing, we have come to understand that they achieve an average 28% Open rate.  This is an astonishing achievement, considering they don’t have a dedicated emailing or even a dedicated marketing team. Each local MP has around 4 staff where each do 3 people’s jobs from research, door to door campaigning to sending their emails and organising events.

 

Have you come across interesting emails sent by your politicians? Send it to us and we’ll feature it in this post.

Email 101: Sending Email Using WordPress Plugin

We’re big advocates of combining data and making email easier. The Mailjet Crew is always looking for new ways to integrate with other popular SaaS solutions to make this possible. Most recently, you might have seen our shiny new WordPress Plugin, which allows you to painlessly connect your email program to your website or storefront.

In this week’s Email 101, we’ll be reviewing how to set up a newsletter widget in your WordPress account.

So you’ve got people coming to your WordPress website already, why not collect their email addresses so you can engage with them further through email marketing?

WordPress plugin for data capture

Use your Email Service Provider plugin:

wordpress plugin

By installing the Mailjet WordPress plugin you will be able to:

  • Send transactional and marketing emails from your WordPress site
  • Easily sync and create contact lists with personalisation variables;
  • Have the insight you need from a real-time dashboard showing opens, clicks, geographies, average time to click, user agents and more
  • Use the built-in signup widget, so your visitors can sign up directly to your Mailjet mailing lists.

mailjet wordpress plugin

Here is an example of a widget used at the bottom of a WordPress website, to have users opt in to receive email newsletters.

This type of plugin will easily allow you to collect user’s email addresses when they opt in to receive your emails and also set up your website to send out triggered emails based on their actions on the website.

 

Popup plugins:

In a recent post by my colleague Denise, we saw different ways of collection email addresses. One other way you can ask users to opt in for your emails is by setting up a popup message on a specific page on your wordpress website and ask them for their email. There are numerous WordPress plugins available on this. This is how it could look like if done neatly and providing clear description on what the emails would be about:

pop up form capture

Here we can see how Glafka has created a popup form capture on their website effectively. Majority of times, I find this intrusive and to be honest, quite annoying. However if you make it clear the value the user is getting from signing up to your mailing list and also making sure that the popup doesn’t show immediately as the user lands on the website, then this can be an effective method of putting your WordPress site to work.

 

Maintain your CMS and Email on one platform

wordpress

You can configure your WordPress site to send marketing emails using your favourite Email Service Provider. Access the menu shown above by going into ‘Settings’ on your WordPress backend and entering the required information.

By doing this you replace the default wp_mail()’ function with Mailjet’s enhanced SMTP relay. This means instead of sending emails blindly through your default web server without knowing if the emails actually get delivered, you can now send your transactional and bulk emails with improved deliverability and tracking.

Now your web admin and marketing teams can maintain and market all from one single platform: WordPress.

 

Are you finding our Email 101 series helpful? If so, keep an eye out for our Mailjet Flight Academy curriculum soon available for free! Launched Summer 2015.

Introducing Mailjet + Cloud Elements

Connecting categories of cloud services with one single API.

 

As avid email users and SaaS aficionados, we know that you’re constantly on the lookout for ways to seamlessly integrate Mailjet’s all-in-one email service with your most-loved SaaS applications. That’s why we partnered with Cloud Elements!

Cloud Elements is an all-in-one cloud API management and integration service that developers and companies use to integrate, monitor and maintain all of their cloud integrations in one central place without having to code up a storm.

Using Cloud Elements’ unique ‘one-to-many’ approach, integrate and connect to categories of different cloud services with just one single API including Marketing, Messaging, E-commerce, Helpdesk, CRM and other hubs. Mailjet is proud to be featured as the only “element” or integration displayed in both the Marketing and Messaging Hubs.

Last but not least, to make integrations even simpler, check out Cloud Elements newest tool, the Datamapper, that has an intuitive drag-and-drop interface to map and transform data across leading cloud services.

Cloud Elements has helped us kick off a three-part series on creative use cases with this new email API. Head over here to learn more about integrating with e-commerce systems. Stay tuned for more on both the Mailjet and Cloud Elements blogs!

As always, we love to hear from you! Any and all feedback is welcome. Drop us a message at plugins@mailjet.com with any questions you may have, feedback on the integration or just to say hi. Happy emailing.

The Cover-to-Cover Guide On Global Spam Law

There was a story that my parents imprinted in my childhood memory. I had an uncle that grew up in a small, secluded village in China. He saved up for most of his life and in his later teens, he was ready to move out to a bigger city on his own. But before doing so, he taught himself English by reading the dictionary from cover to cover. I was blown away by his drive, after all that’s one dense piece of text! And to be able to retain all of that? To this day, I still wonder whether the legend is true.

Spam law draws similar feelings in most people. It’s a dry subject and thinking about the range of global legislation is overwhelming. Lucky for you though, we’ve done the reading for you. After some extensive research, we’ve pulled together the key points you need to know when emailing internationally.

It’s even more important than you might think…

Let’s say you’re a NYC based e-commerce business, if you offer international shipping you might have customers based in Europe. Legally speaking, you are responsible for complying with spam laws in the countries your customers live in.

If you aren’t doing so already, you’ll want to start collecting and organizing information on where your customers are based. This can be integrated into an opt-in form or by matching up email addresses to customer profiles on the back-end.

United States CAN-SPAM Act

The CAN-SPAM Act is a law that establishes rules for all commercial messages, not just email. True to its name, it protects consumers from spammers by giving recipients the power to stop you from emailing them. Senders who overlook this are heavily fined. Each individual email that violates the Act is subject to penalties of up to $16,000. Non-compliance is quite costly, not to mention the damage it can do to your brand and sender reputation.

Takeaways:

  • Include an active physical postal address in every email you send out.
  • Include a clear way to unsubscribe in each email and honor the opt-out within 10 business days.
  • If you hire a contractor or firm to create and send your email, you are still legally responsible for the content.
  • Stay away from sensational, deceptive subject lines. Your message should deliver something very close to what you promise in the subject line.
  • Don’t use email lists bought or rented from third-party companies.

Canada’s Anti-Spam Law (CASL)

The new kid on the block, one that’s been in the news of late. The CASL is an amendment of the old spam act. It’s very similar to the CAN-SPAM act, in which the sender must receive consent from the recipient. This can be either implied consent, where there is an existing business relationship between you and the customer or expressed consent where the customer gives explicit permission to receive communication. We talked about this in more detail last summer when it was first announced.

Takeaways:

  • Keep records of email opt-in, because as the sender you are responsible for proving consent.
  • Express content is not time-limited, it is valid unless the recipient withdraws their consent by opting out.
  • Implied consent is time limited and generally expires two years after the start of the relationship.
  • As with CAN-SPAM, you’ll want to ensure that your sender name is identifiable and you have a clear way to unsubscribe in each email.
  • To ensure a smooth transition into this new piece of legislation, senders have until July 1st ‘15 before the law goes into place. Before then, you should review your contact lists for type of consent, proof of opt-in and double check opt-out requests.
  • Failing to abide CASL regulations can set a sender back $1,000,000. And that’s just an individual sender, the number doubles to $10,000,000 for corporations.

European Parliament Article 13

The law varies slightly from country to country, but opt-in requirements still apply. Email may only be sent to recipients who have given consent through opt-in. But interestingly enough, this only applies to B2C relationships. In B2B relationships, individual EU states are allowed to make opt-out the minimum requirement, meaning they are able to message other businesses until they choose to remove themselves from communication.

For more specific EU legislation, you’ll want to browse through the directive.

At the end of the day, international spam laws are not all that dry. Most of the common legislation covers these three points; clear identification of your sender name, only sending with the permission of your recipient and providing an easy way to opt-out. Remember to read up on these laws regularly as they may change as new legislation is approved. If it’s possible to learn a new language by reading a book cover-to-cover, you can become a self-taught spam law expert too.


If you have more specific legal advice or are uncertain about certain details, you should consider talking with legal counsel. The above content should not be taken as legal advice.